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(Time)   J.C. Penney CEO Ron Johnson's plans for updating the stores include "ice cream and coffee bars", "iPad tablet computers shoppers can use", and Pilates. Which shoppers will rush past to try to find where the Dockers on clearance are   (business.time.com) divider line 33
    More: Fail, J.C. Penney, Pilates, Dockers, expected loss, tablet computer, iPad tablet, iPads  
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615 clicks; posted to Business » on 10 Nov 2012 at 8:24 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



33 Comments   (+0 »)
   
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2012-11-10 07:54:14 AM  
Has Mr. Johnson ever actually stood outside one of his stores to see who goes in and out? I am not a marketing guru, but I'd guess that about 0.000001% of the typical customers are hoping to find a town center with Pilates inside.

He is right about the pricing schemes. I remember getting dragged to a JCP to shop for new curtains. Well the price is $500, but there is 40% off, then an additional 35% off the already discounted price, than another $30 off.

The clerks have no idea the order to take these discounts, which because of simple algebra can give you a very different price. Most of the clerks don't even believe that it matters what order to figure the discounts.

In other words the only way to actually find the price of stuff is to buy it and see what the register comes up with.

One of the true differences between the sexes- only items predominantly bought by women would have a pricing scheme like this. Most men would rather pay more, just put a simple price tag on the thing.
 
2012-11-10 09:05:21 AM  
I've started shopping more at Penny's since they stood by Ellen. I try to put my money where my mouth is. But I actually enjoy shopping there. It reminds me of TJ Maxx but their clothes are less "outlet mall" condition.

I can pick up a lot of clothes for half the price when compared to other retailers and the shopping experience is good.
 
2012-11-10 09:09:34 AM  
Glad to see he's moved on from banging underage girls in little league dugouts.
 
2012-11-10 09:16:13 AM  

Bontesla: I've started shopping more at Penny's since they stood by Ellen. I try to put my money where my mouth is. But I actually enjoy shopping there. It reminds me of TJ Maxx but their clothes are less "outlet mall" condition.

I can pick up a lot of clothes for half the price when compared to other retailers and the shopping experience is good.


why is jcp failing, i would think the lgbt shoppers would flock to jcp to support them. oh that's right there isn't as many of them as the media and hollywood wants people to believe
 
2012-11-10 09:16:58 AM  
So the lesbian marketing campaign and logo neutering worked out great for you, I see.
 
2012-11-10 09:22:01 AM  

mr_a: He is right about the pricing schemes. I remember getting dragged to a JCP to shop for new curtains. Well the price is $500, but there is 40% off, then an additional 35% off the already discounted price, than another $30 off.

The clerks have no idea the order to take these discounts, which because of simple algebra can give you a very different price. Most of the clerks don't even believe that it matters what order to figure the discounts.

In other words the only way to actually find the price of stuff is to buy it and see what the register comes up with.


And that, my friends, is exactly why JCP is failing and walmart is not.
Put the frigging price on the price tag and sell for less than your competitors and people will flock to your store. This is not rocket science or an episode of Glee, where unnecessary drama is all the rage.

/Some people make life hard on themselves.
 
2012-11-10 09:32:39 AM  

Waldo Pepper:

why is jcp failing, i would think the lgbt shoppers would flock to jcp to support them. oh that's right there isn't as many of them as the media and hollywood wants people to believe


HotIgneous Intruder: So the lesbian marketing campaign and logo neutering worked out great for you, I see.


It's a little early to be threadshiatting, isn't it?
 
2012-11-10 10:04:08 AM  

buzzcut73: Waldo Pepper:

why is jcp failing, i would think the lgbt shoppers would flock to jcp to support them. oh that's right there isn't as many of them as the media and hollywood wants people to believe

HotIgneous Intruder: So the lesbian marketing campaign and logo neutering worked out great for you, I see.

It's a little early to be threadshiatting, isn't it?


So you say.
JCP has an openly lesbian spokes model celebrity.
Specific marketing strategies are relevant to any discussion of JCP's revenue failures.
So lay off with the HATE SPEECH HATE SPEECH HATE SPEECH nonsense.

/The gay mafia is awake early today.
 
2012-11-10 10:08:46 AM  
Now I understand why this thread has so many comments.

/Equality is hard when you have to include everyone, innit?
 
2012-11-10 10:30:51 AM  
4.bp.blogspot.com
He gave me his card. Ron Johnson, Audio Consultant
 
2012-11-10 10:54:23 AM  
I read that as Ice Pirates.
 
2012-11-10 11:02:03 AM  

Waldo Pepper: Bontesla: I've started shopping more at Penny's since they stood by Ellen. I try to put my money where my mouth is. But I actually enjoy shopping there. It reminds me of TJ Maxx but their clothes are less "outlet mall" condition.

I can pick up a lot of clothes for half the price when compared to other retailers and the shopping experience is good.

why is jcp failing, i would think the lgbt shoppers would flock to jcp to support them. oh that's right there isn't as many of them as the media and hollywood wants people to believe


I'm heterosexually married soooo your argument is invalid.
 
2012-11-10 12:26:40 PM  
We hit up Penny's for clothes a couple of times a year. We're hard to fit, and what works for us is ordering the sizes we want online, we can return the ones that don't work out locally.
 
2012-11-10 12:49:15 PM  

HotIgneous Intruder: mr_a: He is right about the pricing schemes. I remember getting dragged to a JCP to shop for new curtains. Well the price is $500, but there is 40% off, then an additional 35% off the already discounted price, than another $30 off.

The clerks have no idea the order to take these discounts, which because of simple algebra can give you a very different price. Most of the clerks don't even believe that it matters what order to figure the discounts.

In other words the only way to actually find the price of stuff is to buy it and see what the register comes up with.

And that, my friends, is exactly why JCP is failing and walmart is not.
Put the frigging price on the price tag and sell for less than your competitors and people will flock to your store. This is not rocket science or an episode of Glee, where unnecessary drama is all the rage.

/Some people make life hard on themselves.


Women love sales and coupons.

It's the thrill of the hunt.

Just going to a store and buying stuff is boring.

Clipping coupons and running from store to store is exciting and fun! Just like The Hunger Games.
 
2012-11-10 12:52:24 PM  
Screw you JC Penney! I'll make my own Department store with blackjack and hookers!.
 
2012-11-10 01:01:41 PM  

HotIgneous Intruder: buzzcut73: Waldo Pepper:

why is jcp failing, i would think the lgbt shoppers would flock to jcp to support them. oh that's right there isn't as many of them as the media and hollywood wants people to believe

HotIgneous Intruder: So the lesbian marketing campaign and logo neutering worked out great for you, I see.

It's a little early to be threadshiatting, isn't it?

So you say.
JCP has an openly lesbian spokes model celebrity.
Specific marketing strategies are relevant to any discussion of JCP's revenue failures.
So lay off with the HATE SPEECH HATE SPEECH HATE SPEECH nonsense.

/The gay mafia is awake early today.


...and they're wearing your underpants!
 
2012-11-10 01:16:51 PM  

mcreadyblue: HotIgneous Intruder: mr_a: He is right about the pricing schemes. I remember getting dragged to a JCP to shop for new curtains. Well the price is $500, but there is 40% off, then an additional 35% off the already discounted price, than another $30 off.

The clerks have no idea the order to take these discounts, which because of simple algebra can give you a very different price. Most of the clerks don't even believe that it matters what order to figure the discounts.

In other words the only way to actually find the price of stuff is to buy it and see what the register comes up with.

And that, my friends, is exactly why JCP is failing and walmart is not.
Put the frigging price on the price tag and sell for less than your competitors and people will flock to your store. This is not rocket science or an episode of Glee, where unnecessary drama is all the rage.

/Some people make life hard on themselves.

Women love sales and coupons.

It's the thrill of the hunt.

Just going to a store and buying stuff is boring.

Clipping coupons and running from store to store is exciting and fun! Just like The Hunger Games.


Idle housewives maybe. Career women have less time for such things.
 
2012-11-10 01:20:39 PM  
Yes Ron Johnson, discount clothing retailing is just like premium high technology retailing. Maybe you should also throw in a "Fashion Genius Bar" too.

Maybe also sue everyone else who sells shoes.
 
2012-11-10 03:48:06 PM  
I love it when I spend $50 at a store and the clerk tells me I saved $75 dollars by shopping today. That's how I know I'm shopping like a boss. I'm still a little put off that the drive through workers at Taco Bell no longer ask me how I'm doing before I place my order though. It's like they don't even care about me anymore.
 
2012-11-10 04:17:55 PM  
calling your store "JCP" is obnoxious, you twits. tell all the dykes i says hi butch.

/used to like J.C. Penney's before you turned into arseholes
 
2012-11-10 05:07:37 PM  
He's onto something: I was waiting around a JCP yesterday while the spousal unit tried on sports bras. After loitering for almost an hour in every corner of the store I thought, "You know they should have a bar with large screen TVs in this place for the husbands to chill."
 
2012-11-10 05:45:55 PM  
First, don't even think about finding a garment in JCPenney that was made in the USA. Second, good luck finding any natural fibers in there. Once, a few years ago, I was in a very large JCPenney. I was determined to buy clothing that was not made of a petroleum by-product. Because this store was so large, I thought that they must have something made of, for instance, silk or cotton. I searched and searched. I went up and down the store. I examined rack after rack of clothing. Eventually, an employee asked "Can I help you find something?"

I asked "Do you have any clothes made of fabric?"

She thought for a moment and answered "No, I can't remember the last time I saw an item in here that was not polyester, rayon, or something like that."

Yes, JCPenney is cheap. You know what is even cheaper than JCPenney? Big Box stores and they also sell highly flammable, low quality, Chinese made clothing. With mall rent to pay, JCPenney might need to slightly upgrade their merchandise selection.
 
2012-11-10 06:42:14 PM  
I buy all of my clothes used, on eBay. Only way to get those vintage Marilyn Manson shirts.
 
2012-11-10 07:38:46 PM  

BarkingUnicorn: I buy all of my clothes used, on eBay. Only way to get those vintage Marilyn Manson shirts.


I just kill a drifter and steal his clothing.
 
2012-11-10 10:43:26 PM  
A friend of mine was 'going on' about Penny's, I just ignored him until my GF took me in there and now it's a favorite! The prices were great and the quality was way better than I thought I could afford I'm going back as soon as I can. Igot some great deals!!! I want to look better than if I shop at Walmart, Target or a thrift store.
 
2012-11-10 11:39:33 PM  
In other news, JC Penny is still a thing.

When I moved back to my home town last year, I was disappointed to find that the grocery store that used to be the place my family shopped had gone full-yuppie. Coffee bar, sushi bar, flower stand, etc. The aisles left for groceries are so narrow that even their mini-carts can't pass each other. And the selection is pathetic because they don't have room for stock with the front third of the store taken over by coffee, sushi, and flowers. I have to go two towns over to shop at a normal store with a decent selection and reasonable prices.

The little corner market down the road also went upscale. Used to be blue collar snacks/soda/beer. Now it's swapped blue collars for blue blood. Boar pate, caviar, $$$ wine, etc. On the plus side, they do a great breakfast on the terrace and I know right where to go for sunflower oil and saffron.
 
2012-11-10 11:40:47 PM  

Cretony38: A friend of mine was 'going on' about Penny's, I just ignored him until my GF took me in there and now it's a favorite! The prices were great and the quality was way better than I thought I could afford I'm going back as soon as I can. Igot some great deals!!! I want to look better than if I shop at Walmart, Target or a thrift store.


This is a canned response posted by the PR firm, Hardcastle Marketing - it's simply a drone bot account, not a human. You'll find this exact text on any message board where keyword "JCP" or "Penneys" is being discussed. Search the text on Google and be amazed...You can't believe anything online these days. This one is pretty obvious at least, I mean "prices were great and the quality was way better" HAHAHA

Also note the intentional misspelling of "Penny's" to add that semi-literate corn-pone midwestern feel. And how about "my GF took me there and now it's a favorite!" (this text is targeted at males, as what man hasn't been drug through Penney's by a glazey-eyed sale-seeking madwoman?)

Even the user name is pure randomness by intent. Their bot program "Marketwize" sets each user name to be a nonsense word plus a set of numbers (Frazzus45, Hungaru1986, etc) - like ancient AOL email addresses or something. I know these things because I worked I.T. for Hardcastle Marketing (not related to the Penney's account, but I had access to the Marketwize dbase).
 
2012-11-11 02:26:47 AM  

Optimus Primate: Cretony38: A friend of mine was 'going on' about Penny's, I just ignored him until my GF took me in there and now it's a favorite! The prices were great and the quality was way better than I thought I could afford I'm going back as soon as I can. Igot some great deals!!! I want to look better than if I shop at Walmart, Target or a thrift store.

This is a canned response posted by the PR firm, Hardcastle Marketing - it's simply a drone bot account, not a human. You'll find this exact text on any message board where keyword "JCP" or "Penneys" is being discussed. Search the text on Google and be amazed...You can't believe anything online these days. This one is pretty obvious at least, I mean "prices were great and the quality was way better" HAHAHA

Also note the intentional misspelling of "Penny's" to add that semi-literate corn-pone midwestern feel. And how about "my GF took me there and now it's a favorite!" (this text is targeted at males, as what man hasn't been drug through Penney's by a glazey-eyed sale-seeking madwoman?)

Even the user name is pure randomness by intent. Their bot program "Marketwize" sets each user name to be a nonsense word plus a set of numbers (Frazzus45, Hungaru1986, etc) - like ancient AOL email addresses or something. I know these things because I worked I.T. for Hardcastle Marketing (not related to the Penney's account, but I had access to the Marketwize dbase).


I find this fascinating. I knew these exist but I don't really see them on fark.
 
2012-11-11 08:56:22 AM  
I found JC Penny's prices for Levi's to be really good. 20% cheaper than the sale price at Macy's, also cheaper than buying from a Levi's store.

I paid $40 for a pair of 569s. A pair of 569s on Levi.com? $68.
 
2012-11-12 11:50:18 AM  
The reason they are failing? It's because they didn't really cut the prices 40% across the board. It's like the "sales" after a major retailer goes out of business. You take a discounted price, bring it up to the actual retail, remove all sales, then put it down 40% from that, so it costs more than what it was to begin with.

For years my pants were $20 at Penny's during the end-of-summer sales (or back-to-school sales). I would buy the entire years worth of pants during that month, usually on one trip (About 5 or six pairs). Now, the same pants cost $30-$40 and don't go on sale. The people who are regular shoppers know this, realize the prices didn't actually drop and are voting with their dollars.

I would be surprised if Penny's is around in 2014 at this rate.
 
2012-11-12 12:38:44 PM  

HotIgneous Intruder: mr_a: He is right about the pricing schemes. I remember getting dragged to a JCP to shop for new curtains. Well the price is $500, but there is 40% off, then an additional 35% off the already discounted price, than another $30 off.

The clerks have no idea the order to take these discounts, which because of simple algebra can give you a very different price. Most of the clerks don't even believe that it matters what order to figure the discounts.

In other words the only way to actually find the price of stuff is to buy it and see what the register comes up with.

And that, my friends, is exactly why JCP is failing and walmart is not.
Put the frigging price on the price tag and sell for less than your competitors and people will flock to your store. This is not rocket science or an episode of Glee, where unnecessary drama is all the rage.

/Some people make life hard on themselves.


This is exactly what JCP does/did, and it did not work as you predict. People lost the feeling of "getting a deal" even if the deal was not real. Now, I like JCP because their prices are no BS, and I understand that. Other people need to buy the clearance items at the same price, because it's "on sale."
 
2012-11-12 12:43:38 PM  

Lunaville: First, don't even think about finding a garment in JCPenney that was made in the USA. Second, good luck finding any natural fibers in there. Once, a few years ago, I was in a very large JCPenney. I was determined to buy clothing that was not made of a petroleum by-product. Because this store was so large, I thought that they must have something made of, for instance, silk or cotton. I searched and searched. I went up and down the store. I examined rack after rack of clothing. Eventually, an employee asked "Can I help you find something?"

I asked "Do you have any clothes made of fabric?"

She thought for a moment and answered "No, I can't remember the last time I saw an item in here that was not polyester, rayon, or something like that."

Yes, JCPenney is cheap. You know what is even cheaper than JCPenney? Big Box stores and they also sell highly flammable, low quality, Chinese made clothing. With mall rent to pay, JCPenney might need to slightly upgrade their merchandise selection.


It's pretty easy to find cotton there. I'm sure you could find a wool or merino blended sweater too.
 
2012-11-12 06:50:14 PM  

Optimus Primate: Cretony38: A friend of mine was 'going on' about Penny's, I just ignored him until my GF took me in there and now it's a favorite! The prices were great and the quality was way better than I thought I could afford I'm going back as soon as I can. Igot some great deals!!! I want to look better than if I shop at Walmart, Target or a thrift store.

This is a canned response posted by the PR firm, Hardcastle Marketing - it's simply a drone bot account, not a human. You'll find this exact text on any message board where keyword "JCP" or "Penneys" is being discussed. Search the text on Google and be amazed...You can't believe anything online these days. This one is pretty obvious at least, I mean "prices were great and the quality was way better" HAHAHA

Also note the intentional misspelling of "Penny's" to add that semi-literate corn-pone midwestern feel. And how about "my GF took me there and now it's a favorite!" (this text is targeted at males, as what man hasn't been drug through Penney's by a glazey-eyed sale-seeking madwoman?)

Even the user name is pure randomness by intent. Their bot program "Marketwize" sets each user name to be a nonsense word plus a set of numbers (Frazzus45, Hungaru1986, etc) - like ancient AOL email addresses or something. I know these things because I worked I.T. for Hardcastle Marketing (not related to the Penney's account, but I had access to the Marketwize dbase).


You are now favorited. Thanks for the info!
 
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