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(C|Net)   Levi's introduces new hipster line of polyester jeans   (news.cnet.com) divider line 52
    More: Fail, Levi Strauss, polyesters, water bottles  
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3285 clicks; posted to Business » on 19 Oct 2012 at 10:59 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-19 10:18:24 AM  
I was into hating hipsters before you were.
 
kab
2012-10-19 11:13:28 AM  
So they're like.... $15 / pair, right?

No?
 
2012-10-19 11:13:56 AM  
Sears did that decades ago. They were called TuffskinsTM.

You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.
 
2012-10-19 11:19:26 AM  
Does this mean they will build up a static charge while riding their fixies and suffer fatal defibrilations when they dismount to get a PBR?

Rubber tires are an insulator, they'd turn themselves into a large, mobile capacitor.
 
2012-10-19 11:27:47 AM  
Double-knit polyester or GTFO!
 
2012-10-19 11:31:16 AM  
Beer comes in plastic bottles?
 
2012-10-19 11:52:52 AM  

BizarreMan: Beer comes in plastic bottles?


Have you ever attended a sporting event or concert?
 
2012-10-19 11:56:50 AM  
Levi's suck.
 
2012-10-19 12:00:44 PM  
....an we pass the savings on to you.
 
2012-10-19 12:01:59 PM  
Recycling is a fail now, subby. nice.
 
2012-10-19 12:24:03 PM  

H31N0US: BizarreMan: Beer comes in plastic bottles?

Have you ever attended a sporting event or concert?


It's been cups not bottles at the events and concerts I've attended.
 
2012-10-19 12:26:28 PM  
I work for Levi's and am in fact sitting at our corporate headquarters in SF right now, so I'm really getting a kick out of these replies.

Actually, I'm not, I hate the wasteless line, but our other jeans are pretty good and I get them at a huge discount, so there's that.
 
2012-10-19 12:32:14 PM  
It's just greenwashing. The recycled material makes up only 20% of the material, whereas the rest is the same cotton that contributes to overfarming, soil erosion, and subsistence living in places like China and India.
 
2012-10-19 12:36:46 PM  

Why Would I Read the Article: I work for Levi's and am in fact sitting at our corporate headquarters in SF right now, so I'm really getting a kick out of these replies.

Actually, I'm not, I hate the wasteless line, but our other jeans are pretty good and I get them at a huge discount, so there's that.


The quality of Levi's has really gone downhill since you started manufacturing them in China. Why not bring an American brand back to the US, create some employment, and make a product that will last?
 
2012-10-19 12:52:55 PM  
I don't care but the "Go Forth" campaign is one of the most annoying I have ever seen. Bunch of hipsters "going forth" i.e. traveling the world on Daddy's money
 
2012-10-19 12:55:17 PM  
The quality of Levi's has really gone downhill since you started manufacturing them in China. Why not bring an American brand back to the US, create some employment, and make a product that will last?

More are actually made in Bangladesh (34% to China's 21%), but I see your point. When fabric prices started getting out of control two years ago, the company responded by buying cheaper fabric and signing deals with/sourcing it to cheaper countries (Bahrain, Malaysia, Nicaragua, etc) and lowering our standard costs so that jeans prices could stay static even as fabric prices went way up. The result was that for two years we put out a very poor quality product, and the Levi's brand took a pretty big hit. What we learned is that in the internet age, you can't do that, even for one or two seasons; word of mouth is a lot quicker than it used to be.

The new Levi's president, James Curleigh, has already admitted that this was a huge mistake and is making changes to both the process as well as the number of products Levi's offers (new shoe and clothing lines, etc), as well as a focus on quality, better fabric, more competent production mills, etc.

If you bought Levi's from 2010-2011, chances are you were probably underwhelmed with your jeans. If you buy them starting in 2013, you'll notice that they are a lot more like they used to be, which is a good quality pair of jeans. Not everybody loves them, of course, but there's no product on earth that everybody loves.

I work mainly on the Dockers brand, so that's about as in depth as I can get,but yeah, Levi's quality was pretty poor over the past two years, but it will be getting a lot better. As far as creating employment, most of the "corporate" jobs are in SF and Eugene (with other main offices in Singapore and Brussels), but all of the production mills are going to be abroad, as the cost is simply far cheaper outside the US. The only way those jobs come back to the US is with government incentive, but this is the case for the vast majority of American businesses with international reach.
 
2012-10-19 01:26:54 PM  
Interesting. What I had noticed the last couple years is the sizes were increasingly inconsistent pair to pair - 2 pairs of 32x30 527s fitting very differently, for example. Hopefully the changes include better QC on that sort of thing.
 
2012-10-19 01:34:43 PM  
Interesting. What I had noticed the last couple years is the sizes were increasingly inconsistent pair to pair - 2 pairs of 32x30 527s fitting very differently, for example. Hopefully the changes include better QC on that sort of thing.

As long as jeans are made at different mills in different countries, there will likely always be some differences in individual pairs of jeans. The only advice I can give you is to never purchase online because you just can't be sure. It's a source of consternation within the company as well, to be sure.


Although, if you DO want to purchase online, use internal code FF2012 at checkout between now and the 22nd, and you'll enjoy 30% off and free shipping, hooray!
 
2012-10-19 01:49:54 PM  

give me doughnuts: Sears did that decades ago. They were called TuffskinsTM.

You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.


I just turned 40 a month ago. I had repressed forgotten about the mental trauma of showing up to fifth grade wearing Sears Tuffskins until reading your post. The knee patch reinforcements were the real kick in the nads; it's like they designed them knowing that you were going to be shoved to the ground for wearing them.
 
2012-10-19 01:59:27 PM  
Plastic jeans? Those things would hang onto a fart for years! There would be no escaping it.
 
2012-10-19 02:13:39 PM  
I guess subby haven't seen their lastest TV ads
 
2012-10-19 02:31:06 PM  

BizarreMan: H31N0US: BizarreMan: Beer comes in plastic bottles?

Have you ever attended a sporting event or concert?

It's been cups not bottles at the events and concerts I've attended.


They do have plastic long neck bottles to sale at venues. Bud, Bud Light, etc. This is so you can buy a bottle of beer and not have it become a wepon.
 
2012-10-19 03:02:30 PM  

Why Would I Read the Article: I work for Levi's and am in fact sitting at our corporate headquarters in SF right now, so I'm really getting a kick out of these replies.

Actually, I'm not, I hate the wasteless line, but our other jeans are pretty good and I get them at a huge discount, so there's that.


God bless Walter Haas Jr.

assets.inhabitat.com

/do these make my butt look old?
 
2012-10-19 03:25:05 PM  
Sounds like the beginning of the outfits people wore in "Idiocracy". So it begins...
 
2012-10-19 03:31:08 PM  

LemSkroob: BizarreMan: H31N0US: BizarreMan: Beer comes in plastic bottles?

Have you ever attended a sporting event or concert?

It's been cups not bottles at the events and concerts I've attended.

They do have plastic long neck bottles to sale at venues. Bud, Bud Light, etc. This is so you can buy a bottle of beer and not have it become a wepon.


However, I was at a football game and saw a moron Jets fan (but I repeat myself) throw a full 16 ouncer about 10 rows down at four Miami fans. It caught a girl right in the cheek / nose as she turned to say something to someone. Blood everywhere.

To their credit, the marginally less moronic Jets fans around him ratted him out immediately and if it wasn't for security I think he was about to get pummeled by a big dude in a Zach Thomas jersey.

Why anyone would waste a $10 beer like that is beyond me. Unless he pissed in an empty...I don't know because I was on the other side of the aisle.
 
2012-10-19 03:34:00 PM  

Why Would I Read the Article: Interesting. What I had noticed the last couple years is the sizes were increasingly inconsistent pair to pair - 2 pairs of 32x30 527s fitting very differently, for example. Hopefully the changes include better QC on that sort of thing.

As long as jeans are made at different mills in different countries, there will likely always be some differences in individual pairs of jeans. The only advice I can give you is to never purchase online because you just can't be sure. It's a source of consternation within the company as well, to be sure.


Although, if you DO want to purchase online, use internal code FF2012 at checkout between now and the 22nd, and you'll enjoy 30% off and free shipping, hooray!


thanks for the explanation on size differences. I've been buying the same cut/size levis for a while, and every pair fits significantly differently.
 
2012-10-19 03:34:26 PM  
Plastic pants don't sound very comfortable...

Depends.

static.stickam.com
 
2012-10-19 03:36:56 PM  

p-e-t-e: give me doughnuts: Sears did that decades ago. They were called TuffskinsTM.

You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.

I just turned 40 a month ago. I had repressed forgotten about the mental trauma of showing up to fifth grade wearing Sears Tuffskins until reading your post. The knee patch reinforcements were the real kick in the nads; it's like they designed them knowing that you were going to be shoved to the ground for wearing them.


Same here, forgot about Tuffskins... although for some reason I still remember Garanimals; forced to wear both. Sears pretty much threw out any pretense of future parents buying clothing from Sears, when they sold that shiat back in the day.

/Reinforcements, hah... managed to tear up the pants anyway
 
2012-10-19 03:37:50 PM  
Any chemist Farkers here? How does one get polyester from PETE (1) bottles?
 
2012-10-19 03:39:42 PM  

H31N0US: LemSkroob: BizarreMan: H31N0US: BizarreMan: Beer comes in plastic bottles?

Have you ever attended a sporting event or concert?

It's been cups not bottles at the events and concerts I've attended.

They do have plastic long neck bottles to sale at venues. Bud, Bud Light, etc. This is so you can buy a bottle of beer and not have it become a wepon.

However, I was at a football game and saw a moron Jets fan (but I repeat myself) throw a full 16 ouncer about 10 rows down at four Miami fans. It caught a girl right in the cheek / nose as she turned to say something to someone. Blood everywhere.


god, stories like this make me hate people.

once, i got hit in the back of the neck from a thrown beer bottle at a concert. some jackass 30-50 feet away was chucking beer bottles toward the crowd. before i realized that this throng of people had been targeted, I got hit right where my neck and shoulder meet. it was a perfect strike on a pressure point there, made my arm go limp and numb for a few minutes. it did not feel nice. got lucky that I did't get cut from the glass.
 
2012-10-19 03:47:00 PM  

CognaciousThunk: p-e-t-e: give me doughnuts: Sears did that decades ago. They were called TuffskinsTM.

You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.

I just turned 40 a month ago. I had repressed forgotten about the mental trauma of showing up to fifth grade wearing Sears Tuffskins until reading your post. The knee patch reinforcements were the real kick in the nads; it's like they designed them knowing that you were going to be shoved to the ground for wearing them.

Same here, forgot about Tuffskins... although for some reason I still remember Garanimals; forced to wear both. Sears pretty much threw out any pretense of future parents buying clothing from Sears, when they sold that shiat back in the day.

/Reinforcements, hah... managed to tear up the pants anyway


Me too. My parents gave up buying Tuffskins because they got shredded just as fast as anything else, and didn't look as nice as Levis.
 
2012-10-19 03:52:09 PM  

pute kisses like a man: once, i got hit in the back of the neck from a thrown beer bottle


Oh dude...Anthrax / Iron Maiden 1987 at Brenden Byrne aka Continental aka Izod Center. Leaving that show was like being in battle. Cars were set on fire, bottles flying everywhere. We got in our van and got the fark on the turnpike asap.
 
2012-10-19 03:55:40 PM  

Why Would I Read the Article: I work for Levi's and am in fact sitting at our corporate headquarters in SF right now, so I'm really getting a kick out of these replies.
Actually, I'm not, I hate the wasteless line, but our other jeans are pretty good and I get them at a huge discount, so there's that.


$40+ for 501s - Pass.
Inconsistent sizing (501s were the worst for this, probably still are) - Fark it, where's the Wrangler shelf?
Denim jackets - Sixty bucks for one without a liner?!?!? Good luck.
I loved 501s for a long, long time and your brand was the only one I bought. Was...
(not taking shots at you, feel free to pass this note along to those who should know).

give me doughnuts: Sears did that decades ago. They were called TuffskinsTM.
You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.


Yeah, remember them well; always managed to put holes in them and the material behind the reinforced knees would start cracking after 5 or 6 runs through the dryer.
Granted, this was when kids had recess time where they might actually break a sweat, get dirty or, gawd forbid, bruises.
 
2012-10-19 04:08:06 PM  

Odd Bird: $40+ for 501s - Pass.
Inconsistent sizing (501s were the worst for this, probably still are) - Fark it, where's the Wrangler shelf?
Denim jackets - Sixty bucks for one without a liner?!?!? Good luck.
I loved 501s for a long, long time and your brand was the only one I bought. Was...
(not taking shots at you, feel free to pass this note along to those who should know).


Your complaint has been echoed by many consumers as well as those of us within the company. Our standard cost for a pair of jeans will run us anywhere between 12-18 dollars, depending on differnet circumstances (type of jean, fabric prices, duty rates, air freight, insurance, etc), so more than tripling the price before it hits consumer shelves seems a tad much. It might be one of the reasons that our revenue has shrunk from $7b to $4b (for the Levi's brand) since 1994 or so. This is another of the myriad factors that James Curleigh is looking at.


Internally, the consensus among us (even though we have no access to Curleigh and his decision making process), is that, in addition to the uptick in quality as described above, prices will actually come down, as well. Outside of the Levi's XX brand, Levi's is not a luxury brand, and we shouldn't be charging luxury prices. We are not a designer company, we are a jeans company. Hopefully the new advertising will reflect this, as well. The "Go forth" campaign was the equivalent of an Alex Rodriguez at-bat in the 9th inning of a tie game.

The hope around here is that we've hit our bottom, and can rebound to where we used to be 15-20 years ago.
 
2012-10-19 04:12:57 PM  
Are there really guys out there that dress like this?

asset2.cbsistatic.com
 
2012-10-19 04:26:34 PM  

Why Would I Read the Article: Outside of the Levi's XX brand, Levi's is not a luxury brand, and we shouldn't be charging luxury prices. We are not a designer company, we are a jeans company.


I haven't noticed any of your recent advertisements, but when the decision makers take the above statement to heart I might return to your brand.

Thanks for the insightful feedback.
 
2012-10-19 04:34:06 PM  
PS - When the non-sale prices topped $35, I checked the "Made In" tag; if the origin had been USA, I would have purchased them. But not when they're from somewhere else.
 
2012-10-19 04:41:49 PM  

Odd Bird: I haven't noticed any of your recent advertisements, but when the decision makers take the above statement to heart I might return to your brand.


The new advertising is meant to appeal to the everyman, not just the hipster from Greenwich village with his daddy's credit card. Those advertisements always baffled me to no end, even before I came onboard the company.


But here is the type of new ad we'll be trotting out in the coming weeks. It still uses the Go Forth slogan, which isn't a bad slogan per se (if a bit meaningless), but these ads should appeal to more people. This one happens to star Russel Wilson, but the tone and purpose of the ad should be reflected in upcoming advertisements, as well.


Link
 
2012-10-19 04:48:32 PM  
nice cuffs, douche.
 
2012-10-19 05:01:40 PM  

Why Would I Read the Article: Odd Bird: I haven't noticed any of your recent advertisements, but when the decision makers take the above statement to heart I might return to your brand.

The new advertising is meant to appeal to the everyman, not just the hipster from Greenwich village with his daddy's credit card. Those advertisements always baffled me to no end, even before I came onboard the company.


But here is the type of new ad we'll be trotting out in the coming weeks. It still uses the Go Forth slogan, which isn't a bad slogan per se (if a bit meaningless), but these ads should appeal to more people. This one happens to star Russel Wilson, but the tone and purpose of the ad should be reflected in upcoming advertisements, as well.


Link


Odd commercial. I enjoyed the Go Forth ads. Perhaps they were a bit too strong-spirited for some people? I have a pair of Commuter jeans that I love. They are/were expensive, but careful shopping and discounts balance that out.

/has been called hipster
//not hip at all
 
2012-10-19 05:25:34 PM  
In my day, jeans were birth control devices.
 
2012-10-19 05:46:33 PM  

Why Would I Read the Article: Link


Having watched Russell Wilson for the first time last night, and being somewhat impressed with his performance (well-thrown passes, butter-fingered receivers), I did enjoy the commercial. But I'm not the target audience as this ad it tells me nothing about the product. Though well-done, it's just another piece of celebrity endorsement/image marketing.

To get me interested in this product (jeans in general); show me they can be worn when working on a car, doing yard work, look good with boots/sneakers/dress shoes and shirt. Show them being worn while working on a house (cleaning gutters, fixing some plumbing), run through the wash and then worn for a night out with a lady or to a party with well-dressed attendees.

I would be more inclined to purchase pet food if the commercial featured Michael Vick detailing why it's superior to other brands (listing the ingredients) than by Martha Stewart showing a pack of Pomeranians wagging their tails at feeding time.
 
2012-10-19 09:07:31 PM  

Basily Gourt: Are there really guys out there that dress like this?

[asset2.cbsistatic.com image 610x513]


Yes - and they have tattoos all over their hands.
 
2012-10-19 10:34:42 PM  

p-e-t-e: give me doughnuts: Sears did that decades ago. They were called TuffskinsTM.

You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.

I just turned 40 a month ago. I had repressed forgotten about the mental trauma of showing up to fifth grade wearing Sears Tuffskins until reading your post. The knee patch reinforcements were the real kick in the nads; it's like they designed them knowing that you were going to be shoved to the ground for wearing them.


*chortle*

I wore those AND had some corduroy pants

/ my '70's grade school experiences were probably similar to yours....
 
2012-10-19 11:02:05 PM  

give me doughnuts: Sears did that decades ago. They were called TuffskinsTM.
You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.


Oh, the horrible embarrassment of wearing off-brand jeans to junior high. Especially when we lived near San Francisco. My mom would hold them up and say, "But they look exactly the same!"

Why Would I Read the Article:

Hey, thanks for all that. I've been wearing Levi's and almost no other brand since i was a kid. (505's). They just fit the best. I haven't bought any new ones in a couple of years though, so I didn't notice any difference in quality.
 
2012-10-19 11:28:26 PM  

cryinoutloud: give me doughnuts: Sears did that decades ago. They were called TuffskinsTM.
You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.

Oh, the horrible embarrassment of wearing off-brand jeans to junior high. Especially when we lived near San Francisco. My mom would hold them up and say, "But they look exactly the same!"

Why Would I Read the Article:

Hey, thanks for all that. I've been wearing Levi's and almost no other brand since i was a kid. (505's). They just fit the best. I haven't bought any new ones in a couple of years though, so I didn't notice any difference in quality.


I just bought some 505's. I have some 514's that I got a year ago, and some kind of Numberless levi's. Both are very, very good jeans, but the 505's are my favorite now.
 
2012-10-20 12:29:05 AM  

give me doughnuts: Sears did that decades ago. They were called TuffskinsTM.

You older Farkers know what I'm talking about: Wouldn't fade, wouldn't fray, wouldn't fool anybody into thinking they were Levis.


OMG. sailboat quality canvas dyed blue. wear them & wash them for two years, hand them down to your cousin, they still wouldn't be broken in. they were The Terminator of playwear. it never occurred to me to wear them while walking through a flaming building but i bet you'd come through unscathed. you could fall off the Jungle Gym apparatus and bloody up both knees and the pants wouldn't have a rip. TUFFSKINS were the baddest boldest clothing mankind has quite possibly ever known. damn right Sears.
 
2012-10-20 12:41:03 AM  

Odd Bird: To get me interested in this product (jeans in general); show me they can be worn when working on a car, doing yard work, look good with boots/sneakers/dress shoes and shirt. Show them being worn while working on a house (cleaning gutters, fixing some plumbing), run through the wash and then worn for a night out with a lady or to a party with well-dressed attendees.


Well, this is just my input on it, and I don't have a commercial.
I weld during the day: lot of sparks, rusted steel, flames, and all kinds of abrasion. I have a pair of 501 shrink to fits that I've been wearing exclusively for the past 8 months, and they are holding up incredibly well. Washed 'em a couple times, but the color is deep where it should be deep, and fading where it should be faded. No staying funk (the missus is keen on alerting me whenever an article is starting to turn), and they still look tasteful enough to wear out and about. Now, I have a second pair that works better for any "well-dressed" affairs, they get worn like normal jeans day-to-day, but no welding. Throw on a nice jacket, trade my caterpillar boots for shoes, and I'm good to go anywhere.
 
2012-10-20 02:58:43 AM  

KrispyKritter: it never occurred to me to wear them while walking through a flaming building but i bet you'd come through unscathed.


Uh, something tells me you would have actually done a good impression of a disgruntle Tibetan monk. 1970's textiles weren't exactly fire retardant.
 
2012-10-20 07:54:30 AM  

Why Would I Read the Article: Odd Bird: $40+ for 501s - Pass.
Inconsistent sizing (501s were the worst for this, probably still are) - Fark it, where's the Wrangler shelf?
Denim jackets - Sixty bucks for one without a liner?!?!? Good luck.
I loved 501s for a long, long time and your brand was the only one I bought. Was...
(not taking shots at you, feel free to pass this note along to those who should know).

Your complaint has been echoed by many consumers as well as those of us within the company. Our standard cost for a pair of jeans will run us anywhere between 12-18 dollars, depending on differnet circumstances (type of jean, fabric prices, duty rates, air freight, insurance, etc), so more than tripling the price before it hits consumer shelves seems a tad much. It might be one of the reasons that our revenue has shrunk from $7b to $4b (for the Levi's brand) since 1994 or so. This is another of the myriad factors that James Curleigh is looking at.


Internally, the consensus among us (even though we have no access to Curleigh and his decision making process), is that, in addition to the uptick in quality as described above, prices will actually come down, as well. Outside of the Levi's XX brand, Levi's is not a luxury brand, and we shouldn't be charging luxury prices. We are not a designer company, we are a jeans company. Hopefully the new advertising will reflect this, as well. The "Go forth" campaign was the equivalent of an Alex Rodriguez at-bat in the 9th inning of a tie game.

The hope around here is that we've hit our bottom, and can rebound to where we used to be 15-20 years ago.


Most of what I was thinking while reading your posts has already been said and answered, thanks to you for that. I've always been a fan of Levi's products, all the way back to the first time I walked into a Colonel Days store in my youth. I was wearing Tuffskins at the time...LOL. But back then they were just simply the best jeans and denim jackets out there and reasonably priced. They fit well, and were so comfortable after a little break-in period...usually involving wearing them while playing football and washing them four or five times until the color started to fade out.

Went to the local outlet mall last weekend and the Levi's store is charging more for a pair of jeans than the Izod, Hilfiger, and Nautica stores, and they all look the same to me, other than the stitching and the occasional logo. Please let whoever you can know that if you want to be a designer clothing line with a designer clothing price, that's fine, but keep making some of those plain old blue jeans that many of us grew up with that won't cost a ridiculous amount to buy. Or Glenn Beck will take over your market...j/k.
 
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