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(Network World)   Microsoft to IE haters: "We want you back ... now shush"   (networkworld.com) divider line 51
    More: Obvious  
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4157 clicks; posted to Geek » on 01 Dec 2012 at 3:07 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-12-04 04:37:27 AM  

Dr. Whoof: farkeruk: I'm not a hater, but here's how this works: you've got to be better than what I'm using.

I'm also not sure insulting your critics by painting them with every bad stereotype you can is a great marketing strategy, especially when you end the commercial with the fact that your new product still sucks, just, you know, a little less.

Because really, that's the message. Not that IE is super awesome and better than what you have, but that people who hate it will hate it a little less now. Wow. Brilliant.

Make it do the job it's intended to do better than the competition or just give up.


The ad campaign is designed to get people to try it. They are obviously not blowing their own horn about sucking less, but it's a great way to get noticed. If they advertised that IE was "super aweome" nobody would believe it. This is a clever marketing strategy and has less than zero to do with what Microsoft really thinks about the quality of IE10. The fact that you think it does says more about you than it says about MS or this ad.
 
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