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(io9)   I don't always play a red shirt on Star Trek, but when I do, I survive   (io9.com) divider line 63
    More: Interesting, Star Trek, Turn-on, Jonathan Goldsmith, Dos Equis  
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11763 clicks; posted to Geek » on 11 Nov 2012 at 10:04 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-11-11 09:29:38 AM
Cue the "What the hell am I doing?" GIF
 
2012-11-11 10:15:53 AM
He's been transported to the surface of a planet without a transporter.
 
2012-11-11 10:29:47 AM
You have to hand it to the ad agency that created that character. It really was a work of genius.
 
2012-11-11 10:53:06 AM

r1niceboy: You have to hand it to the ad agency that created that character. It really was a work of genius.


Agreed. Every aspect of the campaign speaks of perfection. They cast the role extremely well, play his aloof yet approachable demeanor to great effect, speak to a precise audience of youthful and discerning consumers, and generate a mythos that allows anything from 1:30 commercials to 10 second spots to sell their product.

Two of my favorites:

"His mother has a tattoo that reads 'SON.'"

and

"No."

I've never even had a Dos Equis (I avoid beer in green bottles), but I think their campaign is a thing of beauty.
 
2012-11-11 10:59:25 AM
I like the character pretty well, in general.

But the gag about bowling overhand struck me as a misstep. That's not interesting. That's just being a drunken asshole.
 
2012-11-11 11:09:09 AM

Secret Agent X23: I like the character pretty well, in general.

But the gag about bowling overhand struck me as a misstep. That's not interesting. That's just being a drunken asshole.


I always laugh at that bit. Reminds be of the bit where Homer Simpson is bowling a perfect game. As the ball is heading down the lane he keeps saying "lower"
 
2012-11-11 11:22:00 AM
He once punched a magician.

That's right, you heard me.
 
2012-11-11 11:26:07 AM
I think it helps that the ad campaign is for a beer that's actually not half bad. It's not nearly as good as Brooklyn lager or a good hefe, but it's perfectly acceptable as a session beer.
 
2012-11-11 11:42:25 AM
I heard he made a Vulcan laugh and a Klingon cry
 
2012-11-11 11:51:37 AM

Satosuke: I think it helps that the ad campaign is for a beer that's actually not half bad. It's not nearly as good as Brooklyn lager or a good hefe, but it's perfectly acceptable as a session beer.


So are Rolling Rock and Corona. Or Bud, Labatt and Molson, for that matter.

The commercials are entertaining, but I'd have to have some really limited options before buying Dos Equís.

/not a hater, just saying I'm not changing my habits because tv said so
 
2012-11-11 12:01:30 PM
The power of a shirtless Kirk has been know to do that.
 
2012-11-11 12:06:01 PM
I just want to say that Dos XX dark on tap is pretty tasty.

/he actually gets paid back by the Ferengi
 
2012-11-11 12:09:30 PM
Darmok speaks correctly in his presence.
 
2012-11-11 12:15:29 PM
He once defeated a Klingon D7 Battlecruiser in hand to hand combat.
For him, the Neutral Zone is always positive.
He can do the Kessel Run in 11 Parsecs, and that's not even in the same franchise.
 
2012-11-11 12:18:42 PM
His presence alone makes Vulcans smile and shed a tear.
 
2012-11-11 12:20:00 PM

Trocadero: I just want to say that Dos XX dark on tap is pretty tasty.

/he actually gets paid back by the Ferengi


There's nothing like getting thirty two ounces of dos equis amber at a good Mexican place.
 
2012-11-11 12:20:17 PM

r1niceboy: You have to hand it to the ad agency that created that character. It really was a work of genius.


When he turns around and scolds the mountain lion for jumping onto the kitchen counter and it skulks away...I still laugh when I see that.
 
2012-11-11 12:22:00 PM

Shrugging Atlas: r1niceboy: You have to hand it to the ad agency that created that character. It really was a work of genius.

When he turns around and scolds the mountain lion for jumping onto the kitchen counter and it skulks away...I still laugh when I see that.


I like the handing the cigar to the skier before he does the ski jump.
 
2012-11-11 12:25:51 PM

r1niceboy: Shrugging Atlas: r1niceboy: You have to hand it to the ad agency that created that character. It really was a work of genius.

When he turns around and scolds the mountain lion for jumping onto the kitchen counter and it skulks away...I still laugh when I see that.

I like the handing the cigar to the skier before he does the ski jump.


Best line ever though was "He lives vicariously... through himself."
 
2012-11-11 12:34:45 PM
I don't always drink with space midgets, but when I do, I drink Tranya.
 
2012-11-11 12:43:05 PM
Knows how you feel: 

i2.listal.com
 
2012-11-11 12:53:17 PM
Wherever you boldly go, he is there to greet you.
 
2012-11-11 01:01:58 PM

Richard_The_Clown: Best line ever though was "He lives vicariously... through himself."


I was always partial to : "He speaks French, in Russian."
 
2012-11-11 01:02:03 PM
Oh good an article from Oct 14, 2012 that stole it's material from an article written in Oct 8, 2012.
 
2012-11-11 01:03:38 PM
Seriously? You guys are this far behind? This was figured out a long time ago. We even discussed how old it was on another I frequent. That was at least a few weeks ago.

Do the greenlighters not check and see how old something is?
 
2012-11-11 01:19:31 PM
cache.ohinternet.com
 
2012-11-11 01:34:13 PM

trlkly: Seriously? You guys are this far behind? This was figured out a long time ago. We even discussed how old it was on another I frequent. That was at least a few weeks ago.

Do the greenlighters not check and see how old something is?


Sorry if this greenlight interferes with your perfect Geek tab. No all of us are up-to-the-minute on every piece of trivia out there. Go back to listening to bands I've never heard of.
 
2012-11-11 01:43:53 PM

Phaeon: Trocadero: I just want to say that Dos XX dark on tap is pretty tasty.

/he actually gets paid back by the Ferengi

There's nothing like getting thirty two ounces of dos equis amber at a good Mexican place.


40 oz @ $2.95
 
2012-11-11 01:46:04 PM
He welcomes fark to his place
 
2012-11-11 01:46:29 PM

brigid_fitch: trlkly: Seriously? You guys are this far behind? This was figured out a long time ago. We even discussed how old it was on another I frequent. That was at least a few weeks ago.

Do the greenlighters not check and see how old something is?

Sorry if this greenlight interferes with your perfect Geek tab. No all of us are up-to-the-minute on every piece of trivia out there. Go back to listening to bands I've never heard of.


I don't always get to feel superior but when I need to, I make sure I go to Fark.
 
2012-11-11 01:50:40 PM

Phaeon: Trocadero: I just want to say that Dos XX dark on tap is pretty tasty.

/he actually gets paid back by the Ferengi

There's nothing like getting thirty two ounces of dos equis amber at a good Mexican place.


Amen. I used to live across the road from an awesome hole-in-the-wall Mexican place and they would do pitchers of Dos Equis draft for a couple bucks. I was crushed when the place closed.

/miss me some El Diablo shrimp
 
2012-11-11 01:53:18 PM
i86.photobucket.com
 
2012-11-11 02:04:56 PM
For you readers out there, I keep hearing great things about the book Redshirts by Scalzi. I think it's loosely based on the redshirt premise of how they all die. Haven't had time to read it yet but it's on my to-do list this month.
 
2012-11-11 02:19:45 PM

MusicMakeMyHeadPound: Satosuke: I think it helps that the ad campaign is for a beer that's actually not half bad. It's not nearly as good as Brooklyn lager or a good hefe, but it's perfectly acceptable as a session beer.

So are Rolling Rock and Corona. Or Bud, Labatt and Molson, for that matter.

The commercials are entertaining, but I'd have to have some really limited options before buying Dos Equís.

/not a hater, just saying I'm not changing my habits because tv said so


I wouldn't really say that, since I like Dos Equis waaaaaaaaaay better than rolling rock or the others you mentioned, which all taste like piss to me.
 
2012-11-11 02:23:36 PM

Satosuke: MusicMakeMyHeadPound: Satosuke: I think it helps that the ad campaign is for a beer that's actually not half bad. It's not nearly as good as Brooklyn lager or a good hefe, but it's perfectly acceptable as a session beer.

So are Rolling Rock and Corona. Or Bud, Labatt and Molson, for that matter.

The commercials are entertaining, but I'd have to have some really limited options before buying Dos Equís.

/not a hater, just saying I'm not changing my habits because tv said so

I wouldn't really say that, since I like Dos Equis waaaaaaaaaay better than rolling rock or the others you mentioned, which all taste like piss to me.


So, how much piss have you consumed?
 
2012-11-11 02:35:37 PM

StoPPeRmobile: brigid_fitch: trlkly: Seriously? You guys are this far behind? This was figured out a long time ago. We even discussed how old it was on another I frequent. That was at least a few weeks ago.

Do the greenlighters not check and see how old something is?

Sorry if this greenlight interferes with your perfect Geek tab. No all of us are up-to-the-minute on every piece of trivia out there. Go back to listening to bands I've never heard of.

I don't always get to feel superior but when I need to, I make sure I go to Fark.


Or Walmart.
 
2012-11-11 02:40:19 PM
Old news, but a well-worded headline nonetheless.
 
2012-11-11 02:49:11 PM
Not to invite trouble, Trelain left him onboard the Enterprise.
 
2012-11-11 03:17:37 PM

desertmouse: For you readers out there, I keep hearing great things about the book Redshirts by Scalzi. I think it's loosely based on the redshirt premise of how they all die. Haven't had time to read it yet but it's on my to-do list this month.


You should bump it up in priority. It's a good book if you're a sci-fi geek; clever in a lot of ways, with a lot of cool twists. Plus, it's a pretty quick read.
 
2012-11-11 04:18:06 PM
When he attempted the Kobayashi Maru simulation, the Klingons surrendered to him and beamed to him a cask of Blood Ale.
 
2012-11-11 04:27:22 PM
People watch commercials.
 
2012-11-11 04:29:54 PM
Senator Vreenak takes him at his word.
 
2012-11-11 04:32:03 PM
When he rapes a man, it is heterosexual.
 
2012-11-11 04:46:36 PM
He once did the Kessel Run in twelve parsecs...backwards.


/am I doing this right?
 
das
2012-11-11 05:13:36 PM
He once submitted a link to Fark, and it was greenlighted!!
 
2012-11-11 05:27:45 PM

PsyLord: When he attempted the Kobayashi Maru simulation, the Klingons surrendered to him and beamed to him a cask of Blood Ale wine.


What are you, new?
 
2012-11-11 05:45:00 PM
He showed Darmok how to get to Tenegra.

When he operates the transporter no one rematerializes inside-out.

He once made Ensign Crusher look cool.

"I don't often see four lights -- but when I do, they are Dos Equis Lights."
 
2012-11-11 05:51:29 PM
my personal favorite...


He can slam a revolving door...
 
2012-11-11 06:03:09 PM
He once participated in an ad campaign that people still talk about to this day.
 
2012-11-11 06:12:51 PM
[clicks link]

Oh crap it's io9, ABORTABORTABORT!
 
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