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(Marketwatch)   J.C Penney forced to rethink its no-promotion, no store traffic strategy   (marketwatch.com) divider line 26
    More: Fail, J.C. Penney, Macy's Inc., total sales, electronic commerce, Mr. Johnson  
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2968 clicks; posted to Business » on 09 Nov 2012 at 1:18 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-11-09 11:50:56 AM  
gndn.files.wordpress.com

There's a backtracking of a no-promotion policy at Penny's!
 
2012-11-09 01:21:06 PM  
What can you make of this?
 
2012-11-09 01:38:00 PM  

King Something: What can you make of this?


That people are dumb and fall for such garbage, and that much of the retail economy relies on this.
 
2012-11-09 01:50:43 PM  

Myria


King Something: What can you make of this?

That people are dumb and fall for such garbage, and that much of the retail economy relies on this.


I'm sorry, the correct response was "A hat, a br-r-r-rooch, a pterodactyl...".
 
2012-11-09 02:15:18 PM  
I've enjoyed shopping at jcp since the change. I sincerely hope they don't revert to the prior method of inundating me with sale ad after sale ad.

And every worker I've talked to has enjoyed the fact they don't have to spend half the week doing ad signage, planographic changes for sales, and constant markdown/markup sheets.
 
2012-11-09 02:17:35 PM  
All the other mall stores are farking annoying. They have sales they don't advertise within the store. Banana Republic was selling the wife a suit and the saleswoman had to know there was some kind of storewide sale. I was buying a suit from Belk and I couldn't keep track of which were priced as what because the discounts were on the rack, not the tag.

It's too farking much to keep up with unless you're a shopping nut.
 
2012-11-09 02:42:17 PM  
i53.photobucket.com

The gave Johnson full control and he made this.
 
2012-11-09 02:43:33 PM  
I knew I shoulda rehosted that.
 
2012-11-09 02:50:21 PM  
Last time I saw a JC Penny store was about 4 years ago. The mall it was in was mostly abandoned.
 
2012-11-09 02:58:36 PM  
They've spent the last several months doing this whole makeover at the one near me (and many others as I understand), trying to make it seem more hip. The men's clothing area looks more like an AE store now. Somehow I don't think a trendy rebranding is going to help.
 
2012-11-09 02:59:44 PM  
Trendy rebranding will get you nowhere as the economy collapses.
 
2012-11-09 02:59:53 PM  
I go to JCP for dress shirts, that's about it; and I haven't needed any new dress shirts for a few years. In general, I'm wearing clothing that I bought at least 2 years ago or more. The last non-clothing item I bought from JCP was a jumbo suitcase for a 2-week business trip to Europe in 2007. That suitcase has made a total of 2 international trips and has a total of two broken wheels :(
 
2012-11-09 03:34:49 PM  
I like the no nonsense policy at JCP, but that might be because I'm a man. Women, who buy more clothes than men, have a problem with it. They can't tell if they've won at shopping or not. They've been told by their mothers and their mother's mothers before them that they have to wait for a sale and save big. My wife frequently comes home and tells me how much she saved while she was shopping. Funny, I didn't spend a penny and wore a pair of shoes until they fell off my feet and I didn't get a lick of credit for that. She buys shoes, a bra, and a bag full of sweaters that she doesn't need for under $200 and then tells me how much money she saved and that she "won at shopping." She's not a highly competitive person, but she sure takes pride in winning at shopping.
 
2012-11-09 03:44:31 PM  

NewWorldDan: I like the no nonsense policy at JCP, but that might be because I'm a man. Women, who buy more clothes than men, have a problem with it. They can't tell if they've won at shopping or not. They've been told by their mothers and their mother's mothers before them that they have to wait for a sale and save big. My wife frequently comes home and tells me how much she saved while she was shopping. Funny, I didn't spend a penny and wore a pair of shoes until they fell off my feet and I didn't get a lick of credit for that. She buys shoes, a bra, and a bag full of sweaters that she doesn't need for under $200 and then tells me how much money she saved and that she "won at shopping." She's not a highly competitive person, but she sure takes pride in winning at shopping.


Yeah, women love coupons and sales, even if they have to pay extra.
 
2012-11-09 04:23:51 PM  
They should re-think orange sweater-vests in their Tall Department.
I'm 6'5" I stick out enough without the orange sweater-vest.
Also, tall size t-shirts are not seasonal in California. Stock it
Also, large-tall is in more demand than 5xl. Stock it.
 
2012-11-09 04:42:48 PM  

King Something: What can you make of this?


Well, I can make a hat, or a broach, or a pterodactyl...
 
2012-11-09 06:06:42 PM  
I've been checking out JCP's (what a stupid rebranding...who really calls it that?) facebook page and it seems like most people are overly pissed. Their target market before was mainly older people, with income to spend. Guess what? They got rid of all the things they liked. They are phasing out St. John's Bay for their own cheaper house brand that is about equal to Walmart quality. Are you big and tall or having a baby? Sorry, we scrapped all of that too. Not only that, but they ditched a lot of employees too, so there is nobody to help you, and less people to take your money if you actually do find something that isn't skinny jeans or graphic T-shirts. What was wrong with keeping the stuff granny liked while still introducing more "young" styles? Sorry, but I was a teenager only a few years ago, and there is no way they are even getting young people in their stores. This company must seriously be run by complete morons, and unfortunately, they are slowly (or quickly) killing themselves. Well, it should help Sears out as all the old crowd is now flocking there. I personally haven't shopped at JCPenney in probably 5 or 6 years. Kohl's is closer to me, the quality is about equal, and the prices are really much lower if you play your cards (and coupons) right.
 
2012-11-09 06:16:34 PM  
The last time I was at a JCP, it looked like they were going out of business. Didn't have anything in my relatively average size, stuff was disorganized all over the store, and there were empty shelves everywhere. If you look like you're going out of business, you probably will.
 
2012-11-09 08:22:26 PM  
I was at a JCP today and the staff was helpful -- also very carefully coached to say hello or ask anyone in the store if they could help. Prices were okay, though prices for Levi's not especially attractive.

But they've also lost me for fundamentals like socks and underwear where they used to be the first stop. Why? I never know what the prices will be: "best of the year" or "best of the month" or "sorry you missed the sale".
 
2012-11-09 08:33:19 PM  
I shop in the B&T section and JCP has a good if narrow selection at fair prices. JCP has spawned an attempt at a boutique grade B&T store but the prices aren't as good and I know the house brand pocket T's are pretty much the same thing.

That being said, I think they got to locked into the minds of customers as a place that had a sale every weekend, might as well wait for the thing you want to be on sale. And there's just something there about a fleeting deal that drives customers. It's like when I vowed to raise all my prices to the next .99 in my Amazon store, my sales increased despite not being the cheapest option. I don't know why that works better than the next penny. I don't understand my customers, I just know them well enough to get a good number of them.

Oh, and JCP needs to go to ending their price tags with .99.
 
2012-11-09 10:27:42 PM  
seems to me that gays/lesbians don't support companies that support them. Chic-fli-a is still doing well.
 
2012-11-09 10:30:35 PM  

Jakamo: They should re-think orange sweater-vests in their Tall Department.
I'm 6'5" I stick out enough without the orange sweater-vest.
Also, tall size t-shirts are not seasonal in California. Stock it
Also, large-tall is in more demand than 5xl. Stock it.


A whole lotta this right here, but XLT. Still...it beats the specialty B&T stores that want to charge $50 for a $20 shirt.
 
2012-11-09 10:36:02 PM  

wildcardjack: I shop in the B&T section and JCP has a good if narrow selection at fair prices


Try their Foundry stores if you're looking for some fairly nice, although higher priced, B&T stuff.
Link

They have some REALLY nice watches, but sadly they are out of my price range.

That being said, there have been some...growing pains, to put it mildly.

/Not a fan of said changes.
 
2012-11-09 11:37:13 PM  

MBZ321: I've been checking out JCP's (what a stupid rebranding...who really calls it that?) facebook page and it seems like most people are overly pissed. Their target market before was mainly older people, with income to spend. Guess what? They got rid of all the things they liked. They are phasing out St. John's Bay for their own cheaper house brand that is about equal to Walmart quality. Are you big and tall or having a baby? Sorry, we scrapped all of that too. Not only that, but they ditched a lot of employees too, so there is nobody to help you, and less people to take your money if you actually do find something that isn't skinny jeans or graphic T-shirts. What was wrong with keeping the stuff granny liked while still introducing more "young" styles? Sorry, but I was a teenager only a few years ago, and there is no way they are even getting young people in their stores. This company must seriously be run by complete morons, and unfortunately, they are slowly (or quickly) killing themselves. Well, it should help Sears out as all the old crowd is now flocking there. I personally haven't shopped at JCPenney in probably 5 or 6 years. Kohl's is closer to me, the quality is about equal, and the prices are really much lower if you play your cards (and coupons) right.


Unless you sell Depends, old people is not the group you want to be your customer base.. Just ask Mitt Romney.
 
2012-11-10 02:19:06 AM  

MBZ321: who really calls it that?


you and everyone in this thread
 
2012-11-10 06:55:14 AM  

aspAddict: wildcardjack: I shop in the B&T section and JCP has a good if narrow selection at fair prices

Try their Foundry stores if you're looking for some fairly nice, although higher priced, B&T stuff.
Link

They have some REALLY nice watches, but sadly they are out of my price range.

That being said, there have been some...growing pains, to put it mildly.

/Not a fan of said changes.


You really lack reading comprehension since I SAID I ALSO SHOPPED AT THE FOUNDRY in a roundabout manner.

I'm in Dallas, I drive past the JCP headquarters on a regular basis. I think my Foundry was the trial store.
 
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