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(Wall Street Journal)   Obama campaign used Salesforce.com to get voters to buy what he was selling   (blogs.wsj.com) divider line 85
    More: Interesting, obama, Vivek Kundra, CIO  
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2010 clicks; posted to Politics » on 10 Dec 2012 at 1:29 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-10 12:09:34 PM
I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.
 
2012-12-10 12:30:45 PM
farkin' WAH! subby.
 
2012-12-10 12:36:21 PM
Not news. We all know how smart and, organized efficient Obama's campaign was.
 
2012-12-10 12:41:42 PM

EvilEgg: I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.


I assumed it was a proprietary program, too. But, since I use Salesforce daily, I can see how easily it can be adapted to what the campaign did. Not only can you track & organize every correspondence, you can set up custom dashboards so team managers can see the activity, set goals, compose blast emails on the fly--It's a great tool.
 
2012-12-10 01:14:50 PM

brigid_fitch: I assumed it was a proprietary program, too. But, since I use Salesforce daily, I can see how easily it can be adapted to what the campaign did. Not only can you track & organize every correspondence, you can set up custom dashboards so team managers can see the activity, set goals, compose blast emails on the fly--It's a great tool.


While they may have also been using a separate proprietary program in conjunction with salesforce, I assume much of that talk was just a smokescreen. No reason to let your opponent, who is struggling with their own software, to know you are kicking ass by using an off the shelf solution which they can sign up to use too.
 
2012-12-10 01:21:55 PM

EvilEgg: I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.


The DNC did every element of the campaign better than the GOC.

- convention (the GOP convention was a joke)
- ground game
- fund raising
- debates (overall)
- photo opps (remember Ryan cleaning dishes)
- hell even the T-shirts and handouts (Romney's said made in China)

I honestly can't think of one thing Romney did better other than the first debate. He didn't even get a real bump when he announced his running mate. If that is any indication on how Romney would perform as President, that alone was reason enough not to vote for him.
 
2012-12-10 01:24:55 PM

mrshowrules: EvilEgg: I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.

The DNC did every element of the campaign better than the GOC.

- convention (the GOP convention was a joke)
- ground game
- fund raising
- debates (overall)
- photo opps (remember Ryan cleaning dishes)
- hell even the T-shirts and handouts (Romney's said made in China)

I honestly can't think of one thing Romney did better other than the first debate. He didn't even get a real bump when he announced his running mate. If that is any indication on how Romney would perform as President, that alone was reason enough not to vote for him.


You know, in the end, I don't think that first debate was as big a deal for the campaign as everyone thought at the time. Romney won absolutely none of the swing states he was targeting, which shows he was unable to make a case for why voters should ditch Obama for him. I think people did think that Romney did a better job in that debate, but at the same time, it didn't make them any more likely to vote for him because they also knew he was lying his ass off and just saying what he thought they wanted to hear.
 
2012-12-10 01:32:33 PM
Why am I sure the GOP is about to get taken to the cleaners by software people?
 
2012-12-10 01:33:40 PM
This is the kind of professionalism and reliability the Republican party is known for:

static2.businessinsider.com
 
2012-12-10 01:33:57 PM
Meanwhile the Romney campaign use cutting edge tools like MySpace and Google+ to reach out to their tech-savvy supporter.
 
2012-12-10 01:39:57 PM

mrshowrules: EvilEgg: I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.

The DNC did every element of the campaign better than the GOC.

- convention (the GOP convention was a joke)
- ground game
- fund raising
- debates (overall)
- photo opps (remember Ryan cleaning dishes)
- hell even the T-shirts and handouts (Romney's said made in China)

I honestly can't think of one thing Romney did better other than the first debate. He didn't even get a real bump when he announced his running mate. If that is any indication on how Romney would perform as President, that alone was reason enough not to vote for him.


I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.

I theorize that you can no longer brute force a campaign, and this past cycle was the death knell of the old way of doing business. You have to manage your campaigns on a micro level now, and if you're not tracking individuals with a high degree of granularity and maximizing social engagement by personalizing issues down to each individual voter, you're doing it wrong. The old networks can't do that. The cable news networks may actually be far more irrelevant than we surmise, and it may come down to those crucial phone calls, personal conversations and get out the vote efforts that a highly socially aware network can do better no matter how much or little cash they have. It's all about prioritizing targets.

There are potential commercial applications for systems that can do this outside of campaigns, so eventually the money guys are going to catch on, but given the lifecycle of social media development these days, by the time they do they'll already be behind. It's just a thought.
 
2012-12-10 01:46:00 PM

jake_lex: mrshowrules: EvilEgg: I think we are aware that the Obama campaign was light years ahead of Romney when it came to organizing. I thought the tools were developed in house, but if there was a solution already it doesn't surprise me that they used it.

The DNC did every element of the campaign better than the GOC.

- convention (the GOP convention was a joke)
- ground game
- fund raising
- debates (overall)
- photo opps (remember Ryan cleaning dishes)
- hell even the T-shirts and handouts (Romney's said made in China)

I honestly can't think of one thing Romney did better other than the first debate. He didn't even get a real bump when he announced his running mate. If that is any indication on how Romney would perform as President, that alone was reason enough not to vote for him.

You know, in the end, I don't think that first debate was as big a deal for the campaign as everyone thought at the time. Romney won absolutely none of the swing states he was targeting, which shows he was unable to make a case for why voters should ditch Obama for him. I think people did think that Romney did a better job in that debate, but at the same time, it didn't make them any more likely to vote for him because they also knew he was lying his ass off and just saying what he thought they wanted to hear.


There was a definite shift in the polls immediately following that first debate. Nate Silver shows Obama losing 40 electoral votes in just a week after the debate, a decline that took him a month to regain. My own personal theory is that the 1st debate gave the Undecideds (who weren't media trolls & attention whores) the courage & justification to finally admit they were voting for Romney all along. Then, as Romney continued to make mistakes, gaffes, and lost the following 2 debates, a lot of them just stayed the fark home. And then more Republican voters stayed home because they were being told Romney had this in the bag.

I think had Romney been able to continue the kindler, gentler Romneybot and if the GOP could understand poll numbers, the outcome would have been much different. The debate made a HUGE difference for Romney, but he, his campaign, and the rest of his own party completely fumbled the ball.
 
2012-12-10 01:46:12 PM

Duke Phillips' Singing Bears: I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.


No, you can always buy people to do that for you. The people who put these systems in place are just mercenaries, and you can bet they are sending their marketing materials to the RNC right now.
 
2012-12-10 01:46:46 PM
You are a commodity.

Democracy!
 
2012-12-10 01:50:32 PM

mrshowrules: He didn't even get a real bump when he announced his running mate.


I still think the selection of Paul Ryan was as big a misstep for Romney as Palin was for McCain.
 
2012-12-10 01:51:11 PM
hey look, a press release from sales force, in the wall street journal
 
2012-12-10 01:52:42 PM

Duke Phillips' Singing Bears: I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.


There was a decent article about this recently that came to the same conclusion. If you look at IT professionals, especially those around the Sillicon Valley area, they tend to go libby mc liberal pants around 75% of the time.

However, it's quite a stretch to say that'll be a bigger concern than their policies. These kind of factors (get out the vote, message control, et al) can be really important, no doubt, but we have a pretty clear choice these days between parties and what they stand for and what they want to do. It's pretty naive, and honestly, down right cynical, to think that mobile phone apps (or for that matter, billionaires Super PACS) matter more than clear choices.
 
2012-12-10 01:55:21 PM

Lost Thought 00: Duke Phillips' Singing Bears: I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.

No, you can always buy people to do that for you. The people who put these systems in place are just mercenaries, and you can bet they are sending their marketing materials to the RNC right now.


If that's the case, then we have to assume that since the RNC had plenty of money, as did the Romney campaign and all of their various proxies, that they simply didn't see the value in these systems, or did not understand why they had to be implemented. But, the fact that the Romney campaign apparently had their own system to at least manage their GOTV effort says that isn't so. Instead, what happened was, their system was not well-implemented and fell apart when it was needed. What this tells me is they either lack the expertise to vet their people appropriately, or my initial hypotheses was correct and they simply cannot attract the people that can do this correctly, mercenary mentality or no.
 
2012-12-10 01:56:14 PM

Duke Phillips' Singing Bears: There are potential commercial applications for systems that can do this outside of campaigns, so eventually the money guys are going to catch on, but given the lifecycle of social media development these days, by the time they do they'll already be behind. It's just a thought.


The gap between GOP the and the DNC in terms of information technology could easily expand. In 2016, some enterprising company is going to be selling the GOP a re-packaged version of what the DNC was using in 2012 (but really it won't quite be that good). Meanwhile the DNC will have been using it and perfecting it for 8 years. Who knows what bells and whistles they will add to it by then.

The GOP has lost two cohorts of young people. Many of which will self-identify with the DNC for the rest of their life. Winning feels good and leave a positive impression. At the same time the GOP base is literally dying faster than DNC voters. Add the growing Latino population and it doesn't even seem like a fair fight.

I thought there was a chance the GOP would quickly reinvent themselves but when I see Rubio and company voting down the UN disability treaty and finding out that they were quietly funneling boatloads of cash to the Akin campaign, I know they don't stand a chance and this pleases me.
 
2012-12-10 01:56:28 PM

TwistedFark: However, it's quite a stretch to say that'll be a bigger concern than their policies. These kind of factors (get out the vote, message control, et al) can be really important, no doubt, but we have a pretty clear choice these days between parties and what they stand for and what they want to do. It's pretty naive, and honestly, down right cynical, to think that mobile phone apps (or for that matter, billionaires Super PACS) matter more than clear choices.


Go with 5% naivety, 95% cynicism. I literally think that little of my fellow citizens. I'm a dick.
 
2012-12-10 01:58:24 PM
The Romney campaign used fat white men to yell the message.
 
2012-12-10 01:59:27 PM

Duke Phillips' Singing Bears: Lost Thought 00: Duke Phillips' Singing Bears: I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.

No, you can always buy people to do that for you. The people who put these systems in place are just mercenaries, and you can bet they are sending their marketing materials to the RNC right now.

If that's the case, then we have to assume that since the RNC had plenty of money, as did the Romney campaign and all of their various proxies, that they simply didn't see the value in these systems, or did not understand why they had to be implemented. But, the fact that the Romney campaign apparently had their own system to at least manage their GOTV effort says that isn't so. Instead, what happened was, their system was not well-implemented and fell apart when it was needed. What this tells me is they either lack the expertise to vet their people appropriately, or my initial hypotheses was correct and they simply cannot attract the people that can do this correctly, mercenary mentality or no.


The people Romney contracted to build his system were self professed Democrats. They still took the job. Romney was killed by his hubris in wanting to "own" the software, and thereby controlling it for future Republican political cycles.
 
2012-12-10 02:01:08 PM

rnld: The Romney campaign used fat white men to yell the message.


Fat white men are very good at yelling.
 
2012-12-10 02:01:55 PM

Lost Thought 00: The people Romney contracted to build his system were self professed Democrats. They still took the job. Romney was killed by his hubris in wanting to "own" the software, and thereby controlling it for future Republican political cycles.


Then I have learned a new thing today that jives with things I already suspected, which is the best kind of learning.
 
2012-12-10 02:01:59 PM

TwistedFark: Duke Phillips' Singing Bears: I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.

There was a decent article about this recently that came to the same conclusion. If you look at IT professionals, especially those around the Sillicon Valley area, they tend to go libby mc liberal pants around 75% of the time.

However, it's quite a stretch to say that'll be a bigger concern than their policies. These kind of factors (get out the vote, message control, et al) can be really important, no doubt, but we have a pretty clear choice these days between parties and what they stand for and what they want to do. It's pretty naive, and honestly, down right cynical, to think that mobile phone apps (or for that matter, billionaires Super PACS) matter more than clear choices.


There are no clear policies for most candidates, only for incumbents. Literally everything else is marketing. Those "clear choices" you reference are just the product of marketing and sales
 
2012-12-10 02:04:23 PM
And we're to be...outraged...by this news?

I mean seriously, GOP? Have you thrown all your mirrors out the window? Is that why you haven't yet checked one for the reason you lost the election by such a landslide?
 
2012-12-10 02:12:03 PM
Obama won by being more competent and business savvy than Romney.

But at least the Republicans succeeded in believing in themselves and having high self esteem while they were failing.
 
2012-12-10 02:12:22 PM
SFDC is a great tool and I know of several organizations that use it for their survey / poll tool.

Good on them for leveraging an existing 3rd party tool rather than trying to invent something.
 
2012-12-10 02:12:55 PM

Lost Thought 00: Duke Phillips' Singing Bears: I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.

No, you can always buy people to do that for you. The people who put these systems in place are just mercenaries, and you can bet they are sending their marketing materials to the RNC right now.


If this was any election before 2004, I'd agree with you. But with the GOP's repugnant social conservative dividing of America, it would be pretty difficult to justify to your gay friend how you are working for a campaign that ideally would want to criminalize his sex life.*

At the higher levels, you would want a combination of a hired gun with a honest belief in the campaign ~ A true believing hired gun. Somebody who's professional, but who's first obligation is to the campaign than to himself/herself. And that's where the GOP is doomed, all their political operatives are looking out for themselves first, looking at the fastest way to make the most amount of money off their donors and campaigns.

Or in other words the GOP is going to get Bained.

* Make no mistake, in politics nobody stops after victory, if they were able to overturn gay marriage, then they would get to work on making private adoption illegal for gay parents, then they would work on getting rid of all the gay teachers, etc...
 
2012-12-10 02:20:06 PM

mrshowrules: I honestly can't think of one thing Romney did better other than the first debate.


How about not being a negro? He had that down cold.
Unfortunately, I'm disgustedly serious, that alone got him (probably) 20-30% of the popular vote =(
 
2012-12-10 02:27:46 PM
Yup, the Obama team used technology to data-mine people and address their concerns, whereas Mitt Romney hated on me for not paying enough taxes, promised to not let my partner visit me in the hospital, and said he would repeal my only realistic chance of getting health insurance on his very first day. Guess who got my vote.
 
2012-12-10 02:31:05 PM

sprawl15: mrshowrules: He didn't even get a real bump when he announced his running mate.

I still think the selection of Paul Ryan was as big a misstep for Romney as Palin was for McCain.


The biggest impact that the Paul Ryan selection had on the campaign was that it got Wisconsin Dems to turn out in droves.
 
2012-12-10 02:31:54 PM

Komplex: Lost Thought 00: Duke Phillips' Singing Bears: I wonder, a little, if the biggest problem the Republican party faces in the future won't actually be their policies, but their inability to attract the kind of people that are on the cutting edge of social media and organization tool development to their campaigns. Look at where the talent in that sector of our economy is, and look how they tend to vote.

No, you can always buy people to do that for you. The people who put these systems in place are just mercenaries, and you can bet they are sending their marketing materials to the RNC right now.

If this was any election before 2004, I'd agree with you. But with the GOP's repugnant social conservative dividing of America, it would be pretty difficult to justify to your gay friend how you are working for a campaign that ideally would want to criminalize his sex life.*

At the higher levels, you would want a combination of a hired gun with a honest belief in the campaign ~ A true believing hired gun. Somebody who's professional, but who's first obligation is to the campaign than to himself/herself. And that's where the GOP is doomed, all their political operatives are looking out for themselves first, looking at the fastest way to make the most amount of money off their donors and campaigns.

Or in other words the GOP is going to get Bained.

* Make no mistake, in politics nobody stops after victory, if they were able to overturn gay marriage, then they would get to work on making private adoption illegal for gay parents, then they would work on getting rid of all the gay teachers, etc...


He promised to force me to die alone, then told me I should vote for him because of money. He's a sick little farker, and he wanted me to join his "money over all else" cult. No thanks.
 
2012-12-10 02:31:56 PM

sprawl15: I still think the selection of Paul Ryan was as big a misstep for Romney as Palin was for McCain.


I can't think of anybody that would have been of any help. Can you?
 
2012-12-10 02:33:38 PM
And?
 
2012-12-10 02:38:18 PM

Arkanaut: sprawl15: mrshowrules: He didn't even get a real bump when he announced his running mate.

I still think the selection of Paul Ryan was as big a misstep for Romney as Palin was for McCain.

The biggest impact that the Paul Ryan selection had on the campaign was that it got Wisconsin Dems to turn out in droves.


The problem wasn't Ryan, it was that Ryan highlighted Mitt Romney's total lack of core values... he wanted the Ryan followers, but refused to get behind any of Ryan's substantive ideas... he'd go along with "that's the Ryan plan, not the Romney plan," then never expand on what his plan actually was, except for this really weird budget idea in which he would slash taxes, increase military spending by 2 Trillion dollars, and somehow even though all deductions combined don't add up to nearly that much, that was his plan for balancing the budget. Now, even after a campaign in which Republicans roundly hated on Obama for slashing 700B from Medicare, they're saying he didn't slash enough from our most vulnerable citizens. Overall though, the problem wasn't even Romney... he was shiatty packaging, but the real problem was the product... the core set of policies at the heart of the GOP... dump money into defense, slash money from programs to help the poor and elderly, and slash tax rates on the rich even after they fought against payroll tax cuts because there were no "offsets." They weren't fighting for a "you're on your own" bootstrappy society, they were pushing for a "we own you" society in which big business and the wealthy enjoy first class citizenship for free, while the poor pay through the nose for whatever pittance they deem us worthy of returning.
 
2012-12-10 02:43:07 PM
By the way, this might have been an appropriate use of the Ironic tag -- the whole time, Romney was trying to sell us on his experience in the private sector running big corporations, but in the end it was Obama's team who was able to use those corporate tools far better than Romney's team could.
 
2012-12-10 02:46:31 PM

Soup4Bonnie: sprawl15: I still think the selection of Paul Ryan was as big a misstep for Romney as Palin was for McCain.

I can't think of anybody that would have been of any help. Can you?


joannapenabickley.typepad.com

lol no thx Mittens. C U in 2016
 
2012-12-10 02:48:59 PM

Soup4Bonnie: sprawl15: I still think the selection of Paul Ryan was as big a misstep for Romney as Palin was for McCain.

I can't think of anybody that would have been of any help. Can you?


Depends, are we talking only about people he might have reasonably asked and who might reasonably have accepted? Even among that small set, he could have simply picked a token minority. Ryan was entirely a token choice, but people who could have been swayed by "token white asshole" were already voting Romney.
 
2012-12-10 02:53:19 PM

keylock71: And?


Exactly. It's pretty laughable that the author of TFA seems to think this makes Obama look bad, when it actually reads like an endorsement for SalesForce.com. 

"SalesForce.com: We're so good, we helped elect a President!"
 
2012-12-10 02:53:54 PM
Buying? Sh*t was free, subby. They're called gifts.

He paid my mortgage last month. Thanks B-Shock the Rock Socialist Muslim Kenyan Community Organizer Socialist Usurper HUSSEIN Fart Bongo!
 
2012-12-10 02:56:03 PM
Romney ran some newspaper ads.
 
2012-12-10 02:58:26 PM
I am bad at computer, oh god, and I figured out how to work sales force within the first two weeks of my new job.

It's a wonderful system
 
2012-12-10 02:59:44 PM

beantowndog: Romney ran some newspaper ads.


img.ehowcdn.com

This Romney fellow really doesn't like poor people. I will tell my owner what I have read today.
 
2012-12-10 03:00:16 PM
Selling? I thought the current derping point was that Obama was giving stuff away.
 
2012-12-10 03:16:02 PM
Wait, are you saying that Obama's experience as a community organizer benefited him when it came to gauging how the man on the street feels about varying issues?

HAH! It's funny because Obama used to be a community organizer.
 
2012-12-10 03:23:11 PM

The Lone Gunman: Wait, are you saying that Obama's experience as a community organizer benefited him when it came to gauging how the man on the street feels about varying issues?

HAH! It's funny because Obama used to be a community organizer.


Remember that scene in Knight's Tale where they all laugh at his thin, light armour and then he deftly jumps on his horse and they stop laughing. That is what it makes me think of.
 
2012-12-10 03:52:07 PM

Soup4Bonnie: sprawl15: I still think the selection of Paul Ryan was as big a misstep for Romney as Palin was for McCain.

I can't think of anybody that would have been of any help. Can you?


Rob Portman, probably -- at least he wouldn't have hurt as much because he doesn't make much noise. Maybe Rubio would have helped, but it sounded like he turned down Romney, possibly to bide the time until he's ready to run himself.
 
2012-12-10 03:54:50 PM

mrshowrules: The GOP has lost two cohorts of young people.


Only if you measure cohorts by decade rather than the more usual span of a generation. Using the Strauss-Howe demarcations, the GOP have functionally lost the GenY voters, but they're still working on losing GenX. At the rate they're screwing up, though, even the Boomers are teetering, and the only reason they've any prospects with GenZ is that the GOP has a dozen years to get their act together and rewrite their platform completely before the Z's start voting.

Of course, there's a good chance the Z's will have spent their adolescence with "Republican" being synonymous with "idiot"....
 
2012-12-10 03:56:26 PM
He should have used Priceline. Then he could have had the Shat endorse him in every commercial.
 
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