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(Mediabistro)   Having conceded the urban hipster market to PBR, Sierra Nevada's latest re-branding effort instead targets free-range, grass-fed hipsters   ( divider line
    More: Misc, Sierra Nevada, PBR  
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4471 clicks; posted to Business » on 14 Dec 2012 at 8:22 AM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»

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2012-12-14 09:45:49 AM  
1 vote:

tallen702: I'm sorry, but Sierra Nevada is hops in a can, and quite frankly, they killed the diversity of the emerging micro brew market when it was just beginning to get interesting. The popularity of their Pale Ale and Sam Adams' over-hopped brews meant that every other brewer out there started trying to out-hop everyone else which brings us to a period in our beer history where even beers that should be light on hops and heavy on malt are tasting like flower-filled soap bottles because of this trend. I was excited in the mid to late 90's when I didn't have to drink imported Scottish ales anymore and could get some nice heavies on this side of the pond, but the hops wars pretty much put an end to that and I'm back to drinking Belhaven when I want something that isn't so astringent it could be used as acne medication. Finally, we're starting to see some balance again. I think Oscar Blues does a fine job of offering a decent range without going hop-heavy on everything. The emergence of "sour" beers is also heartening, though I'm dreading the "my beer is more sour than yours" race that is surely to come about from it.

You are so uninformed about American craft beer. It's quite hilarious.
I was looking at a new domestic Strong Scotch Ale just yesterday.
2012-12-14 08:53:39 AM  
1 vote:
PBR is way too mainstream now. You have to drink Genesee Cream Ale now to be a hipster:
2012-12-14 08:46:21 AM  
1 vote:
Hipsters drink PBR because they can't taste it.
Why can't they taste it? Because they burned their taste buds drinking coffee.
How did they burn their taste buds on the coffee?
*puts on sunglasses* They drank it before it was cool.
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