If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Wall Street Journal)   Obama campaign used Salesforce.com to get voters to buy what he was selling   (blogs.wsj.com) divider line 17
    More: Interesting, obama, Vivek Kundra, CIO  
•       •       •

2014 clicks; posted to Politics » on 10 Dec 2012 at 1:29 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



Voting Results (Smartest)
View Voting Results: Smartest and Funniest


Archived thread
2012-12-10 01:51:11 PM
3 votes:
hey look, a press release from sales force, in the wall street journal
2012-12-10 01:21:55 PM
3 votes:

EvilEgg: I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.


The DNC did every element of the campaign better than the GOC.

- convention (the GOP convention was a joke)
- ground game
- fund raising
- debates (overall)
- photo opps (remember Ryan cleaning dishes)
- hell even the T-shirts and handouts (Romney's said made in China)

I honestly can't think of one thing Romney did better other than the first debate. He didn't even get a real bump when he announced his running mate. If that is any indication on how Romney would perform as President, that alone was reason enough not to vote for him.
2012-12-10 02:43:07 PM
2 votes:
By the way, this might have been an appropriate use of the Ironic tag -- the whole time, Romney was trying to sell us on his experience in the private sector running big corporations, but in the end it was Obama's team who was able to use those corporate tools far better than Romney's team could.
2012-12-10 03:16:02 PM
1 votes:
Wait, are you saying that Obama's experience as a community organizer benefited him when it came to gauging how the man on the street feels about varying issues?

HAH! It's funny because Obama used to be a community organizer.
2012-12-10 02:31:54 PM
1 votes:

Komplex: Lost Thought 00: Duke Phillips' Singing Bears: I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.

No, you can always buy people to do that for you. The people who put these systems in place are just mercenaries, and you can bet they are sending their marketing materials to the RNC right now.

If this was any election before 2004, I'd agree with you. But with the GOP's repugnant social conservative dividing of America, it would be pretty difficult to justify to your gay friend how you are working for a campaign that ideally would want to criminalize his sex life.*

At the higher levels, you would want a combination of a hired gun with a honest belief in the campaign ~ A true believing hired gun. Somebody who's professional, but who's first obligation is to the campaign than to himself/herself. And that's where the GOP is doomed, all their political operatives are looking out for themselves first, looking at the fastest way to make the most amount of money off their donors and campaigns.

Or in other words the GOP is going to get Bained.

* Make no mistake, in politics nobody stops after victory, if they were able to overturn gay marriage, then they would get to work on making private adoption illegal for gay parents, then they would work on getting rid of all the gay teachers, etc...


He promised to force me to die alone, then told me I should vote for him because of money. He's a sick little farker, and he wanted me to join his "money over all else" cult. No thanks.
2012-12-10 02:31:05 PM
1 votes:

sprawl15: mrshowrules: He didn't even get a real bump when he announced his running mate.

I still think the selection of Paul Ryan was as big a misstep for Romney as Palin was for McCain.


The biggest impact that the Paul Ryan selection had on the campaign was that it got Wisconsin Dems to turn out in droves.
2012-12-10 02:27:46 PM
1 votes:
Yup, the Obama team used technology to data-mine people and address their concerns, whereas Mitt Romney hated on me for not paying enough taxes, promised to not let my partner visit me in the hospital, and said he would repeal my only realistic chance of getting health insurance on his very first day. Guess who got my vote.
2012-12-10 02:20:06 PM
1 votes:

mrshowrules: I honestly can't think of one thing Romney did better other than the first debate.


How about not being a negro? He had that down cold.
Unfortunately, I'm disgustedly serious, that alone got him (probably) 20-30% of the popular vote =(
2012-12-10 02:12:55 PM
1 votes:

Lost Thought 00: Duke Phillips' Singing Bears: I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.

No, you can always buy people to do that for you. The people who put these systems in place are just mercenaries, and you can bet they are sending their marketing materials to the RNC right now.


If this was any election before 2004, I'd agree with you. But with the GOP's repugnant social conservative dividing of America, it would be pretty difficult to justify to your gay friend how you are working for a campaign that ideally would want to criminalize his sex life.*

At the higher levels, you would want a combination of a hired gun with a honest belief in the campaign ~ A true believing hired gun. Somebody who's professional, but who's first obligation is to the campaign than to himself/herself. And that's where the GOP is doomed, all their political operatives are looking out for themselves first, looking at the fastest way to make the most amount of money off their donors and campaigns.

Or in other words the GOP is going to get Bained.

* Make no mistake, in politics nobody stops after victory, if they were able to overturn gay marriage, then they would get to work on making private adoption illegal for gay parents, then they would work on getting rid of all the gay teachers, etc...
2012-12-10 02:04:23 PM
1 votes:
And we're to be...outraged...by this news?

I mean seriously, GOP? Have you thrown all your mirrors out the window? Is that why you haven't yet checked one for the reason you lost the election by such a landslide?
2012-12-10 01:58:24 PM
1 votes:
The Romney campaign used fat white men to yell the message.
2012-12-10 01:56:14 PM
1 votes:

Duke Phillips' Singing Bears: There are potential commercial applications for systems that can do this outside of campaigns, so eventually the money guys are going to catch on, but given the lifecycle of social media development these days, by the time they do they'll already be behind. It's just a thought.


The gap between GOP the and the DNC in terms of information technology could easily expand. In 2016, some enterprising company is going to be selling the GOP a re-packaged version of what the DNC was using in 2012 (but really it won't quite be that good). Meanwhile the DNC will have been using it and perfecting it for 8 years. Who knows what bells and whistles they will add to it by then.

The GOP has lost two cohorts of young people. Many of which will self-identify with the DNC for the rest of their life. Winning feels good and leave a positive impression. At the same time the GOP base is literally dying faster than DNC voters. Add the growing Latino population and it doesn't even seem like a fair fight.

I thought there was a chance the GOP would quickly reinvent themselves but when I see Rubio and company voting down the UN disability treaty and finding out that they were quietly funneling boatloads of cash to the Akin campaign, I know they don't stand a chance and this pleases me.
2012-12-10 01:39:57 PM
1 votes:

mrshowrules: EvilEgg: I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.

The DNC did every element of the campaign better than the GOC.

- convention (the GOP convention was a joke)
- ground game
- fund raising
- debates (overall)
- photo opps (remember Ryan cleaning dishes)
- hell even the T-shirts and handouts (Romney's said made in China)

I honestly can't think of one thing Romney did better other than the first debate. He didn't even get a real bump when he announced his running mate. If that is any indication on how Romney would perform as President, that alone was reason enough not to vote for him.


I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.

I theorize that you can no longer brute force a campaign, and this past cycle was the death knell of the old way of doing business. You have to manage your campaigns on a micro level now, and if you're not tracking individuals with a high degree of granularity and maximizing social engagement by personalizing issues down to each individual voter, you're doing it wrong. The old networks can't do that. The cable news networks may actually be far more irrelevant than we surmise, and it may come down to those crucial phone calls, personal conversations and get out the vote efforts that a highly socially aware network can do better no matter how much or little cash they have. It's all about prioritizing targets.

There are potential commercial applications for systems that can do this outside of campaigns, so eventually the money guys are going to catch on, but given the lifecycle of social media development these days, by the time they do they'll already be behind. It's just a thought.
2012-12-10 01:33:57 PM
1 votes:
Meanwhile the Romney campaign use cutting edge tools like MySpace and Google+ to reach out to their tech-savvy supporter.
2012-12-10 01:32:33 PM
1 votes:
Why am I sure the GOP is about to get taken to the cleaners by software people?
2012-12-10 01:24:55 PM
1 votes:

mrshowrules: EvilEgg: I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.

The DNC did every element of the campaign better than the GOC.

- convention (the GOP convention was a joke)
- ground game
- fund raising
- debates (overall)
- photo opps (remember Ryan cleaning dishes)
- hell even the T-shirts and handouts (Romney's said made in China)

I honestly can't think of one thing Romney did better other than the first debate. He didn't even get a real bump when he announced his running mate. If that is any indication on how Romney would perform as President, that alone was reason enough not to vote for him.


You know, in the end, I don't think that first debate was as big a deal for the campaign as everyone thought at the time. Romney won absolutely none of the swing states he was targeting, which shows he was unable to make a case for why voters should ditch Obama for him. I think people did think that Romney did a better job in that debate, but at the same time, it didn't make them any more likely to vote for him because they also knew he was lying his ass off and just saying what he thought they wanted to hear.
2012-12-10 12:41:42 PM
1 votes:

EvilEgg: I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.


I assumed it was a proprietary program, too. But, since I use Salesforce daily, I can see how easily it can be adapted to what the campaign did. Not only can you track & organize every correspondence, you can set up custom dashboards so team managers can see the activity, set goals, compose blast emails on the fly--It's a great tool.
 
Displayed 17 of 17 comments

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »






Report