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(News.com.au)   "The term 'fat melts away' is clearly a marketing term ... We do not believe that the average consumer would interpret this phrase as meaning the product literally melts fat"   (news.com.au ) divider line
    More: Asinine, Therapeutic Products Advertising Complaints, Australian Companies, University of New South Wales, La Trobe University, duty of care  
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6918 clicks; posted to Main » on 17 Dec 2012 at 2:38 AM (3 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-17 10:48:52 AM  

mike_d85: Happy Hours: Frantic Freddie: I know a guy whose wife believes all those last night infomercials.My wife (a pharmacist) once tried to confront her about some nebulous supplement claim & the woman said "But it was on TV!"

I tend to think the opposite. Sometimes while flipping channels I see a product that looks like it might actually be good (never the supplements though) and I think to myself "But it was on TV" and am immediately convinced it's utter crap.

This.
My boss recommended I read "rich dad, poor dad" and my immediate response was "You mean that isn't some pyramid scam?"


Nope. It's sincere financial advice from a guy who claims to have learned the secrets of financial success in childhood, then was bankrupt in his 30s.
 
2012-12-17 12:01:39 PM  

LordOfThePings: [www.moviechars.com image 355x400]

oblig


Dammit
Got there first
 
2012-12-17 03:35:18 PM  

SkunkWerks: So, if the average consumer isn't assumed to be stupid enough to believe it, why do advertisers keep using this specific phrase?

Or does "advertising" mean throwing away hundreds of thousands of dollars on what you already knew to be a failing sales pitch?


Real answer? Because they are lying. "Melts fat away" is an advertising buzzword that can be used to cover how quickly weight loss occurs. Their product doesn't actually encourage weight loss.

Seems pretty open and shut. It's like advertising a car as traveling 60mph, and selling a card board box, and then trying to claim that you said 60mph in "test conditions" that involved falling down stairs.
 
2012-12-17 05:38:38 PM  

Mr Guy: SkunkWerks: So, if the average consumer isn't assumed to be stupid enough to believe it, why do advertisers keep using this specific phrase?

Or does "advertising" mean throwing away hundreds of thousands of dollars on what you already knew to be a failing sales pitch?

Real answer? Because they are lying. "Melts fat away" is an advertising buzzword that can be used to cover how quickly weight loss occurs. Their product doesn't actually encourage weight loss.

Seems pretty open and shut. It's like advertising a car as traveling 60mph, and selling a card board box, and then trying to claim that you said 60mph in "test conditions" that involved falling down stairs.


I agree. Even though no sane, intelligent human would assume this product actually melts fat, the company should be penalized for fraud. A few high profile fraud cases, and corps would actually limit the ridiculousness of some of their claims.
 
2012-12-17 08:53:31 PM  
To be fair, I'm sure they really do emit radiation in the mid and far-infrared.
 
2012-12-17 09:14:28 PM  

LDM90: [moviesmedia.ign.com image 450x450]


*shakes tiny fist*

I am sure there are some desperate fat people you could sell the Ark Diet Program to if it meant they didn't have to stop eating double cheeseburgers 6 times a week.
 
2012-12-18 12:33:50 AM  
Someone clearly fails to understand how stupid the average member of the public is.
 
2012-12-18 06:19:02 AM  

Ima4nic8or: Someone clearly fails to understand how stupid the average member of the public is.


Hint: it isn't the advertisers.
 
2012-12-19 05:36:05 AM  

Jon iz teh kewl: i'm mellting

[3.bp.blogspot.com image 560x402]


images2.wikia.nocookie.net
 
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