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(GQ)   Women make up 44 percent of the NFL's fanbase. Article has pictures of exactly what you'd expect female Raiders fans to look like   (gq.com) divider line 83
    More: Interesting, NFL, Darren McFadden, gorilla suits, Vito Corleone, Rorschach, Ugh!, fan base  
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3962 clicks; posted to Sports » on 29 Dec 2012 at 7:54 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-29 04:57:29 PM  
Reminds me of that game where you have to identify which guys are convicts are which are professors or whatever. You could totally make one with female Raiders fans and Juggalos.
 
2012-12-29 05:09:07 PM  
A pregnant Mexican?

*Ducks*
 
2012-12-29 05:24:07 PM  
img850.imageshack.us

"GIVE YOUR AUNT GLORIA A HUG! Don't inhale too deeply, though."
 
2012-12-29 05:56:07 PM  
I remember leaving a Porta Potty at a Raiders game when one of those Hotties yelled, " Pewwwww, what did you eat? "

I told her I didn't eat anything, I just took a dump.
 
2012-12-29 06:08:17 PM  
NOT the rabid female fans I'd hoped for.....


media.tumblr.com
 
2012-12-29 06:16:06 PM  
A little skinnier than I expected.
 
2012-12-29 06:39:26 PM  
buuuuuullllllllllllllshiat
 
2012-12-29 07:16:25 PM  
Why do the Raiders still have fans?
 
2012-12-29 07:59:43 PM  
FTA: And according to the most recent league stats, females make up 44 percent of the NFL's fan base

I'm guessing the NFL made that stat up to trick advertisers into paying more for current campaigns and to get some feminine product advertising dollars. Gonna see a whole lot of tampon ads next year. The pink uniforms for awareness thing was more market research than charity. I would love to see Peyton Manning do a tampon ad. Although Jay Cutler is the more appropriate spokesman.
 
2012-12-29 08:01:22 PM  
Jesus you guys are dumb.  Quit looking and Raider Gloria and look at Metal Cindy.  Now THAT is hawt.
 
2012-12-29 08:09:28 PM  

Champion of the Sun: FTA: And according to the most recent league stats, females make up 44 percent of the NFL's fan base

I'm guessing the NFL made that stat up to trick advertisers into paying more for current campaigns and to get some feminine product advertising dollars. Gonna see a whole lot of tampon ads next year. The pink uniforms for awareness thing was more market research than charity. I would love to see Peyton Manning do a tampon ad. Although Jay Cutler is the more appropriate spokesman.


I guess if they're including women who just like an excuse to drink beer, eat barbeque, and hang out with their friends on a Sunday, I could see that being 44%.

That's how I treat football when the Vikings usually get eliminated from the playoffs in November.

/Good luck this afternoon, AP.
 
2012-12-29 08:09:44 PM  
If you count it as having to sit in the same room with their spouses on sundays with the television on, then yes. That makes up most of the women "fans" I know. One woman's boyfriend makes her wear a different Giants jersey each week. She's just happy to hostess and hang out with the other girlfriends/wives.
 
2012-12-29 08:09:58 PM  

Champion of the Sun: FTA: And according to the most recent league stats, females make up 44 percent of the NFL's fan base

I'm guessing the NFL made that stat up to trick advertisers into paying more for current campaigns and to get some feminine product advertising dollars. Gonna see a whole lot of tampon ads next year. The pink uniforms for awareness thing was more market research than charity. I would love to see Peyton Manning do a tampon ad. Although Jay Cutler is the more appropriate spokesman.


My guess as well.  I don't buy the NFL's own claim of 44% for one second.  I know many women who like football but my guess would still be 25% or maybe even less.  I wonder if they count mothers of kids who play football?  How did they come up with that number?
 
2012-12-29 08:16:55 PM  

CruiserTwelve: Why do the Raiders still have fans?


This!! The way that franchise has jerked their fanbase(s) around.
 
2012-12-29 08:17:09 PM  
Can we at least stop with the patronizing commercials about women and football? Not every female is stupid when it comes to the rules of the game. I can't think of any faster way to lose the fan base you want to acquire than to continually insult their intelligence every commercial break.

/why yes, I AM a female football fan
//all of my teams sucked this year
///at least I was able to see peyton manning tear it up again
 
2012-12-29 08:20:08 PM  

bborchar: Can we at least stop with the patronizing commercials about women and football? Not every female is stupid when it comes to the rules of the game. I can't think of any faster way to lose the fan base you want to acquire than to continually insult their intelligence every commercial break.


That's a stereotype I've never understood, quite frankly.

I've known more than a few women who have been enthusiastic AND knowledgeable about football.
 
2012-12-29 08:20:52 PM  
Why are you posting pics of land whale fans? Why are you not posting pics of the Cheerleaders?
 
2012-12-29 08:23:35 PM  

bborchar: Can we at least stop with the patronizing commercials about women and football? Not every female is stupid when it comes to the rules of the game. I can't think of any faster way to lose the fan base you want to acquire than to continually insult their intelligence every commercial break.

/why yes, I AM a female football fan
//all of my teams sucked this year
///at least I was able to see peyton manning tear it up again


For every one of those commercials there are 20 where Dumbass Husband gets shown up by the Frugal Wife who's smart enough to use Product X, or some variation of that theme.

And now that you mention it, I can't think of any commercials like the one you mention.  I'm sure there are some...maybe some idiotic piss-beer commercial... but I can't think of any.  Maybe they're local?  By contrast, I can instantly recall lots of commercials for the NFL that have female fans in them, and for a phone company that had a diehard female fan checking games on her mobile.

So yeah, let's negotiate!
 
2012-12-29 08:27:39 PM  
half of that 44% is the one steeler girl.
 
2012-12-29 08:30:45 PM  

bborchar: Can we at least stop with the patronizing commercials about women and football? Not every female is stupid when it comes to the rules of the game. I can't think of any faster way to lose the fan base you want to acquire than to continually insult their intelligence every commercial break.

/why yes, I AM a female football fan
//all of my teams sucked this year
///at least I was able to see peyton manning tear it up again


Mirror on the ceiling? (Sorry)
 
2012-12-29 08:40:04 PM  
/it's hard to be a Raiders fan....
 
2012-12-29 08:48:10 PM  
Women don't hate football.
What they hate is being in a room full of drunken guys and not being the center of attention.
 
2012-12-29 08:48:33 PM  

What_Would_Jimi_Do: half of that 44% is the one steeler girl.


img55.imageshack.us
 
2012-12-29 08:48:55 PM  
www.gq.com
www.blogcdn.com
 
2012-12-29 08:52:52 PM  

S.A.S.Q.U.A.T.C.H.: If you count it as having to sit in the same room with their spouses on sundays with the television on, then yes. That makes up most of the women "fans" I know. One woman's boyfriend makes her wear a different Giants jersey each week. She's just happy to hostess and hang out with the other girlfriends/wives.


Stuff like this, yes.  There are varying degrees of female fans out there.  My best friend has a 3" Steeler logo on her right leg (it's actually for her dad, but still) and her old apartment's living room was, quite literally, the room from that "what's with the lamp?" commercial for NFL Shop a few years back.  Plus about 20-30 pieces of Steeler clothing to add in.  Her most prized possession out of that, at least in my view, is a framed Terrible Towel signed by Myron about four months before he passed.  You know, to go with the five other ones she uses on game days.
 
2012-12-29 08:55:30 PM  

S.A.S.Q.U.A.T.C.H.: If you count it as having to sit in the same room with their spouses on sundays with the television on, then yes. That makes up most of the women "fans" I know. One woman's boyfriend makes her wear a different Giants jersey each week. She's just happy to hostess and hang out with the other girlfriends/wives.


Sounds like you hang out with blowhards.

There are lots of female football fans who like it for reasons other than "wants to please a man." How insulting.
 
2012-12-29 08:59:17 PM  

PluckYew: CruiserTwelve: Why do the Raiders still have fans?

This!! The way that franchise has jerked their fanbase(s) around.


If you think that's bad wait until Jerry Jones go full Al circa 2006.

/At least they've been to two AFC title games in the last 15 years
//Unlike the Chiefs fans...
 
2012-12-29 09:05:09 PM  

What_Would_Jimi_Do: half of that 44% is the one steeler girl.


I laughed heartily.
 
2012-12-29 09:05:32 PM  

Di Atribe: S.A.S.Q.U.A.T.C.H.: If you count it as having to sit in the same room with their spouses on sundays with the television on, then yes. That makes up most of the women "fans" I know. One woman's boyfriend makes her wear a different Giants jersey each week. She's just happy to hostess and hang out with the other girlfriends/wives.

Sounds like you hang out with blowhards.

There are lots of female football fans who like it for reasons other than "wants to please a man." How insulting.


I don't think he was being a dick, just the only way you get even 5% of the fan base being female is including wives who merely tolerate football. Your tiny female mind just can't grasp math. Joking
 
2012-12-29 09:06:09 PM  

PluckYew: CruiserTwelve: Why do the Raiders still have fans?

This!! The way that franchise has jerked their fanbase(s) around.


William Clay Ford stares blankly in your direction...
 
2012-12-29 09:08:03 PM  

FriarReb98: My best friend has a 3" Steeler logo on her right leg (it's actually for her dad, but still)


?

/Was going to make a comment, will hold my tongue
 
2012-12-29 09:13:53 PM  
Article has pictures of exactly what you'd expect female Raiders fans to look like

i471.photobucket.com

LOVES the Raiders...
(Just now noticed that's exactly 9 years old today...THE day my daughter was born, as a matter of fact!!)
 
2012-12-29 09:22:25 PM  

Champion of the Sun: FTA: And according to the most recent league stats, females make up 44 percent of the NFL's fan base

I'm guessing the NFL made that stat up to trick advertisers into paying more for current campaigns and to get some feminine product advertising dollars.


Unlikely. The NFL doesn't really give a crap who pays for advertising for their games: The networks pay them a flat fee, then handle the advertising.

There's a reason why football games have tons of ads for other shows: What the network are really paying for when they enter a football TV contract is advertising for other shows on the network, because football is watched by so many people.
 
2012-12-29 09:26:12 PM  
You lie, subby. I don't see prison uniforms.
 
2012-12-29 09:27:01 PM  
I'm glad I don't play for the faders.img78.imageshack.us
 
2012-12-29 09:27:24 PM  

Champion of the Sun: I don't think he was being a dick, just the only way you get even 5% of the fan base being female is including wives who merely tolerate football. Your tiny female mind just can't grasp math. Joking


Here's my general rule: You can make fun of me all you want as long as it's actually funny. And that was funny. I larfed. Also, you are a jerk.

OK back on topic. I'm with the guy who said that the NFL made up the 44% number. I don't think it's as low as 5% either, though. My theory is that the NFL makes up this number, puts out pink jerseys (barf), does a month of breast cancer "awareness," and then has some GQ blowhard visit farking OAKLAND of all places to do a story on it. So then what happens? Just as the author says, women start to wonder if they're missing out on something & perhaps the NFL pick up some new fans. You have to admit, as far as sports go, women are an untapped market. And we've known for a while now that the NFL was going to ramp up their marketing to women. This is just another plank in the platform.

That being said, I am juuuuust about tired of people trying to make everything into a gender issue. Sports are for boys! Shopping is for girls! Lame. Just like what you like & quit trying to justify it to anyone. And on the flip side of the coin, quit demanding that others justify what they like to you. Just watch the game & high five everyone when something good happens. It's not hard.
 
2012-12-29 09:35:27 PM  
Damn nice job, Death Whisper!!

Link, scroll down to 09-01-2008, 08:48 PM
 
2012-12-29 09:35:30 PM  

Neeek: Champion of the Sun: FTA: And according to the most recent league stats, females make up 44 percent of the NFL's fan base

I'm guessing the NFL made that stat up to trick advertisers into paying more for current campaigns and to get some feminine product advertising dollars.

Unlikely. The NFL doesn't really give a crap who pays for advertising for their games: The networks pay them a flat fee, then handle the advertising.

There's a reason why football games have tons of ads for other shows: What the network are really paying for when they enter a football TV contract is advertising for other shows on the network, because football is watched by so many people.


So the nfl has no interest in advertising dollars? Durr. They get a bigger tv contract if the ad dollars are up. And if they claim to have more middle aged women than old men as fans, they can justify higher ad costs. They don't calculate commercial rates just by how many viewers they have, they do it by demographics, and if I recall correctly, middle aged women (wives) and young men are the most valuable demos.
 
2012-12-29 09:39:37 PM  
I have been trying to find out more about the Cigarette-for-Breakfast Lady. Nothing at Internet Meme Database. Do any of you have more information on "her" ?
 
2012-12-29 09:43:47 PM  

bborchar: Can we at least stop with the patronizing commercials about women and football? Not every female is stupid when it comes to the rules of the game. I can't think of any faster way to lose the fan base you want to acquire than to continually insult their intelligence every commercial break.

/why yes, I AM a female football fan
//all of my teams sucked this year
///at least I was able to see peyton manning tear it up again


If the slashies in bold refers to the number of FF teams you have great. If you have several teams you root for go make me a sammich
 
2012-12-29 09:48:30 PM  

Hillbilly Jim: If you have several teams you root for go make me a sammich


What if it were a man who roots for more than one team?
 
2012-12-29 09:50:39 PM  

Di Atribe: Champion of the Sun: I don't think he was being a dick, just the only way you get even 5% of the fan base being female is including wives who merely tolerate football. Your tiny female mind just can't grasp math. Joking

Here's my general rule: You can make fun of me all you want as long as it's actually funny. And that was funny. I larfed. Also, you are a jerk.

OK back on topic. I'm with the guy who said that the NFL made up the 44% number. I don't think it's as low as 5% either, though. My theory is that the NFL makes up this number, puts out pink jerseys (barf), does a month of breast cancer "awareness," and then has some GQ blowhard visit farking OAKLAND of all places to do a story on it. So then what happens? Just as the author says, women start to wonder if they're missing out on something & perhaps the NFL pick up some new fans. You have to admit, as far as sports go, women are an untapped market. And we've known for a while now that the NFL was going to ramp up their marketing to women. This is just another plank in the platform.

That being said, I am juuuuust about tired of people trying to make everything into a gender issue. Sports are for boys! Shopping is for girls! Lame. Just like what you like & quit trying to justify it to anyone. And on the flip side of the coin, quit demanding that others justify what they like to you. Just watch the game & high five everyone when something good happens. It's not hard.


The NFL mobile commercial is a perfect example of that (well, not your last paragraph, but that's because the Fark progmins won't let us cut it down in the mobile site- get on that, yo). Lonely girl with mom glasses, oversized sweatshirt, and attentive cat turns into fashionable fanatic with attractive guy friends that gets pies with Drew Brees. Things like "10 ways to look sexy with new NFL gear" in Cosmo are the next step. I don't know if it's an easy sell, necessarily, but you're right in that it's a pretty big and untapped market.
 
2012-12-29 09:51:22 PM  

Di Atribe: That being said, I am juuuuust about tired of people trying to make everything into a gender issue. Sports are for boys! Shopping is for girls! Lame. Just like what you like & quit trying to justify it to anyone. And on the flip side of the coin, quit demanding that others justify what they like to you. Just watch the game & high five everyone when something good happens. It's not hard.


Preach it, mammajamma. THANK you!
 
2012-12-29 09:54:09 PM  
Apparently New England female fans are bucking the trend considering I'm the only female football fan of my 20+ female coworkers.
 
2012-12-29 09:58:31 PM  

Incorrigible Astronaut: I don't know if it's an easy sell, necessarily, but you're right in that it's a pretty big and untapped market.


I have a great idea. Tell women that sports are reality shows that can't be scripted (except the NBA). The drama! The intensity! The intrigue! Also, more human interest stories. We like stories. And tight pants. Maybe some more shirt-taking-offs like at the end of soccer games. They really should hire me as a consultant.

Toshiro Mifune's Letter Opener: Preach it, mammajamma. THANK you!


No, thank YOU! ;)
 
2012-12-29 10:00:23 PM  

S.A.S.Q.U.A.T.C.H.: If you count it as having to sit in the same room with their spouses on sundays with the television on, then yes. That makes up most of the women "fans" I know. One woman's boyfriend makes her wear a different Giants jersey each week. She's just happy to hostess and hang out with the other girlfriends/wives.


Hah! As half of "the House of Eternal Disappointment" -- he's a Jets fan and I am an Eagles fan and this is our first football season living together?  Yeah..  weird.   If you don't like it, you don't like it. But like what you do. Someone tried to make me wear a Giants jersey and I'd .. well, I wouldn't wear it.  But I'll wear my Eagles one. :)
 
2012-12-29 10:05:57 PM  

Hillbilly Jim: bborchar: Can we at least stop with the patronizing commercials about women and football? Not every female is stupid when it comes to the rules of the game. I can't think of any faster way to lose the fan base you want to acquire than to continually insult their intelligence every commercial break.

/why yes, I AM a female football fan
//all of my teams sucked this year
///at least I was able to see peyton manning tear it up again

If the slashies in bold refers to the number of FF teams you have great. If you have several teams you root for go make me a sammich


One football team each in high school, college (utk) and nfl (titans). I don't root for other teams, but being a ut fan, I like to see Manning do well. I didn't do FF this year because I was too busy, but the three years I've played before this one, I always placed in the top three.

I do make some kick-a$& sammiches, too.
 
2012-12-29 10:17:37 PM  
Marketing.  Market share.  Expanding fan base.

The NFL has almost all the males in the USA locked in as fans.  The ones who aren't fans never will be.  How will the NFL Inc. expand their fans?  Reach out to women.

The NFL has been doing this for a few years.  Alyssa Milano-designed NFL logo wear.  Sanitizing the game (really, big they care about players' insensitive tweets?).  Rule changes to make the game more exciting, higher scoring, and protecting star-position players.  Faith Hill singing the Sunday Night Football theme.

It's all about enticing women to enjoy the games.  And if they get both sexes into football, children will follow.

Watch, next step is cleaning up the fans in the stadiums.  Right now, stands full of drunk and belligerent men scare away a lot of people.  Look for a shift toward family-friendly experiences if you go to a live game, and a de-emphasis on alcohol sales.
 
2012-12-29 10:19:27 PM  

Incorrigible Astronaut: Lonely girl with mom glasses, oversized sweatshirt, and attentive cat turns into fashionable fanatic with attractive guy friends that gets pies with Drew Brees. Things like "10 ways to look sexy with new NFL gear" in Cosmo are the next step. I don't know if it's an easy sell, necessarily, but you're right in that it's a pretty big and untapped market.


Yeah, and what about comparing it with the bookend commercial where loser corporate drone Saints fan becomes a popular insider and is ultimately intimidated in an airport by Clay Matthews? The implicit message is the NFL is universal, knowing better may confer, ultimately limited, social advantages. (Which can even be true)
 
2012-12-29 10:19:47 PM  

the_vegetarian_cannibal: What_Would_Jimi_Do: half of that 44% is the one steeler girl.

[img55.imageshack.us image 801x601]




i159.photobucket.com
 
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