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(Huffington Post)   "Siri, who should I fire for the Apple Maps mess?"   (huffingtonpost.com) divider line 7
    More: Obvious, Scott Forstall, John Browett, Apple Maps, SVP, Kara Swisher, Don't Bother, Journalism ethics and standards, King James Bible  
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6956 clicks; posted to Geek » on 29 Oct 2012 at 10:35 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-29 11:16:38 PM
4 votes:
It's sad to see Mr. Forstall moving but he's had trouble for a long time. If you're a Mac OS X user, he designed Aqua. He has fought the removal of Aqua, and it's liquid-y blue facade the whole way. He's also why the Notes app looks like a yellow notepad and why the Game Center looks like a poker table. It's called "skeuomorphism" and it is considered by a lot of people to be a waste of pixels and breaks the flow of the operating system, especially a clean one like iOS. A lot of people at Apple don't like this trend, and it's nearly all him.

The Maps thing was major-league bungled. But it's not the tech. It was the presentation. It comes down to that iOS6 demo at WWDC (or whenever it was). Rather then just showing it, he made it out to be as clean and perfect as the current version of Google Maps. It wasn't. So people got really annoyed they removed functionality without a replacement. Apple has millions of loyal fans - they would beta test for free if given the chance. "The new Maps application has the Google Maps you love, but if you want new Turn-by-Turn directions and other benefits, beta test our Apple Maps system. Your improvements and suggestions will help as we transition to Apple Maps being our exclusive Maps source." A year or two later you have crowd-sourced, good-as-Google maps. Simple. Clean. But they bungled it.

Mainly, however, Scott did. He was so egotistical he couldn't admit he's wrong - not on the skeuomorphism, not on the Maps changeover, not on moving away from glowing blue buttons. He was not changing with the times. Forstall's replacement for Maps and Siri - the two biggest problems - is Eddy Cue. He scrapped the botched for-pay MobileMe and turned it into the free iCloud, and so far that's been successful. He seems to have a knack for fixing problems.

Apple did another much bigger and much more well-liked personel change too - they fired the Dixon's former head John Brownett who was brought in to replace Ron Johnson in Apple Retail. He was a penny-pinching schmuck who said employees should get "creative" with store maintenance and do it themselves, and said that customer experience should be sacrificed to increase profits. He treated Apple Retail, which has been the single most important vector for Apple save for iPhone for the last decade and was treated it like a five-and-dime. Fark him. Glad he's gone before he soaked the company for too much money. By being fired, he lost millions in stock options.
2012-10-29 11:36:24 PM
3 votes:

D_Evans45: Just how bad was the Apple Maps thing? My old prepaid Metro PCS burner 3+ years ago was absolutely primitive (pre-Android?) and even it had an adequate native Maps app. And most native MetroPCS apps would be considered terrible among AOL alumni. A quick google is only turning up some small beans about the Statue of Liberty.


I don't think it's Apple Maps itself that's the issue.

I think it's the kind-of-slimy move of blocking Google Maps on iOS 6 while forcing Apple Maps on Apple customers that has pissed some people off.

Really, though, I think that's kind of odd for Apple customers to feel upset about the walled garden having walls around it.
2012-10-31 02:08:40 PM
1 votes:
For those needing driving directions, give this one a try if you want an alternative to Apple Maps...

Waze

I like that it's community driven so you get live road updates as it collects info from other users. Users can report hazards, speed traps, etc and they show up as you're driving. It will also re-route you around traffic issues detected or reported by other users when possible.
2012-10-31 06:48:42 AM
1 votes:

yagottabefarkinkiddinme: I really thought highly of Apple and enjoyed using their products. This has hurt the way I feel about the company and think about them. If they are making these kind of substandard decisions, what else are they doing?


Lots and lots and lots of stuff. You just woke up from your Matrix-y dream. Stuff like:

Not having SMS messaging, Exchange, any sense of battery life on the first phone
"You're holding it wrong"
Purple tints on the camera AKA "You're Holding It Wrong II: Electric Boogie"
Forcing users to buy new accessories every model or so
etc.
etc.
etc.
2012-10-30 02:20:22 PM
1 votes:

jonny_q: 1. I'm about as anti-Apple as it gets, but I really don't care about this whole map thing. Every company that has done their own maps has had some really screwy stuff in the first version. So what?...


You can have "screwy stuff in the first version" if nobody else has a working version. You aren't competing version 1.0 with version 1.0, but your version 1.0 has to be better than their current version. It's why zune was a punchline, everybody agrees it was a nice mp3 player, but it came out years after the ipod and it didn't do a damn thing better (any feature that was better was crippled to the point of mocking by DRM).

This was Apple's strength for the last 15 years, they wouldn't be the first to market with a new feature, but their version of the feature was infinitely more useful than Microsoft/Android/Dell/Motorola/Creative Labs and so forth.

What makes the snafu even worse, Apple violated their social contract with their customers, Apple says "We won't let you have everything you want, but what we give you will work perfectly."
2012-10-29 11:56:09 PM
1 votes:

legion_of_doo: D_Evans45: Just how bad was the Apple Maps thing? My old prepaid Metro PCS burner 3+ years ago was absolutely primitive (pre-Android?) and even it had an adequate native Maps app. And most native MetroPCS apps would be considered terrible among AOL alumni. A quick google is only turning up some small beans about the Statue of Liberty.

I don't think it's Apple Maps itself that's the issue.

I think it's the kind-of-slimy move of blocking Google Maps on iOS 6 while forcing Apple Maps on Apple customers that has pissed some people off.

Really, though, I think that's kind of odd for Apple customers to feel upset about the walled garden having walls around it.


When you brick up one of the windows with steaming dogshiat, people notice.
2012-10-29 11:02:51 PM
1 votes:
You know, I'm really starting to understand how my hate for Apple is irrational. They're just a company like any other that puts out high quality products.

I'll just read this article with a neutral mind...

"We are in one of the most prolific periods of innovation and new products in Apple's history," Tim Cook said in a statement, per the release. "The amazing products that we've introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services."

Holy shiat.... I actually miss Steve Jobs now. Tim Cook seriously needs to listen to himself sometime.
 
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