If you can read this, either the style sheet didn't load or you have an older browser that doesn't support style sheets. Try clearing your browser cache and refreshing the page.

(Time)   J.C. Penney CEO Ron Johnson's plans for updating the stores include "ice cream and coffee bars", "iPad tablet computers shoppers can use", and Pilates. Which shoppers will rush past to try to find where the Dockers on clearance are   (business.time.com) divider line 6
    More: Fail, J.C. Penney, Pilates, Dockers, expected loss, tablet computer, iPad tablet, iPads  
•       •       •

615 clicks; posted to Business » on 10 Nov 2012 at 8:24 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



Voting Results (Smartest)
View Voting Results: Smartest and Funniest


Archived thread
2012-11-10 11:40:47 PM  
1 votes:

Cretony38: A friend of mine was 'going on' about Penny's, I just ignored him until my GF took me in there and now it's a favorite! The prices were great and the quality was way better than I thought I could afford I'm going back as soon as I can. Igot some great deals!!! I want to look better than if I shop at Walmart, Target or a thrift store.


This is a canned response posted by the PR firm, Hardcastle Marketing - it's simply a drone bot account, not a human. You'll find this exact text on any message board where keyword "JCP" or "Penneys" is being discussed. Search the text on Google and be amazed...You can't believe anything online these days. This one is pretty obvious at least, I mean "prices were great and the quality was way better" HAHAHA

Also note the intentional misspelling of "Penny's" to add that semi-literate corn-pone midwestern feel. And how about "my GF took me there and now it's a favorite!" (this text is targeted at males, as what man hasn't been drug through Penney's by a glazey-eyed sale-seeking madwoman?)

Even the user name is pure randomness by intent. Their bot program "Marketwize" sets each user name to be a nonsense word plus a set of numbers (Frazzus45, Hungaru1986, etc) - like ancient AOL email addresses or something. I know these things because I worked I.T. for Hardcastle Marketing (not related to the Penney's account, but I had access to the Marketwize dbase).
2012-11-10 01:20:39 PM  
1 votes:
Yes Ron Johnson, discount clothing retailing is just like premium high technology retailing. Maybe you should also throw in a "Fashion Genius Bar" too.

Maybe also sue everyone else who sells shoes.
2012-11-10 12:52:24 PM  
1 votes:
Screw you JC Penney! I'll make my own Department store with blackjack and hookers!.
2012-11-10 09:22:01 AM  
1 votes:

mr_a: He is right about the pricing schemes. I remember getting dragged to a JCP to shop for new curtains. Well the price is $500, but there is 40% off, then an additional 35% off the already discounted price, than another $30 off.

The clerks have no idea the order to take these discounts, which because of simple algebra can give you a very different price. Most of the clerks don't even believe that it matters what order to figure the discounts.

In other words the only way to actually find the price of stuff is to buy it and see what the register comes up with.


And that, my friends, is exactly why JCP is failing and walmart is not.
Put the frigging price on the price tag and sell for less than your competitors and people will flock to your store. This is not rocket science or an episode of Glee, where unnecessary drama is all the rage.

/Some people make life hard on themselves.
2012-11-10 09:16:58 AM  
1 votes:
So the lesbian marketing campaign and logo neutering worked out great for you, I see.
2012-11-10 07:54:14 AM  
1 votes:
Has Mr. Johnson ever actually stood outside one of his stores to see who goes in and out? I am not a marketing guru, but I'd guess that about 0.000001% of the typical customers are hoping to find a town center with Pilates inside.

He is right about the pricing schemes. I remember getting dragged to a JCP to shop for new curtains. Well the price is $500, but there is 40% off, then an additional 35% off the already discounted price, than another $30 off.

The clerks have no idea the order to take these discounts, which because of simple algebra can give you a very different price. Most of the clerks don't even believe that it matters what order to figure the discounts.

In other words the only way to actually find the price of stuff is to buy it and see what the register comes up with.

One of the true differences between the sexes- only items predominantly bought by women would have a pricing scheme like this. Most men would rather pay more, just put a simple price tag on the thing.
 
Displayed 6 of 6 comments

View Voting Results: Smartest and Funniest


This thread is archived, and closed to new comments.

Continue Farking
Submit a Link »






Report