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(Fox News)   Ford Motor Company brings back the minivan, but doesn't call it a minivan. After seeing a picture of it, they could categorize it as a SFV (Supremely Fugly Vehicle), joining the Nissan Cube in the SFV field   (foxnews.com) divider line 2
    More: Fail, Ford Motor Company, Nissan Cube, San Fernando Valley, mom jeans, Dearborn, minivans, Los Angeles Auto Show, Dodge Grand Caravan  
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5058 clicks; posted to Business » on 15 Nov 2012 at 4:35 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-11-15 02:34:59 PM  
1 votes:
"It's anything but a minivan," said David Mondragon, Ford's general manager of marketing. "In our mind, it's a people mover. We think of it as more of a utility, or kind of a hybrid sport utility, than a minivan."

Mondragon says the m-word is too polarizing and turns off Ford's target customers: 30- to 42-year-old parents who grew up with minivans and like their utility but don't want to sacrifice style. At one point, Ford even considered calling the wagon a "you-tility," but it turned out another carmaker already had dibs on that one.


Translation: "I'm going to tell you a lie and then explain why the truth is financially inconvenient." Farking marketers.
2012-11-15 01:40:29 PM  
1 votes:
Mock the Cube for style all you want, but after sitting in one wow is it roomy and it has a fantastic field of vision.
 
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