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(Tech Crunch)   Apple: Samsung, pay us for court settlements Samsung: 20% price increase on mobile processors seems fair about now   (techcrunch.com) divider line 15
    More: Obvious, Apple Inc., Samsung, court settlements, ipad mini, processors, mobile processors  
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5138 clicks; posted to Geek » on 12 Nov 2012 at 2:25 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-11-12 04:51:27 PM  
2 votes:

Mad_Radhu: Apple is designing the A-series chips, and Samsung is just fabbing them, so there is really no way they can stop Apple from using another fab for their CPUs. Not to mention all of the key microaechitecture is licensed from ARM and PowerVR anyway. LG is also already chomping at the bit to make displays for Apple, and flash memory is a commodity item.


Just to clarify for other people, Apple designed the Apple Ax (A4, A5, A6) chips. Not to be confused with the the Cortex-A series microarchitecture itself (commonly referred to as A5, A7, A8, A9, A15, etc.) For example, the Apple A4 is actually a Cortex-A9.

Mad_Radhu: There's really not much Samsung can do to screw Apple over long term.


Really? I thought it was called the Galaxy series :P
2012-11-12 04:10:18 PM  
2 votes:
so basically Apple isn't going to use Samsung in the future for hardware manufacturing

not sure how this whole ordeal benefits anybody, both sides are cutting their own noses to spite their faces by winning patent battles that benefits nobody and pushing away clients with price hikes

what's the future of the smartphone at this point? Samsung-Lenovo-Apple-Microsoft? each with closed patent-trolling systems? each with their own manufacturing bases in whatever tax-haven foreign country?

feels like the 90's and the PC space race all over again, at some point we reach market saturation and creativity and marketability hitting a wall and then somebody comes up with the next big thing and it starts all over again
2012-11-12 02:42:16 PM  
2 votes:

Warlordtrooper: Why not just refuse to sell to them. In fact sell to their competition instead.

Thats what I would do if you sued me.


Know how I can tell you're a gentile?

Because then you lose out on a bunch of potential sales. I'd do exactly what Samsung is doing. Raise prices just as high as I could under the current contract while telling my sales team their new mission is finding business to replace them at the end of the contract.

That way Apple gets your middle finger, but you also walk away with a bunch of their cash. Oh, and anything Apple wanted to buy from me in the future would be a little pricier too. That's the cost of doing business like a dick.
2012-11-12 07:11:32 PM  
1 votes:
Samsung by virtue of making actual finished products on their own, isn't particularly worried if someone goes elsewhere for some parts. They have the means to come up with their own stuff to sell, so it's not like having more chips on hand all of a sudden is a problem. Plus plenty of other people they sell to besides Apple.
2012-11-12 06:00:36 PM  
1 votes:

Carth: RoxtarRyan: fluffy2097: They make the processors and chipsets. The very heart of iOS devices. I believe they used to make apples displays as well. (but don't quote me on that)

I believe they do, yes. So, technically, doesn't Samsung have a bit of say in that whole "Retina Display" thing as well?

Christ... they can cripple Apple if they pull their tech out and say "fark off". It'll financially hurt Samsung in the short run, absolutely, but they could very well end the entire Apple mobile product line in one fell swoop.

Except the fact Samsung is a publicly traded company and that would piss off their share holders. And the fact Apple has enough cash on hand to buy Samsung. Pissing off a company with 120 billion cash on hand is usually a bad idea.


Don't be ridiculous. Apple can't take over Samsung. It would be by far the largest hostile takeover ever. The Koreans would never allow it and Apple's investors would think that the management has gone nuts.
2012-11-12 04:56:05 PM  
1 votes:

RoxtarRyan: fluffy2097: They make the processors and chipsets. The very heart of iOS devices. I believe they used to make apples displays as well. (but don't quote me on that)

I believe they do, yes. So, technically, doesn't Samsung have a bit of say in that whole "Retina Display" thing as well?

Christ... they can cripple Apple if they pull their tech out and say "fark off". It'll financially hurt Samsung in the short run, absolutely, but they could very well end the entire Apple mobile product line in one fell swoop.


Many companies have the right to make LCD screens of various types, there is a whole licensing and standards alliance. I don't think Samsung currently makes screens for Apple right now with Sharp and LG doing the bulk of the supply.

You can't think of Samsung like one company. They make basically everything and have manufacturing capabilities beyond many others. Things like mobile chips, memory and screens are ALMOST a fungible commodity now. Demand is outstripping supply and that is why Samsung can justify/force a price rise.

As much as Apple would probably like to cut Samsung out they just can't replace that kind of production easily. Kind of like US reliance on foreign energy.
2012-11-12 04:41:31 PM  
1 votes:

fluffy2097: The fact that Samsung is willing to continue to supply hardware as dictated in their contract shows other businesses that they can be trusted to hold up to those contracts.


Wonder how long those'll last... Either way, I think that within the next couple years (if that), we'll see brand new Apple products with new chipsets, with either Samsung or Apple choosing not to renew. Thing is, I wonder if Apple will drop support for the older chipsets, or if they will essentially double their tech support to support both chipsets, port apps, etc. etc. They could be a hero in the long game if they decide to increase their staff to support both and hire all the workers here in the USA, touting themselves as a job creator because the big, bad foreign company isn't making their chips anymore.

Interesting to see where this leads.
2012-11-12 04:36:15 PM  
1 votes:

poisonedpawn78:
Thats why they ARE looking to that Taiwanese micro processesor company to pick up the next contract. the problem was that they couldnt do it in time without a supply disruption. And the hilarious part will be in the future when the quality of the apple products drops significantly. Hearing all the hipsters claiming ITS NOT TRUEEEEEE as their 4 day old iphone bricks itself on a faulty chip.


TSMC could easily do it. But they would rather have many smaller customers than one large. If they had most of the production doing stuff for Apple they would not only be dependant on something they couldn't control, the fortunes of Apple, but Apple could also preassure them on prices, which Apple would.

So TSMC will always prefer to only be able to sell 80% of their capacity to numerous customers, than having 100% of the production sold, with 80% of that being Apple.
2012-11-12 04:26:48 PM  
1 votes:

theflatline: bingethinker: Is this where paid shills and brainwashed losers come to blame Apple for everything? What color is the sky on your planet?

You are the first paid shill to show up.


Just FYI:

Bingethinker = Apple Bevets or iBevets, if you prefer.
2012-11-12 04:18:17 PM  
1 votes:

RoxtarRyan: Christ... they can cripple Apple if they pull their tech out and say "fark off". It'll financially hurt Samsung in the short run, absolutely, but they could very well end the entire Apple mobile product line in one fell swoop.


They could, but they have contracts with apple, and it would reflect poorly on samsung to back out of those contracts.

The fact that Samsung is willing to continue to supply hardware as dictated in their contract shows other businesses that they can be trusted to hold up to those contracts. By jacking up the prices as much as the contracts allow, it also shows that Samsung won't take any crap. By putting up with Apples nonsense and simply charging them for it, they come away with a shining reputation and a pile of cash.
2012-11-12 04:12:09 PM  
1 votes:

fluffy2097: They make the processors and chipsets. The very heart of iOS devices. I believe they used to make apples displays as well. (but don't quote me on that)


I believe they do, yes. So, technically, doesn't Samsung have a bit of say in that whole "Retina Display" thing as well?

Christ... they can cripple Apple if they pull their tech out and say "fark off". It'll financially hurt Samsung in the short run, absolutely, but they could very well end the entire Apple mobile product line in one fell swoop.
2012-11-12 03:11:29 PM  
1 votes:
I called this a month ago. A guy I know said I was dead wrong, Samsung would *never* do that.

Honestly? I wouldn't be shocked if Samsung jacked their prices even farther just to see how much Apple with pay. If Apple went ahead and said "fark you" to Samsung, it could effectively mean the end of a lot of support for any Apple product with the Samsung chip in it once new products come out by not just Apple, but developers as well. With Apple's strategy of "buy a new product every few months or else you're an out of touch tool" pushing users to always buy the latest and greatest, there's no reason to think they will support even current tech once they roll out new processors, and developers won't bother writing programs that will run on them either, especially if Samsung is smart and won't license the tech to another company to make processors that are compatible with current apps. That lawsuit will end up costing Apple a lot more than bad PR and time spent.

Quick, Samsung! Put through a patent with chipsets having square corners!!!!
2012-11-12 02:59:17 PM  
1 votes:

bingethinker: Is this where paid shills and brainwashed losers come to blame Apple for everything? What color is the sky on your planet?



You are the first paid shill to show up.
2012-11-12 02:41:21 PM  
1 votes:
i.imgur.com 
Time for Apple to take its medicine again.
2012-11-12 02:29:05 PM  
1 votes:
HA-HA.jpg
 
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