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(The Hollywood Reporter)   G4 soon to be renamed The Esquire Channel in an attempt to court metrosexual viewers ignored by other networks. Fans of Cops reruns are disappointed, while fans of tech and video game shows were already turned away years ago   (hollywoodreporter.com) divider line 17
    More: Fail, marketing executives, rebrand, Hearst Newspapers, viewership  
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3319 clicks; posted to Geek » on 08 Dec 2012 at 12:12 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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Archived thread
2012-12-08 12:16:52 PM
5 votes:

eddievercetti: So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.



The Aristocrats!
2012-12-08 12:27:16 PM
2 votes:

Allansfirebird: I wish I could say I was surprised to see that Bonnie Hammer is one of the architects for this disaster. Did a nerd or a geek kill her dog once in a freak science experiment accident? Is that why she's so determined to wipe any genre programming off of the airwaves?


She's the reason why broads don't belong in broadcasting.

ohmars.files.wordpress.com
2012-12-08 12:15:33 PM
2 votes:
So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.
2012-12-09 08:56:32 AM
1 votes:

eddievercetti: So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.


we already have syfy, and MTV

/people still watch TV??
2012-12-08 10:00:28 PM
1 votes:

LeafyGreens: Do people not the concept of niche marketing anymore?


I don't they do.
2012-12-08 08:06:22 PM
1 votes:
No more of this??

img.photobucket.com
2012-12-08 03:26:10 PM
1 votes:
The Screen Savers is how I found out about Fark. Damn you, Screen Savers!!!
2012-12-08 02:30:46 PM
1 votes:
2005 G4 was badass.

The X-Play review for a terrible Euro game called "Singles: Flirt Up Your Life" (by Morgan Webb - who is awesome) still makes me laugh.

Zero Punctuation is the new X-Play, but they don't have Drunk Link ("The girl you'll always want is just out of reach until you get a hookshot... rrr... something.") or Unemployed Ninja.
2012-12-08 02:17:54 PM
1 votes:

Gosling: Why does this network still get carried? Or is it just one of those they have to bundle with the channels you actually want now?


DirecTV dropped it years ago.
As mentioned, it's owned by NBComcastversal Kabletown, so of course they'll carry one of their own channels.
2012-12-08 02:15:34 PM
1 votes:
untapped metrosexual viewership

wat
2012-12-08 02:14:48 PM
1 votes:
3 months until they're filled with "original programming" reality shows like every other network in existence.

Stay tuned for "Cover Guy", a show where we follow a group of aspiring male models trying to win a modeling contract with Esquire. Our celebrity panel (who no one even knows who they are) will judge them on subjective talents like: standing up, staring at the camera, pouting, taking off their shirts, pouting, knowing the proper amount of hair gel needed to hold up their faux hawk, and pouting. It'll surely be a show to remember...until we run it into the ground for 10 seasons with winners who go on to do nothing in the industry and fill the rest of our programming with pretty much the same show with slightly different premises.

After that: "Date Rape"
Then: "The Spray Tan Chronicles"

Esquire TV: TV for douchebags
2012-12-08 02:05:09 PM
1 votes:

Old Smokie: I like some of the articles in GQ, but I never got these magazines. Can there really be that many straight men that like to play dress up at enormous personal expense?


Also, gay men don't play at dress-up. We do that shiat for real, and we don't need some aging frat-boy magazine to do it.
2012-12-08 02:03:28 PM
1 votes:

Old Smokie: I like some of the articles in GQ, but I never got these magazines. Can there really be that many straight men that like to play dress up at enormous personal expense?


Go down to lower Manhattan during lunch. Ignoring the fatties and anyone wearing their workplace ID badge around their neck, the males down there are their audience.
2012-12-08 12:53:51 PM
1 votes:

Foxxinnia: BumpInTheNight: eddievercetti: So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.

Geeks use netflix and torrents, this channel and the old syfy never stood a chance.

That's why I figured G4 never had a chance. Their target demographic was the first that started shunning television in preference of the internet.


To be fair, not playing COPs 22 hrs of the day could help too.
2012-12-08 12:35:55 PM
1 votes:
Official DoucheBag Channel spokesman:

cdn.motinetwork.net
2012-12-08 12:29:12 PM
1 votes:

maverickzy: Since when is the History Channel "adrenaline heavy"?


Since Hystyry became the Pawn Shop Truckers wielding Axes who pick alien cable guys for Jesus network, and left all that nasty history behind.
2012-12-08 12:23:07 PM
1 votes:
I wish I could say I was surprised to see that Bonnie Hammer is one of the architects for this disaster. Did a nerd or a geek kill her dog once in a freak science experiment accident? Is that why she's so determined to wipe any genre programming off of the airwaves?
 
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