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(Business Insider)   Major corporate logo changes in 2012. Come for the Quaker Oats, stay for the Kentucky Fried Broccoli. HA HA   (businessinsider.com) divider line 36
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5914 clicks; posted to Business » on 30 Dec 2012 at 5:04 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-30 12:59:16 PM  
img.photobucket.com
 
2012-12-30 02:11:58 PM  
Came for the Future FARK logos, got here too early.
 
2012-12-30 02:39:07 PM  

DanZero: [img.photobucket.com image 446x1024]


Also, move the "i" slightly to the left, make both ends of the "c" vertical, add more arc and a sharper point to the curve of the "r", make the "o" slightly more square, and add more curvature and a sharper point to the bottom of the "t".

/but hey who's keeping track? ;)
 
2012-12-30 02:45:54 PM  

Nothing To See Here: Came for the Future FARK logos, got here too early.


Bauhaus. Light gray. All lowercase. That will be $465, please.

img210.imageshack.us
 
2012-12-30 02:59:43 PM  
www.overthinkingit.com
 
2012-12-30 03:23:52 PM  

Nothing To See Here: Came for the Future FARK logos, got here too early.


I would design one, but my phone can't do Comic Sans.
 
2012-12-30 05:02:43 PM  
i159.photobucket.com
 
2012-12-30 05:12:22 PM  
img.photobucket.com
 
2012-12-30 05:18:45 PM  
In all fairness the new DC logo isn't *as* bad as it seems. I thought the same thing when I first saw this:

dc451.4shared.com

But that is just the base template which is changed per property, such as the below images:

landor.com

Now this isn't much better but at least I understand what they were trying to do, something like how Warner Brother movies all have customized intros that fit the specific movie, but in this case there isn't enough icon space to work with to make the customization readily obvious. The only two of these I'm fairly confident of is the Watchmen and Green Lantern icons, and the latter only because I saw it associated with the movie. Is the top-right Flash or Firestorm? Or some third option? No idea.
 
2012-12-30 05:22:04 PM  

DanZero: [img.photobucket.com image 446x1024]


3a. ) Learn to use the spell checker.
 
2012-12-30 05:24:33 PM  

Gunny Walker: DanZero: [img.photobucket.com image 446x1024]

3a. ) Learn to use the spell checker.


Stragten yourself up. Thars no niid for spellchckeer.
 
2012-12-30 05:28:04 PM  
The quaker company better release the secret to immortality, because the quaker oats guy is just shedding the years to keep up with today's hip cereal buyers..
 
2012-12-30 05:39:50 PM  
www.dorktower.com
 
2012-12-30 05:54:47 PM  
where is Quaker Oat guy?
 
2012-12-30 06:01:30 PM  
An awful lot of those seemed to be slight modifications to the logo, not an outright redesign.

The Avis one for example, the only real difference is they reversed the color scheme so the font is white on a red background. Universal Pictures basically just upgraded their Earth model and put it up against a more realistic space background. Red Cross put the + inside a circle. Jaguar updated their namesake's looks and chose a new font, as did Stanford and Microsoft.

Arby's technically just went 3D, I can't even really say the meat slicer blade for the apostrophe is a massive change since they've always had said apostrophe...

Hell, even Twitter is basically the same thing, they just made the bird a bit more streamlined.
 
2012-12-30 06:03:48 PM  
OTOH, a lot of people are making a good chunk of change coming up with these new, modern logos that appeal to the desirable demographic.
 
2012-12-30 06:05:56 PM  
... Is it just us, or is he looking skinnier?

lh3.googleusercontent.com

/ mine, from some fark photoshop contest
 
2012-12-30 08:30:00 PM  
I love how much companies think changing their logo is really going to make a difference. From a PR-perspective, I guess it does, but does anyone really give a shiat? Comcast's logo could have a pile of horseshiat ontop of it instead of the stolen and poorly integrated NBC peacock)..it really changes nothing.
 
2012-12-30 08:42:57 PM  
Derp derp Microsoft derp
 
2012-12-30 10:18:58 PM  
i.imgur.com
 
2012-12-30 11:25:15 PM  
The best part?

I would bet that somebody made AT LEAST a couple million dollars for each of these logo redesigns.

I'm in the wrong line of work.
 
2012-12-31 12:16:10 AM  
Domino's: moving the type from diagonal within the logo to horizontal below the logo was a good change, and removing the word 'pizza' is just truth in advertising. But they forgot the domino was supposed to evoke a delivery box.

JC Penney: went from boring to also boring.

Twitter: a good change. The old silhouette had too much extraneous detail.

DC: meh.

Microsoft: they retired the best logotype in the company's history (that's not saying much) for something so dull and forgettable that it could only have been chosen by committee. But that's the Redmond way.

Wendy's: overall an improvement, though I find the new Wendy to be noticeably more sexualized, which is fine until you think about the real-life Wendy Thomas.

Arby's: a dreadful me-too replica of the Wendy's redesign, apparently done by a designer hired though Craigslist.

Quaker: an improvement, the new logo has a more timeless feel to it.

Weight Watchers: bad. A gradient doesn't imply healthy weight loss to me.

USA Today: dreadful.

Stanford: somebody spent a lot of money to be fed a bullshiat explanation for a meaningless change. That's academia.

UC: went from forgettable to unforgettable, and not in the good way.

Lifetime: what, is that a hymen? And if you're going to mix fonts, choose ones that have something in common.

Jaguar: no complaints here. The changes seem appropriate for the brand.

eBay: 'more sterile' is not necessarily a direction a logo should be taken.

Avis: don't most corporate style guides allow for inverted color schemes? I suspect you'll still see the 'old' red-on-white on your invoices even if signage flips.

Comcast: made some NBCU shareholders happy. The rest of us yawned.

Miller 64: a throwback to old beer label designs. The kind that Colt 45 had never realized went out of style.

Universal: whee, more blue! Less not blue! It looks just like all their movies now!

Red Cross: pointless.
 
2012-12-31 01:50:23 AM  

poot_rootbeer: Wendy's: overall an improvement, though I find the new Wendy to be noticeably more sexualized, which is fine until you think about the real-life Wendy Thomas.


She's a Plano, TX, suburban 50ish redhead. I've run into her, nice enough on brief contact. She seemed like a very normal person.

sphotos-a.xx.fbcdn.net
 
2012-12-31 02:30:45 AM  

DanZero: [img.photobucket.com image 446x1024] = Microsoft is copying Apple! Make them stop!!!!



poot_rootbeer: Microsoft: they retired the best logotype in the company's history (that's not saying much) for something so dull and forgettable that it could only have been chosen by committee. But that's the Redmond way.


You two really should talk and get the anti-Microsoft message consistent before the next club meeting.
 
2012-12-31 04:37:35 AM  
Fark : It's the shiat
 
2012-12-31 05:59:20 AM  
They forgot to mention that

Link

was changed to

upload.wikimedia.org
 
2012-12-31 06:00:00 AM  
Aw crap, I used the wrong embed code :-P
 
2012-12-31 07:24:26 AM  
The Arbys logo looks like it was created by a community college graphic design drop out.
 
2012-12-31 08:56:39 AM  

Lionel Mandrake: [i159.photobucket.com image 749x202]


HAHA, oh wow.

The grunts at Business Insider are /b/tards.
 
2012-12-31 09:03:29 AM  
dailycoffeenews.com

Starbucks, now without all those pesky letters.
 
2012-12-31 09:30:37 AM  
gray is the best color?
 
2012-12-31 10:09:50 AM  

the opposite of charity is justice: In all fairness the new DC logo isn't *as* bad as it seems. I thought the same thing when I first saw this:

[dc451.4shared.com image 500x389]

But that is just the base template which is changed per property, such as the below images:

[landor.com image 728x434]

Now this isn't much better but at least I understand what they were trying to do, something like how Warner Brother movies all have customized intros that fit the specific movie, but in this case there isn't enough icon space to work with to make the customization readily obvious. The only two of these I'm fairly confident of is the Watchmen and Green Lantern icons, and the latter only because I saw it associated with the movie. Is the top-right Flash or Firestorm? Or some third option? No idea.


Bad as it seems? People seriously have a problem with this logo? There is absolutely nothing wrong with it.
 
2012-12-31 10:45:23 AM  

wildcardjack: poot_rootbeer: Wendy's: overall an improvement, though I find the new Wendy to be noticeably more sexualized, which is fine until you think about the real-life Wendy Thomas.

She's a Plano, TX, suburban 50ish redhead. I've run into her, nice enough on brief contact. She seemed like a very normal person.


Her pigtails now break out of the frame... and into my bunk.
 
2012-12-31 11:04:29 AM  

SevenizGud: [dailycoffeenews.com image 300x300]

Starbucks, now without all those pesky letters.


Or tits.
 
2012-12-31 11:40:03 AM  
no mention of Kraft International to Mondelez?
 
2013-01-01 10:52:14 AM  

DanZero: [img.photobucket.com image 446x1024]


Or you could use Segoe UI.
 
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