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(Mediabistro)   Having conceded the urban hipster market to PBR, Sierra Nevada's latest re-branding effort instead targets free-range, grass-fed hipsters   (mediabistro.com) divider line 67
    More: Misc, Sierra Nevada, PBR  
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4423 clicks; posted to Business » on 14 Dec 2012 at 8:22 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-14 10:38:48 AM
Finally found a gluten free pale ale that comes close:

blogs.phoenixnewtimes.com
 
2012-12-14 10:42:20 AM
Sierra Nevada as a company relies too much on hops. Even their pale ale tastes like an IPA.
 
2012-12-14 10:50:38 AM

skremnjava: Fark Kroger. They sell Sierra Nevada 12 packs for $16.50 unless its "on sale" for 14 dollars.


Yikes! Sale price around me is usually $10.99, $12.99 at the expensive store right across the street. I buy a LOT of SN because it's great, but also reasonably priced, so I'd have a hard time paying $16.50.
 
2012-12-14 10:56:59 AM
As an unrepentant craft beer snob, I was ready to hate on this as another mass-market attempt to appeal to "hop heads", but was actually amazed at how much I liked it:

t1.gstatic.com
 
2012-12-14 10:59:42 AM

tallen702: Maud Dib:
You are so uninformed about American craft beer. It's quite hilarious.
I was looking at a new domestic Strong Scotch Ale just yesterday.

Seriously? Go look at your local beer distro's list of options. More than 75% of what is available on the domestic craft brew list is either a Pale Ale, IPA, or some other over-hopped variation of something else.

Your one Strong Scotch Ale pales in comparison to the HUNDREDS of over-hopped soap bottles out there on the domestic craft market.

You sir, are the uninformed an hilarious one. I happen to be very much involved in the business of beer and liquor as it's a huge part of how my companies make their money.


Hops seems to be like cilantro. It's a love-it-or-hate-it divisive type thing. The hops lovers clearly outnumber those who do not. I crave it every now and then. I've recently been enjoying damn near everything Three Floyds is putting out. The Lefthand Nitro Milk Stout is great. Lagunitas's Little Sumpin' Sumpin' is only going to get more huge. Loved DFH's Festina Peche. There's still plenty of great beer out there.
 
2012-12-14 11:05:17 AM
whiskey > beer
 
2012-12-14 11:09:27 AM

pnome: whiskey + beer


Fixed.
 
2012-12-14 11:12:05 AM
Speaking of prices...the other day I bought two 6-packs and it was around $17 and the memory of my younger college self couldn't believe what i just done. But now I drink mostly because I enjoy the taste rather than to just put away a bunch to get drunk.

But it still made me laugh.
 
2012-12-14 11:21:25 AM

pnome: whiskey > beer


My last night in Dublin I saw an old guy cutting his glasses of whiskey with a bottle of peppermint schnapps. It was horrifying.
 
2012-12-14 11:21:56 AM

tallen702: I'm sorry, but Sierra Nevada is hops in a can, and quite frankly, they killed the diversity of the emerging micro brew market when it was just beginning to get interesting.


That's just ... dumb.
For good or bad people *want* highly hopped beers -- if they didn't sell well, there would be no incentive to make them. No beer is capable of "killing off" diversity, only the people that buy beer can do that.
 
2012-12-14 11:51:51 AM

SnarfVader: Hipsters drink crappy beer to be ironic. The rest of us drink beer because we like it. Sierra Nevada is good beer.


This. After PBR it'll be Natty Boh, Stroh's, Carling Black Label, Hamm's, and IC Light.

While I love SNPA, my glass is more routinely filled with Sweetwater 420 or Cigar City Jai Alai IPA these days.
 
2012-12-14 12:02:29 PM

mllawso: For good or bad people *want* highly hopped beers -- if they didn't sell well, there would be no incentive to make them. No beer is capable of "killing off" diversity, only the people that buy beer can do that.


I think the perspective many people lack is how the market of beer in general is swamped with hopsless beers. Many beer drinkers grew up without great variety, and of course being young and broke and unrefined meant we never noticed we were drinking weak lagers which had been labeled "beer". Someone brought Dogfish Head 60 Minute years ago, and I suffered through about half a bottle before stopping. Haven't been into beer too long but have developed my palate to where the 60 Minute doesn't register as hoppy, just a good standard.

Plus, I find I am able to manipulate the flavors a little more with my hops schedule through mixing varieties, boil times, and dry hopping. Hops adds bittering, floral, and citrus flavors based on what you add and how you add them, so I think types of ales have long been established with grain bills and yeast strains, but the hops gives a plethora of options to try out, many of which are strong flavors.
 
2012-12-14 12:40:51 PM
Just adding that I love Sierra Nevada, too. My favorite time of year starts when Tumbler comes out, followed by Celebration, and then I believe their Anniversary brew at the new year. For some reason, people don't really buy the stuff at the liquor store near me, so every time they change over, I buy up all of the leftover stock (still drinking Tumbler).

However, I can't find the blue bottles anywhere. I distinctly remember them from the past, but the guys at the store said they've never seen them. Also, Torpedo is great. That is all.
 
2012-12-14 05:26:11 PM

productivity_zero: However, I can't find the blue bottles anywhere. I distinctly remember them from the past, but the guys at the store said they've never seen them. Also, Torpedo is great. That is all.


The porter *used to* be in blue label bottles. They changed to brown a while back.
 
2012-12-14 08:41:43 PM
Could not watch the crappy vid linked to.
Don't care for hopped up beer, although I understand why it is put in there.
I like fresh beer for myself. Hopped beer for the posers.
 
2012-12-15 03:03:35 AM
Try their big foot if you want a strong beer, it's 10 pct alcohol.

Went to school in chico, where it's brewed. The daughter of one of the founders was in my major, she was too hipster for beer. Neither here nor there. But yay sn! Glad its availability has spread.
 
2012-12-17 09:02:25 PM

ThreeEdgedSword: Sierra Nevada as a company relies too much on hops. Even their pale ale tastes like an IPA.


IPA = India Pale Ale.
 
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