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(Some Guy)   Not news: Apple buys a trademark from another company so it can use it for one of its devices. Fark: The other company, in this case, is Harley-Davidson. Subby awaits iPhone with throaty exhaust rumble   (patentlyapple.com) divider line 47
    More: Unlikely, Harley-Davidson  
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2695 clicks; posted to Geek » on 27 Nov 2012 at 8:17 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



47 Comments   (+0 »)
   
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2012-11-27 08:20:44 AM
Is the battery-case split vertically to conveniently leave pools of battery acid wherever you park it?
 
2012-11-27 08:24:54 AM
Does this mean I need to keep an oil pan under my next iPad?
 
2012-11-27 08:42:57 AM
Subby awaits iPhone with throaty exhaust rumble

DECMATH pictures Subby standing in line outside an Apple store repeatedly making throat-clearing-rumble noises to the annoyance of the others in line...
 
2012-11-27 08:46:07 AM
so what exactly are they getting here? The ability to sue people who use the word lightning?
 
2012-11-27 08:47:07 AM
Thunderbolt... and Lightning? Very very frightening, me?
 
2012-11-27 08:48:54 AM

theborg1of4: Thunderbolt... and Lightning? Very very frightening, me?


Galileo!
 
2012-11-27 08:50:23 AM

Representative of the unwashed masses: theborg1of4: Thunderbolt... and Lightning? Very very frightening, me?

Galileo!


The Late Steve Jobs
Has the Devil for a son
 
2012-11-27 08:56:03 AM
Great. A phone that will need a tuneup every five months.
 
2012-11-27 09:00:59 AM
Harley is america's disgrace... 40+ years with a shiat design and bad machining/build quality.. "my new one does't leak or break down" Great... neither did a honda 750/4 from 1969.... lets pull out that old ass electra glide and see how good american quality was.. and rather than fix their problems they just kept making shiat...

And now the disgrace is shifted to their customer base.. who are willing to shell out thousands on shiat products just because of a logo on them... Sorry Brahs......
 
2012-11-27 09:01:40 AM

iPhone with throaty exhaust rumble


potatopotatopotatopotatopotatopotato


(That's how the Harley-at-idle sound is described. No tarditude is expressed or implied.)
 
2012-11-27 09:10:25 AM
So Apple is buying the trademark of an underpowered device that's coveted by society's douchiest poseurs and that sacrifices function for form?

Makes perfect sense to me.
 
2012-11-27 09:21:45 AM

WhippingBoy: So Apple is buying the trademark of an underpowered device that's coveted by society's douchiest poseurs and that sacrifices function for form?

Makes perfect sense to me.


Came to say this. Way back when I did a stock price analysis of HD and came to the conclusion that brand image was worth about $30 of the $50 that HD was trading at the time.
 
2012-11-27 09:22:30 AM
instead of a "silent mode", they'll have a feature that makes your ringer even louder, but instead of a switch on the side of the phone, it will be activated by taking a photograph of your penis and running a sophisticated algorithm to determine how inadequate it is, and what volume level will appropriately compensate.
 
2012-11-27 09:30:18 AM

theborg1of4: Thunderbolt... and Lightning? Very very frightening, me?


All Harley bashing aside, this is what I thought too. Thunderbolt, not the Queen reference.

I'm sure they have something in the pipe to try to popularize Thunderbolt. Calling it "Lightning" probably makes sense. Whatever it is.
 
2012-11-27 09:46:09 AM

Malacon: theborg1of4: Thunderbolt... and Lightning? Very very frightening, me?

All Harley bashing aside, this is what I thought too. Thunderbolt, not the Queen reference.

I'm sure they have something in the pipe to try to popularize Thunderbolt. Calling it "Lightning" probably makes sense. Whatever it is.


Exactly, I was thinking along those same lines - but it would also be hilarious if they licensed Bohemian Rhapsody to market it :)

/you heard it here first, folks
//Apple, I want my cut!
 
2012-11-27 10:00:09 AM
They wanted to be able to sue more people.
 
2012-11-27 10:00:29 AM

Malacon: theborg1of4: Thunderbolt... and Lightning? Very very frightening, me?

All Harley bashing aside, this is what I thought too. Thunderbolt, not the Queen reference.

I'm sure they have something in the pipe to try to popularize Thunderbolt. Calling it "Lightning" probably makes sense. Whatever it is.


No, Thunderrbolt and Lightning are different interfaces. Thunderbolt, formerly known as Light Peak and developed with Intel, is the trade name for the 10Gb/s dual direction external PCIe bus:
www.patentlyapple.com

Lightning is the new 8-pin power/data connector for the iPhone 5 and new iPads:
upload.wikimedia.org
 
2012-11-27 10:03:28 AM
And the article explains the point of the Harley-Davidson transfer... The HD registration for Lightning covered both motorcycles and motorcycle parts... and consumer electronics, video games, eyeglasses, and "amusement and game apparatus adapted for use with an external display screen or monitor". Since those could easily include iPhones/iPads and their accessories, Apple wanted to own the trademark for that stuff.
 
2012-11-27 10:07:00 AM

Theaetetus: No, Thunderrbolt and Lightning are different interfaces. Thunderbolt, formerly known as Light Peak and developed with Intel, is the trade name for the 10Gb/s dual direction external PCIe bus:


But does it have a flushable and biodegradable applicator?
 
2012-11-27 10:35:02 AM
Harley riders and Apple Fanbois. Hard to think of two groups who have attachedc more of a tribal identity and self image around the brand of consumer products they purchase. A match made in heaven.
 
2012-11-27 10:35:28 AM
2.bp.blogspot.com

Inconsolable
 
2012-11-27 10:54:41 AM
I'm surprised that Apple didn't just go ahead and put the logo on their product anyway and then sue Harley-Davidson.
 
2012-11-27 10:57:55 AM
Great, an iPhone that vibrates so much that your nuts are numb after you use it?
 
2012-11-27 11:02:52 AM

nmemkha: Does this mean I need to keep an oil pan under my next iPad?


It's not an iPad, it's an iChopper.
 
2012-11-27 11:17:01 AM

InmanRoshi: Harley riders and Apple Fanbois. Hard to think of two groups who have attachedc more of a tribal identity and self image around the brand of consumer products they purchase. A match made in heaven.


I don't see this at all, my sister, for example, owns an iphone I doubt she would even recognize a mac as being from the same company that makes her phone.

I don't think the vast number of people that own apple products are in the same catagory as Apple fanboys the way owners of apple things were in the 90s.
 
2012-11-27 11:45:31 AM
There is an app opening as big as all outdoors. Can you patent going there?
 
2012-11-27 12:33:39 PM
So?
 
2012-11-27 01:25:49 PM
Why bother? Harley make motorbikes not electronics. There is zero possibility of brand dilution or confusion.
 
2012-11-27 01:31:28 PM

Theaetetus: The HD registration for Lightning covered both motorcycles and motorcycle parts... and consumer electronics, video games, eyeglasses, and "amusement and game apparatus adapted for use with an external display screen or monitor".


So Harley, being the brand-centric types they are, figured they'd sell their bikes and parts, and shades, and toys of the bikes, and video games of the bikes... in Europe? Seriously?
 
2012-11-27 02:00:04 PM

InmanRoshi: Harley riders and Apple Fanbois. Hard to think of two groups who have attachedc more of a tribal identity and self image around the brand of consumer products they purchase. A match made in heaven.


I guess this means Harley-haters and iHaters are similar. Envious losers parroting propaganda that's been pumped into their empty heads.
 
2012-11-27 02:07:28 PM

jbtilley: They wanted to be able to sue more people.


Ultimately THIS is the only explanation.
 
2012-11-27 02:10:43 PM

bingethinker: InmanRoshi: Harley riders and Apple Fanbois. Hard to think of two groups who have attachedc more of a tribal identity and self image around the brand of consumer products they purchase. A match made in heaven.

I guess this means Harley-haters and iHaters are similar. Envious losers parroting propaganda that's been pumped into their empty heads.


So what kind of Harley do you ride?
 
2012-11-27 02:14:43 PM

Icetech3: Harley is america's disgrace... 40+ years with a shiat design and bad machining/build quality.. "my new one does't leak or break down" Great... neither did a honda 750/4 from 1969.... lets pull out that old ass electra glide and see how good american quality was.. and rather than fix their problems they just kept making shiat...

And now the disgrace is shifted to their customer base.. who are willing to shell out thousands on shiat products just because of a logo on them... Sorry Brahs......


Not a very coherent rant. They did fix the quality problem 20 years ago. They've had a few isolated problems since, but so has Honda. The obsolescent design is not something being foisted on the customers. They actually insist on it. It's as if Ford were still selling slightly updated Model As, because every time they tried to put a Mustang on the market, it sat on the showroom floor until it rusted.
 
2012-11-27 02:28:06 PM

dbirchall: Theaetetus: The HD registration for Lightning covered both motorcycles and motorcycle parts... and consumer electronics, video games, eyeglasses, and "amusement and game apparatus adapted for use with an external display screen or monitor".

So Harley, being the brand-centric types they are, figured they'd sell their bikes and parts, and shades, and toys of the bikes, and video games of the bikes... in Europe? Seriously?


Apparently. Since trademark registrations last forever (with renewals), they were clearly thinking way ahead.
 
2012-11-27 02:31:21 PM

Theaetetus: Malacon: theborg1of4: Thunderbolt... and Lightning? Very very frightening, me?

All Harley bashing aside, this is what I thought too. Thunderbolt, not the Queen reference.

I'm sure they have something in the pipe to try to popularize Thunderbolt. Calling it "Lightning" probably makes sense. Whatever it is.

No, Thunderrbolt and Lightning are different interfaces. Thunderbolt, formerly known as Light Peak and developed with Intel, is the trade name for the 10Gb/s dual direction external PCIe bus:
[www.patentlyapple.com image 800x628]

Lightning is the new 8-pin power/data connector for the iPhone 5 and new iPads:
[upload.wikimedia.org image 180x44]


well would ya look at that.

Looks like that was the rumored name for the new connector back in September. Well then, mystery solved.

Here I was thinking it would be the name for a device. Thanks for the info.
 
2012-11-27 02:44:24 PM

manimal2878: InmanRoshi: Harley riders and Apple Fanbois. Hard to think of two groups who have attachedc more of a tribal identity and self image around the brand of consumer products they purchase. A match made in heaven.

I don't see this at all, my sister, for example, owns an iphone I doubt she would even recognize a mac as being from the same company that makes her phone.

I don't think the vast number of people that own apple products are in the same catagory as Apple fanboys the way owners of apple things were in the 90s.


You should've stopped there.
 
2012-11-27 02:59:49 PM
So what you're saying is there are a group of people who buy parts to build their own bikes and sneer at those who spend money on bikes that are already put together?
 
2012-11-27 03:23:36 PM

theurge14: So what you're saying is there are a group of people who buy parts to build their own bikes and sneer at those who spend money on bikes that are already put together?


You forgot the ridiculous fee for the brand of the pre-assembled bike
 
2012-11-27 04:05:37 PM

starsrift: manimal2878: InmanRoshi: Harley riders and Apple Fanbois. Hard to think of two groups who have attachedc more of a tribal identity and self image around the brand of consumer products they purchase. A match made in heaven.

I don't see this at all, my sister, for example, owns an iphone I doubt she would even recognize a mac as being from the same company that makes her phone.

I don't think the vast number of people that own apple products are in the same catagory as Apple fanboys the way owners of apple things were in the 90s.

You should've stopped there.


Aren't you clever.
 
2012-11-27 04:50:10 PM
An iPhone specifically for fat middle-aged white guys?
 
2012-11-27 05:11:17 PM
I can't wait to hear the Harley-Davidson version of Siri.

"Skeezy, where did I park mah hawg?"
 
2012-11-27 05:29:36 PM
Oh f*ck me, the only people that are almost as conceited and arrogant as Apple people, are Harley guys.
Holy f*ck that's a perfect storm of the worst qualities of human beings.
 
2012-11-27 07:03:03 PM

sure haven't: Oh f*ck me, the only people that are almost as conceited and arrogant as Apple people, are Harley guys.
Holy f*ck that's a perfect storm of the worst qualities of human beings.


Still trying to figure out the Harley hate. What kind of people have yinz been meeting? Cause they certainly arent at the ralleys, mountain top bars, or...wait, you're meeting these douche bags at Quaker Steak and Lube Bike Nights arent ya?
 
2012-11-27 10:37:57 PM

FormlessOne: I can't wait to hear the Harley-Davidson version of Siri.

"Skeezy, where did I park mah hawg?"


It'll get silly when the Road King 4S and Screaming Eagle iPhone are released...
 
2012-11-28 12:20:47 AM
Something just occurred to me. "Thunderbolt" and "Lightning" were used for models once offered by the late Buell division of Hardley. Those 2 bikes have been out of production for at least a decade. The names were also originally used for WWII aircraft. Why didn't the successors of Lockheed and Republic sue H-D?
 
2012-11-28 11:22:31 AM

DECMATH: Subby awaits iPhone with throaty exhaust rumble

DECMATH pictures Subby standing in line outside an Apple store repeatedly making throat-clearing-rumble noises to the annoyance of the others in line...


I hate the way Harleys sound. At idle they sound like they are about to stall and need a tune-up. Under acceleration they are absolutely terrible. The worst part...they are made like that on purpose. Every other V-twin on the market is fine, smooth and nice as a 2 cylinder engine can be.

Dont even get me started on the lack of performance. So much sound volume, so little actual forward progress. All they are doing is turning air and gas into noise.
 
2012-11-28 12:16:34 PM

Sultan Of Herf: DECMATH: Subby awaits iPhone with throaty exhaust rumble

DECMATH pictures Subby standing in line outside an Apple store repeatedly making throat-clearing-rumble noises to the annoyance of the others in line...

I hate the way Harleys sound. At idle they sound like they are about to stall and need a tune-up. Under acceleration they are absolutely terrible. The worst part...they are made like that on purpose. Every other V-twin on the market is fine, smooth and nice as a 2 cylinder engine can be.

Dont even get me started on the lack of performance. So much sound volume, so little actual forward progress. All they are doing is turning air and gas into noise.


With the stock exhaust, Harleys don't make that much noise. If you know what you're doing, a race exhaust can be part of making the bike less sluggish, but I suspect most people running loud pipes are doing it for the sole purpose of being obnoxious assholes. People also sometimes set their idles too low for who knows what stupid reason. You may just be hearing the uneven firing order caused by the narrow-angle, single crankpin V-twin engine. There are other such engines being put in cruiser-style bikes from the Japanese motorcycle concerns. It isn't just Harley.
 
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