Soup isn't hard by any objective measure.

Roasted red pepper with smoked gouda? Here's how I'd do it, just off the top of my head:

Get a pot hot, squirt some oil in. Throw in some mirepoix, cook for a couple minutes. Throw in some roasted red bell peppers (you can do this yourself or, even easier, get jarred or canned ones which are just fine). Deglaze with some white wine, reduce that almost nothing, pour in a bunch of vegetable stock and throw a bay leaf in there along with some other fresh herb like thyme or basil. Bring to a boil, reduce to a simmer, let it go about 20 minutes. Pull the bay leaf out, then hit the soup with an immersion blender. Once you've smoothed it out, throw in some cream and let it simmer another couple minutes. While it's doing that, chop some smoked gouda cheese. Take the soup off the heat, add the cheese, stir until it's melted. Salt to taste, and hit it with a little black pepper.

Easy peasy, lemon squeezy.

The image with quinoa and poblano chilés made me laugh so farking hard. You couldn't find a more hipster soup if it was produced in conjunction with Trader Joe's.

I love good soup. In my experience, no good soup is made by a company. It's made by you and whatever friends you can rope into cutting the ingredients.

swingerofbirches: Hmm . . . why not just run the Andy Warhol images? Maybe they're too expensive . . . but you'd think Campbell's could get a deal since he used their art.



It would be ideal. I think of Warhol as being the proto-hipster^tm.

As a youth in rural Canada we always had a case of mushroom and a case of tomato soup cans. Condensed soup is just the bomb.

The bags of soup look pretty gross though. I hate pouring soup out of a bag. It just isn't an activity that encourages an appetite.

Also something about the people on the bags makes me want to beat them with a tire iron.

They should replace the Alphabet Soup with little pasta cell phones, text messages and emo tears.

Sorry, nevermind, they already did it:

http://www.cnn.com/2012/09/05/living/campbell-soup-company-andy-warho l /index.html

Seems hipster-enough to me.

Although the main reason I don't like canned foods is the BPA, not the artwork.

mikefinch: The bags of soup look pretty gross though. I hate pouring soup out of a bag. It just isn't an activity that encourages an appetite.

Same here. I love soup, but pouring it out of a bag just seems...unhygienic somehow.

Incontinent_dog_and_monkey_rodeo: Thraeryn: The image with quinoa and poblano chilés made me laugh so farking hard. You couldn't find a more hipster soup if it was produced in conjunction with Trader Joe's.

I love good soup. In my experience, no good soup is made by a company. It's made by you and whatever friends you can rope into cutting the ingredients.

It's because the secret ingredient in every mass-produced soup is the same: SALT. It has to be, to meet the required shelf life. You can't make a soup with a shelf life of more than one week without loading it with salt.


No, the canning/bagging process gives it the shelf life. The salt is just there to cover up the blandness or lack of fresh flavor. Salt's the cheapest seasoning.

DarkPascual: Being born and raised in the Ecuador, the concept with quinua soup is nothing new to me...

But next time, it's beef instead of chicken, you damn philistines...

I hated Ecuadorian soup. All watery and stuff with random meat and bones floating around. I guess getting the cheap almuerzo deals wasn't so great. I do miss a good churrasco though, beaten up meat and all. And some aji.

Thraeryn: The image with quinoa and poblano chilés made me laugh so farking hard. You couldn't find a more hipster soup if it was produced in conjunction with Trader Joe's.

I love good soup. In my experience, no good soup is made by a company. It's made by you and whatever friends you can rope into cutting the ingredients.

It's because the secret ingredient in every mass-produced soup is the same: SALT. It has to be, to meet the required shelf life. You can't make a soup with a shelf life of more than one week without loading it with salt.

Endy_n_Omni: We've tried most of them and we like them. I didn't taste any chemicals or plastic but maybe my soup-pallet just isn't as refined as Ms. Roth's.

That pallet of soup probably just overwhelmed your palate.

mcwehrle: I just saw these last week while grocery getting. I thought "how odd".

Progresso FTW.

Same. I didn't understand why a person's face took up most of the bag. Or why it was in a bag. So I just walked away.

zvoidx: They should replace the Alphabet Soup with little pasta cell phones, text messages and emo tears.


isn't there an app for that

BigNumber12: Endy_n_Omni: I didn't taste any chemicals or plastic but maybe my soup-pallet just isn't as refined as Ms. Roth's.

Just wait. Your reproductive system will shut down in no time.

So you're saying that the soups are, in fact legitimate?

Being born and raised in the Ecuador, the concept with quinua soup is nothing new to me...

But next time, it's beef instead of chicken, you damn philistines...

I just want to punch that soup.

Endy_n_Omni: We've tried most of them and we like them. I didn't taste any chemicals or plastic but maybe my soup-pallet just isn't as refined as Ms. Roth's.

I've got it on vinyl.

thy crotch: i'm currently enjoying my meal that consists of a bag of soup and a pbr, so I'm getting a kick....

How do you keep it out of your beard when you are riding your fixie?

Hmm . . . why not just run the Andy Warhol images? Maybe they're too expensive . . . but you'd think Campbell's could get a deal since he used their art.

Fluid: As if hipsters would be into Campbell's.

Maybe ironically.

Just did a sampling event and bought a bag of the roasted red pepper with smoked gouda so I'm really getting a kick out of this article, and will get a kick out of the replies.

/its good soup.

Done in one