Do you have adblock enabled?
 
If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Economist)   Internet advertising faces a bleak future as ad-blocking browsers now account for 9% of all traffic. There are ads on the Internet?   ( economist.com) divider line
    More: Spiffy, online advertising  
•       •       •

1388 clicks; posted to Business » on 13 Nov 2012 at 10:15 AM (4 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



50 Comments     (+0 »)
 
View Voting Results: Smartest and Funniest
 
2012-11-13 06:03:30 AM  
I don't mind ads on webpages any more than I mind them in newspapers or magazines.

However when I am trying to read an article, and some ad is flashing obnoxious patterns in orange and purple, or some voice starts up out of nowhere, I get annoyed. And when I get annoyed, I make sure ABP knows the offending adserver.

In short, it is advertisers own fault that people work so hard to block their ads.
 
2012-11-13 07:46:11 AM  

mr_a: I don't mind ads on webpages any more than I mind them in newspapers or magazines.

However when I am trying to read an article, and some ad is flashing obnoxious patterns in orange and purple, or some voice starts up out of nowhere, I get annoyed. And when I get annoyed, I make sure ABP knows the offending adserver.

In short, it is advertisers own fault that people work so hard to block their ads.


+1!
 
2012-11-13 08:40:27 AM  
I'd just like to point out that it's really difficult to browse porn sites when you have NoScript or AdBlock activated. That is all.
 
ZAZ [TotalFark]
2012-11-13 09:36:01 AM  
Maybe the future is ads inserted directly by web sites into the flow of content. Instead of using scripts to load third party pages Fark (for example) would have images and Flash and such pushed onto its own servers. Perhaps the keyword orange in mr_a's comment would cause an ad for Syracuse football to appear after it, like another user comment. Hard to block automatically (unless it's blatant like a Flash ad).

A German publisher severely annoyed some authors by inserting soup ads in the flow of text of novels. "And Thor thrust his sword into the dragon's breast and it fell lifeless. Then Thor and Minx and Cliche sat down for a nice, hot bowl of Evil brand mushroom soup, the soup with a hearty aftertaste for the successful dragonslayer." That sort of thing.

Google has said that having to pay for articles could "threaten its very existence"

Google has no more right to exist than newspapers.
 
2012-11-13 10:14:31 AM  
I'm 99.999% likely not to click on your ad anyway, so you're not really losing out on anything
 
2012-11-13 10:24:06 AM  

Dead for Tax Reasons: I'm 99.999% likely not to click on your ad anyway, so you're not really losing out on anything


But think of the people that get paid to force ads on you. They'll be starving in the streets!
 
2012-11-13 10:32:13 AM  
DRTFA yet.

But do they really think editing /etc/hosts is an ad-blocking browser?
 
2012-11-13 10:37:20 AM  
Internet? That thing's still around?
 
2012-11-13 10:38:56 AM  
Google had the right idea with interstitial ads. I wouldn't block them because basically you can decide whether its something you want to consider in seconds. Without a pop-up or an alpha channel hijinks blocking you from the content that made you come to the site.

Its that shait that made made me go stuff my /etc/hosts with an ad site list.

I'm also annoyed when doubleclick (etc) take a few seconds to decide what ad they want to redirect you too. Its not keeping a low enough profile, so on the list you go!
 
2012-11-13 10:43:49 AM  
Good. Now ban all autoplay banners. It pisses me off needlessly turn my speakers off because I cannot find the noisy ad in my multiple open FARK tabs.

Hopefully this bodes well for Facebook dying, too.
 
2012-11-13 10:44:29 AM  

King Something: Internet? That thing's still around?


Really. I left that thing behind when I transcended to the next plane of existence and became one with the universe.

Of course, its a pretty obscure plane of existence. You probably have never heard about it.
 
2012-11-13 10:53:39 AM  
I was fine with ads until the farking russians started seeding them malicious code. Now I refuse to go without adblock.
 
2012-11-13 11:03:00 AM  
Are you telling me 91% of the people DON'T use FireFox with Adblock turned all the way up to max?

Do they still advertise stuff on the Internet?
 
2012-11-13 11:16:05 AM  
well, they spew ads out like explosive diahrea, so what do they expect????
 
2012-11-13 11:17:29 AM  

IrateShadow: I was fine with ads until the farking russians started seeding them malicious code. Now I refuse to go without adblock.



Americans do the same thing. and if you were using Linux, it wouldn't matter because Linux is designed very differently than windows.
 
2012-11-13 11:24:04 AM  
Pop-ups and pages that won't let you see the content until the ads have been displayed.

Bookmarks are easy to remove.
 
2012-11-13 11:27:21 AM  

mr_a: I don't mind ads on webpages any more than I mind them in newspapers or magazines.

However when I am trying to read an article, and some ad is flashing obnoxious patterns in orange and purple, or some voice starts up out of nowhere, I get annoyed. And when I get annoyed, I make sure ABP knows the offending adserver.

In short, it is advertisers own fault that people work so hard to block their ads.


AdBlock is one of the best antivirus software. The stupid pop-ups and under and autoplay ads is what keeps AdBlock in business.
 
2012-11-13 11:43:10 AM  
Shouldn't we be outlawing ad blocking software for browsers?

I could see IE being the first to end ad blocking software for their browser.
 
2012-11-13 12:02:52 PM  
A gif banner or sidebar ad is okay. Textual links are okay, sometimes they're proper.

Flash ads that are JS'ed to hover in the middle of the screen will make me leave a website and not come back.

It goes back to my complaint about radio advertising. They aren't getting enough per ad so they play more so advertisers are willing to pay less because there's too much advertising. Online there's more and more advertising which dilutes the value of any particular ad.
 
2012-11-13 12:29:01 PM  
And for those of us who legitimately want to lose weight while increasing our manhood and making $50,000 in our spare time, the options are just too confusing.
 
2012-11-13 12:45:32 PM  
You want to see why ad blockers were invented? Go to pwinsider.com with your Adblock software disabled

Years ago it was SIGNIFICANTLY worse
 
2012-11-13 12:46:34 PM  
Internet Explorer 9 offers ad blocking via TPL.

Go to the IE gallery site and locate Fanboy's TPL. Or, go to the IE page at Fanboy's site (http://www.fanboy.co.nz/ie.html) and install the two TPLs at the top.
 
2012-11-13 01:14:40 PM  

Vlad_the_Inaner: I'm also annoyed when doubleclick (etc) take a few seconds to decide what ad they want to redirect you too. Its not keeping a low enough profile, so on the list you go!


This.

I don't mind the banner ads, or the margin ads, or the footer ads. But if you make it so the page doesn't even load the content, and the scroll bars don't work, then fark your site, too.
 
2012-11-13 01:57:22 PM  

Dead for Tax Reasons: I'm 99.999% likely not to click on your ad anyway, so you're not really losing out on anything


Agreed. I've been on the Net since the early '90s, and I've seen only one banner ad that I purposely clicked on (class action lawsuit for a defect in a product I owned). Most banner ads are for crap or for scams.

About the only ads that have any relevance for me are recommendations and sale promos at an E-commerce site for products at their own site. But of course they're going to be much more relevant since I'm interested in the site to begin with.


fickenchucker: Good. Now ban all autoplay banners. It pisses me off needlessly turn my speakers off because I cannot find the noisy ad in my multiple open FARK tabs.


I used to use FlashBlock to block autoplay Flash content. Besides ads, I noticed that a lot of sites were using Flash for crappy menu systems or to play music in the background. Annoying as fark. Flash apps were also highly CPU intensive - it only took one applet to peg your processor usage at 100%, and they didn't go to sleep when on an inactive browser tab.

These days I use NoScript to do the same thing, although AdBlock nukes the majority of annoying Flash apps before NoScript has a chance to block them.
 
2012-11-13 02:01:35 PM  

wildcardjack: A gif banner or sidebar ad is okay.


Not always. There are a number of aniGIF banner ads that could probably trigger an epileptic seizure in the wrong person. That stuff hurts my eyes. I'd go so far to say that most aniGIF banner ads are annoying.
 
2012-11-13 02:42:40 PM  
I had forgotten how bad popups got in the late 90s early 2000s. It was pure hell before broadband.
 
2012-11-13 03:02:35 PM  
I'm pretty torn on the whole topic.

As a websurfer - I don't like ads. I've even used Adblock and some proxy crap to filter out ads.
But as a software developer - It kind of pisses me off.

Maybe I'm just jaded, but it's been enough for me to not spend my time writing software anymore. People are just....well....greedy. I wrote a small app, put it up online, FREE, but I have some ads on my website. After you use the program five times, it makes you enter a two letter code to start it up - and you get the code from the website. It opens a browser, it's very painless, and the page has some banner ads.

In two years, I've had some 20,000 unique IPs use it more than 5 times. That might be peanuts on a global scale, but that's 20,000 people who benefited from my work. The ads have netted me $80 in those two years. Domain name/hosting is right around $35 per year. So - another 6-8 years and I'll be able to take my wife out to dinner.

Still, I wasn't trying to get rich or anything. I'd probably have gone on to write a lot more similar apps in my free time and put them up for people to use...but it didn't stop there. The expectations people have are just outrageous. I've had about 40 e-mails along the lines of 'Hey, your program looks cool but I get this error message when I do X'. I had a guy offering to let me VPN into his home machine so I could debug his problem. No seriously. He thought he was doing *ME* a favor by letting me spend hours of my time trying to get something to work on his machine.

This all goes to a separate e-mail account that I check 1-2 times per week. God forbid I don't respond to someone withing a few hours of them complaining about the free application I let them have! I've had people out-right taunt me. Typically they send an e-mail Friday or Saturday night that says basically, 'It doesn't do X' or 'It doesn't work'. Most of the time, they just didn't read the website, or the FAQ, or the 'HELP ME' button. But when I don't respond by Sunday, they send another e-mail. Then I get a 3rd e-mail that says, 'LOL U SUX! I JUST DOWNLOADED XYZ - WAY BETTER THAN YOUR CRAP!'

I've also had a handful of people insist upon telling me how I should of given away my application for free, but differently. They like the app, but they don't want to have to click an extra button after using it five times and being forced to look at my 'ads'. One guy even pointed out that he uses 'Adsblock' and included a screen shot of the page, without any ads. Boy - he sure showed me!

I still waste my time trying to help people who e-mail me, provided they aren't complete tools about it; but it's pretty discouraging. I've received four e-mails that were just 'Hey, thanks for your program', which I really did appreciate - but the odds of 'thank you' to 'you suck give me a better free thing that is more free now or I'll go get it from someone else' is enough to make stop me from starting on my next project.

All that in exchange for a few pennies a day in ad revenue that people are actively going out of their way to avoid?
 
2012-11-13 03:32:56 PM  

Fark_Guy_Rob: I'm pretty torn on the whole topic.

As a websurfer - I don't like ads. I've even used Adblock and some proxy crap to filter out ads.
But as a software developer - It kind of pisses me off.

Maybe I'm just jaded, but it's been enough for me to not spend my time writing software anymore. People are just....well....greedy. I wrote a small app, put it up online, FREE, but I have some ads on my website. After you use the program five times, it makes you enter a two letter code to start it up - and you get the code from the website. It opens a browser, it's very painless, and the page has some banner ads.

In two years, I've had some 20,000 unique IPs use it more than 5 times. That might be peanuts on a global scale, but that's 20,000 people who benefited from my work. The ads have netted me $80 in those two years. Domain name/hosting is right around $35 per year. So - another 6-8 years and I'll be able to take my wife out to dinner.

Still, I wasn't trying to get rich or anything. I'd probably have gone on to write a lot more similar apps in my free time and put them up for people to use...but it didn't stop there. The expectations people have are just outrageous. I've had about 40 e-mails along the lines of 'Hey, your program looks cool but I get this error message when I do X'. I had a guy offering to let me VPN into his home machine so I could debug his problem. No seriously. He thought he was doing *ME* a favor by letting me spend hours of my time trying to get something to work on his machine.

This all goes to a separate e-mail account that I check 1-2 times per week. God forbid I don't respond to someone withing a few hours of them complaining about the free application I let them have! I've had people out-right taunt me. Typically they send an e-mail Friday or Saturday night that says basically, 'It doesn't do X' or 'It doesn't work'. Most of the time, they just didn't read the website, or the FAQ, or the 'HELP ME' button. But when I don't re ...


Cool Story Bro.
What's your program anyway?
 
ZAZ [TotalFark]
2012-11-13 03:58:55 PM  
Fark_Guy_Rob

Set up your site so users with adblock get a different two letter code that causes your program to wipe their system. Possibly illegal, but satisfying.
 
2012-11-13 04:21:16 PM  

mr_a:
In short, it is advertisers own fault that people work so hard to block their ads.


I go one further.
I will never use Netflicks until they provide me with a netflicks ad blocker for all machines I use and all browsers I use with my subscription.
Seriously. Fark them.
 
2012-11-13 04:41:55 PM  

Cythraul: I'd just like to point out that it's really difficult to browse porn sites when you have NoScript or AdBlock activated. That is all.


Actually, it isn't. You just have to know which servers to ...

... uh ...

I mean, I wouldn't know.
 
2012-11-13 04:45:07 PM  

wildcardjack: A gif banner or sidebar ad is okay. Textual links are okay, sometimes they're proper.

Flash ads that are JS'ed to hover in the middle of the screen will make me leave a website and not come back.

It goes back to my complaint about radio advertising. They aren't getting enough per ad so they play more so advertisers are willing to pay less because there's too much advertising. Online there's more and more advertising which dilutes the value of any particular ad.


I turn off JS for that website. If the website requires JS to work then I leave and never come back.;
 
2012-11-13 05:05:14 PM  
Technically, it's my DNS server blocking ads, not my browser. I don't object to ads, I object to intrusive ads that try to take over my screen and infect my computer with malware. Once those problems are fixed, I'll be willing to turn the ads back on.
 
2012-11-13 05:08:48 PM  

Cythraul: I'd just like to point out that it's really difficult to browse porn sites when you have NoScript or AdBlock activated. That is all.


The above statement is incorrect.
 
2012-11-13 05:27:23 PM  

Fark_Guy_Rob: Maybe I'm just jaded, but it's been enough for me to not spend my time writing software anymore. People are just....well....greedy. I wrote a small app, put it up online, FREE, but I have some ads on my website. After you use the program five times, it makes you enter a two letter code to start it up - and you get the code from the website. It opens a browser, it's very painless, and the page has some banner ads.


Why not just build the ads into your app? I guess it depends on the purpose of the app and whether or not you have the screen real estate to do that. But it's certainly possible, and more graceful than having to open a new window to grab a code to start the program. That sounds a bit janky.
 
2012-11-13 05:34:12 PM  
ZAZ
A German publisher severely annoyed some authors by inserting soup ads in the flow of text of novels. "And Thor thrust his sword into the dragon's breast and it fell lifeless. Then Thor and Minx and Cliche sat down for a nice, hot bowl of Evil brand mushroom soup, the soup with a hearty aftertaste for the successful dragonslayer." That sort of thing.


I've thumbed through some books with ads like that, but those were all older (like 1960-1980s) books; don't know if they still do this.
But another example for a similar kind of advertising are Old Time Radio shows where the narrator also had to read the ads:

"..and now, just for a short moment, we'll leave Sam, who has settled down with a pack of $cigaretteBrand in his car while he waits for the bad guy to reappear. Because Sam Spade probably isn't the only bloke who enjoys a quiet break with a good $cigaretteBrand.
[insert more praise for $cigaretteBrand].
But now lets join Sam again because it looks like it has gotten dark over the three hours he has been waiting and it looks like something is up at the house he's been watching.."
 
2012-11-13 06:46:32 PM  

Dead for Tax Reasons: I'm 99.999% likely not to click on your ad anyway, so you're not really losing out on anything


Exactly. Most of you probably know that there's been a lot of recent discussion on the true impact of social media. Major advertisers have pulled out of the social media darling, Facebook. The FB "like" as currency is now being critically examined as any sort of indicator of present/future sales, let alone it actually increasing sales.
 
2012-11-13 06:49:31 PM  

Burr: King Something: Internet? That thing's still around?

Really. I left that thing behind when I transcended to the next plane of existence and became one with the universe.

Of course, its a pretty obscure plane of existence. You probably have never heard about it.


I transcended to another plain of existence. The wheat...ah, the wheat.
 
2012-11-13 06:51:46 PM  

Linux_Yes: well, they spew ads out like explosive diahrea, so what do they expect????


You're cute. Can I cum in your mouth?

/reference to another thread
 
2012-11-13 07:41:21 PM  
Yet it seems the entire Web is supported by advertising revenues. Who's clicking?
 
2012-11-13 09:19:20 PM  
Till Faida, co-founder of Eyeo, which owns Adblock Plus
Huh? I thought Wladimir Palant was the person developing adblockplus?
http://adblockplus.org/en/about
 
2012-11-13 10:21:50 PM  
I don't use Adblock, I use NoScript. Blocks any script on any webpage I don't want like, google, google-analytics, googletagservices, facebook, twitter, quantserve, scorecardresearch, crowdscience, well those are the ones I block on FARK.
 
2012-11-13 11:01:37 PM  

pjbreeze: I don't use Adblock, I use NoScript. Blocks any script on any webpage I don't want like, google, google-analytics, googletagservices, facebook, twitter, quantserve, scorecardresearch, crowdscience, well those are the ones I block on FARK.


We don't sell Duff...we sell Fudd.
 
2012-11-13 11:07:12 PM  
I detest ads. I hate them on TV, I hate them on the internet, I hate them everywhere. I don't see shiat for ads on the 'net, thanks ABP.

/I change the channel on TV and radio when ads come on
//fark them
 
2012-11-13 11:25:09 PM  

pjbreeze: I don't use Adblock, I use NoScript. Blocks any script on any webpage I don't want like, google, google-analytics, googletagservices, facebook, twitter, quantserve, scorecardresearch, crowdscience, well those are the ones I block on FARK.


That's cool.

And now I'll politely ask you not to post recommendations/testimonials such as this. :)

No, really; hear me out for a sec... Advise your friends about proper ad blocking. Advise your loved ones. Heck, advise your cat. Just don't advise the general populace (in this case, of the Fark Geek tab). Why? Because the people you're attempting to help probably fall into one of two categories:

1 - People who already ad-block and can research/refine their procedures on their own (and thus probably don't need much advice)

2 - People who don't ad-block.

And it's that latter category that should be left alone. And why is that? Because they are the reason the rest of us get to freeload in peace by using simple tweaks to turn off ads. When too many people start doing the same, it incentivizes advertisers to create even MORE invasive BS that we then have to deal with. Or worse, free(ish) shiat starts to disappear.

So I say let the public view all the ads they can stomach.
 
2012-11-14 04:12:50 AM  
The fact that it is 2012 and it ONLY accounts for 9% is a testament to human stupidity.
 
2012-11-14 05:40:16 AM  

valkore: Fark_Guy_Rob: Maybe I'm just jaded, but it's been enough for me to not spend my time writing software anymore. People are just....well....greedy. I wrote a small app, put it up online, FREE, but I have some ads on my website. After you use the program five times, it makes you enter a two letter code to start it up - and you get the code from the website. It opens a browser, it's very painless, and the page has some banner ads.

Why not just build the ads into your app? I guess it depends on the purpose of the app and whether or not you have the screen real estate to do that. But it's certainly possible, and more graceful than having to open a new window to grab a code to start the program. That sounds a bit janky.


It might have changed; but at the time Google didn't allow their ads to be placed inside of an application.

Actually, it looks like that's still against the rules:
Currently, we don't permit Google ads or AdSense for search boxes to be distributed through software applications including, but not limited to toolbars, browser extensions, and desktop applications. In order to comply with AdSense program policies, please note that Google AdSense code may only be implemented on web-based pages.

Admittedly, I could have looked for other ad providers than Google.
 
2012-11-14 09:07:39 AM  

StudlyDoRight: Internet Explorer 9 offers ad blocking via TPL.

Go to the IE gallery site and locate Fanboy's TPL. Or, go to the IE page at Fanboy's site (http://www.fanboy.co.nz/ie.html) and install the two TPLs at the top.


just dont use ie9
 
2012-11-14 11:37:45 AM  

ZAZ: Maybe the future is ads inserted directly by web sites into the flow of content. Instead of using scripts to load third party pages Fark (for example) would have images and Flash and such pushed onto its own servers. Perhaps the keyword orange in mr_a's comment would cause an ad for Syracuse football to appear after it, like another user comment. Hard to block automatically (unless it's blatant like a Flash ad).

A German publisher severely annoyed some authors by inserting soup ads in the flow of text of novels. "And Thor thrust his sword into the dragon's breast and it fell lifeless. Then Thor and Minx and Cliche sat down for a nice, hot bowl of Evil brand mushroom soup, the soup with a hearty aftertaste for the successful dragonslayer." That sort of thing.

Google has said that having to pay for articles could "threaten its very existence"

Google has no more right to exist than newspapers.


You mean like those god awful green links in a body of text that pop-up some keyword related advertising when your mouse hovers over the link?
 
2012-11-15 02:07:54 AM  

Funk Brothers: could see IE being the first to end ad blocking software for their browser.


Any one dumb enough to use IE deserves that.
 
Displayed 50 of 50 comments

View Voting Results: Smartest and Funniest

This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »
On Twitter





Top Commented
Javascript is required to view headlines in widget.

In Other Media
  1. Links are submitted by members of the Fark community.

  2. When community members submit a link, they also write a custom headline for the story.

  3. Other Farkers comment on the links. This is the number of comments. Click here to read them.

  4. Click here to submit a link.

Report