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(New York Daily News)   Thirteen-year-old girl has four-year-old brother who loves to cook, petitions Hasbro to make Easy-Bake Oven commercials less sexist. "Being in the kitchen is his favorite out-of-school activity, and he yearns for the opportunity to cook on his own"   (nydailynews.com) divider line 78
    More: Obvious, Easy-Bake Ovens, Hasbro  
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1677 clicks; posted to Business » on 02 Dec 2012 at 8:23 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-02 08:25:13 PM
Get that little boy a bag of plastic army men, fast.
 
2012-12-02 08:32:49 PM
There are still Easy Bake Oven commercials? Just put on one of those cooking channels. One of those male chefs will teach her brother how to cook ram's balls in the Andes or something.
 
2012-12-02 08:46:18 PM
Somewhere in the neighborhood of obligatory: Chess for Girls
 
2012-12-02 08:52:24 PM
there is a easy bake oven for boys.
its called creepy crawlers
 
2012-12-02 09:04:18 PM
4? I was teaching my kids to cook at that age.
 
2012-12-02 09:13:37 PM
" so little boys, like her brother, who is 4 years old, can ask for the classic toy."

Why the fark would he care if it was a girls toy at that age?
 
2012-12-02 09:13:37 PM

Harry_Seldon: Get that little boy a bag of plastic army men, fast.


And a lighter!

/making vut-vuts on the roof
 
2012-12-02 09:42:35 PM
www.thestrong.org

Give that to him.
 
2012-12-02 09:43:09 PM
Somebody please clue this well intentioned girl in about the male dominance of the restaurant industry. Her brother will be just fine if he decides to take it seriously in 14 years.
 
2012-12-02 09:52:02 PM

valkore: Somebody please clue this well intentioned girl in about the male dominance of the restaurant industry. Her brother will be just fine if he decides to take it seriously in 14 years.


or maybe just 11 years...
 
2012-12-02 09:52:51 PM

valkore: Somebody please clue this well intentioned girl in about the male dominance of the restaurant industry. Her brother will be just fine if he decides to take it seriously in 14 years.


And women go nuts over male cooking.

Hell everyone goes nuts over good significant other cooking.
 
2012-12-02 09:59:22 PM
 
2012-12-02 09:59:26 PM
Fake. Boy was coached by sis to say "dinosaur and Easy Bake Oven" right before she started recording. In fact, there's a cut right before he says it; he couldn't remember "Easy Bake Oven" the first take.

Big sister exploiting little brother for her political attention whoring. Feh.
 
2012-12-02 10:10:39 PM
As a boy that grew up in the kitchen I can say with full authority: there is no way in hell my 4 year old self would be caught dead using the easy bake oven.
 
2012-12-02 10:11:26 PM

starlost: there is a easy bake oven for boys.
its called creepy crawlers


I thought Easy Bake for Boys was a magnifying glass and ants...
 
2012-12-02 10:19:17 PM
The older kidlette had both an Easy Bake and Dr Dreadful on her list for Santa this year. I bought her Dr Dreadful but skipped the Easy Bake. It's time she learned how to use the stove Mom and Dad use.
 
2012-12-02 10:20:15 PM
any smart boy would want an easy bake, after all you only bake desserts.
 
2012-12-02 10:37:07 PM
Every boy wants to put a bun in the oven. It's in our nature
 
2012-12-02 10:43:07 PM
How about we stop making so many toys pink? There have been so many toys passed over by boys and even some girls because they don't want it to be pink & sparkly.

Making things for Her by making it "pretty" is stupid.
i470.photobucket.com 
 
2012-12-02 10:48:04 PM

penthesilea: How about we stop making so many toys pink? There have been so many toys passed over by boys and even some girls because they don't want it to be pink & sparkly.

Making things for Her by making it "pretty" is stupid.
[i470.photobucket.com image 266x469]


except they can charge more if it is special for her
 
2012-12-02 10:53:06 PM
When my 2nd oldest son was that age he loved hanging out in the kitchen watching us cook and said he wanted to be a chef when he grew up. In grade school instead of going to soccer camp during the summer he wanted to go to culinary camp. In high school he went into the culinary program in his junior year and after high school he went to NECI here in Vermont. He now works as a sous chef in a local restaurant (and cooked a kick-ass Thanksgiving dinner for our family).

So skip the Easy Bake and set this kid's goals a little higher.
 
2012-12-02 10:53:52 PM

penthesilea: Making things for Her by making it "pretty" is stupid.


One would think that Bic, of all people, would know that women even prefer their men's razors. At least anyone I know does. I wouldn't use one of their crappy women's razors if I was paid to - the men's ones work better.

Also: no four-year-old is worried about "sexism" or what someone thinks about what they play with unless someone older is saying something to them, but we all knew that.
 
2012-12-02 10:58:20 PM
Is this the brother?
i.imgur.com
 
2012-12-02 11:11:45 PM

Smackledorfer: valkore: Somebody please clue this well intentioned girl in about the male dominance of the restaurant industry. Her brother will be just fine if he decides to take it seriously in 14 years.

And women go nuts over male cooking.

Hell everyone goes nuts over good significant other cooking.


That is not necessarily true. There have been various articles on fark where women have complained that their husbands have ousted them from the kitchen. At first they were pleased that the husbands were engaging in cooking however the husbands skills grew to the point that the children preferred his cooking. The wives/mothers grew increasingly resentful, jealous, threatened and determined to retake the kitchen from the father husband.

This seems to go hand in hand with other articles where wives/mothers have been initially thrilled that husbands were contributing more to child rearing but then became fearful when the kids seemed to be more responsive to the father than to them.

Some farker said his girlfriend became furious with him if he tried to cook because she felt if he knew how to cook sufficiently well he would no longer have as much desire for her.
 
2012-12-02 11:19:09 PM

Gergesa: Some farker said his girlfriend became furious with him if he tried to cook because she felt if he knew how to cook sufficiently well he would no longer have as much desire for her.


Until stoves come equipped with vaginas, she really doesn't have much to worry about.
 
2012-12-02 11:20:25 PM

serpent_sky: Also: no four-year-old is worried about "sexism" or what someone thinks about what they play with unless someone older is saying something to them, but we all knew that.


I think a 4 year old would get upset if a sibling, cousin, friend, or neighbor mocked the kid for having the pretty pink sparkles version of the toy. Kids can be assholes.

It'd be nice if there were more gender neutral options.
 
2012-12-02 11:22:39 PM
Jesus Christ, she already sounds like a future ex-wife.
 
2012-12-02 11:23:32 PM

penthesilea: How about we stop making so many toys pink? There have been so many toys passed over by boys and even some girls because they don't want it to be pink & sparkly.


Case in point--here is the "classic" Easy Bake Oven:

assets.nydailynews.com

And here is the one they sell now:

shewearsmanyhats.com
 
2012-12-02 11:25:38 PM

Tenatra: Why the fark would he care if it was a girls toy at that age?

serpent_sky: Also: no four-year-old is worried about "sexism" or what someone thinks about what they play with unless someone older is saying something to them, but we all knew that.


Try by age three.
It's not surprising, honestly - we start gender-typing clothing, toys, and other fixtures of childrens' lives as soon as they're born, with pink blankets for girls and blue ones for boys. If they haven't picked up gender stereotypes by age four, they're probably retarded.
 
2012-12-02 11:26:24 PM

Harry_Seldon: Get that little boy a bag of plastic army men, fast.


and some firecrackers and bottlerockets.
 
2012-12-02 11:28:09 PM
In fact, notice that in this thread, in spite of the two of you saying "four year olds aren't worried about sexism," there are several people insisting that the kid be supplied with different, stereotypically boy toys. Clearly, it's a huge issue to some adults, so why do you think kids wouldn't notice that?
 
2012-12-02 11:30:29 PM

frostus: So skip the Easy Bake and set this kid's goals a little higher.


Hmm, "higher"...couldn't size be a significant issue for a kid that young trying to use the adult stovetop and oven?
 
2012-12-02 11:34:45 PM

Gergesa: Smackledorfer: valkore: Somebody please clue this well intentioned girl in about the male dominance of the restaurant industry. Her brother will be just fine if he decides to take it seriously in 14 years.

And women go nuts over male cooking.

Hell everyone goes nuts over good significant other cooking.

That is not necessarily true. There have been various articles on fark where women have complained that their husbands have ousted them from the kitchen. At first they were pleased that the husbands were engaging in cooking however the husbands skills grew to the point that the children preferred his cooking. The wives/mothers grew increasingly resentful, jealous, threatened and determined to retake the kitchen from the father husband.

This seems to go hand in hand with other articles where wives/mothers have been initially thrilled that husbands were contributing more to child rearing but then became fearful when the kids seemed to be more responsive to the father than to them.

Some farker said his girlfriend became furious with him if he tried to cook because she felt if he knew how to cook sufficiently well he would no longer have as much desire for her.


I hate doing dishes. I did that as as my first job. I'm terrible at keeping them up at home. I'd rather do all the cooking if it means Mrs. Smurf does the dishes (I or the kids will put them away) and she does the laundry. I'm by far the better chef than she is, she loves my cooking, I love to cook. Hell it's my backup plan in case this architecture gig of mine vanishes. Everybody has to eat. I figure that if I have to go get a degree in cooking I'll be set to be a corporate chef somewhere. I've been working on a line on energy bars for the past couple of years anyway. They're getting damned good. I figure with another year's worth of work as an amateur or as a case study as a college student I can give any of the major energy bars catering to cyclists a run for their money.
 
2012-12-02 11:34:58 PM

Theaetetus: Tenatra: Why the fark would he care if it was a girls toy at that age?
serpent_sky: Also: no four-year-old is worried about "sexism" or what someone thinks about what they play with unless someone older is saying something to them, but we all knew that.

Try by age three.
It's not surprising, honestly - we start gender-typing clothing, toys, and other fixtures of childrens' lives as soon as they're born, with pink blankets for girls and blue ones for boys. If they haven't picked up gender stereotypes by age four, they're probably retarded.


I'll admit a certain magpie attraction to sparkly things but I am so glad my parents didn't insist on dressing me in pink froofy clothes. I chose a few things like that as a kid but it didn't last very long.

Also I am pleased that my dad hooked me up with things like battle chess and Wolfenstein 3D.
 
2012-12-02 11:39:54 PM

Theaetetus: Tenatra: Why the fark would he care if it was a girls toy at that age?
serpent_sky: Also: no four-year-old is worried about "sexism" or what someone thinks about what they play with unless someone older is saying something to them, but we all knew that.

Try by age three.
It's not surprising, honestly - we start gender-typing clothing, toys, and other fixtures of childrens' lives as soon as they're born, with pink blankets for girls and blue ones for boys. If they haven't picked up gender stereotypes by age four, they're probably retarded.


There is difference between picking up stereotypes and being straight up force fed garbage about only girls can play with that because of what it looks like. Yes I knew the differences but at my best friend's house at that age I played with her crap. Would I ask for it myself? No, I wasn't interested in it. He is interested in it but I highly doubt the fact that it's a girl toy is holding him back unless he gets beaten for wanting girl stuff. If that child is like any of my friends with an older sister, then he has already endured being covered in makeup and having his nails done.

pciszek: And here is the one they sell now:

[shewearsmanyhats.com image 730x485]



btw they also sell this oven and looks rather gender neutral aside from the 3 girls on the actual box. If that is going to be a problem then get rid of the box before hand.

www.hasbro.com
 
2012-12-02 11:42:22 PM

pciszek: frostus: So skip the Easy Bake and set this kid's goals a little higher.

Hmm, "higher"...couldn't size be a significant issue for a kid that young trying to use the adult stovetop and oven?


Still a little young to actually be using the stove but not to be in the kitchen watching and getting interested in the process.
 
2012-12-02 11:46:42 PM

Tenatra: btw they also sell this oven and looks rather gender neutral aside from the 3 girls on the actual box. If that is going to be a problem then get rid of the box before hand.

www.hasbro.com


If it weren't for the digital readout, I would say that that one almost has a fifties retro look. With the digital readout, it looks too much like a microwave--a regrettable mistake, IMHO. The kids need to know the difference if they are going to attempt baking as opposed to nuking. Baking is a constant temperature process, nuking is a constant power process, but the kids are too young to understand that, or why one won't work in place of the other.
 
2012-12-02 11:50:41 PM

pciszek: Tenatra: btw they also sell this oven and looks rather gender neutral aside from the 3 girls on the actual box. If that is going to be a problem then get rid of the box before hand.

www.hasbro.com

If it weren't for the digital readout, I would say that that one almost has a fifties retro look. With the digital readout, it looks too much like a microwave--a regrettable mistake, IMHO. The kids need to know the difference if they are going to attempt baking as opposed to nuking. Baking is a constant temperature process, nuking is a constant power process, but the kids are too young to understand that, or why one won't work in place of the other.


Yea I looked into it more. This one still has the bulb. The purple ultimate one doesn't (is it like a toaster with coils?) The ultimate one is also $25 extra.
 
2012-12-02 11:58:31 PM
www.crimethinc.com
fark gender programming. And to those who seem to think it only comes from older kids - have you not watched a second of kid-targetted TV commercials in the last 30 years? I work at a math tutoring center and encounter far too many girls with confidence issues stemming from constantly being told they shouldn't be any good with numbers, or shouldn't be interested in technical stuff, or what have you.

Not sure why men seem to dominate restaurant cooking these days though. Maybe because women of comparable socioeconomic status tend to be pressured to be waitstaff (or they're busy with grad school...) According to patriarchal norms women aren't supposed to be paid to cook, just to enjoy doing it for free at home. also men of the 20-30ish age range these days in the US are getting screwed over in terms of professional employment, it's just that these men tend to be overlooked because the super-high-paying jobs are still male dominated (and may well continue to be for decades). Complicated situation, huh?
 
2012-12-03 12:13:56 AM

frostus: Still a little young to actually be using the stove but not to be in the kitchen watching and getting interested in the process.


Which is terrific; but also being able to go through the process from start to finish themselves using a smaller, kid-safe oven would be a tremendous confidence booster and reinforce the interest.
 
2012-12-03 12:18:20 AM

rdyb: I work at a math tutoring center and encounter far too many girls with confidence issues stemming from constantly being told they shouldn't be any good with numbers, or shouldn't be interested in technical stuff, or what have you.


Apparently this shirt is still being sold:

cn1.kaboodle.com
 
2012-12-03 12:23:44 AM

pciszek: frostus: So skip the Easy Bake and set this kid's goals a little higher.

Hmm, "higher"...couldn't size be a significant issue for a kid that young trying to use the adult stovetop and oven?


Ok ok. Put a 60 watt bulb in a small cardboard box. Done.
 
2012-12-03 12:24:12 AM
Ok, initially read that as " has 4-year-old brother who loves the cock". Need to A) cut back on the drinking and B) go to bed earlier.
 
2012-12-03 12:25:14 AM
Perhaps this little rascal should be working on his upper body strength with the Snoopy Sno Cone Maker
 
2012-12-03 12:30:42 AM
Gah! Foiled by the Hasbro website. They don't make the retro-ish easy bake oven I posted even though they still show it in their online products. A ban on incandescent bulbs led to the creation of the ultimate version

Tenatra: The purple ultimate one doesn't (is it like a toaster with coils?)


Apparently it uses a heating element that is similar to conventional ovens.
 
2012-12-03 12:44:15 AM
I think if your son / daughter are turned off from a product just because there is a girl/boy on the commercial or box, you, the parent is the one doing it wrong. How hard is it to say "Just because there are girls playing with it in the commercial doesn't mean boys can't play with it too."?
 
2012-12-03 12:56:33 AM

sno man: valkore: Somebody please clue this well intentioned girl in about the male dominance of the restaurant industry. Her brother will be just fine if he decides to take it seriously in 14 years.

or maybe just 11 years...


guys cook, girls bake...
 
2012-12-03 01:48:43 AM
What the hell is wrong with wanting a toy that results in desserts? If you don't have the means to go and buy stuff to make a cake (even the boxed mix if you must), by all means, rock out to your heart's content by making stuff.

/I'm actually a pretty damn good baker
//Don't like to grill all that much
 
2012-12-03 01:59:51 AM

Gergesa: Smackledorfer: valkore: Somebody please clue this well intentioned girl in about the male dominance of the restaurant industry. Her brother will be just fine if he decides to take it seriously in 14 years.

And women go nuts over male cooking.

Hell everyone goes nuts over good significant other cooking.

That is not necessarily true. There have been various articles on fark where women have complained that their husbands have ousted them from the kitchen. At first they were pleased that the husbands were engaging in cooking however the husbands skills grew to the point that the children preferred his cooking. The wives/mothers grew increasingly resentful, jealous, threatened and determined to retake the kitchen from the father husband.

This seems to go hand in hand with other articles where wives/mothers have been initially thrilled that husbands were contributing more to child rearing but then became fearful when the kids seemed to be more responsive to the father than to them.

Some farker said his girlfriend became furious with him if he tried to cook because she felt if he knew how to cook sufficiently well he would no longer have as much desire for her.


Well, that's more a lesson to know the person you are marrying than it is a lesson against cooking :P
 
2012-12-03 02:12:45 AM

Waldo Pepper: penthesilea: How about we stop making so many toys pink? There have been so many toys passed over by boys and even some girls because they don't want it to be pink & sparkly.

Making things for Her by making it "pretty" is stupid.
[i470.photobucket.com image 266x469]

except they can charge more if it is special for her


Like healthcare, for example.
 
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