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(The Hollywood Reporter)   G4 soon to be renamed The Esquire Channel in an attempt to court metrosexual viewers ignored by other networks. Fans of Cops reruns are disappointed, while fans of tech and video game shows were already turned away years ago   (hollywoodreporter.com) divider line 113
    More: Fail, marketing executives, rebrand, Hearst Newspapers, viewership  
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3322 clicks; posted to Geek » on 08 Dec 2012 at 12:12 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-08 12:15:33 PM  
So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.
 
2012-12-08 12:16:52 PM  

eddievercetti: So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.



The Aristocrats!
 
2012-12-08 12:19:09 PM  

eddievercetti: So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.


Siffylus: The Bonnie Hammer Story.
 
2012-12-08 12:19:34 PM  

eddievercetti: So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.


Geeks use netflix and torrents, this channel and the old syfy never stood a chance.
 
2012-12-08 12:20:13 PM  
So the new g4 is going to have original programing? WTF! If g4 actually had original programing and not mountains of reruns maybe it wouldn't have failed. TechTV had original programing and was successful because of it until the end.
 
2012-12-08 12:21:19 PM  

dwade: So the new g4 is going to have original programing? WTF! If g4 actually had original programing and not mountains of reruns maybe it wouldn't have failed. TechTV had original programing and was successful because of it until the end.


They should bring back Kate Botello
 
2012-12-08 12:23:07 PM  
I wish I could say I was surprised to see that Bonnie Hammer is one of the architects for this disaster. Did a nerd or a geek kill her dog once in a freak science experiment accident? Is that why she's so determined to wipe any genre programming off of the airwaves?
 
2012-12-08 12:26:18 PM  
I wanted to like the shows on G4, but I couldn't get past the grating, horrible personalities they had hosting those shows. It is insane how annoying Adam Sessler and the Attack of the Show nerds were..
 
2012-12-08 12:27:16 PM  

Allansfirebird: I wish I could say I was surprised to see that Bonnie Hammer is one of the architects for this disaster. Did a nerd or a geek kill her dog once in a freak science experiment accident? Is that why she's so determined to wipe any genre programming off of the airwaves?


She's the reason why broads don't belong in broadcasting.

ohmars.files.wordpress.com
 
2012-12-08 12:27:38 PM  
Since when is the History Channel "adrenaline heavy"?
 
2012-12-08 12:29:12 PM  

maverickzy: Since when is the History Channel "adrenaline heavy"?


Since Hystyry became the Pawn Shop Truckers wielding Axes who pick alien cable guys for Jesus network, and left all that nasty history behind.
 
2012-12-08 12:35:55 PM  
Official DoucheBag Channel spokesman:

cdn.motinetwork.net
 
2012-12-08 12:36:06 PM  
The rebrand sounds like the Travel Channel with a dash of Gaming.
 
2012-12-08 12:39:38 PM  
The Esquire Channel?

So, a bunch of celebrity interviews that are nothing more than the verbose, masturbatory self narratives of the interviewers, bookended by sycophantic rambling descriptions of celebrity breakfast habits?
 
2012-12-08 12:41:52 PM  

BumpInTheNight: eddievercetti: So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.

Geeks use netflix and torrents, this channel and the old syfy never stood a chance.


That's why I figured G4 never had a chance. Their target demographic was the first that started shunning television in preference of the internet.
 
2012-12-08 12:46:29 PM  
The only things worth while on G4 is X-Play and Reviews on the Run. Both of which are Canadian so I'm not sure if you Americans get those shows. Oh also the Lab with Leo LaPorte because it reminds me of Dave Chalk's computer show... :)
 
2012-12-08 12:49:07 PM  
I liked X-Play. That's about it.

But people get their gaming news and reviews online now. No way a gaming channel can survive in this day and age.
 
2012-12-08 12:53:51 PM  

Foxxinnia: BumpInTheNight: eddievercetti: So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.

Geeks use netflix and torrents, this channel and the old syfy never stood a chance.

That's why I figured G4 never had a chance. Their target demographic was the first that started shunning television in preference of the internet.


To be fair, not playing COPs 22 hrs of the day could help too.
 
2012-12-08 01:01:05 PM  

eddievercetti: So a channel made for geeks, killed almost all geek programming


The "geek programming" was unwatchable. They kept bringing in these talking heads who hyped things up a lot.

Sorry, I'm a geek. I can't stand the sound of people talking unless they are actually saying something. Get your Baywatch rejects out of here.
 
2012-12-08 01:01:31 PM  
I wish someone (Spike, maybe) would start running the Japanese Ninja Warrior shows again.
 
2012-12-08 01:08:11 PM  

FirstNationalBastard: maverickzy: Since when is the History Channel "adrenaline heavy"?

Since Hystyry became the Pawn Shop Truckers wielding Axes who pick alien cable guys for Jesus network, and left all that nasty history behind.


Before then, it was the Modern Marvels Channel. But at least that was partially justifiable.

Niche channels are dead. 500 channels are they all have exactly the same programming: "Reality" shows a half step above Jerry Springer.
 
2012-12-08 01:11:33 PM  
X-Play was the only good thing about G4
 
2012-12-08 01:20:52 PM  

eddievercetti: So a channel made for geeks, killed almost all geek programming, stop caring about their core audience, lost ratings, got brought by douches and now the channel will be made for douches.


Marketed to the stereotypical geek, which furthered the stereotype and brought about douchebag gamers with egos unfit for social living, terrible products 'for gamers', and an entire generation of individuals who need to be told how to live.
 
2012-12-08 01:21:38 PM  

Mister Peejay: eddievercetti: So a channel made for geeks, killed almost all geek programming

The "geek programming" was unwatchable. They kept bringing in these talking heads who hyped things up a lot.

Sorry, I'm a geek. I can't stand the sound of people talking unless they are actually saying something. Get your Baywatch rejects out of here.


Before the merger, there was also ZDTV/TechTV, which had some great shows like The Screen Savers. Those hosts got purged after Comcast bought TechTV and merged it with G4. The better hosts like Leo Laporte and Patrick Norton went on to do some great tech podcasts at TWiT and Revision 3, so they did eventually find a successful niche for themselves.
 
2012-12-08 01:29:37 PM  
Go for the 'totally gay' demographic and change the name to GQ.
 
2012-12-08 01:31:10 PM  
This is most irregular, Ted.
 
2012-12-08 01:32:14 PM  
Why does this network still get carried? Or is it just one of those they have to bundle with the channels you actually want now?
 
2012-12-08 01:35:47 PM  

Gosling: Why does this network still get carried? Or is it just one of those they have to bundle with the channels you actually want now?


Comcast owns it, so Comcast keeps it on the air.
 
2012-12-08 01:56:06 PM  
I like some of the articles in GQ, but I never got these magazines. Can there really be that many straight men that like to play dress up at enormous personal expense?
 
2012-12-08 02:03:28 PM  

Old Smokie: I like some of the articles in GQ, but I never got these magazines. Can there really be that many straight men that like to play dress up at enormous personal expense?


Go down to lower Manhattan during lunch. Ignoring the fatties and anyone wearing their workplace ID badge around their neck, the males down there are their audience.
 
2012-12-08 02:05:09 PM  

Old Smokie: I like some of the articles in GQ, but I never got these magazines. Can there really be that many straight men that like to play dress up at enormous personal expense?


Also, gay men don't play at dress-up. We do that shiat for real, and we don't need some aging frat-boy magazine to do it.
 
2012-12-08 02:07:46 PM  
How long until the new G4 starts showing re-runs of Cops? I give it 3 months.
 
2012-12-08 02:14:48 PM  
3 months until they're filled with "original programming" reality shows like every other network in existence.

Stay tuned for "Cover Guy", a show where we follow a group of aspiring male models trying to win a modeling contract with Esquire. Our celebrity panel (who no one even knows who they are) will judge them on subjective talents like: standing up, staring at the camera, pouting, taking off their shirts, pouting, knowing the proper amount of hair gel needed to hold up their faux hawk, and pouting. It'll surely be a show to remember...until we run it into the ground for 10 seasons with winners who go on to do nothing in the industry and fill the rest of our programming with pretty much the same show with slightly different premises.

After that: "Date Rape"
Then: "The Spray Tan Chronicles"

Esquire TV: TV for douchebags
 
2012-12-08 02:15:34 PM  
untapped metrosexual viewership

wat
 
2012-12-08 02:17:54 PM  

Gosling: Why does this network still get carried? Or is it just one of those they have to bundle with the channels you actually want now?


DirecTV dropped it years ago.
As mentioned, it's owned by NBComcastversal Kabletown, so of course they'll carry one of their own channels.
 
2012-12-08 02:22:05 PM  

MagnesDrachen: 3 months until they're filled with "original programming" reality shows like every other network in existence.

Stay tuned for "Cover Guy", a show where we follow a group of aspiring male models trying to win a modeling contract with Esquire. Our celebrity panel (who no one even knows who they are) will judge them on subjective talents like: standing up, staring at the camera, pouting, taking off their shirts, pouting, knowing the proper amount of hair gel needed to hold up their faux hawk, and pouting. It'll surely be a show to remember...until we run it into the ground for 10 seasons with winners who go on to do nothing in the industry and fill the rest of our programming with pretty much the same show with slightly different premises.

After that: "Date Rape"
Then: "The Spray Tan Chronicles"

Esquire TV: TV for douchebags


Meanwhile, they pass on indie gems like Tied to A Bear and Touch the Stove.
 
2012-12-08 02:30:46 PM  
2005 G4 was badass.

The X-Play review for a terrible Euro game called "Singles: Flirt Up Your Life" (by Morgan Webb - who is awesome) still makes me laugh.

Zero Punctuation is the new X-Play, but they don't have Drunk Link ("The girl you'll always want is just out of reach until you get a hookshot... rrr... something.") or Unemployed Ninja.
 
2012-12-08 02:34:53 PM  
TFA: The effort is designed to capture a growing, upscale demographic that isn't being reached through other male networks, including adrenaline-heavy Spike and History.

In a depression?
 
2012-12-08 02:36:27 PM  
I like Attack of the Show. Sorry to see it go.

/poet
 
2012-12-08 02:38:03 PM  
Bonnie Hammer is, truly, history's greatest monster. She destroyed the Sci-Fi Channel, and now she's setting her hooks into G4, too.

Soon, thanks to her, Bravo, and others, cable television will suffer heat death, as every channel in a given genre is indistinguishable from every other channel in that genre. Just in time to destroy cable television as a whole, as we move towards "pay per play" on demand programming with tiered access based on the amount of advertising you're willing to choke down.
 
2012-12-08 02:39:55 PM  
I missed Call for Help, and Screen Savers. I will never forgive G4 for taking those away from me. I know Call for Help was going on in Canada, but I kind of stop watching the channel when they supposedly started to air it in America.
 
2012-12-08 02:42:38 PM  
How many "geeks" (at least those who would happily self-identify as such) watched G4 even when it arguably didn't suck? While I do play video games and do other geeky things, I'm not terribly nerdy about techy stuff in general, and even I thought what I saw on stuff like "Attack of the Show" to be rather low-brow in terms of "geekness".

Shows like that would have their humorous moments, but all in all I don't think its content would go over the head of anyone under 30, regardless of their hobbies and interests. Perhaps it's just because of the internet age, something that 10-15 years ago would be considered a "geek" hobby is just pervasive now across a more base demographic.
 
2012-12-08 02:45:05 PM  

DaWormyPimpsta: Official DoucheBag Channel spokesman:

[cdn.motinetwork.net image 600x450]


if a guy has a pierced tongue, chances are he'll suck your...
 
2012-12-08 02:51:32 PM  
Just what cable viewers have been clamoring for: a channel about stupid pretentious snots.
pipesmagazine.com
 
2012-12-08 02:52:07 PM  
ZDtv isn't dead, it just moved to the internet: TWiT.TV
 
2012-12-08 03:03:02 PM  
www.vgcats.com
 
2012-12-08 03:24:38 PM  

bbfreak: [www.vgcats.com image 692x754]


It looks like he's playing FTL on the laptop (3rd panel) and things are not going well.
 
2012-12-08 03:25:29 PM  

Mentalpatient87: I wanted to like the shows on G4, but I couldn't get past the grating, horrible personalities they had hosting those shows. It is insane how annoying Adam Sessler and the Attack of the Show nerds were..


You don't like Adam Sessler? I always enjoyed him all the way back when X-Play was known as extended play. He made some great skits and was a harsh critics of the games he reviewed. To each his own I guess.

The combination of G4 and Tech TV took a network for people with some level of intelligence (TechTV/ZDTV) and bastardized it with the farked up lowlife channel designed for people who were flipping the channel while Spike had commercials on (G4). Anyone whoever told me they liked G4 was someone who had no real interest in technology. Attack of the Show just became a way for the idiot male hosts to sexually harass the female hosts. AKA douche bag central.
 
2012-12-08 03:26:10 PM  
The Screen Savers is how I found out about Fark. Damn you, Screen Savers!!!
 
2012-12-08 03:29:28 PM  
I'm going to miss Ninja Warrior.
 
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