FARK.com: (7489135) "The term 'fat melts away' is clearly a marketing term ... We do not believe that the average consumer would interpret this phrase as meaning the product literally melts fat"

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		"The term 'fat melts away' is clearly a marketing term ... We do not believe that the average consumer would interpret this phrase as meaning the product literally melts fat" (news.com.au)		11
		More: Asinine, Therapeutic Products Advertising Complaints, Australian Companies, University of New South Wales, La Trobe University, duty of care

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6879 clicks; posted to Main » on 17 Dec 2012 at 2:38 AM | Favorite | share:

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fusillade762		2012-12-17 01:25:27 AM

3 votes:

Melt away or run away?

houseofgeekery.files.wordpress.com

Bill_Wick's_Friend		2012-12-17 03:13:53 AM

2 votes:

I buy a thick cut of pancetta, dice it into 1 cm cubes and fry over a medium heat. The fat just melts away.

(then I fry onions and garlic in the fat)

Lenny_da_Hog		2012-12-17 02:16:23 AM

2 votes:

The marketing terms I would use to describe people in marketing would likely lead to misinterpretation.

freewill		2012-12-17 08:39:21 AM

1 votes:

LeGnome: So by "marketing term" you mean "lie," yes? And we just accept that?

I don't see why "melting fat away" is controversial. That's an obvious metaphor that describes something in a way that an ordinarily stupid consumer should still understand.

Of greater concern is that the product and everything about it is bullshiat.

Flakeloaf		2012-12-17 08:34:49 AM

1 votes:

Okay, I confess I DNRTFA before I said that thing just now.

South Australian company Brazcomm Imports distributes Scala Shapewear undergarments and say the underwear contains "ActiveBioCrystals" that "emit Far Infra Red" energy rays. The ads say the rays "kick-start what is known as the BioPromise effect". One ad says this can reduce signs of cellulite and "melt fat away".

Seems legit.

Why am I thinking of the old-timey 50s ads that describe how Lucky Strike smoke promotes enzymes in your Q-zone, or something?

Happy Hours		2012-12-17 05:54:41 AM

1 votes:

Frantic Freddie: I know a guy whose wife believes all those last night infomercials.My wife (a pharmacist) once tried to confront her about some nebulous supplement claim & the woman said "But it was on TV!"

I tend to think the opposite. Sometimes while flipping channels I see a product that looks like it might actually be good (never the supplements though) and I think to myself "But it was on TV" and am immediately convinced it's utter crap.

God-is-a-Taco		2012-12-17 05:18:32 AM

1 votes:

Damn. People really will try anything to lose weight except try to lose weight.

wildcardjack		2012-12-17 03:19:33 AM

1 votes:

I think dipping you in hexane might work to melt away the fat, but the stuff isn't very selective about which lipids it dissolves.

puffy999		2012-12-17 03:13:53 AM

1 votes:

I like the term "melt" when it comes to weight loss.

"The fat grills away."
"The fat is seared away."
"The fat is baked at 350F, and topped with cheese within 10 minutes of completion."