Do you have adblock enabled?
If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Fast Company)   How UFC impresario Dana White turned a money-losing minor-league bloodsport into a huge enterprise employing 442 fighters and pulling in more revenue than the Yankees, Patriots, or Real Madrid   (fastcompany.com ) divider line 26
    More: Interesting, Dana White, Real Madrid, Yankees, UFC, Bloodsport, Chael Sonnen, Tito Ortiz, Brazilian Jiu-Jitsu  
•       •       •

779 clicks; posted to Sports » on 27 Nov 2012 at 8:31 AM (3 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



26 Comments   (+0 »)
   
View Voting Results: Smartest and Funniest

Archived thread
 
2012-11-27 08:48:36 AM  
Step 1: He loves the sport
Step 2: He usually makes good business decisions
Step 3: He loves living the lifestyle of running the UFC and almost never takes time off for things like vacation or sleep
 
2012-11-27 09:00:10 AM  
I never would have thought in the early days of UFC, watching those rough-cut street fighting amateurs that this thing would turn into something more professional.
 
2012-11-27 09:07:24 AM  
Dana wears his heart on his sleeve, for better or worse.
 
2012-11-27 09:12:59 AM  
As a fan since UFC 1 I have actually lost interest over these last couple years. It has gotten too watered down and boring. It is too "top-heavy" and too many grind it out "paycheck" fighters. Outside of Jones\Silva Silva\St Pierre, there isn't any fight that is worth watching really. Plus the HW division has sucked for a couple years now (maybe more).
 
2012-11-27 09:17:27 AM  

Dogfacedgod: As a fan since UFC 1 I have actually lost interest over these last couple years. It has gotten too watered down and boring. It is too "top-heavy" and too many grind it out "paycheck" fighters. Outside of Jones\Silva Silva\St Pierre, there isn't any fight that is worth watching really. Plus the HW division has sucked for a couple years now (maybe more).


Sherdog-like typing detected.
 
2012-11-27 09:18:22 AM  
Yea I mean guys like Cain Velasquez, dos Santos, Cormier, and Alistair Overeem just bore me to tears.
 
2012-11-27 09:21:29 AM  
I'll rip on White for a lot of things, but he does legitimately love the sport and he does try to do everything in his power to grow the sport.
 
2012-11-27 09:35:40 AM  

Orgasmatron138: Step 1: He loves the sport
Step 2: He usually makes good business decisions
Step 3: He loves living the lifestyle of running the UFC and almost never takes time off for things like vacation or sleep


Step 1 and 3 are correct.

As for Step 2... He was opposed to the #1 reason (and possibly only reason) that the UFC is as successful as it is today, The Ultimate Fighter. The Fertitta Brothers had to step in and overrule him. Which may be only one decision, but in the history of the UFC, is the most important decision.

So Lorenzo and Frank deserve a good amount of the credit for Step 2.
 
2012-11-27 09:55:55 AM  

Moopy Mac: Orgasmatron138: Step 1: He loves the sport
Step 2: He usually makes good business decisions
Step 3: He loves living the lifestyle of running the UFC and almost never takes time off for things like vacation or sleep

Step 1 and 3 are correct.

As for Step 2... He was opposed to the #1 reason (and possibly only reason) that the UFC is as successful as it is today, The Ultimate Fighter. The Fertitta Brothers had to step in and overrule him. Which may be only one decision, but in the history of the UFC, is the most important decision.

So Lorenzo and Frank deserve a good amount of the credit for Step 2.


Weird, I didn't know that. The Fertitta brothers are successful in the gambling business, though, so they would have good business sense too, I imagine. Or they're totally mobbed up.

Also, I sometimes give Dana shiat for rewarding guys like Chael Sonnen with opportunities they don't deserve, but for the most part he has done a good job maintaining the credibility of the sport in his matchmaking. You don't see a lot of the bad business decisions that have hurt boxing happening in the UFC. You'll see new guys fighting veterans as a test, but you don't see any total cans in the UFC, and you don't see guys with overly-inflated records who aren't very good.

I just wish Dana would tone it down sometimes with the manufactured hype. When you bill a fight based on how much guys hate each other, then the audience sees them hugging after the fight, people will catch on eventually.

Side note: Another guy who deserves a lot of credit in all of this is Joe Rogan. When TUF caused the sport to explode, you had a lot of brand new viewers who didn't understand the strategy or jargon of the sport. Joe does a great job of explaining things without sounding like he's reading from an encyclopedia.
 
2012-11-27 10:43:33 AM  
What a half-assed headline. I'm supposed to be impressed that what is effectively a league brings in more money than a single team?
 
2012-11-27 10:44:24 AM  

Orgasmatron138: Moopy Mac: Orgasmatron138: Step 1: He loves the sport
Step 2: He usually makes good business decisions
Step 3: He loves living the lifestyle of running the UFC and almost never takes time off for things like vacation or sleep

Step 1 and 3 are correct.

As for Step 2... He was opposed to the #1 reason (and possibly only reason) that the UFC is as successful as it is today, The Ultimate Fighter. The Fertitta Brothers had to step in and overrule him. Which may be only one decision, but in the history of the UFC, is the most important decision.

So Lorenzo and Frank deserve a good amount of the credit for Step 2.

Weird, I didn't know that. The Fertitta brothers are successful in the gambling business, though, so they would have good business sense too, I imagine. Or they're totally mobbed up.

Also, I sometimes give Dana shiat for rewarding guys like Chael Sonnen with opportunities they don't deserve, but for the most part he has done a good job maintaining the credibility of the sport in his matchmaking. You don't see a lot of the bad business decisions that have hurt boxing happening in the UFC. You'll see new guys fighting veterans as a test, but you don't see any total cans in the UFC, and you don't see guys with overly-inflated records who aren't very good.

I just wish Dana would tone it down sometimes with the manufactured hype. When you bill a fight based on how much guys hate each other, then the audience sees them hugging after the fight, people will catch on eventually.

Side note: Another guy who deserves a lot of credit in all of this is Joe Rogan. When TUF caused the sport to explode, you had a lot of brand new viewers who didn't understand the strategy or jargon of the sport. Joe does a great job of explaining things without sounding like he's reading from an encyclopedia.


They're totally mobbed up. They come from American mafia royalty (the Maceos and Fertittas).
 
2012-11-27 10:57:12 AM  
So, he decided to start fixing/stacking his bouts and working the outcomes, just like the WWE and WBA?
 
2012-11-27 11:00:50 AM  

Dogfacedgod: As a fan since UFC 1 I have actually lost interest over these last couple years. It has gotten too watered down and boring. It is too "top-heavy" and too many grind it out "paycheck" fighters. Outside of Jones\Silva Silva\St Pierre, there isn't any fight that is worth watching really. Plus the HW division has sucked for a couple years now (maybe more).


Yeah, I miss the days of great UFC HW championship fights.

Sylvia/McGee
Arvoloski/Eilers
Sylvia/Monson

And how can we forget HW GOAT, Ricco Rodriguez (pre-Biggest Loser!)? Or Kevin Randleman laying on top of Bas Rutten for an entire match and still losing? Or having a HW champion who couldn't stand to be hit?

Or Pedro Rizzo losing 3 times in his attempt for the belt. Those were good days.

Now the UFC is stuck with such lesser talents as JDS, Cain, Werdum, Cormier and Overeem.

Not to mention Mir, Barnett and Big Nog on the old-timers circuit.

/Hunto
 
2012-11-27 11:05:46 AM  
The timing was near perfect with the downfall of boxing, the rise of social media, and the near zenith of reality tv shows. Myself, I cant stand it. Usually two guys sort of just rolling around until one guy gets an advantage and just starts pounding some guys forearms while they are protecting his head. Not to mention all the Ed Hardy, Affliction, TapouT douchebags that seem to be fans.
Also, with the two wars all of the services started or modified their hand to hand combat programs and now every G.I. thinks theyre farking GSP. But its also a built in audience and those pay per views are shown for free overseas on AFN.
 
2012-11-27 11:22:29 AM  

Dogfacedgod: As a fan since UFC 1 I have actually lost interest over these last couple years. It has gotten too watered down and boring. It is too "top-heavy" and too many grind it out "paycheck" fighters. Outside of Jones\Silva Silva\St Pierre, there isn't any fight that is worth watching really. Plus the HW division has sucked for a couple years now (maybe more).


*beep* *beep*
 
2012-11-27 11:37:54 AM  

Moopy Mac: Dogfacedgod: As a fan since UFC 1 I have actually lost interest over these last couple years. It has gotten too watered down and boring. It is too "top-heavy" and too many grind it out "paycheck" fighters. Outside of Jones\Silva Silva\St Pierre, there isn't any fight that is worth watching really. Plus the HW division has sucked for a couple years now (maybe more).

Yeah, I miss the days of great UFC HW championship fights.

Sylvia/McGee
Arvoloski/Eilers
Sylvia/Monson

And how can we forget HW GOAT, Ricco Rodriguez (pre-Biggest Loser!)? Or Kevin Randleman laying on top of Bas Rutten for an entire match and still losing? Or having a HW champion who couldn't stand to be hit?

Or Pedro Rizzo losing 3 times in his attempt for the belt. Those were good days.

Now the UFC is stuck with such lesser talents as JDS, Cain, Werdum, Cormier and Overeem.

Not to mention Mir, Barnett and Big Nog on the old-timers circuit.

/Hunto



Nubian, are you high. First off Cormier isnt even in the UFC yet he is still under strikeforce contract. Second if you think Valasquez is boring you need to go watch Bigfoot fight. 3rd, I dont think you know anything about MMA
 
2012-11-27 11:44:42 AM  

mentallo69: Moopy Mac: Dogfacedgod: As a fan since UFC 1 I have actually lost interest over these last couple years. It has gotten too watered down and boring. It is too "top-heavy" and too many grind it out "paycheck" fighters. Outside of Jones\Silva Silva\St Pierre, there isn't any fight that is worth watching really. Plus the HW division has sucked for a couple years now (maybe more).

Yeah, I miss the days of great UFC HW championship fights.

Sylvia/McGee
Arvoloski/Eilers
Sylvia/Monson

And how can we forget HW GOAT, Ricco Rodriguez (pre-Biggest Loser!)? Or Kevin Randleman laying on top of Bas Rutten for an entire match and still losing? Or having a HW champion who couldn't stand to be hit?

Or Pedro Rizzo losing 3 times in his attempt for the belt. Those were good days.

Now the UFC is stuck with such lesser talents as JDS, Cain, Werdum, Cormier and Overeem.

Not to mention Mir, Barnett and Big Nog on the old-timers circuit.

/Hunto


Nubian, are you high. First off Cormier isnt even in the UFC yet he is still under strikeforce contract. Second if you think Valasquez is boring you need to go watch Bigfoot fight. 3rd, I dont think you know anything about MMA


I think the sarcasm light on your dashboard is blinking.
 
2012-11-27 11:47:17 AM  

Orgasmatron138: Moopy Mac: Orgasmatron138: Step 1: He loves the sport
Step 2: He usually makes good business decisions
Step 3: He loves living the lifestyle of running the UFC and almost never takes time off for things like vacation or sleep

Step 1 and 3 are correct.

As for Step 2... He was opposed to the #1 reason (and possibly only reason) that the UFC is as successful as it is today, The Ultimate Fighter. The Fertitta Brothers had to step in and overrule him. Which may be only one decision, but in the history of the UFC, is the most important decision.

So Lorenzo and Frank deserve a good amount of the credit for Step 2.

Weird, I didn't know that. The Fertitta brothers are successful in the gambling business, though, so they would have good business sense too, I imagine. Or they're totally mobbed up.

Also, I sometimes give Dana shiat for rewarding guys like Chael Sonnen with opportunities they don't deserve, but for the most part he has done a good job maintaining the credibility of the sport in his matchmaking. You don't see a lot of the bad business decisions that have hurt boxing happening in the UFC. You'll see new guys fighting veterans as a test, but you don't see any total cans in the UFC, and you don't see guys with overly-inflated records who aren't very good.

I just wish Dana would tone it down sometimes with the manufactured hype. When you bill a fight based on how much guys hate each other, then the audience sees them hugging after the fight, people will catch on eventually.


Considering I had to listen to boxing promoters' endless carrot-waxing of certain fighters/bouts, at least the UFC bouts maintain a decent level of bang for the buck. So I'm ok with Dana doing it.

Side note: Another guy who deserves a lot of credit in all of this is Joe Rogan. When TUF caused the sport to explode, you had a lot of brand new viewers who didn't understand the strategy or jargon of the sport. Joe does a great job of explaining things without sounding like he's reading from an encyclopedia.

This; if you're a casual fan, they won't penalize you for not understanding the jargon.
 
2012-11-27 12:26:23 PM  

mentallo69: Moopy Mac: Dogfacedgod: As a fan since UFC 1 I have actually lost interest over these last couple years. It has gotten too watered down and boring. It is too "top-heavy" and too many grind it out "paycheck" fighters. Outside of Jones\Silva Silva\St Pierre, there isn't any fight that is worth watching really. Plus the HW division has sucked for a couple years now (maybe more).

Yeah, I miss the days of great UFC HW championship fights.

Sylvia/McGee
Arvoloski/Eilers
Sylvia/Monson

And how can we forget HW GOAT, Ricco Rodriguez (pre-Biggest Loser!)? Or Kevin Randleman laying on top of Bas Rutten for an entire match and still losing? Or having a HW champion who couldn't stand to be hit?

Or Pedro Rizzo losing 3 times in his attempt for the belt. Those were good days.

Now the UFC is stuck with such lesser talents as JDS, Cain, Werdum, Cormier and Overeem.

Not to mention Mir, Barnett and Big Nog on the old-timers circuit.

/Hunto


Nubian, are you high. First off Cormier isnt even in the UFC yet he is still under strikeforce contract. Second if you think Valasquez is boring you need to go watch Bigfoot fight. 3rd, I dont think you know anything about MMA


If Zuffa is willing to import UFC fighters to finish off Cormier's Strikeforce contract (before he signs officially with the UFC), then what's the difference?

As for your Cain comment, you need to really brush up on the internet and general human interaction.
 
2012-11-27 01:51:24 PM  

Orgasmatron138: Another guy who deserves a lot of credit in all of this is Joe Rogan. When TUF caused the sport to explode, you had a lot of brand new viewers who didn't understand the strategy or jargon of the sport. Joe does a great job of explaining things without sounding like he's reading from an encyclopedia.


My disdain for Rogan is public knowledge, but yeah, he is at least knowledgeable. Sometimes he veers too far into 10th Planet territory (nobody else in the world calls it "crackhead control", no matter how hard he tries to tell us otherwise), sometimes he focuses on entirely the wrong thing in a fight (like Shogun's leg kicks against Machida I), sometimes he lets his bias and emotion get in the way (the post-fight interview with Dennis Siver over Matt Wiman was pathetically unprofessional) and sometimes he forgets that he's not on his private podcast (like the 154 commentary), but above all else, he does know a great deal about the sport and is generally good at communicating it in a way that people will understand.
 
2012-11-27 02:41:50 PM  

GavinTheAlmighty: Orgasmatron138: Another guy who deserves a lot of credit in all of this is Joe Rogan. When TUF caused the sport to explode, you had a lot of brand new viewers who didn't understand the strategy or jargon of the sport. Joe does a great job of explaining things without sounding like he's reading from an encyclopedia.

My disdain for Rogan is public knowledge, but yeah, he is at least knowledgeable. Sometimes he veers too far into 10th Planet territory (nobody else in the world calls it "crackhead control", no matter how hard he tries to tell us otherwise), sometimes he focuses on entirely the wrong thing in a fight (like Shogun's leg kicks against Machida I), sometimes he lets his bias and emotion get in the way (the post-fight interview with Dennis Siver over Matt Wiman was pathetically unprofessional) and sometimes he forgets that he's not on his private podcast (like the 154 commentary), but above all else, he does know a great deal about the sport and is generally good at communicating it in a way that people will understand.


My favorite Rogan moment was when someone finally locked in an OMAPLATA but wasn't in the right position to cinch it. Rogan damn near jumped out of his seat and screamed how to finish it. I swear he would have wrecked his pants had it happened.
 
2012-11-27 02:53:12 PM  

DemoKnite: The timing was near perfect with the downfall of boxing, the rise of social media, and the near zenith of reality tv shows. Myself, I cant stand it. Usually two guys sort of just rolling around until one guy gets an advantage and just starts pounding some guys forearms while they are protecting his head. Not to mention all the Ed Hardy, Affliction, TapouT douchebags that seem to be fans.
Also, with the two wars all of the services started or modified their hand to hand combat programs and now every G.I. thinks theyre farking GSP. But its also a built in audience and those pay per views are shown for free overseas on AFN.


I really agree with the douchiness aspect, especially when you hear interviews with the fighters and realize a lot of them are good, smart, humble people who work damned hard at what they're doing. Making them dress up in Ed Hardy is insulting.

The boring part, well, I take it for granted that what they're doing is a lot more subtle and complicated than it looks. I did judo for a while, and what I remember about grappling was the overwhelming amount of information that you have to try to process. It's like your body suddenly becomes a lot more complicated. I was never more than a beginner, but I was at a point where if I could understand and react appropriately to 10% of what was going on, I felt pretty good about myself. And what these guys are doing is a lot more complicated than what I did. If I was on the ground with an MMA professional, I'm sure at any instant that he could see ten fatal mistakes I was making that he could use to end the fight in seconds, without using any superior speed or power. I enjoy the challenge of watching those guys fight and trying to understand even a small part of what they're doing.

Sure, it can be a bit boring to watch, because when one guy shifts his weight around one way and the other guy moves his feet slightly to counteract it, I don't see the relationship at all. I don't see the first guy probing for an advantage and the second guy choosing a defense; I just see two guys wriggling around while they lean against a fence. It's like watching the offensive and defensive lines in football. It took me a long time to realize that 95% of football fans have no idea what the offensive and defensive lines are doing except when there's a sack or a near-sack. Watching two MMA guys grapple with each other is like watching football without the offensive and defensive backs. But sometimes I see something, and that's kind of exciting. Just like when I'm watching two football teams line up and I see the defensive line shift around and think, "I think I know why they did that," and then the play seems to prove me right. It's rare, but it's a little thrill when it happens.
 
2012-11-27 03:17:54 PM  

AustinFakir: DemoKnite: The timing was near perfect with the downfall of boxing, the rise of social media, and the near zenith of reality tv shows. Myself, I cant stand it. Usually two guys sort of just rolling around until one guy gets an advantage and just starts pounding some guys forearms while they are protecting his head. Not to mention all the Ed Hardy, Affliction, TapouT douchebags that seem to be fans.
Also, with the two wars all of the services started or modified their hand to hand combat programs and now every G.I. thinks theyre farking GSP. But its also a built in audience and those pay per views are shown for free overseas on AFN.

I really agree with the douchiness aspect, especially when you hear interviews with the fighters and realize a lot of them are good, smart, humble people who work damned hard at what they're doing. Making them dress up in Ed Hardy is insulting.

The boring part, well, I take it for granted that what they're doing is a lot more subtle and complicated than it looks. I did judo for a while, and what I remember about grappling was the overwhelming amount of information that you have to try to process. It's like your body suddenly becomes a lot more complicated. I was never more than a beginner, but I was at a point where if I could understand and react appropriately to 10% of what was going on, I felt pretty good about myself. And what these guys are doing is a lot more complicated than what I did. If I was on the ground with an MMA professional, I'm sure at any instant that he could see ten fatal mistakes I was making that he could use to end the fight in seconds, without using any superior speed or power. I enjoy the challenge of watching those guys fight and trying to understand even a small part of what they're doing.

Sure, it can be a bit boring to watch, because when one guy shifts his weight around one way and the other guy moves his feet slightly to counteract it, I don't see the relationship at all. I don't see the first ...


As one of the aforementioned military guys having to go through some of this at the most basic level...you have an instructor doing the "if someone does this then use your leverage to do that, but if you do it wrong then they will counter act with blah. Shift weight here, strike like this, defend like this blah blah blah" So I totally get that aspect of it. Just not my cup of tea.

Any sport can be dumbed down to its lowest common denominator. Soccer is just guys running around kicking a ball, NASCAR is guys turning left, tennis is just hitting the ball back and forth, etc. I am guilty of that when it comes to MMA. I perhaps dont like it because it's gotten so big so fast and hasnt had time to really cultivate itself like all of the other sports we watch and earn it's keep. But as technical as anyone wants to make it, human males have been fighting each other for sport since the beginning of time, this is just the latest iteration of that.
 
2012-11-27 08:22:39 PM  
His dream is to develop the UFC to the point that it's as big as the NFL. He's indicated that down the road, he'd rather show the fights for free, provided they can get to that level. Not only do I think he can do it, I think he will. It's just going to take time.
 
2012-11-27 09:52:31 PM  
Am I the only one having UFC overload?

It seemed like UFC used to be special when they had an event once a quarter or so, now there are events just about every other week.. I just can't keep up with it all, not to mention all of the non-ufc stuff.
 
2012-11-27 10:02:53 PM  

Your Average Witty Fark User: His dream is to develop the UFC to the point that it's as big as the NFL. He's indicated that down the road, he'd rather show the fights for free, provided they can get to that level. Not only do I think he can do it, I think he will. It's just going to take time.


And he's well aware of it. Look how he's cultivating the brand overseas. It's a slow, deliberate process and they are trying their best not to oversaturate or spread themselves too thin. Now granted we have to put up with midcarders like Bisping and Sexyama being played up as actual contenders but I'm willing to suffer through that in order to grow things long term. The UFC has also avoided signing a TV deal just to get one and made sure that when they got on cable it was with their team to ensure the best product possible was being broadcast.
 
Displayed 26 of 26 comments

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »
Advertisement
On Twitter






In Other Media


  1. Links are submitted by members of the Fark community.

  2. When community members submit a link, they also write a custom headline for the story.

  3. Other Farkers comment on the links. This is the number of comments. Click here to read them.

  4. Click here to submit a link.

Report