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(Beerpulse)   No smarmy comments, just a really great interview with Sam Adams' Jim Koch about going from 'homebrewer' to 'largest craft brewer in America'   (beerpulse.com ) divider line
    More: Cool, Jim Koch, Sam Adams, craft brewers, interviews  
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1354 clicks; posted to Geek » on 05 Dec 2012 at 8:19 PM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-06 07:38:18 AM  
Koch and Maytag, between the two of them, have saved American brewing several times. A toast to both of them!

/Sam's Summer Ale is wonderful
 
2012-12-06 07:39:37 AM  

Anastacya: I wish that I liked beer so that I could explore the various microbrews. Unfortunately, I cannot get past the bitter taste of the hops. The only beer that I do enjoy is Lambic: raspberry and cherry are AWESOME; the peach and sour apple aren't bad, either. Sadly there are no stores here in Pierre that sell it. I have to drive in to Rapid City on Monday for a doctor's appointment; I fully intend to stop by the liquor store and acquiring a few bottles for New Years. I also need one to make a berry jelly... I use it in the berry reduction and plan to can some for Christmas presents this year.

/boyfriend was just laid off and I am disabled
//time to get creative with the Christmas gifts


Seems to me that people that absolutely loves "sweets" do not like beer.

/doesn't really like sweets
 
2012-12-06 08:56:23 AM  
I work part time in a craft beer store. (Cheap beer, and it gets me out of my home office. Life is good.). Few weeks back we notice a guy fiddiling with our displays. It's Jim Koch. He's in town, had noticed we had ordered some Utopias, and decided to check us out. Noticed that some of our six packs were a few months away from not being fresh enough, so he buys them off us to make sure the beer we sell of his is fresh. Then shares some drinks with us and has a good time.

Man loves beer, and is about as down to earth as you can imagine. Can't say enough good things about him.
 
2012-12-06 09:36:58 AM  

President Merkin Muffley: Does it leave out the part where he spent millions having the law governing the "Craft Brewer" label law changed so that he could continue marketing his swill as the genuine article?

/You know you taste the difference.
//If you don't then you're too young to drink or a farking tongue amputee


So what? The part of the brewer's association definition they got changed was based on production levels, and is not even an actual law. Who cares how much beer a brewery makes as long as it tastes good. Do you really think only small brewers can make good (or alternatively that all small brewers make good beer)? If you do think that then maybe you need to try more beer.
 
2012-12-06 12:30:18 PM  

NASAM: Looks like ol' Jim had already tipped a few before that interview.


Met him a few years ago, the man carries his own briefcase full of Sam Adams beer so I would not be surprised.
 
2012-12-06 12:40:33 PM  

StoPPeRmobile: Anastacya: I wish that I liked beer so that I could explore the various microbrews. Unfortunately, I cannot get past the bitter taste of the hops. The only beer that I do enjoy is Lambic: raspberry and cherry are AWESOME; the peach and sour apple aren't bad, either. Sadly there are no stores here in Pierre that sell it. I have to drive in to Rapid City on Monday for a doctor's appointment; I fully intend to stop by the liquor store and acquiring a few bottles for New Years. I also need one to make a berry jelly... I use it in the berry reduction and plan to can some for Christmas presents this year.

/boyfriend was just laid off and I am disabled
//time to get creative with the Christmas gifts

Seems to me that people that absolutely loves "sweets" do not like beer.

/doesn't really like sweets


It is possible. I have a condition called Sjogren's which makes strong flavors almost painful. There are times that I cannot even eat chocolate because it burns my tongue. Sweets tend to go down easier. I miss the sour rope candy tho :(
 
2012-12-06 01:12:06 PM  

Anastacya: StoPPeRmobile: Anastacya: I wish that I liked beer so that I could explore the various microbrews. Unfortunately, I cannot get past the bitter taste of the hops. The only beer that I do enjoy is Lambic: raspberry and cherry are AWESOME; the peach and sour apple aren't bad, either. Sadly there are no stores here in Pierre that sell it. I have to drive in to Rapid City on Monday for a doctor's appointment; I fully intend to stop by the liquor store and acquiring a few bottles for New Years. I also need one to make a berry jelly... I use it in the berry reduction and plan to can some for Christmas presents this year.

/boyfriend was just laid off and I am disabled
//time to get creative with the Christmas gifts

Seems to me that people that absolutely loves "sweets" do not like beer.

/doesn't really like sweets

It is possible. I have a condition called Sjogren's which makes strong flavors almost painful. There are times that I cannot even eat chocolate because it burns my tongue. Sweets tend to go down easier. I miss the sour rope candy tho :(


Sorry to hear that. I have a friend that lost those functions after chemo.
 
2012-12-06 02:28:36 PM  

StoPPeRmobile:

Seems to me that people that absolutely loves "sweets" do not like beer.

/doesn't really like sweets


I love sweets and love beer.

/anecdotal something something
 
2012-12-06 02:57:42 PM  

Night Night Cream Puff: StoPPeRmobile:

Seems to me that people that absolutely loves "sweets" do not like beer.

/doesn't really like sweets

I love sweets and love beer.

/anecdotal something something


Outliers something something

/just sayin
 
2012-12-06 03:58:18 PM  
Sam Adams is the shiat. Generally speaking their 12 pack for $10.99 makes me very happy. In fact, I would say that their seasonal variety packs have inspired me to become a beer enthusiast and homebrewer. My coffee porter rocks.
 
2012-12-06 05:06:16 PM  

Anastacya: StoPPeRmobile: Anastacya: I wish that I liked beer so that I could explore the various microbrews. Unfortunately, I cannot get past the bitter taste of the hops. The only beer that I do enjoy is Lambic: raspberry and cherry are AWESOME; the peach and sour apple aren't bad, either. Sadly there are no stores here in Pierre that sell it. I have to drive in to Rapid City on Monday for a doctor's appointment; I fully intend to stop by the liquor store and acquiring a few bottles for New Years. I also need one to make a berry jelly... I use it in the berry reduction and plan to can some for Christmas presents this year.

/boyfriend was just laid off and I am disabled
//time to get creative with the Christmas gifts

Seems to me that people that absolutely loves "sweets" do not like beer.

/doesn't really like sweets

It is possible. I have a condition called Sjogren's which makes strong flavors almost painful. There are times that I cannot even eat chocolate because it burns my tongue. Sweets tend to go down easier. I miss the sour rope candy tho :(


All those Lambics you mention are how I break the beer ice with folks, particualry women, not to sound sexist or anything. But, I've turned many a beer hating woman, including the one that became my wife in to beer enthusists by saying " there are some 40,000 different kinds of beers on this planet, there is something for everyone, here, try this. " and them a Liebermans frambois and wait for the MIND BLOWN!! look to come across thier faces.

makes good sorbet as well. ;)
a bottle of your favorite lambic, a simple syrup 1 to 1 ratio, 3/4c to 3/4 sugar. you gotta boil the syrup for about 2-3 minutes, other wise it's just sugar water..
about a tablespoon of lemon juice.. chill to under 40 degrees F and then churn for about an hour.

as for Sam Adams and Jim Koch? I hope to see him again at the next Craft brewers conference.. nice guy.
the beer itself I personaly find kinda "pedestrian" but I don't consider that an insult in the slightest.. its good, decent honest beer that is great for getting folks off the budwieser teat and introduce them to a world of better beer.

Its of my opinion that a brewery needs to make a good, honest, everyday drinkable beer. you Can base your business model around big and brash "artisinal" beers.and it does work for some people.

one should have a meal before they have desert y'know?
 
2012-12-06 06:41:30 PM  

Cerebral Knievel: Anastacya: StoPPeRmobile: Anastacya: I wish that I liked beer so that I could explore the various microbrews. Unfortunately, I cannot get past the bitter taste of the hops. The only beer that I do enjoy is Lambic: raspberry and cherry are AWESOME; the peach and sour apple aren't bad, either. Sadly there are no stores here in Pierre that sell it. I have to drive in to Rapid City on Monday for a doctor's appointment; I fully intend to stop by the liquor store and acquiring a few bottles for New Years. I also need one to make a berry jelly... I use it in the berry reduction and plan to can some for Christmas presents this year.

/boyfriend was just laid off and I am disabled
//time to get creative with the Christmas gifts

Seems to me that people that absolutely loves "sweets" do not like beer.

/doesn't really like sweets

It is possible. I have a condition called Sjogren's which makes strong flavors almost painful. There are times that I cannot even eat chocolate because it burns my tongue. Sweets tend to go down easier. I miss the sour rope candy tho :(

All those Lambics you mention are how I break the beer ice with folks, particualry women, not to sound sexist or anything. But, I've turned many a beer hating woman, including the one that became my wife in to beer enthusists by saying " there are some 40,000 different kinds of beers on this planet, there is something for everyone, here, try this. " and them a Liebermans frambois and wait for the MIND BLOWN!! look to come across thier faces.

makes good sorbet as well. ;)
a bottle of your favorite lambic, a simple syrup 1 to 1 ratio, 3/4c to 3/4 sugar. you gotta boil the syrup for about 2-3 minutes, other wise it's just sugar water..
about a tablespoon of lemon juice.. chill to under 40 degrees F and then churn for about an hour.

as for Sam Adams and Jim Koch? I hope to see him again at the next Craft brewers conference.. nice guy.
the beer itself I personaly find kinda "pedestrian" but I don't consider that an ...


Yeah, it seems to me that ole Jim rose to the top by the old "oldest brewery" when they upgraded to a modern facility. Olways feels deceptive to me.

The beer is ok amongst the short beer menu in most establishments though.
 
2012-12-06 07:06:17 PM  
truth be known... BBC and SA, during, and currently achieved national promence by contract brewing via miller. the big plant in boston is for regional support, and making all the seasonal beers. but, to this da, if you aint on the east coast, more than likely your boston lager was made in a miller plant alongside the high life...

that's nothing against BBC. its how things are done. if anything, is speaks volumes of the ability of macro plants to make good / decent beer.

they can do anything, its just a matter of economy to scale. the big guys hire the best brewers in the world, and pay them the best money

it doesn't matter that the brew tower looks like a friggen air traffic control tower when you are pumping around several Hectaliters of beer around everyday... you need a certain level of automation.
hell .. the place I work for is producing 15,000 bbks a year now and we are ALWAYS trying to automate and stream line the process,

regardless, for every extra thousand bbls of production we achieve, we need to hire at least one more brewer/cellarman to the operation. we could install a automatic keg cleaning / racking system... but at our scale... its still faster and more efficient to clean and keg by hand

bottles of course, are a completely different matter. I started out at the place as a production bottler... a four head manual champagne filler. took an hour to make six cases of 12 22oz bottles..

the day I retired that machine was one of the happiest days of my life.
 
2012-12-06 07:16:13 PM  
Also,samual adams himself was never a brewer.. dud was kinda a colonial era hipster.. dudes main loves in life were talking politics and religion. dude was trained as an accountant, and that was his real job,,
the attachment to brewing? sam adams dad and grand dad were maltsters.. the made malt.. that was usedin brewing, to make ber,
Mr, adams concern in brewing was accomdemic.. he invested in breweries that purchased the families malted barely...that was tunred into beer, and nvested in some breweries that used the malt produced.
Sam adams himself was an extremely tee totaling abolitionist..
 
2012-12-06 07:34:05 PM  

Cerebral Knievel: Also,samual adams himself was never a brewer.. dud was kinda a colonial era hipster.. dudes main loves in life were talking politics and religion. dude was trained as an accountant, and that was his real job,,
the attachment to brewing? sam adams dad and grand dad were maltsters.. the made malt.. that was usedin brewing, to make ber,
Mr, adams concern in brewing was accomdemic.. he invested in breweries that purchased the families malted barely...that was tunred into beer, and nvested in some breweries that used the malt produced.
Sam adams himself was an extremely tee totaling abolitionist..


How many have you had? I'm jealous.

Didn't SA start the war in mel gibson's movie?
 
2012-12-06 10:50:55 PM  

StoPPeRmobile: Cerebral Knievel: Also,samual adams himself was never a brewer.. dud was kinda a colonial era hipster.. dudes main loves in life were talking politics and religion. dude was trained as an accountant, and that was his real job,,
the attachment to brewing? sam adams dad and grand dad were maltsters.. the made malt.. that was usedin brewing, to make ber,
Mr, adams concern in brewing was accomdemic.. he invested in breweries that purchased the families malted barely...that was tunred into beer, and nvested in some breweries that used the malt produced.
Sam adams himself was an extremely tee totaling abolitionist..

How many have you had? I'm jealous.

Didn't SA start the war in mel gibson's movie?


odd..

i know I typed that in the past.. and I own that, and it's mostly stolen from Garret Oliver .but I did not type that in this thread.. regardless of my name being attached to the post.. I did not type that earlier.. . I had shut down the lap top and was in smooze mode with a visiting bar manager... I had only had three beers at that point and that post is me ten beers in around 1am typing...
 
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