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(Chicago Trib)   Not News: advertising with a QR scan code. Fark: on a billboard above a highway   (chicagotribune.com) divider line 24
    More: Fail, scan codes, Volkswagen, highways  
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4717 clicks; posted to Main » on 20 Dec 2012 at 4:31 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



24 Comments   (+0 »)
   
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2012-12-20 02:56:05 PM  
"I got it!"
 
previews.agefotostock.com
 
2012-12-20 04:32:25 PM  
QR codes on bill boards aren't new at all.
 
2012-12-20 04:35:18 PM  

bsharitt: QR codes on bill boards aren't new at all.


You seem to have missed the point here.
 
2012-12-20 04:35:45 PM  
"IDOT does not believe that any driver should attempt to interact with such a billboard.'' 
 
I'm not even going to say what this makes them. Should, no. Will? Yes.
 
2012-12-20 04:36:45 PM  
Seen a few of them already myself.

However the manager's quote is complete bullshiat. Yeah, I'm sure somebody is going to see this billboard and then go look around a mall's parking lot looking for QR codes to scan.
 
2012-12-20 04:37:42 PM  
FTA:
The intention was never for a driver to stick their phones out the window on the Stevenson at 65 miles per hour to scan the billboard,'' Graham said.

The idea was to create a tie-in between the billboard and about 45 Passat loaner cars - also decked out with the advertising message and QR code - that the dealership provides to customers while their own vehicles are being serviced, he said.

"If someone saw the billboard and thought it was clever, they could scan the code off a loaner car that is parked in a shopping mall lot,'' Graham said. "We thought it would be a cute idea.''


Ah, gotta love corporate back-pedalling. Associating a large QR code on a highway billboard to one seen on a random car in a parking lot is a hell of a stretch, even for marketroids.

Also, I've seen QR codes on the backs of buses. You know, for those pedestrians who like to stand in the middle of the street and block traffic while they open up Mobio to be sent to a website. (probably according to this guy)
 
2012-12-20 04:43:30 PM  
Don't worry, it's for a Passat.
 
2012-12-20 04:44:07 PM  
I actually think it's kinda a funny idea.

And I would heartedly laugh at the schmuck that actually thinks he could scan it. People are just about dumb enough to try, though.
 
2012-12-20 04:45:16 PM  
I've seen vehicles in Portland with a giant scan code on the side. BTW, what the hell are those things?

/oof ma lawn
 
2012-12-20 04:45:39 PM  
Sorry, but can these autoplay videos PLEASE die?
 
/video too annoying, didn't read.
 
2012-12-20 04:45:53 PM  

durbnpoisn: People are just about dumb enough to try, though.


In a world where a lawsuit was filed over the (mis)use of spermicidal jelly on toast?  You bet.
 
2012-12-20 04:45:55 PM  
Did anyone else notice that the ads all over this page ar for VWs and QR code generators?

I'm starting to wonder if this was a paid thread (plug).
I mean, I know that the ads here are targeted for content, but I've never seen it quite that obvious before.
 
2012-12-20 04:47:41 PM  

Trivia Jockey: durbnpoisn: People are just about dumb enough to try, though.

In a world where a lawsuit was filed over the (mis)use of spermicidal jelly on toast?  You bet.


OK just saw that Snopes nixed this one.  But there are real-world examples just as good.
 
2012-12-20 04:56:30 PM  
A Volkswagen billboard on the Stevenson Expressway could distract drivers, IDOT says. (Heather Charles, Chicago Tribune / December 13, 2012) 
 
 
I read that first as 'IDIOT' - An acronym like that invites ridicule - Yeah, I know it's Illinois dept of Transportation, but really, come one.
 
2012-12-20 04:58:45 PM  

durbnpoisn: Did anyone else notice that the ads all over this page ar for VWs and QR code generators?

I'm starting to wonder if this was a paid thread (plug).
I mean, I know that the ads here are targeted for content, but I've never seen it quite that obvious before.


For better or for worse (from a story describing how LG washers seem to break right after the warranty expires):
farm9.staticflickr.com
 
2012-12-20 06:01:23 PM  
Oblig.

media.tumblr.com
 
2012-12-20 06:13:03 PM  
"Autobarn Volkswagen" ? Is that all your marketing department could come up with?
If you call it Autobahn, ok. Though it's old news to call your german car dealership something with Autobahn in it, I guess it could pass, but Autobarn? Autobarn?? Come on now.
 
2012-12-20 06:35:25 PM  

SurelyShirley: "Autobarn Volkswagen" ? Is that all your marketing department could come up with?
If you call it Autobahn, ok. Though it's old news to call your german car dealership something with Autobahn in it, I guess it could pass, but Autobarn? Autobarn?? Come on now.


3.bp.blogspot.com
What an Autobarn might look like.
 
2012-12-20 06:48:53 PM  

Nexzus: durbnpoisn: Did anyone else notice that the ads all over this page ar for VWs and QR code generators?

I'm starting to wonder if this was a paid thread (plug).
I mean, I know that the ads here are targeted for content, but I've never seen it quite that obvious before.

For better or for worse (from a story describing how LG washers seem to break right after the warranty expires):
[farm9.staticflickr.com image 640x381]


C'mon. Fark's just trying to feed their squirrel. Also I will never use a Q code or whatever it is in my life, ever.
 
rwg
2012-12-20 07:33:44 PM  
 
2012-12-20 07:51:15 PM  
I've seen a billboard with a QR code locally (by a freeway, too) and it cracked me the hell up. Also, I've seen people put QR codes on taxi ads and car wraps... those, at least, someone could scan while parked but it still seems dumb to put a barcode on a moving object.
 
2012-12-20 08:01:23 PM  

baronvonzipper: I've seen vehicles in Portland with a giant scan code on the side. BTW, what the hell are those things?

/oof ma lawn


They're so you can scan them instead of typing in an address on a cell phone. If you have a smartphone they're pretty handy.

My favorite use is at bus stops to look up the stop info quickly.
 
2012-12-20 08:13:27 PM  

ISO15693: SurelyShirley: "Autobarn Volkswagen" ? Is that all your marketing department could come up with?
If you call it Autobahn, ok. Though it's old news to call your german car dealership something with Autobahn in it, I guess it could pass, but Autobarn? Autobarn?? Come on now.

[3.bp.blogspot.com image 850x637]
What an Autobarn might look like.


There's this place right up the street from where I work:

i.imgur.com
 
2012-12-21 10:23:00 AM  

dj_spanmaster: "IDOT does not believe that any driver should attempt to interact with such a billboard.''

I'm not even going to say what this makes them. Should, no. Will? Yes.


I interact with billboards on a daily basis. Sometimes multiple times a day. If you know what I mean, and I think you do.
 
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