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(NBC News)   Research shows that Americans are no longer drinking generic, mass produced, piss water beer like Budweiser and Michelob, are instead choosing to drink specialty, craft, and small market beers   (nbcnews.com) divider line 120
    More: Spiffy, Shock Top, Budweiser, small market, Americans, Miller High Life, Anheuser-Busch InBev, MillerCoors, blue moons  
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1760 clicks; posted to Business » on 08 Dec 2012 at 12:55 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-08 12:57:23 PM  
About time

Now we need that number to keep trending upwards.
 
2012-12-08 12:59:49 PM  
I just got back from the FiftyFifty Brewing Company Eclipse release last night, so yeah, I'm getting a drunken, two-day-old hangover kick from these replies...
 
2012-12-08 01:01:19 PM  
...and bourbon. Yummy yummy bourbon.
 
2012-12-08 01:01:35 PM  
So what your saying is, research shows that the public doesn't like the taste of watered down, bland, fermented piss with a soulless big brand label?

I'm shocked.
 
2012-12-08 01:04:03 PM  
I hate beer.

Of course, the few times I've ever tasted a beer, it was the watered down, bland, fermented piss with a big brand label.

Maybe I'm missing out.

/But Whiskey... whiskey is the way to go.
 
2012-12-08 01:05:32 PM  
Maybe it's just the crowd I run with...but I can honestly say that I don't think I've ever met a Michelob drinker. Bud yes, because we're cheap farkers and Yuengling doesn't distribute in our area, but not Michelob.

\and I'm saying that as a son of a man who was a Miller High Life drinker
 
2012-12-08 01:13:01 PM  

FirstNationalBastard: I hate beer.

Of course, the few times I've ever tasted a beer, it was the watered down, bland, fermented piss with a big brand label.

Maybe I'm missing out.

/But Whiskey... whiskey is the way to go.


Can't stand wiskey. Tasted like jet fuel smelled. Beer can be present- if you get the one that fits your meal or mood.

I'm big fan of reds, blonds, and larger. Not a fan of blacks-like Guinness. Too bitter for my tastes.
 
2012-12-08 01:19:23 PM  

FriarReb98: Maybe it's just the crowd I run with...but I can honestly say that I don't think I've ever met a Michelob drinker. Bud yes, because we're cheap farkers and Yuengling doesn't distribute in our area, but not Michelob.

\and I'm saying that as a son of a man who was a Miller High Life drinker


The really strange thing is I remember a time when Coors was considered an exotic beer because of US distribution laws.
 
2012-12-08 01:20:59 PM  
When it's just ME drinking, I'll go for the micros/specialty beers. When I'm having a cookout, it's Bud Light a la can, because it's easy and cheap enough to say "If I have to buy it, you farkers are getting this"
 
2012-12-08 01:21:49 PM  
There is a beer for every occasion. Man-chores require cheap canned beer. Picked up a 30 pack of Busch last night to consume during some home renovation projects this weekend.
 
2012-12-08 01:24:03 PM  
Not exactly, subby:

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with 17.2 million barrels shipped in 2011, compared to Coors Light's 17.4 million. The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year. 

So millions of people just dumped regular Budweiser for Bud Light. Not exactly an improvement.
 
2012-12-08 01:27:32 PM  
Blue Moon

Yeah, yeah, not hipster/obscure enough for you splendid taste.
 
2012-12-08 01:30:22 PM  
Beer is like bread - once you've had a warm fresh loaf from the local baker, it's hard to go back to "Wonder Bread"
 
2012-12-08 01:34:21 PM  

GRCooper: Beer is like bread - once you've had a warm fresh loaf from the local baker, it's hard to go back to "Wonder Bread"


This is why home brewing is so great
 
2012-12-08 01:36:11 PM  
Brewing a Baltic Porter as I type this, so I'm getting a kick....
 
2012-12-08 01:40:54 PM  

FirstNationalBastard: I hate beer.

Of course, the few times I've ever tasted a beer, it was the watered down, bland, fermented piss with a big brand label.

Maybe I'm missing out.

/But Whiskey... whiskey is the way to go.


If you can acquire a taste for whiskey, you can learn to love beer.

/loves both beer and whiskey
 
2012-12-08 01:45:13 PM  
I'm not chasing whiskey with something hoppy. I'm chasing it with a Yuengling or equivalent.

/Very rarely drink beer by itself.
 
2012-12-08 01:49:15 PM  
I recently made Ed Wort's apfelwein. May I suggest substituting one of the 2 lbs of dextrose for 1lb dextrose and 1lb invert sugar? It was super dry but 8.1%ABV
 
2012-12-08 01:49:38 PM  

Snarcoleptic_Hoosier: When it's just ME drinking, I'll go for the micros/specialty beers. When I'm having a cookout, it's Bud Light a la can, because it's easy and cheap enough to say "If I have to buy it, you farkers are getting this"


Yeah, your Bud Light is my Labatt, otherwise, same boat.

2.bp.blogspot.com 

ct.fra.bz
 
2012-12-08 01:51:34 PM  
You're probably never heard of them, and I was drinking them before it was mainstream.

I'd like to tell you about them, but I have to be at the artisinal soap shoppe in 26 minutes.

*packs up Victrola and rides off on penny farthing*
 
2012-12-08 01:56:07 PM  

max_pooper: There is a beer for every occasion. Man-chores require cheap canned beer. Picked up a 30 pack of Busch last night to consume during some home renovation projects this weekend.


Pretty much this.

I love a good IPA, red, or pale ale when I'm at the theater or watching the fights with friends. When I need to work on my car or do shiat around the yard though it's time for a case of Key Light, PBR, or MGD.
 
2012-12-08 01:59:17 PM  

jeffreyh: Blue Moon

Yeah, yeah, not hipster/obscure enough for you splendid taste.


I like it alright, but it's made by Coors.
 
2012-12-08 02:05:32 PM  
While I'm not surprised, I wasn't even sure they still made Michelob. I haven't seen anyone drink one in ages.
 
2012-12-08 02:07:28 PM  

jeffreyh: Blue Moon

Yeah, yeah, not hipster/obscure enough for you splendid taste.


Used to be one of my fallbacks, if the place I visited had nothing else that sounded good. But I got tired of it pretty quickly.

/But now my fallback is usually a generic, mass-produced pisswater beer, so whatevs.
 
2012-12-08 02:09:18 PM  
How cute. Other states think their beer counts.

/snob
//so what :-P
 
2012-12-08 02:23:05 PM  
That's why the big brands want to control the distributors.
 
2012-12-08 02:23:59 PM  
Oh plenty of people still drink the mass produced stuff.

Far too many drink that stuff in my opinion, but the big brewers are still there, and that their product is seeing significant drop in market share doesn't mean they don't still dominate the market.

Baby steps.
 
2012-12-08 02:26:26 PM  

max_pooper: There is a beer for every occasion. Man-chores require cheap canned beer. Picked up a 30 pack of Busch last night to consume during some home renovation projects this weekend.


Very true.
Cheap beer for the little fridge in the garage. Usually Simpler Times Lager from Trader Joes for me. Micro brew stays in the house. You want to throw darts in my man cave? You get cheap beer. I'm getting greasey working on something. Cheap beer. Relaxing with my girl on the patio or in front of the TV. Good beer.
 
2012-12-08 02:26:39 PM  

jeffreyh: Blue Moon

Yeah, yeah, not hipster/obscure enough for you splendid taste.


It's crap. Blue Moon is what you get when MillerCoors buys out a possible "craft beer" label and trashes it.

There are a number of fake craft beers out there, like Blue Moon, in which they're meant to look like real beer, but they're in fact just off-brand labels brewed by the big guys. MillerCoors works hard to ensure you don't connect the Blue Moon label back to MillerCoors.

You want a consistent, run of the mill witbier, buy Fat Tire.
 
2012-12-08 02:36:27 PM  
Looks like a lot of farkers are victims of marketing. If you put Bud in a micro brew bottle, I bet most of you wouldn't know the difference.
 
2012-12-08 02:39:53 PM  

Relatively Obscure: While I'm not surprised, I wasn't even sure they still made Michelob. I haven't seen anyone drink one in ages.


Amberbock is ok. I'd take that over quite a few other beers.

/it's super cheap, too
 
2012-12-08 02:40:41 PM  

bgilmore5: Looks like a lot of farkers are victims of marketing. If you put Bud in a micro brew bottle, I bet most of you wouldn't know the difference.


I would take that bet.

It isn't just that it tastes better. It's (usually) a completely different style with a completely different taste. Your comment is similar to saying "I bet if I put vodka in a bourbon bottle, most of you wouldn't know the difference." That's just stupid. Regardless of which one the drinker prefers, just about anyone would be able to tell the difference.
 
2012-12-08 02:46:42 PM  

bgilmore5: Looks like a lot of farkers are victims of marketing. If you put Bud in a micro brew bottle, I bet most of you wouldn't know the difference.


Good trolling. Some of us have taste buds, though.

OrionXVI: So what your saying is, research shows that the public doesn't like the taste of watered down, bland, fermented piss with a soulless big brand label?

I'm shocked.


Prepare to be shocked, then: 94% of the beer market is "watered down, bland, fermented piss." While craft is growing, there is simply no way to hide the fact that the public at large likes the stuff you deride.
 
2012-12-08 02:47:50 PM  

bgilmore5: Looks like a lot of farkers are victims of marketing. If you put Bud in a micro brew bottle, I bet most of you wouldn't know the difference.


A couple of years ago I had a birthday party and my one friend brought a case of bud lite, most of which ended up in my fridge after it was over. I hadn't had it in years, but since it was free and here I worked on it. I figured out why it was the best selling for years - for all that it is watered down, it still has a comparable flavor to really good craft lager (think Great Lakes Dortumunder Gold), only it is weaker. To me, that explains it's former popularity. It's just now that people have been drinking the good stuff, they've realized how much they were getting shafted all these years.

The last of it was used trying to eliminate slugs from my MIL's garden, but for some reason, none of them were interested in it. Telling, wouldn't you say?

One last thing, for a Psychology project, I did a blind taste test of four kinds of lager (none Budweiser) and yes, people can in fact tell the difference between different brands. Your theory of marketing doesn't really hold for any of the beer snobs I know.

Harp won that round, IIRC. Tested Harp, Yuengling, Honey Brown, and... I forget the other one, but something in the same price range.
 
2012-12-08 03:05:29 PM  
InBev is the Bain Capital of beer.
 
2012-12-08 03:08:16 PM  
newspaper.li
 
2012-12-08 03:10:36 PM  

ladyfortuna: bgilmore5: Looks like a lot of farkers are victims of marketing. If you put Bud in a micro brew bottle, I bet most of you wouldn't know the difference.

A couple of years ago I had a birthday party and my one friend brought a case of bud lite, most of which ended up in my fridge after it was over. I hadn't had it in years, but since it was free and here I worked on it. I figured out why it was the best selling for years - for all that it is watered down, it still has a comparable flavor to really good craft lager (think Great Lakes Dortumunder Gold), only it is weaker. To me, that explains it's former popularity. It's just now that people have been drinking the good stuff, they've realized how much they were getting shafted all these years.

The last of it was used trying to eliminate slugs from my MIL's garden, but for some reason, none of them were interested in it. Telling, wouldn't you say?

One last thing, for a Psychology project, I did a blind taste test of four kinds of lager (none Budweiser) and yes, people can in fact tell the difference between different brands. Your theory of marketing doesn't really hold for any of the beer snobs I know.

Harp won that round, IIRC. Tested Harp, Yuengling, Honey Brown, and... I forget the other one, but something in the same price range.


The EXACT SAME THING happened with us when we tried using leftover Budweiser a friend had brought over for the slugs.

Our incredibly unscientific sample of random beer left by friends found that slugs tended to prefer Rolling Rock amongst the cheap beer we were willing to throw in the garden. And that it was easier to just pull them off by hand than to lead a slug to beer since you can't even make *them* drink Bud.

funkonomics: How cute. Other states think their beer counts.

/snob
//so what :-P


Let's just do Top 20 American:

1 Pliny The Younger
American Double / Imperial IPA / 11.00% ABV
Russian River Brewing Company 4.67 732
2 Heady Topper
American Double / Imperial IPA / 8.00% ABV
The Alchemist 4.62 870
3 Founders CBS Imperial Stout
American Double / Imperial Stout / 10.60% ABV
Founders Brewing Company 4.6 738

4 Bourbon Barrel Aged Vanilla Bean Dark Lord
Russian Imperial Stout / 15.00% ABV
Three Floyds Brewing Co. & Brewpub 4.6 172
5 Pliny The Elder
American Double / Imperial IPA / 8.00% ABV
Russian River Brewing Company 4.59 2755
6 Peg's G.O.O.D. Rare D.O.S.
American Double / Imperial Stout
Peg's Cantina & Brewpub 4.56 44
7 Founders KBS (Kentucky Breakfast Stout)
American Double / Imperial Stout / 11.20% ABV
Founders Brewing Company 4.55 2113

8 Citra DIPA
American Double / Imperial IPA / 8.00% ABV
Kern River Brewing Company 4.54 301
9 Bourbon County Brand Coffee Stout
American Double / Imperial Stout / 14.00% ABV
Goose Island Beer Co. 4.53 594
10 The Abyss
American Double / Imperial Stout / 11.00% ABV
Deschutes Brewery 4.51 1494
11 Zombie Dust
American Pale Ale (APA) / 6.40% ABV
Three Floyds Brewing Co. & Brewpub 4.51 682
12 Ann
Saison / Farmhouse Ale / 6.50% ABV
Hill Farmstead Brewery 4.49 41
13 Bourbon Barrel Aged Dark Lord Imperial Stout
Russian Imperial Stout / 15.00% ABV
Three Floyds Brewing Co. & Brewpub 4.48 155
14 Bell's Hopslam Ale
American Double / Imperial IPA / 10.00% ABV
Bell's Brewery, Inc. 4.47 2771

15 Supplication
American Wild Ale / 7.00% ABV
Russian River Brewing Company 4.47 1175
16 Double Sunshine IPA
American Double / Imperial IPA / 8.00% ABV
Lawson's Finest Liquids 4.47 169
17 Hunahpu's Imperial Stout - Laird's Apple Brandy Barrel
American Double / Imperial Stout / 11.50% ABV
Cigar City Brewing 4.47 98
18 Hunahpu's Imperial Stout
American Double / Imperial Stout / 11.00% ABV
Cigar City Brewing 4.46 499
19 Adam From The Wood
Old Ale / 12.00% ABV
Hair of the Dog Brewing Company / Brewery and Tasting Room 4.46 113
20 Founders Breakfast Stout
American Double / Imperial Stout / 8.30% ABV
Founders Brewing Company

21 Parabola
Russian Imperial Stout / 12.50% ABV
Firestone Walker Brewing Co. 4.45 756
22 Kuhnhenn Bourbon Barrel Fourth Dementia
Old Ale / 13.50% ABV
Kuhnhenn Brewing Company 4.45 295





Yeah, we're pretty well represented.
 
2012-12-08 03:13:35 PM  

The Green Manalishi: Not exactly, subby:
So millions of people just dumped regular Budweiser for Bud Light. Not exactly an improvement.


What do you think you're doing by comprehending what you read?
 
2012-12-08 03:21:38 PM  
People drank MIchelob?
 
2012-12-08 03:36:59 PM  
www.sierranevada.com
 
2012-12-08 03:45:55 PM  

moefuggenbrew: [www.sierranevada.com image 261x373]


The great American stand-by. One of the first craft breweries in the country. It was here when the brewer who concocted the latest triple hop backed, imperial cherry coffee stout was in diapers and it will be here when he's collecting unemployment.
 
2012-12-08 03:46:17 PM  
As someone allergic to beer, I'm getting a kick...

Vodka, sweet sweet vodka
 
2012-12-08 03:54:05 PM  
images.wikia.com
 
2012-12-08 03:56:58 PM  

StrikitRich: [newspaper.li image 300x574]


Best cheap beer out there. It's still swill but it's the best swill.

/rather fond of hefenweisens for cooking
//some of it even makes it into the food
 
2012-12-08 04:04:45 PM  
Did anyone actually read the article?

The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

It says people dumping full flavor beer for light beer, not your crappy micro brew snob-swill.
 
2012-12-08 04:09:29 PM  

ReapTheChaos: Did anyone actually read the article?

The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

It says people dumping full flavor beer for light beer, not your crappy micro brew snob-swill.


Did you actually ever try the micro brews? Because it sounds like either no, or you don't like beer in general. If it's the second, there is no place for you in this conversation :P

If it's the first, try something similar to your favorite kind of cheap beer, and prepare for amazement.
 
2012-12-08 04:44:45 PM  

Relatively Obscure: jeffreyh: Blue Moon

Yeah, yeah, not hipster/obscure enough for you splendid taste.

Used to be one of my fallbacks, if the place I visited had nothing else that sounded good. But I got tired of it pretty quickly.

/But now my fallback is usually a generic, mass-produced pisswater beer, so whatevs.


It's been my fallback beer but, honestly, I can't say that these days since I can't stick to any one beer.
 
2012-12-08 04:48:39 PM  

bgilmore5: Looks like a lot of farkers are victims of marketing. If you put Bud in a micro brew bottle, I bet most of you wouldn't know the difference.


Yeah, microbrews are certainly known for all the marketing they do. I can't even remember the last time I saw any advertising for one of the big brands.
 
2012-12-08 04:49:02 PM  
I find Old Milwaukee to be fairly decent for a cheap beer. It's better than PBR, which sells well for some stupid reason.
 
HBK
2012-12-08 04:57:55 PM  
I'm a fan of Fireman's 4 by Real Ale.
 
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