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(SF Weekly)   I used to be way into soup before it got cool. I kept burning my tongue but it was so worth it   (blogs.sfweekly.com) divider line 74
    More: Asinine, brand recognition, Campbell's Soup, SF Weekly, soups, time constraint, taste  
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6046 clicks; posted to Main » on 15 Nov 2012 at 5:53 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-11-15 04:50:48 PM  
i1079.photobucket.com
 
2012-11-15 05:56:57 PM  
Done in one
 
2012-11-15 05:58:23 PM  
Just did a sampling event and bought a bag of the roasted red pepper with smoked gouda so I'm really getting a kick out of this article, and will get a kick out of the replies.

/its good soup.
 
2012-11-15 06:01:27 PM  
As if hipsters would be into Campbell's.
 
2012-11-15 06:04:09 PM  

Fluid: As if hipsters would be into Campbell's.


Maybe ironically.
 
2012-11-15 06:04:21 PM  
We've tried most of them and we like them. I didn't taste any chemicals or plastic but maybe my soup-pallet just isn't as refined as Ms. Roth's.
 
2012-11-15 06:05:10 PM  
Hmm . . . why not just run the Andy Warhol images? Maybe they're too expensive . . . but you'd think Campbell's could get a deal since he used their art.
 
2012-11-15 06:05:15 PM  
www.theboysclubformen.com

mmmm been too long
 
2012-11-15 06:08:16 PM  
Who new Gen X would become even more grouchy than our parents? DERN KIDS WIFF DER BAG ER SOUP!
 
2012-11-15 06:08:23 PM  

uber humper: [www.theboysclubformen.com image 261x261]

mmmm been too long


Oh, yeah, I used to love that Pepper Pot. Until I found out what the meat in it was anyway.
 
2012-11-15 06:08:42 PM  

Endy_n_Omni: I didn't taste any chemicals or plastic but maybe my soup-pallet just isn't as refined as Ms. Roth's.


Just wait. Your reproductive system will shut down in no time.
 
2012-11-15 06:08:46 PM  
People who eat food with a spoon are weird. The more they eat with a spoon, the weirder they are.
 
2012-11-15 06:09:05 PM  

swingerofbirches: Hmm . . . why not just run the Andy Warhol images? Maybe they're too expensive . . . but you'd think Campbell's could get a deal since he used their art.


encrypted-tbn1.gstatic.com

Available at Target.
 
2012-11-15 06:09:52 PM  

swingerofbirches: Hmm . . . why not just run the Andy Warhol images? Maybe they're too expensive . . . but you'd think Campbell's could get a deal since he used their art.



jkrglobal.com
It would be ideal. I think of Warhol as being the proto-hipstertm.
 
2012-11-15 06:10:43 PM  
Sorry, nevermind, they already did it:

http://www.cnn.com/2012/09/05/living/campbell-soup-company-andy-warho l /index.html

Seems hipster-enough to me.

Although the main reason I don't like canned foods is the BPA, not the artwork.
 
2012-11-15 06:10:48 PM  
i'm currently enjoying my meal that consists of a bag of soup and a pbr, so I'm getting a kick....
 
2012-11-15 06:11:14 PM  

KarmicDisaster: uber humper: [www.theboysclubformen.com image 261x261]

mmmm been too long

Oh, yeah, I used to love that Pepper Pot. Until I found out what the meat in it was anyway.


3.bp.blogspot.com

Made out of these guys?
 
2012-11-15 06:12:45 PM  

thy crotch: i'm currently enjoying my meal that consists of a bag of soup and a pbr, so I'm getting a kick....


How do you keep it out of your beard when you are riding your fixie?
 
2012-11-15 06:13:16 PM  

Endy_n_Omni: We've tried most of them and we like them. I didn't taste any chemicals or plastic but maybe my soup-pallet just isn't as refined as Ms. Roth's.


I've got it on vinyl.
 
2012-11-15 06:13:44 PM  

SN1987a goes boom: swingerofbirches: Hmm . . . why not just run the Andy Warhol images? Maybe they're too expensive . . . but you'd think Campbell's could get a deal since he used their art.

[encrypted-tbn1.gstatic.com image 223x226]

Available at Target.


Mine's bigger
 
2012-11-15 06:15:40 PM  
farm9.staticflickr.com">
 
2012-11-15 06:15:53 PM  
They should replace the Alphabet Soup with little pasta cell phones, text messages and emo tears.
 
2012-11-15 06:16:52 PM  
The image with quinoa and poblano chilés made me laugh so farking hard. You couldn't find a more hipster soup if it was produced in conjunction with Trader Joe's.

I love good soup. In my experience, no good soup is made by a company. It's made by you and whatever friends you can rope into cutting the ingredients.
 
2012-11-15 06:17:10 PM  
I just want to punch that soup.
 
2012-11-15 06:18:21 PM  
As a youth in rural Canada we always had a case of mushroom and a case of tomato soup cans. Condensed soup is just the bomb.

The bags of soup look pretty gross though. I hate pouring soup out of a bag. It just isn't an activity that encourages an appetite.

Also something about the people on the bags makes me want to beat them with a tire iron.
 
2012-11-15 06:18:44 PM  
Being born and raised in the Ecuador, the concept with quinua soup is nothing new to me...

But next time, it's beef instead of chicken, you damn philistines...
 
2012-11-15 06:22:51 PM  

BigNumber12: Endy_n_Omni: I didn't taste any chemicals or plastic but maybe my soup-pallet just isn't as refined as Ms. Roth's.

Just wait. Your reproductive system will shut down in no time.


So you're saying that the soups are, in fact legitimate?
 
2012-11-15 06:26:42 PM  
I just saw these last week while grocery getting. I thought "how odd".

Progresso FTW.
 
2012-11-15 06:29:15 PM  

titwrench: thy crotch: i'm currently enjoying my meal that consists of a bag of soup and a pbr, so I'm getting a kick....

How do you keep it out of your beard when you are riding your fixie?


images.elephantjournal.com

Every day he's riding the ''Tour de Fark You"
(nsfw language)
 
2012-11-15 06:31:54 PM  
No way. In their markedroid speech about the tumblr campaign, it actually said "create synergies". Oy.
 
2012-11-15 06:34:30 PM  

KarmicDisaster: uber humper: [www.theboysclubformen.com image 261x261]

mmmm been too long

Oh, yeah, I used to love that Pepper Pot. Until I found out what the meat in it was anyway.


cdn2-b.examiner.com

"Harsh, dude!"
 
2012-11-15 06:34:57 PM  
Trader Joe's Organic Tomato & Roasted Red Pepper Soup for the win.

/stuff is like crack 
//in a box
 
2012-11-15 06:40:40 PM  
why did the hipster burn his tongue on his coffee

he drank it before it was cool
 
2012-11-15 06:44:02 PM  

Thraeryn: The image with quinoa and poblano chilés made me laugh so farking hard. You couldn't find a more hipster soup if it was produced in conjunction with Trader Joe's.

I love good soup. In my experience, no good soup is made by a company. It's made by you and whatever friends you can rope into cutting the ingredients.


^^^^This. Soup: It's Not That Difficult.
 
2012-11-15 06:44:17 PM  

ciberido: titwrench: thy crotch: i'm currently enjoying my meal that consists of a bag of soup and a pbr, so I'm getting a kick....

How do you keep it out of your beard when you are riding your fixie?

[images.elephantjournal.com image 270x289]

Every day he's riding the ''Tour de Fark You"
(nsfw language)



That was hillarious. Thanks for that.
 
2012-11-15 06:46:05 PM  
I like songs about cheese.
 
2012-11-15 06:51:34 PM  
My favorite soup is ash-e reshteh. It's an Iranian soup, so you've probably never heard of it.

Also, everything sounds better on vinyl.
 
2012-11-15 06:53:22 PM  
Soups for Hipsters? Austin, Portland and SF? I thought this was from the Onion.
 
2012-11-15 06:56:44 PM  

zvoidx: They should replace the Alphabet Soup with little pasta cell phones, text messages and emo tears.



isn't there an app for that
 
2012-11-15 06:59:17 PM  

Dr.Zom: Trader Joe's Organic Tomato & Roasted Red Pepper Soup for the win.

/stuff is like crack 
//in a box


Why would you want to fark up perfectly good tomato soup by adding roasted red peppers?
 
2012-11-15 06:59:22 PM  

mikefinch: As a youth in rural Canada we always had a case of mushroom and a case of tomato soup cans. Condensed soup is just the bomb.

The bags of soup look pretty gross though. I hate pouring soup out of a bag. It just isn't an activity that encourages an appetite.


There you have it. Not even the Canadians like their soup to be bagged.
 
2012-11-15 07:00:16 PM  
Liter +1 stubby. I lol'd
 
2012-11-15 07:00:51 PM  
fark autocorrect, subby
 
2012-11-15 07:09:48 PM  
Soup isn't hard by any objective measure.

Roasted red pepper with smoked gouda? Here's how I'd do it, just off the top of my head:

Get a pot hot, squirt some oil in. Throw in some mirepoix, cook for a couple minutes. Throw in some roasted red bell peppers (you can do this yourself or, even easier, get jarred or canned ones which are just fine). Deglaze with some white wine, reduce that almost nothing, pour in a bunch of vegetable stock and throw a bay leaf in there along with some other fresh herb like thyme or basil. Bring to a boil, reduce to a simmer, let it go about 20 minutes. Pull the bay leaf out, then hit the soup with an immersion blender. Once you've smoothed it out, throw in some cream and let it simmer another couple minutes. While it's doing that, chop some smoked gouda cheese. Take the soup off the heat, add the cheese, stir until it's melted. Salt to taste, and hit it with a little black pepper.

Easy peasy, lemon squeezy.
 
2012-11-15 07:10:38 PM  
Soup... Mostly a Jew thing, right?
 
2012-11-15 07:13:18 PM  
what made it kewl? u blowing on it?? cause that's ghay
 
2012-11-15 07:28:53 PM  

mcwehrle: I just saw these last week while grocery getting. I thought "how odd".

Progresso FTW.


Same. I didn't understand why a person's face took up most of the bag. Or why it was in a bag. So I just walked away.
 
2012-11-15 07:39:01 PM  

Endy_n_Omni: We've tried most of them and we like them. I didn't taste any chemicals or plastic but maybe my soup-pallet just isn't as refined as Ms. Roth's.


That pallet of soup probably just overwhelmed your palate.
 
2012-11-15 07:39:10 PM  

Thraeryn: The image with quinoa and poblano chilés made me laugh so farking hard. You couldn't find a more hipster soup if it was produced in conjunction with Trader Joe's.

I love good soup. In my experience, no good soup is made by a company. It's made by you and whatever friends you can rope into cutting the ingredients.


It's because the secret ingredient in every mass-produced soup is the same: SALT. It has to be, to meet the required shelf life. You can't make a soup with a shelf life of more than one week without loading it with salt.
 
2012-11-15 07:48:38 PM  
It's tasty, but I dunno if it's worth $4 a serving.
 
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