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(The Hollywood Reporter)   Fox TV chairman admits that most people in the TV industry have their heads up their own asses, the DVR and digital genie isn't going back into the bottle, all shows debuting at once in September is stupid, water is wet   (hollywoodreporter.com) divider line 30
    More: Obvious, The Voice, DVR, fox tv, Century City, principals, industry  
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2240 clicks; posted to Entertainment » on 29 Nov 2012 at 12:50 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-11-29 09:13:50 AM  
Ziffren predicted that, in each home, "a little camera will know what you watch ... [and] will then feed you commercials that fit you, so each person watching the same show gets different commercials."


Why do I keep seeing all these commercials for Kleenex and Lubriderm?
 
2012-11-29 09:19:07 AM  

Sybarite: Ziffren predicted that, in each home, "a little camera will know what you watch ... [and] will then feed you commercials that fit you, so each person watching the same show gets different commercials."


Why do I keep seeing all these commercials for Kleenex and Lubriderm?


...you have allergies and dry elbows?
 
2012-11-29 09:21:28 AM  

FirstNationalBastard: allergies and dry elbows


Is that what the kids call it nowadays?
 
2012-11-29 09:50:59 AM  
I watch American Horror Story. I wish they'd advertise more axes and plastic tarps and cars with large trunks.
 
2012-11-29 10:02:11 AM  
Speaking of DVR-like behaviour, there is a plugin for chrome which plays Pandora in a separate tab and turns down the volume on commercials when they come on.

/ TV industry needs to die
// Remember when paying for cable was supposed to mean no commercials?
 
2012-11-29 11:04:09 AM  
Reilly said he is convinced that if Glee had launched in the fall, it would have been canceled quickly.

That's the biggest fark-up in the whole article.
 
2012-11-29 12:27:52 PM  
Wait, water is wet? Dammit, why wasn't I told?
 
2012-11-29 12:30:56 PM  

Snarfangel: Wait, water is wet? Dammit, why wasn't I told?


Have you been watching ABC 7's Consumer Reports? They did a thorough investigation into the matter.

img.photobucket.com
 
2012-11-29 01:13:14 PM  
The Big Three networks were dominant for many decades thanks to "appointment television." You sat down and watched it when it was served up, or you missed it. 60 Minutes was the biggest appointment television show there was for many many years. With DVR, you can watch almost any show you want at any time you want to watch it. It's already put a dent into appointment viewing.

Local stations are screwed now. Their living is dependent on their advertisers spots being seen.
 
2012-11-29 01:23:43 PM  

jobskee: The Big Three networks were dominant for many decades thanks to "appointment television." You sat down and watched it when it was served up, or you missed it. 60 Minutes was the biggest appointment television show there was for many many years. With DVR, you can watch almost any show you want at any time you want to watch it. It's already put a dent into appointment viewing.

Local stations are screwed now. Their living is dependent on their advertisers spots being seen.


Events that you want to see "live" for some reason (Sports, Award Shows, Breaking News) are really the only thing that is even keeping the concept of "channels" somewhat relevant.... that and just the "habit" of going to a channel to find a show. Younger people though are getting weened off of that. Considering there isn't even that much "breaking news" on most local newscasts, those are not even that relevant live.

On the other hand, the thing as I've pointed out in other threads though is that, there is a "visceral" feeling of being able to quickly go from channel A to channel B and it does change within 1 second, and you can flip "last channel" button back and forth between two live shows you are watching. Right now, nothing on the internet really matches TV broadcasting with that, and if there are a few things that do, it is all "internalized0" (ie, you can do that when watching March Madness games online, but, it is only between those.... or with "ESPN3" programming, but, only with that, etc).

Once you can actually line up programming yourself online and quickly "flip" through feeds, then, the "Internet TV" experience will start to overtake "standard" TV. Right now, it is still too splintered and having to go through a lot of hoops in some cases to make it work well.
 
2012-11-29 01:30:56 PM  
Shows premiere in the fall because that's when the new car models come out.

www.imcdb.org
 
2012-11-29 01:34:37 PM  
On the plus side the TV industry has way more going for it than the movie industry.
 
2012-11-29 01:35:39 PM  

mechgreg: On the plus side the TV industry has way more going for it than the movie industry.


And a lame horse on its way to the glue factory has more going for it than the music industry.
 
2012-11-29 02:01:50 PM  
Isnt FOX the channel that cancels all the good shows as fast as they can?

http://en.wikipedia.org/wiki/Action_%28TV_series%29
 
2012-11-29 02:06:59 PM  

Bukharin: Isnt FOX the channel that cancels all the good shows as fast as they can?

http://en.wikipedia.org/wiki/Action_%28TV_series%29


Because they premiere them in the fall. Did you see the memo?
 
2012-11-29 02:11:06 PM  
"Ziffren predicted that, in each home, "a little camera will know what you watch ... [and] will then feed you commercials that fit you, so each person watching the same show gets different commercials."

No way in hell.
 
2012-11-29 02:19:01 PM  
The "other" networks don't all debut their original shows in September. TNT, AMC, FX, etc. seem to place a lot of their shows in the interstices of the broadcast season where the Big 4 are showing reruns. That and a DVR horde of accumulated Big 4 shows is what gets me thru the desolation of Summer these days.
 
2012-11-29 02:47:54 PM  

CujoQuarrel: "Ziffren predicted that, in each home, "a little camera will know what you watch ... [and] will then feed you commercials that fit you, so each person watching the same show gets different commercials."

No way in hell.


A camera that watches you watching your TV?
www.adafruit.com
Just watch 'em turn this, and what ever the Sony, Nintendo, etc... equivalent is, into that.
 
2012-11-29 03:06:02 PM  
The problem is they've added so much commercial time to TV that it is unwatchable without DVRing. Thirty-minute TV shows used to have over 20 minutes of actual show time, whereas now they have about 17-18 minutes of show time and 10 minutes or more of commercials.

If they were smart, they'd start showing many fewer commercials and just charging more for each.
 
2012-11-29 03:24:46 PM  

ColSanders: The problem is they've added so much commercial time to TV that it is unwatchable without DVRing. Thirty-minute TV shows used to have over 20 minutes of actual show time, whereas now they have about 17-18 minutes of show time and 10 minutes or more of commercials.

If they were smart, they'd start showing many fewer commercials and just charging more for each.


A half hour show is still around 20-21 minutes, hour shows are 40-44 minutes.

However, since most people DVR everything at this point, would anyone care if shows were bumped back up to 50 minutes for 1:15 of show and an hour and a half for 60 minutes of show?
 
2012-11-29 03:46:47 PM  
People are jumping all over the "camera" comment. I think that guy just used the wrong term. It won't be a camera, but the tech to determine what people watch and target ads to them already exists. I see it evidenced in Facebook and Gmail all the time. The problem is that most people would have a hissy-fit if they thought their viewing habits were being monitored.

BUT MAH PRIIIIIIIVACY!!!!

That IS the way the Nielsen boxes work (by permission), but in smaller markets it's still determined by a diary system with unaided recall. Write down what you watched last night? Really?? Nearly impossible to get any kind of accurate info. Even with the boxes, the sample is so small as to be within it's own margin of error.

Still, it's the best that can be done for now. Can't have it both ways. Either you let the technology monitor everyone's TV habits to determine what works and serve targeted ads OR you use an antiquated system of Fall launches and fierce competition for the inaccurate ratings driving the agencies to place ads on programs that they deem successful. Most will only go two shows deep in a demo. If you're the 3rd highest rated show for 25-54 women or whatever, you're screwed.

The biggest problem with the industry is at the local level where the ads are getting zipped though on DVRs. Notice how many movie ads have a banner with the title of the film up for the duration? You can see it even on FFW. Also, "bookends" which is the practice of running the same spot at the beginning and end of the break is very popular. You will catch a bit of it before you fast forward, and will see the tail end when you fast forward too far and have to rewind to get back into the show. There is much greater retention that way.
 
2012-11-29 03:57:46 PM  
THIS ASSHOLE CAN TALK WHEN HE LETS ME FAST FORWARD HIS NETWORK'S SHOWS WHEN I WATCH THEM ON-DEMAND™
 
2012-11-29 04:16:31 PM  

dletter:
Events that you want to see "live" for some reason (Sports, Award Shows, Breaking News) are really the only thing that is even keeping the concept of "channels" somewhat relevant.... that and just the "habit" of going to a channel to find a show. Younger people though are getting weened off of that. Considering there isn't even that much "breaking news" on most local newscasts, those are not even that relevant live.

On the other hand, the thing as I've pointed out in other threads though is that, there is a "visceral" feeling of being able to quickly go from channel A to channel B and it does change within 1 second, and you can flip "last channel" button back and forth between two live shows you are watching. Right now, nothing on the internet really matches TV broadcasting with that, and if there are a few things that do, it is all "internalized0" (ie, you can do that when watching March Madness games online, but, it is only between those.... or with "ESPN3" programming, but, only with that, etc).

Once you can actually line up programming yourself online and quickly "flip" through feeds, then, the "Internet TV" experience will start to overtake "standard" TV. Right now, it is still too splintered and having to go through a lot of hoops in some cases to make it work well..


I think this is mostly spot on but you also forget to mention the casual TV watchers. Sometimes I sit down with the intention of watching a specific show...sometimes I just want to flip aimlessly through the random channels and see what piques my interest. This can be done to some extent with Hulu and Netflix but they're generally grouped by genre and isn't quite the same.
 
2012-11-29 04:35:32 PM  

jjorsett: AMC, FX, etc. seem to place a lot of their shows in the interstices of the broadcast season where the Big 4 are showing reruns. That and a DVR horde of accumulated Big 4 shows is what gets me thru the desolation of Summer these days.


I did some research on USA's ratings about a month back and it was actually really interesting. Their shows show no discernable drop in ratings from their summer seasons to their winter or spring seasons. The broadcast networks, on the other hand can never get as good of ratings during the summer as they get during the regular season. I'm guessing it's because there's not much else on during the summer so people watch the cable shows, but there's a clearly a small, but noticeable market for television during the summer.
 
2012-11-29 04:42:41 PM  

ForgotMyTowel:

I think this is mostly spot on but you also forget to mention the casual TV watchers. Sometimes I sit down with the intention of watching a specific show...sometimes I just want to flip aimlessly through the random channels and see what piques my interest. This can be done to some extent with Hulu and Netflix but they're generally grouped by genre and isn't quite the same.


Yeah, my wife and were sitting at home the other night after driving home from my parent's place for Thanksgiving and we just wanted to sit and decompress after the 8 hour drive. We didn't want to find something on Hulu or Netflix and we didn't want to watch anything we would have to engage in, we justed wanted something on. We just flipped around and found Indiana Jones and the Temple of Doom. I have the movie on DVD, but there was something nice about just putting it on, being able to get up during commercials to do something else or flip over to the football game for a few minutes. That's one thing on-demand television has not been able to duplicate.
 
2012-11-29 05:17:44 PM  
someone at fox admitted this?

I'm stunned
 
2012-11-29 10:00:53 PM  

rugman11: jjorsett: AMC, FX, etc. seem to place a lot of their shows in the interstices of the broadcast season where the Big 4 are showing reruns. That and a DVR horde of accumulated Big 4 shows is what gets me thru the desolation of Summer these days.

I did some research on USA's ratings about a month back and it was actually really interesting. Their shows show no discernable drop in ratings from their summer seasons to their winter or spring seasons. The broadcast networks, on the other hand can never get as good of ratings during the summer as they get during the regular season. I'm guessing it's because there's not much else on during the summer so people watch the cable shows, but there's a clearly a small, but noticeable market for television during the summer.


If only they'd move more things around the week. I hate it when White Collar is up against Justified. I like White Collar, but no farking way in hell am I missing Justified (I do not have DVR or On Demand).
 
2012-11-29 11:22:21 PM  
More product placement.
Guy one uses a Iphone while searching Yahoo.
Guy two uses a Microsoft Surface while searching Google.
 
2012-11-29 11:22:23 PM  

Trocadero: rugman11: jjorsett: AMC, FX, etc. seem to place a lot of their shows in the interstices of the broadcast season where the Big 4 are showing reruns. That and a DVR horde of accumulated Big 4 shows is what gets me thru the desolation of Summer these days.

I did some research on USA's ratings about a month back and it was actually really interesting. Their shows show no discernable drop in ratings from their summer seasons to their winter or spring seasons. The broadcast networks, on the other hand can never get as good of ratings during the summer as they get during the regular season. I'm guessing it's because there's not much else on during the summer so people watch the cable shows, but there's a clearly a small, but noticeable market for television during the summer.

If only they'd move more things around the week. I hate it when White Collar is up against Justified. I like White Collar, but no farking way in hell am I missing Justified (I do not have DVR or On Demand).


I apologize if I sound like a dick, but don't most cable companies include the DVR as part of the package?

(also too cheap for cable)
 
2012-11-29 11:50:02 PM  

Vash's Apprentice: Trocadero: rugman11: jjorsett: AMC, FX, etc. seem to place a lot of their shows in the interstices of the broadcast season where the Big 4 are showing reruns. That and a DVR horde of accumulated Big 4 shows is what gets me thru the desolation of Summer these days.

I did some research on USA's ratings about a month back and it was actually really interesting. Their shows show no discernable drop in ratings from their summer seasons to their winter or spring seasons. The broadcast networks, on the other hand can never get as good of ratings during the summer as they get during the regular season. I'm guessing it's because there's not much else on during the summer so people watch the cable shows, but there's a clearly a small, but noticeable market for television during the summer.

If only they'd move more things around the week. I hate it when White Collar is up against Justified. I like White Collar, but no farking way in hell am I missing Justified (I do not have DVR or On Demand).

I apologize if I sound like a dick, but don't most cable companies include the DVR as part of the package?

(also too cheap for cable)


DVR is extra, On Demand was available for awhile, but it doesn't work for all channels/shows. It worked for White Collar one year, but not last year.
 
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