If you can read this, either the style sheet didn't load or you have an older browser that doesn't support
style sheets. Try clearing your browser cache and refreshing the page.
"It's anything but a minivan," said David Mondragon, Ford's general manager of marketing. "In our mind, it's a people mover. We think of it as more of a utility, or kind of a hybrid sport utility, than a minivan."
Mondragon says the m-word is too polarizing and turns off Ford's target customers: 30- to 42-year-old parents who grew up with minivans and like their utility but don't want to sacrifice style. At one point, Ford even considered calling the wagon a "you-tility," but it turned out another carmaker already had dibs on that one.
Translation: "I'm going to tell you a lie and then explain why the truth is financially inconvenient." Farking marketers.
![[TotalFark]](http://img.fark.net/images/2003/totalfark.gif "[TotalFark]"){kind=small}
