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(News.com.au)   "The term 'fat melts away' is clearly a marketing term ... We do not believe that the average consumer would interpret this phrase as meaning the product literally melts fat"   (news.com.au) divider line 59
    More: Asinine, Therapeutic Products Advertising Complaints, Australian Companies, University of New South Wales, La Trobe University, duty of care  
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6903 clicks; posted to Main » on 17 Dec 2012 at 2:38 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-17 01:04:55 AM  
Fat will melt away, but you're typically at around 500 degrees or higher for that to happen.
 
2012-12-17 01:25:27 AM  
Melt away or run away?

houseofgeekery.files.wordpress.com
 
2012-12-17 02:16:23 AM  
The marketing terms I would use to describe people in marketing would likely lead to misinterpretation.
 
2012-12-17 02:42:28 AM  
FTFA: "People usually talk about different sorts of emissions from underpants."

Onya Kerryn.
 
2012-12-17 02:50:54 AM  
moviesmedia.ign.com
 
2012-12-17 02:53:34 AM  
I see the Doctor Who reference is already taken care of, so is Raiders..

[fight_club_fat.jpg]
 
2012-12-17 02:54:09 AM  
BioPromise?

/"I won't cum in your mouth" ducks for cover....
 
2012-12-17 02:54:44 AM  
I met a guy who worked for the company who makes the "2,000 Flushes" toilet cleaner who told me that they occasionally get letters from people who counted the flushes until a table t was used up and complained that they got less than 2,000.
 
2012-12-17 02:57:11 AM  
*scans headline* 

media.tumblr.com
 
2012-12-17 02:58:37 AM  
All Marketing is bullshiat. News at 10.
 
2012-12-17 03:04:18 AM  
www.global-air.com

Who would believe a product would make them look 50 years younger? A desperate consumer who wants it to be true, that's who, and advertisers take full advantage. (new window)
 
2012-12-17 03:09:09 AM  
 
2012-12-17 03:13:53 AM  
I like the term "melt" when it comes to weight loss.

"The fat grills away."
"The fat is seared away."
"The fat is baked at 350F, and topped with cheese within 10 minutes of completion."
 
2012-12-17 03:13:53 AM  
I buy a thick cut of pancetta, dice it into 1 cm cubes and fry over a medium heat. The fat just melts away.

(then I fry onions and garlic in the fat)
 
2012-12-17 03:15:49 AM  
I used Calgon, and it left me just where I was!
 
2012-12-17 03:17:41 AM  
I always enjoyed love for sale
 
2012-12-17 03:19:33 AM  
I think dipping you in hexane might work to melt away the fat, but the stuff isn't very selective about which lipids it dissolves.
 
2012-12-17 03:22:58 AM  
This thread is making me hungry.
 
2012-12-17 03:31:37 AM  
Dafuq were they thinking with the photo for that article?
 
2012-12-17 03:34:44 AM  
Oh, I dunno....I think there are people who might believe it.

There are instructions on Campbell's soup, ffs.
 
2012-12-17 03:51:17 AM  
Came for the adorableness that are babby Adiposes, left satisfied. :D (And they can't even get them for false advertising in that case :D)
 
2012-12-17 03:52:58 AM  

wambu: I met a guy who worked for the company who makes the "2,000 Flushes" toilet cleaner who told me that they occasionally get letters from people who counted the flushes until a table t was used up and complained that they got less than 2,000.


lol - I saw an episode of Adam-12 the other day that featured the fraud squad and one of their workers said she counted all the toothpicks in 5 boxes which were labeled as having 400 toothpicks and they were all short by about 90.

Good to see LAPD paying attention to the big crimes.

To be fair, the episode involved a much bigger fraud but I just thought it was funny that they had people going out and checking on things like that when there wasn't even any mention of a complaint.

Adam-12 is so cute sometimes. And like Dragnet they claimed the stories are true and only the names have been changed. Yeah, right. I think they take quite a bit of creative license than besides just changing names.
 
2012-12-17 04:04:15 AM  
So subby really believed "the fat would melt away?" hey, subby, i have a bridge to sell you
 
2012-12-17 04:06:03 AM  

Happy Hours: wambu: I met a guy who worked for the company who makes the "2,000 Flushes" toilet cleaner who told me that they occasionally get letters from people who counted the flushes until a table t was used up and complained that they got less than 2,000.

lol - I saw an episode of Adam-12 the other day that featured the fraud squad and one of their workers said she counted all the toothpicks in 5 boxes which were labeled as having 400 toothpicks and they were all short by about 90.

Good to see LAPD paying attention to the big crimes.

To be fair, the episode involved a much bigger fraud but I just thought it was funny that they had people going out and checking on things like that when there wasn't even any mention of a complaint.

Adam-12 is so cute sometimes. And like Dragnet they claimed the stories are true and only the names have been changed. Yeah, right. I think they take quite a bit of creative license than besides just changing names.


You mean you don't think everyone--cops and civilians alike--talk in clipped, factual sentences and display no emotions whatsoever?
 
2012-12-17 04:17:39 AM  
www.moviechars.com

oblig
 
2012-12-17 04:21:34 AM  

Gyrfalcon: Oh, I dunno....I think there are people who might believe it.

There are instructions on Campbell's soup, ffs.


How else are you supposed to know whether to add water or milk?
 
2012-12-17 04:35:19 AM  
This nation clearly has a problem with understanding the difference between figurative and literal.


Gyrfalcon: There are instructions on Campbell's soup, ffs.


You don't think it's possible someone doesn't know what condensed means? Any product should be made with the lowest common denominator in mind and In light of the fact many canned soups come ready to eat I could see someone making a mistake with Campbell's.
 
2012-12-17 05:02:19 AM  
"People usually talk about different sorts of emissions from underpants."

That's what the BioCrystals are for!

www.pet-dog-cat-supply-store.com
 
2012-12-17 05:18:32 AM  
Damn. People really will try anything to lose weight except try to lose weight.
 
2012-12-17 05:32:43 AM  
I've always been torn when it comes to complaints about fraud. Yeah, it's certainly not nice to take advantage of stupid, gullible people, but the reality is that the world is so infested with people dumb enough to believe in magic diet pills, get rich quick schemes, creationism and the like that it wastes enormous resources just protecting these idiots from their own lack of brainpower.

If you give a man a fish he can eat for a day.
If you teach a man to fish he can eat for a lifetime.
If that man is too stupid to learn how to fish you are going to go broke feeding him.
 
2012-12-17 05:40:06 AM  
I know a guy whose wife believes all those last night infomercials.My wife (a pharmacist) once tried to confront her about some nebulous supplement claim & the woman said "But it was on TV!"

We don't see them very often.
 
2012-12-17 05:47:50 AM  
Unless controlled by regulation and under threat of penalty, humans will lie to gain an advantage. News at 11.
 
2012-12-17 05:54:41 AM  

Frantic Freddie: I know a guy whose wife believes all those last night infomercials.My wife (a pharmacist) once tried to confront her about some nebulous supplement claim & the woman said "But it was on TV!"


I tend to think the opposite. Sometimes while flipping channels I see a product that looks like it might actually be good (never the supplements though) and I think to myself "But it was on TV" and am immediately convinced it's utter crap.
 
2012-12-17 06:17:33 AM  
So, if the average consumer isn't assumed to be stupid enough to believe it, why do advertisers keep using this specific phrase?

Or does "advertising" mean throwing away hundreds of thousands of dollars on what you already knew to be a failing sales pitch?
 
2012-12-17 06:32:55 AM  

Happy Hours: Frantic Freddie: I know a guy whose wife believes all those last night infomercials.My wife (a pharmacist) once tried to confront her about some nebulous supplement claim & the woman said "But it was on TV!"

I tend to think the opposite. Sometimes while flipping channels I see a product that looks like it might actually be good (never the supplements though) and I think to myself "But it was on TV" and am immediately convinced it's utter crap.


This.
My boss recommended I read "rich dad, poor dad" and my immediate response was "You mean that isn't some pyramid scam?"
 
2012-12-17 06:36:46 AM  
Hydrofluoric acid will melt the fat off.

tvmedia.ign.com
 
2012-12-17 06:42:16 AM  

puffy999: I like the term "melt" when it comes to weight loss.

"The fat grills away."
"The fat is seared away."
"The fat is baked at 350F, and topped with cheese within 10 minutes of completion."


3.bp.blogspot.com
 
2012-12-17 08:10:41 AM  
So by "marketing term" you mean "lie," yes? And we just accept that?
 
2012-12-17 08:13:29 AM  
meth?
 
2012-12-17 08:17:25 AM  

Baryogenesis: This nation clearly has a problem with understanding the difference between figurative and literal.


Gyrfalcon: There are instructions on Campbell's soup, ffs.

You don't think it's possible someone doesn't know what condensed means? Any product should be made with the lowest common denominator in mind and In light of the fact many canned soups come ready to eat I could see someone making a mistake with Campbell's.


The instructions on this can of Campbells soup read, basically, "Make it hot and then eat it. If you don't eat it all, put the rest in the fridge." They are necessary because there genuinely are some people out there who don't have the mental capacity to know what to do with a soup can. These same people think payday loans are a good idea, feed magnets and laundry soap to their children and are too dumb to know how to use basic household objects. No way they'd figure out that not everything they see on TV is really real. These are people who bought them taco bell dogs because they thought they could talk ffs.
 
2012-12-17 08:34:33 AM  
"More than 500,000 sets of the items have been sold in Australia, according to Brazcomm imports managing director Dr Tim Nielsen, who has a PhD in biochemistry.
"


i got a phd and a degree in biochem and i spend my workdays trying to avoid making statements that will get me incarcerated by the FDA/BATF/DEA/FCC. (and it's a pain when those lies are employer sanctioned!)
 
2012-12-17 08:34:49 AM  
Okay, I confess I DNRTFA before I said that thing just now.

South Australian company Brazcomm Imports distributes Scala Shapewear undergarments and say the underwear contains "ActiveBioCrystals" that "emit Far Infra Red" energy rays. The ads say the rays "kick-start what is known as the BioPromise effect". One ad says this can reduce signs of cellulite and "melt fat away".

Seems legit.

Why am I thinking of the old-timey 50s ads that describe how Lucky Strike smoke promotes enzymes in your Q-zone, or something?
 
2012-12-17 08:39:21 AM  

LeGnome: So by "marketing term" you mean "lie," yes? And we just accept that?


I don't see why "melting fat away" is controversial. That's an obvious metaphor that describes something in a way that an ordinarily stupid consumer should still understand.

Of greater concern is that the product and everything about it is bullshiat.
 
2012-12-17 08:40:38 AM  

wildcardjack: I think dipping you in hexane might work to melt away the fat, but the stuff isn't very selective about which lipids it dissolves.


one more carbon to avoid neuropathy. n- heptane, baby.

but seriously, you're looking for garlic. acetone like compounds really do solubilize lipids / other stuff regs. blood sugar ... combine with a stimulant and watch that crap fly right outta your kidneys/urine. (caution, may cause kidney disease/failure; dose accordingly)
 
2012-12-17 08:57:23 AM  
Thanks for the photo Dino! I knew you could have a career after music!
 
2012-12-17 09:06:42 AM  

Gyrfalcon: Oh, I dunno....I think there are people who might believe it.

There are instructions on Campbell's soup, ffs.


I'm sorry... why wouldn't there be?
 
2012-12-17 09:06:58 AM  
They only work if you have faith that they will work. Some things just can't be explained by science.
 
2012-12-17 09:14:52 AM  
i'm mellting

3.bp.blogspot.com
 
2012-12-17 09:20:24 AM  
Newsflash: people will believe whatever they want to believe. TV ads for cosmetics and cosmetic procedures must produce epic quantities of global drool.
 
2012-12-17 10:46:30 AM  
Hell, the bodybuilding supplement industry is even worse.

"Joe gained 20 lb of solid muscle in a month using 'Super Muscle Gain' which activates your body's DNA receptors to increase mass!"
 
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