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(Entertainment Weekly)   EW lists some of TV's worst product placement, but forgets to mention all the times Bones and House broke out into car commercials in the middle of an episode   (popwatch.ew.com) divider line 138
    More: Interesting, bones, product placements, New Girl, physical comedy, promotional model, Morgan Spurlock, television advertisement, automatic door  
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5300 clicks; posted to Entertainment » on 25 Oct 2012 at 11:25 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-25 04:36:04 AM  
Oh come on, the Chuck ones were played deliberately over-the-top for laughs.
 
2012-10-25 04:42:59 AM  
Has anyone ever been to a hospital that runs on MacOS?

Other than jumping the shark, that's my only complaint about House.

/also the only modern TV show I had time to follow
//not a hipster - I do own a TV
/mostly for sports
 
2012-10-25 04:45:35 AM  
Let me elaborate - all the walk-on staff seem to be running Dell monitors and generic desktops (PC). But House and his entire staff + Cuddy used shiny Macs.
 
2012-10-25 04:46:29 AM  

dickfreckle: Has anyone ever been to a hospital that runs on MacOS?

Other than jumping the shark, that's my only complaint about House.

/also the only modern TV show I had time to follow
//not a hipster - I do own a TV
/mostly for sports


Last season (the final season) there were quite a few episodes where they broke out into a car commercial in the middle of the episode, touting all the wonderful features and options on the new Ford POS SUV.
 
2012-10-25 05:02:54 AM  
Seems to be a Ford/Fox tie in. That Ford commercial on New Girl was horrible. I mean, it's not just that they had the car and mentioned it by name; they didn't have her character say "gee, what a great car this new Ford is." It was 2 minutes of a car show announcer prattling on about the car.
Fox also has a Ford tie-in with American Idol, where the contestants do a Ford music video every week.
 
2012-10-25 05:09:17 AM  

propasaurus: Seems to be a Ford/Fox tie in. That Ford commercial on New Girl was horrible. I mean, it's not just that they had the car and mentioned it by name; they didn't have her character say "gee, what a great car this new Ford is." It was 2 minutes of a car show announcer prattling on about the car.
Fox also has a Ford tie-in with American Idol, where the contestants do a Ford music video every week.


Well, Bones was pimping some Toyota vehicles. Prius, I think, and one of the SUVs.

And NBC Sunday Night Football's opening theme video makes it look like it's the Verizon show instead of football. The only thing missing is Faith Hill hiking up her miniskirt and farking herself with a large Verizon logo-shaped dildo until she squirts Verizon logos.
 
2012-10-25 07:15:16 AM  

FirstNationalBastard: dickfreckle: Has anyone ever been to a hospital that runs on MacOS?

Other than jumping the shark, that's my only complaint about House.

/also the only modern TV show I had time to follow
//not a hipster - I do own a TV
/mostly for sports

Last season (the final season) there were quite a few episodes where they broke out into a car commercial in the middle of the episode, touting all the wonderful features and options on the new Ford POS SUV.


WHITE COLLAR does this quite a lot, though they seem to have a way of making it obvious that its
a product plug without it being too intrusive. For example: Peter and Neal were having an intense
conversation while driving in NY traffic, and when Peter (who was driving) got distracted he got too
close to the car ahead of him and the automatic brakes went on. He mentioned the feature and then
went on with the scene, but it actually served to accentuate the conversation they were having. It
almost seemed natural, in point of fact.

If there are going to be embedded ads in TV shows, that is how it should probably be done, though
the advertisers probably don't like things that subtle.
 
2012-10-25 11:17:16 AM  
www.ericrosenbergdesign.com
 
2012-10-25 11:29:38 AM  
"The Rogue?!"
 
2012-10-25 11:32:24 AM  

NeedlesslyCanadian: Oh come on, the Chuck ones were played deliberately over-the-top for laughs.


When Subway inserts their products, they go all in.


/eww.
 
2012-10-25 11:32:40 AM  
two off the top of my head.

in Eureka, a show about a town full of brilllian people who invent EVERYTHING, they use cisco for a teleconference,

and also in bones, when they devoted an entire episode to some characters camping out for AVATAR
 
2012-10-25 11:36:13 AM  
I was wondering...do they actually have the data that product placement results in sales?
 
2012-10-25 11:36:30 AM  
They mention Days, but no mention of General Hospital's shilling of Campbell's products for a couple of years straight?
 
2012-10-25 11:36:47 AM  

FirstNationalBastard: And NBC Sunday Night Football's opening theme video makes it look like it's the Verizon show instead of football. The only thing missing is Faith Hill hiking up her miniskirt and farking herself with a large Verizon logo-shaped dildo until she squirts Verizon logos


Go on....
 
2012-10-25 11:37:01 AM  

Vexed Thespian: two off the top of my head.

in Eureka, a show about a town full of brilllian people who invent EVERYTHING, they use cisco for a teleconference,

and also in bones, when they devoted an entire episode to some characters camping out for AVATAR


Eureka got bad for a while that one season. Cisco, Degree Deodorant, some car that I can't remember the model of.

Warehouse 13 is farking horrible with ad placement though. They go outright and say "Oh yeah, here's my new Prius with x features and it's awesome!" right in the show.
 
2012-10-25 11:37:08 AM  
The best product placement was when Bobby Cobb on Cougar Town started wearing a Diet Dr. Pepper shirt and hat every time he played golf in the hopes that some executives from the company would see him wearing those clothes and offer him a sponsorship.
 
2012-10-25 11:39:09 AM  

Vexed Thespian: two off the top of my head.

in Eureka, a show about a town full of brilllian people who invent EVERYTHING, they use cisco for a teleconference,

and also in bones, when they devoted an entire episode to some characters camping out for AVATAR


That Bones one bothered me really hard. Then I saw it and realized that one of the squinterns was actually in the movie and I felt better about it.
 
2012-10-25 11:40:19 AM  
Vernors in the first season of Parks and Recs was noticeable but somewhat subtle. At first I figured they just threw it in for a Midwestern-y feel, but then there's the scene where Andy and April try to make each other do spit-takes with prominently featured cans.

25.media.tumblr.com
 
2012-10-25 11:45:16 AM  
SUBWAY has to be the worst to work with.
It's Always Sunny In Philly has showed them a few times also.
Also, BURN NOTICE was becoming a car ad for a while.
These execs don't understand that the more blatant you shove it in my face, the worse the PR.
Push it on me and I'll say Fark you!
Just show someone pulling out a bag of Doritos without saying anything and I might feel like some Doritos.

/I feel bad for them though. Brand names are hard to work for. We had a commercial for our store where we had to say Magic The Gathering 9 farking times in a 30 second ad. Thats 3 times fast, 3 different times.
We barely had time to say our store name and where we were located.
 
2012-10-25 11:48:05 AM  
Burn Notice: When in a high speed chase it helps to have 300 horsepower and rear wheel drive. (Insert video of Hyundi Genesis Coupe drifting around a corner)
 
2012-10-25 11:49:19 AM  
Smallville was pretty bad about it. Having Alienware computers around was amusing but the Yaris commercials were terrible. I think the actors intentionally did a poor job in order to keep from having to do more of them. Same with Being Erica's Ford Focus commercial in one episode.
 
2012-10-25 11:49:48 AM  

FirstNationalBastard: propasaurus: Seems to be a Ford/Fox tie in. That Ford commercial on New Girl was horrible. I mean, it's not just that they had the car and mentioned it by name; they didn't have her character say "gee, what a great car this new Ford is." It was 2 minutes of a car show announcer prattling on about the car.
Fox also has a Ford tie-in with American Idol, where the contestants do a Ford music video every week.

Well, Bones was pimping some Toyota vehicles. Prius, I think, and one of the SUVs.

And NBC Sunday Night Football's opening theme video makes it look like it's the Verizon show instead of football. The only thing missing is Faith Hill hiking up her miniskirt and farking herself with a large Verizon logo-shaped dildo until she squirts Verizon logos.


I AM READY FOR SOME FOOTBALL!!1!
 
2012-10-25 11:49:52 AM  

Zombie DJ:
Also, BURN NOTICE was becoming a car ad for a while.


Still is.

"As a spy, you need a car that's light and fast, but won't draw attention to yourself. Nitrous kits and carbon fiber frames are nice..."

/and so on.
 
2012-10-25 11:50:57 AM  
The list starts with Heroes but doesn't mention Peter using his new-found speed power to run out for Legal Seafood? Ugh, that was awful.

But House was by far the worst. The Asian chick & the brunette were driving to check out a patient's house and just started blathering about all the cool features the Ford had. Went on for at least a minute, with camera angles moving to keep catching the Ford logo.
 
2012-10-25 11:51:05 AM  

Zombie DJ: SUBWAY has to be the worst to work with.
It's Always Sunny In Philly has showed them a few times also.


wow. what a waste of advertisement. i love the show, have all seasons on dvd and watch it all the time. i cant think of a single use of subway.
 
2012-10-25 11:52:32 AM  
Article got it in one. I was shopping for a car last year, and the Versa actually fit most of my requirements...but I couldn't even bring myself to test drive it because I kept hearing Hiro yelling in my head.

/ended up with a Mazda. At least they had The Dude shilling for them.
 
2012-10-25 11:54:35 AM  
Product placements that worked for me are...

Chuck:
You can see Lester and Jeff thinking Subway is an appropriate thing for a bachelor party, and see Big Mike getting all weak in the knees over a foot long Italian BMT.

Psych:
Not so much in the show itself, but during a commercial had Gus and Shaun arguing about their cell phone service and how Shaun didn't have Gus in his "circle." Again, it works because you can see the characters doing this.

Ones that didn't work for me...

Bones:
The uber-elite intellectual main character would have Ben insulted that they would imply she needs parking assist, and I doubt would be impressed by lackluster voice recognition. Especially considering all the borderline magic technology the artist chick supposedly technobables her way into inventing every week. An internet connection to check sports scores in your car seems kind of trivial.

Eureka:
Deodorant? Really? OK, fine, but in that one time loop episode, did we need a three second close up shot over and over again?

Basically, any show with a car plugged into it. Back in the day, the new style Dodge Ram pickups were more or less introduced by having Chuck Norris drive one in Walker: Texas Ranger. He didn't have to talk about how awesome the torque was or show off the cup holder.

Well, maybe he did. I couldn't tell, over the sounds of slow motion kicks and breaking necks.
 
2012-10-25 11:54:54 AM  
Leverage used to shill Hyundais. It usually wasn't too bad -- just quick close-ups of the Hyundai logo when the characters got into or out of cars -- but there was one show where the Hyundai's in-car GPS played an important part.
 
2012-10-25 11:56:01 AM  

Vexed Thespian: Zombie DJ: SUBWAY has to be the worst to work with.
It's Always Sunny In Philly has showed them a few times also.

wow. what a waste of advertisement. i love the show, have all seasons on dvd and watch it all the time. i cant think of a single use of subway.


They talked it up pretty good on where Dennis and Deandra should meet their high school sweethearts.
Then they went and met them at Subway.
They mentioned it a couple more times in that particular show. It just felt weird.

ehub22.webhostinghub.com
 
2012-10-25 11:56:30 AM  
I don't watch a lot of t.v. but this season's Son's of Anarchy have been pushing Harley cycles more than ever, to the point there is a motorcycle chase in every episodes where the bikes are prominently shown. It's gratuitous
 
2012-10-25 12:03:30 PM  
The Walking Dead used a lot of Gerber Gear in Season 2. But that was product placement with an actual use.
 
2012-10-25 12:04:10 PM  
As bad as those are, think of the ones that are so bad they never made it to air.

Back in the late '60's, it was still legal to advertise tobacco on TV. One of the major tobacco companies (I don't recall which one) was a sponsor of Star Trek.

They gave significant pressure to Gene Roddenberry wanting product placement. They sent memos to him strongly suggesting that Spock smoke "space cigarettes", and feature a product shot of one of their packs, and have him comment on how logical smoking is.

Roddenberry put his foot down on that.

Yeah, there were worse product placements that never made it to air.
 
2012-10-25 12:04:22 PM  
Castle had a season (3, I think) where just about every episode there would be a scene where a character takes a photo with his phone, searches for something, sends something to the rest of the team, always just a little too conspicuously. This scene would immediately be followed by an ad for the company.
 
2012-10-25 12:06:54 PM  
24 used to shill out for GMC, Ford, and Hyundai.

The worst product placement I've ever noticed was during Four Christmases (shut up, the wife wanted to watch it). Vince Vaughn shows up to his brother's house with an Xbox 360 and just starts rattling off feature after feature after feature. It was awful.
 
2012-10-25 12:10:51 PM  
 
2012-10-25 12:12:10 PM  

EngineerAU: Being Erica's Ford Focus commerical in one episode


Oh I remember it being more than one. The Liptons and Scotiabank product placement I get because hey, public broadcaster, money's money etc. But the Ford crap carried on for two or three episodes and it was just such a tasteless nails-on-chalkboard shill job I just couldn't watch the program after that.
 
2012-10-25 12:13:12 PM  

Silverstaff: As bad as those are, think of the ones that are so bad they never made it to air.

Back in the late '60's, it was still legal to advertise tobacco on TV. One of the major tobacco companies (I don't recall which one) was a sponsor of Star Trek.

They gave significant pressure to Gene Roddenberry wanting product placement. They sent memos to him strongly suggesting that Spock smoke "space cigarettes", and feature a product shot of one of their packs, and have him comment on how logical smoking is.

Roddenberry put his foot down on that.

Yeah, there were worse product placements that never made it to air.


If you believe the stories in Shatner's first book, DeForest Kelley was a heavy smoker and wanted Roddenberry to create "healthrettes" so Kelley could smoke whenever he damn well pleased on camera.
 
2012-10-25 12:14:14 PM  
Another one is the Windows 7 placement in the NCIS:LA Ops Centre. You would expect more custom, secure software than off the shelf Windows.
 
2012-10-25 12:14:39 PM  

Silverstaff: Yeah, there were worse product placements that never made it to air.


Then there are the ads that did
 
2012-10-25 12:14:52 PM  

Silverstaff: They gave significant pressure to Gene Roddenberry wanting product placement. They sent memos to him strongly suggesting that Spock smoke "space cigarettes", and feature a product shot of one of their packs, and have him comment on how logical smoking is.

Roddenberry put his foot down on that.


Wonder if that's how we ended up with a "No Smoking" sign of the bridge of the Enterprise during ST:TMP.
 
2012-10-25 12:17:54 PM  

nakedcritic: Hawaii 5-0 had the most embarrassing one in history


Jesus. That is bad.
 
2012-10-25 12:18:56 PM  
Did anyone ever notice the Subarus in Eureka? Just me?
 
2012-10-25 12:19:38 PM  
They missed the worst one ever... warehouse 13 had a episode where a douche pulls up in a prius and they talked about it for like 3 minutes.. options.. price.. EVERYTHING.... i have never watched the show again... new girl is unwatchable shiat anyway, a weird girl that wears glasses with no lenses... fark it.. ill go jack it to clown porn first...
 
2012-10-25 12:19:57 PM  

nakedcritic: Hawaii 5-0 had the most embarrassing one in history


The worst BY FAR. The entire concept of TV and entertainment itself jumped the shark in that scene.
 
2012-10-25 12:20:21 PM  

undflickertail: Another one is the Windows 7 placement in the NCIS:LA Ops Centre. You would expect more custom, secure software than off the shelf Windows.


Yeah, you would think they would take some time to create a GUI interface with Visual Basic.
 
2012-10-25 12:21:38 PM  

EngineerAU: Smallville was pretty bad about it. Having Alienware computers around was amusing but the Yaris commercials were terrible. I think the actors intentionally did a poor job in order to keep from having to do more of them. Same with Being Erica's Ford Focus commercial in one episode.


The worst was the episode where one of Clark's friends gets stretching powers from chewing Stride Gum laced with Kryptonite. Seriously.

Then again, this is the show that had Amy Adams in a fat suit, then turn her into a fat-sucking vampire after eating vegetables grown in Kryptonite infested soil. Who then ate a moose she hit with her car.

Oh dear god I just realized I wasted 10 years watching that. I'm going to kill myself now.
 
2012-10-25 12:22:20 PM  
imageshack.us
 
2012-10-25 12:22:42 PM  
www.socialtechpop.com
 
2012-10-25 12:23:15 PM  
Breaking Bad did it pretty blatantly too with Chrysler. They had a damn minute of Walt and Jr. sitting in the driveway rocking out and revving the engines on their new cars. The whole time I sat there wondering how Jr. was going to eat his breakfast in the car without making a mess.
 
2012-10-25 12:23:45 PM  

SithLord: The Walking Dead used a lot of Gerber Gear in Season 2. But that was product placement with an actual use.



I didn't even notice that, tbh. But, Gerber is an industry leader (or one of the), so they probably asked for no 'This Gerber multitool is great fox fixing shiatty RVs!' dialogue...


On the short-lived Alcatraz (like Fringe, but with 30s-era crooks), they did a re-make of the Bullitt chase through downtown San Fran, showcasing the 2013 Ford Mustang. It was pretty cool, but the show still got cancelled.
 
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