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(Mediabistro)   Having conceded the urban hipster market to PBR, Sierra Nevada's latest re-branding effort instead targets free-range, grass-fed hipsters   (mediabistro.com) divider line 9
    More: Misc, Sierra Nevada, PBR  
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4452 clicks; posted to Business » on 14 Dec 2012 at 8:22 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-14 08:32:21 AM  
3 votes:

St_Francis_P: As PBR still has the cheap urban-hipster market cornered, Sierra Nevada is making a play at the kind of hipster who likes to go camping, those who carefully consider what micro-brew they'll buy a case of before hanging out in the woods for a fortnight. So, DK mixes in some vintage photography, some sunbursts, an inspiring indie song and quick blips of b-roll to capture the independent spirit of their brewery. In other words, Sierra Nevada comes off as the classy, smart alternative to Coors.

First, if I had to spend two weeks with the same beer I'd choose it pretty carefully; second, Sierra Nevada is good beer, which the article writer doesn't seem to understand.


Agreed. Hipsters drink crappy beer to be ironic. The rest of us drink beer because we like it. Sierra Nevada is good beer.
2012-12-14 09:57:55 AM  
2 votes:

tallen702: Maud Dib:
You are so uninformed about American craft beer. It's quite hilarious.
I was looking at a new domestic Strong Scotch Ale just yesterday.

Seriously? Go look at your local beer distro's list of options. More than 75% of what is available on the domestic craft brew list is either a Pale Ale, IPA, or some other over-hopped variation of something else.

Your one Strong Scotch Ale pales in comparison to the HUNDREDS of over-hopped soap bottles out there on the domestic craft market.

You sir, are the uninformed an hilarious one. I happen to be very much involved in the business of beer and liquor as it's a huge part of how my companies make their money.


You both can still drink whatever kind of beer you want whenever you want, right?

I dont want an answer.
2012-12-14 08:38:22 AM  
2 votes:
Sierra Nevada is a quality beer. It gets lost in the world of Micro-Brews. My friends liquor store carries all their flavors and it doesn't sell as well as things like Left Hand, New Belgium or Sam Adams, but those that do buy it are religious about their beer experience. I've pushed it on some folks when they weren't sure what they wanted, and they all came back pleased with the choice.
2012-12-14 09:57:56 AM  
1 votes:
haters gonna hate
Sierra Nevada is just a great brand, and I simply cannot wait for them to open their new plant in Asheville, NC! (2014) But seriously, the Pale Ale is solid, the Torpedo is delicious (IPA haters can shove it) and for $12.99 for a 12-pack its the best farking deal in town. The Celebration Ale is great, and so is the NARWHAL, I mean my God its worth the $9.99 price for a 4pack. The only ONLY thing from SN that didn't impress me was the Porter. Theres dozens and dozens of better porters out there.

Oskar Blues is opening up in Asheville...I mean Brevard this coming week, and they said tours will be ready by New Years Eve. Their whole lineup is smashing as well, just a wee bit pricey.

North Carolina is shaping up to be the beer capital of the east coast. So many great breweries in this state, my God. Foothills, Highland, Duck Rabbit, Big Boss, Aviator, Natty Greens, Olde Hickory (farking EVENT HORIZON) Red Oak, Mother Earth. I could go on, but you could also go here:

http://en.wikipedia.org/wiki/List_of_breweries_in_North_Carolina

That being said, do not ever, ever, EVER drink any wine from my state. Unless you are out of ipecac syrup, because thats basically what our wines are.
2012-12-14 09:29:57 AM  
1 votes:
I'm sorry, but Sierra Nevada is hops in a can, and quite frankly, they killed the diversity of the emerging micro brew market when it was just beginning to get interesting. The popularity of their Pale Ale and Sam Adams' over-hopped brews meant that every other brewer out there started trying to out-hop everyone else which brings us to a period in our beer history where even beers that should be light on hops and heavy on malt are tasting like flower-filled soap bottles because of this trend. I was excited in the mid to late 90's when I didn't have to drink imported Scottish ales anymore and could get some nice heavies on this side of the pond, but the hops wars pretty much put an end to that and I'm back to drinking Belhaven when I want something that isn't so astringent it could be used as acne medication. Finally, we're starting to see some balance again. I think Oscar Blues does a fine job of offering a decent range without going hop-heavy on everything. The emergence of "sour" beers is also heartening, though I'm dreading the "my beer is more sour than yours" race that is surely to come about from it.
2012-12-14 09:09:03 AM  
1 votes:
i1247.photobucket.com

Possibly the best beer ever for the holidays IMO.....

/They DO NOT make a bad beer!
2012-12-14 08:51:31 AM  
1 votes:
Meanwhile, there are still people that buy beers because they like them, not because of the image they project.

On any given day I could be seen enjoying ANY of the following beers:

www.sdhotlimos.com

4.bp.blogspot.com

www.aatiffany.com

www.artzberger.com

4.bp.blogspot.com

www.beermelodies.com

And the list goes on...and on....and on...

Sometimes I like "good" beer...sometimes I like "shiatty" beer. Whatever. Drink what tastes good to you at the moment...not to make a statement about how fashionable or ironic you are.
2012-12-14 08:27:58 AM  
1 votes:
we're all hipsters now.
2012-12-14 08:13:07 AM  
1 votes:
As PBR still has the cheap urban-hipster market cornered, Sierra Nevada is making a play at the kind of hipster who likes to go camping, those who carefully consider what micro-brew they'll buy a case of before hanging out in the woods for a fortnight. So, DK mixes in some vintage photography, some sunbursts, an inspiring indie song and quick blips of b-roll to capture the independent spirit of their brewery. In other words, Sierra Nevada comes off as the classy, smart alternative to Coors.

First, if I had to spend two weeks with the same beer I'd choose it pretty carefully; second, Sierra Nevada is good beer, which the article writer doesn't seem to understand.
 
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