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(Chicago Trib)   Coffee chain loathed by hipsters and aficionados to acquire tea chain loathed by hipsters and aficionados   (chicagotribune.com) divider line 25
    More: Interesting, Starbucks, chain stores, teas, coffee, signage, namesake, espressos  
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2179 clicks; posted to Business » on 15 Nov 2012 at 5:16 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



25 Comments   (+0 »)
   
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2012-11-14 09:34:15 PM
Hopefully Starbucks will make the customer service at Teavana stores better. It can not possibly get worse.
 
2012-11-14 10:03:44 PM
Starbucks is now loathed by hipsters and "aficionados"? Time to start going to Starbucks.
 
2012-11-15 12:02:31 AM
img.photobucket.com
 
2012-11-15 12:51:52 AM
I can haz tea snob thread?
 
2012-11-15 02:53:00 AM
I dunno. Never had Teavana but after I started drinking Stash tea, I never went back to the cheap stuff.
 
2012-11-15 05:13:57 AM
You can get tea equally as good as the stuff Teavana sells at your local Asian market for a fraction of the price.
 
2012-11-15 05:22:43 AM
This might be a hit in Asia.
 
2012-11-15 05:41:34 AM
"What's the name of your shop, son?"

"Teavana, sir."

"Never heard of it."

www.wearysloth.com
 
2012-11-15 05:52:04 AM
I for one, welcome our new tea overlords...cause they'll open more of the buggers. Place is obscure as hell it seems in Maryland.

So if it's too obscure for hipsters and I go there....
 
2012-11-15 06:57:33 AM
Ordered tea there once - they gave it to me in a giant paper cup, barely past boiling, which I didn't know until I took a sip. I haven't been back because Teavana means pain. PAIN.

/drink lots of tea at home
/love Republic of Tea and IslandRose, which is a Caribbean company
 
2012-11-15 08:01:20 AM
I've done teavana mail-order. I like their super-fruit style (which many aficionados poo-poo. It makes great iced tea).

Given that no one knows how to properly heat water for a given style of tea or brew it for an appropriate amount of time (*save for the few who have that Breville doohickey or are amateur scientists) It'd be neat if the teavana brew-shops would do that.


Given that Starbucks doesn't brew things properly, the teavana stands definitely won't, but it certainly would be neat!

/I've been rocking Kusmi tea, which aficionados *ALSO* poo-poo. There really isn't much they like, you know?
//Anastasia is my fav. Mmmmmmm bergamot!@
 
2012-11-15 09:20:16 AM
As long as it isn't instant tea then it is fine by me.

/instant tea blows
 
2012-11-15 09:24:40 AM
I'm not from the Old Empire so I don't understand the fascination with tea.
 
2012-11-15 09:39:12 AM
Tea, Earl Grey, hot.
 
2012-11-15 09:59:01 AM
Teavana has good quality tea. The problem is the price. I can't really see that getting better by starbucks buying them..
 
2012-11-15 09:59:47 AM
wait, they don't already own them?
 
2012-11-15 10:18:27 AM
I buy my Bigelow Earl Grey tea from the bulk bin at Winco. They cost $.10 each. There is no way I would have tea at a Starbucks. I have never been to a Starbucks though, because I don't drink coffee.
 
2012-11-15 10:22:13 AM
As long as it's not Argo, that crap is terrible
 
2012-11-15 10:23:26 AM
Starbucks "loathed" by hipsters? Please. That place still has the highest emo/wayfarer eyeglasses rate per capita than anywhere outside of an Apple store or Whole Foods.
 
2012-11-15 11:01:02 AM
Teavana tea is tasty for sure, but overpriced.

So they already have one up on Starbucks.
 
2012-11-15 12:47:28 PM
And everyone who was paying attention between 1:45 and 2:15 yesterday (between the rumor breaking out and the trading halt) had a shot at making between 10-20% on it.
 
2012-11-15 01:53:24 PM
The best tea in the world is from Mariage Freres. I had it in their parlor in Paris.

/Expensive, but so worth it
 
2012-11-15 02:57:33 PM

Twilight Farkle: And everyone who was paying attention between 1:45 and 2:15 yesterday (between the rumor breaking out and the trading halt) had a shot at making between 10-20% on it.


Doesn't seem to have helped SBUX though
 
2012-11-16 12:21:20 AM

relaxitsjustme: Twilight Farkle: And everyone who was paying attention between 1:45 and 2:15 yesterday (between the rumor breaking out and the trading halt) had a shot at making between 10-20% on it.

Doesn't seem to have helped SBUX though


Yeah, but who cares, as long as you were fast enough to go long TEA, even if you didn't balance it with a short SBUX position? SBUX is a $36B company vs the $620M they paid for TEA; it's not surprising that it only dropped 2% on news of the buyout. Fundamentally, the acquisition might help work for SBUX in the 1-2 year timeframe, and it's nice to have a hedge in case tea replaces coffee as the next future-hipster drink in the 5-10 year timeframe, but that's so far beyond most investors' time horizons as to be moot, and so far beyond most the trading crowd's timeframe that it can't be seen even with very long baseline interferometry.

I probably wouldn't have chased the rumor even if I'd heard about it in time, because most of the time these rumors turn out to be bogus. That doesn't mean I won't tip my hat to anyone who's aware enough to see it, fast enough to assess the rumor as something that might make a credible business combination, and gutsy enough to press the buy button, all within 15-20 minutes. Anyone who played that rumor earned their keep yesterday.
 
2012-11-16 08:08:11 PM

Twilight Farkle: relaxitsjustme: Twilight Farkle: And everyone who was paying attention between 1:45 and 2:15 yesterday (between the rumor breaking out and the trading halt) had a shot at making between 10-20% on it.

Doesn't seem to have helped SBUX though

Yeah, but who cares, as long as you were fast enough to go long TEA, even if you didn't balance it with a short SBUX position? SBUX is a $36B company vs the $620M they paid for TEA; it's not surprising that it only dropped 2% on news of the buyout. Fundamentally, the acquisition might help work for SBUX in the 1-2 year timeframe, and it's nice to have a hedge in case tea replaces coffee as the next future-hipster drink in the 5-10 year timeframe, but that's so far beyond most investors' time horizons as to be moot, and so far beyond most the trading crowd's timeframe that it can't be seen even with very long baseline interferometry.

I probably wouldn't have chased the rumor even if I'd heard about it in time, because most of the time these rumors turn out to be bogus. That doesn't mean I won't tip my hat to anyone who's aware enough to see it, fast enough to assess the rumor as something that might make a credible business combination, and gutsy enough to press the buy button, all within 15-20 minutes. Anyone who played that rumor earned their keep yesterday.


I only mentioned it because I have SBUX and was hoping for a bounce off of this...not that it really matters I bought it to hold as opposed to trade but it's still nice to see it go up.

I like your point about covering tea in case people start switching. They already have the juice angle covered.

/doesn't drink coffee or tea
 
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