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(C|Net)   Levi's introduces new hipster line of polyester jeans   (news.cnet.com ) divider line
    More: Fail, Levi Strauss, polyesters, water bottles  
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3310 clicks; posted to Business » on 19 Oct 2012 at 10:59 AM (3 years ago)   |   Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



Voting Results (Smartest)
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2012-10-19 04:48:32 PM  
2 votes:
nice cuffs, douche.
2012-10-19 11:13:56 AM  
2 votes:
Sears did that decades ago. They were called TuffskinsTM.

You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.
2012-10-19 04:12:57 PM  
1 vote:
Are there really guys out there that dress like this?

asset2.cbsistatic.com
2012-10-19 01:34:43 PM  
1 vote:
Interesting. What I had noticed the last couple years is the sizes were increasingly inconsistent pair to pair - 2 pairs of 32x30 527s fitting very differently, for example. Hopefully the changes include better QC on that sort of thing.

As long as jeans are made at different mills in different countries, there will likely always be some differences in individual pairs of jeans. The only advice I can give you is to never purchase online because you just can't be sure. It's a source of consternation within the company as well, to be sure.


Although, if you DO want to purchase online, use internal code FF2012 at checkout between now and the 22nd, and you'll enjoy 30% off and free shipping, hooray!
2012-10-19 12:55:17 PM  
1 vote:
The quality of Levi's has really gone downhill since you started manufacturing them in China. Why not bring an American brand back to the US, create some employment, and make a product that will last?

More are actually made in Bangladesh (34% to China's 21%), but I see your point. When fabric prices started getting out of control two years ago, the company responded by buying cheaper fabric and signing deals with/sourcing it to cheaper countries (Bahrain, Malaysia, Nicaragua, etc) and lowering our standard costs so that jeans prices could stay static even as fabric prices went way up. The result was that for two years we put out a very poor quality product, and the Levi's brand took a pretty big hit. What we learned is that in the internet age, you can't do that, even for one or two seasons; word of mouth is a lot quicker than it used to be.

The new Levi's president, James Curleigh, has already admitted that this was a huge mistake and is making changes to both the process as well as the number of products Levi's offers (new shoe and clothing lines, etc), as well as a focus on quality, better fabric, more competent production mills, etc.

If you bought Levi's from 2010-2011, chances are you were probably underwhelmed with your jeans. If you buy them starting in 2013, you'll notice that they are a lot more like they used to be, which is a good quality pair of jeans. Not everybody loves them, of course, but there's no product on earth that everybody loves.

I work mainly on the Dockers brand, so that's about as in depth as I can get,but yeah, Levi's quality was pretty poor over the past two years, but it will be getting a lot better. As far as creating employment, most of the "corporate" jobs are in SF and Eugene (with other main offices in Singapore and Brussels), but all of the production mills are going to be abroad, as the cost is simply far cheaper outside the US. The only way those jobs come back to the US is with government incentive, but this is the case for the vast majority of American businesses with international reach.
2012-10-19 12:36:46 PM  
1 vote:

Why Would I Read the Article: I work for Levi's and am in fact sitting at our corporate headquarters in SF right now, so I'm really getting a kick out of these replies.

Actually, I'm not, I hate the wasteless line, but our other jeans are pretty good and I get them at a huge discount, so there's that.


The quality of Levi's has really gone downhill since you started manufacturing them in China. Why not bring an American brand back to the US, create some employment, and make a product that will last?
2012-10-19 11:56:50 AM  
1 vote:
Levi's suck.
kab
2012-10-19 11:13:28 AM  
1 vote:
So they're like.... $15 / pair, right?

No?
2012-10-19 10:18:24 AM  
1 vote:
I was into hating hipsters before you were.
 
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