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(The Daily Dolt)   "Only a fruitcake wouldn't love our party trays" Can anyone guess which restaurant chain just made this a part of their marketing strategy? Anyone? Anyone?   (thedailydolt.com) divider line 179
    More: Dumbass, cranks, Simon Doonan  
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21123 clicks; posted to Main » on 14 Oct 2012 at 12:39 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-14 03:49:19 PM
Because if they had said "insane" or "crazy person" or any other term used to refer to crazy, people would whine and cry about how insensitive they were to people with mental health issues.
 
2012-10-14 03:54:09 PM
Those who take offense at nothing will take offense at anything.
 
2012-10-14 03:55:28 PM

randomjsa: Because if they had said "insane" or "crazy person" or any other term used to refer to crazy, people would whine and cry about how insensitive they were to people with mental health issues.


You're such a persecuted victim.
 
2012-10-14 04:04:46 PM

randomjsa: Because if they had said "insane" or "crazy person" or any other term used to refer to crazy, people would whine and cry about how insensitive they were to people with mental health issues.


They = LIBS111!!!!!!11!!!!!, yes?
 
2012-10-14 04:15:03 PM
Not only does 'fruitcake' traditionally refer to crazy people, but that definition also makes the most sense with respect to the ad it's placed in.

Only a *crazy person* Wouldn't Love Our Party Trays! Makes perfect sense and is a template that has been used thousands of times before in marketing.

Only a *gay person* Wouldn't Love Our Party Trays! Makes Nofarkingsensewhatsoever.

Chalk me up as one of the many people who think you folks got your terminology mixed up in your mad dash to be offended. Put your poutrage away and realize you're wrong. There are plenty of things in the world to be outraged about without having to misconstrue random shiat you found on the internet.
 
2012-10-14 04:15:13 PM

randomjsa: Because if they had said "insane" or "crazy person" or any other term used to refer to crazy, people would whine and cry about how insensitive they were to people with mental health issues.


"you'd have to be SCHIZOPHRENIC to want something other than our tasty cheese dippers!!!"
 
2012-10-14 04:17:18 PM

Tom_Slick: [4.bp.blogspot.com image 494x250]


They do make some damn tasty fruitcake. I usually order 3 or 4 slabs of it at least once a year.

/Chick-File should just sell a sandwich called "Show How Much You Hate Homogays By Buying Our Food" and be done with it.
 
2012-10-14 04:50:47 PM

sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link


wow, that site is full of neat suff! like here:

http://www.urbandictionary.com/define.php?term=sandbar

1. Sandbar : The act of wetting your penis and covering it with sand, then sticking it inside of a girl's ass

4. sandbar : The area between the dick and the ass. Also referred to as the grundle or gooch.

5. sandbar : The act of becoming exuberantly inebriated with a sibling of the same sex and proceding to engender in one sided anal innercourse. "(to) sandbar"

huh, learn something new every day

oh and I'm 29 and have never heard "fruitcake" referring to a gay person, just someone crazy.
 
2012-10-14 05:03:44 PM

Bucky Katt: You're such a persecuted victim.


You're just a moron. All I said was that if they used the term crazy, people would complain about that too.

inclemency: They = LIBS111!!!!!!11!!!!!, yes?


While said people do tend to be liberal, their political affiliations are really not important. If they had been then I assure you I would have said "a bunch of liberals" or something.

Jon iz teh kewl: "you'd have to be SCHIZOPHRENIC to want something other than our tasty cheese dippers!!!"


People with or family members of people with schizophrenia would be offended. Am I right?
 
2012-10-14 05:07:18 PM
Bi, crazy, and not offended here. It's just a shiatty campaign, like every other shiatty Dick-fil-A campaign. Non-issue, move along. We've never seen a campaign saying "only a crazy farker wouldn't love these prices" ad before? C'mon. Claiming "fruitcake" as a gay slur is ridiculous. We crazies had it first, damnit!

Plus, it wasn't chain-wide from the look of it. Seems like a poorly thought-out local ad. I'm as outraged by this as when the local pizza place changed their slogan to "Had a hot peice lately?" Which is to say, not a bit.
 
2012-10-14 05:08:47 PM

Coco LaFemme: sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link

Oh wow, Urban Dictionary. Truly the paragon of word truthiness. I guess if a user-updated definitions site says "fruitcake" is slang for gay, that must mean it's true.


Does a Wikipedia entry make you happy, or would I have to spend all day digging up references to satisfy you? There's wiktionary.org, but I'm guessing that if Wikipedia and Urban Dictionary aren't good enough for you, Wiktionary won't do it, either.

So, anyway, yeah, it was either a pretty dumb gaffe or an intentional dog-whistle, but I'm not going to get too worked up over it either way. There's only so much outrage I've got to work with per day and the evil Russian rainbow milk brigade has already used up much of my quota for today. 

But y'all go on thinking that all us queer folk are outraged, OUTRAGED by Chik-fil-A's antics if it makes you feel better.
 
2012-10-14 05:34:33 PM

TheHappyCanadian: sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link

wow, that site is full of neat suff! like here:

http://www.urbandictionary.com/define.php?term=sandbar

1. Sandbar : The act of wetting your penis and covering it with sand, then sticking it inside of a girl's ass

4. sandbar : The area between the dick and the ass. Also referred to as the grundle or gooch.

5. sandbar : The act of becoming exuberantly inebriated with a sibling of the same sex and proceding to engender in one sided anal innercourse. "(to) sandbar"

huh, learn something new every day

oh and I'm 29 and have never heard "fruitcake" referring to a gay person, just someone crazy.



You left out #3, the most appropriate definition of all:

3. An expression of lameness or douchebaggery

Also, welcome to my favorites list. You are officially awesome and can fondle my sandbar anytime.
 
2012-10-14 05:36:23 PM
Fruitcake=ok

Chick is just taking it back.

And yeah, they knew what they were doing with the ad campaign. Not subtle, but has plausible deniability.
 
2012-10-14 05:37:39 PM

Spaced Cowboy: Not only does 'fruitcake' traditionally refer to crazy people, but that definition also makes the most sense with respect to the ad it's placed in.

Only a *crazy person* Wouldn't Love Our Party Trays! Makes perfect sense and is a template that has been used thousands of times before in marketing.

Only a *gay person* Wouldn't Love Our Party Trays! Makes Nofarkingsensewhatsoever.

Chalk me up as one of the many people who think you folks got your terminology mixed up in your mad dash to be offended. Put your poutrage away and realize you're wrong. There are plenty of things in the world to be outraged about without having to misconstrue random shiat you found on the internet.


Winnah Winnah chicken dinnah!
 
2012-10-14 05:52:51 PM
Put me in the "never heard of this as a gay slur" category. I am thinking this is probably a regional dialect thing. How many people who link "fruitcake" to "gay bashing" say "pop" and how many say "soda"?

I'm not going to say that it isn't offensive... obviously some people recognized it as such and so some places people do use the term. Apparently it is an older term, so it predates internet use. Prior to the internet, there really was no standardization of this kind of thing. If someone from the area that this was targeted at says "Oh yeah that's a slur against gays" then I'd accept it. Otherwise, I will keep on thinking that Chick-fil-a now goes out of its way to offend the mentally ill.

/either way they are dicks
 
2012-10-14 06:09:07 PM
It appears ambivalent as to if fruitcake means homosexual or crazy per the urban dictionary.

Originally British for crazy, if used in the US in the 50's or early 60's an out of the closet gay man would probably be considered crazy.

Fairly stupid to do, but they do have an anti-gay bias too. Why should they bother to be sensitive. It isn't like they are running a business to sell sandwiches or anything like that.

http://www.urbandictionary.com/define.php?term=fruitcake

http://forum.wordreference.com/showthread.php?t=93196
 
2012-10-14 06:15:21 PM
And a great song that should have been done by Devo.

Link
 
2012-10-14 06:26:50 PM
Guys, calm down, the word "fruitcake" is actually slang for "cigarettes" in some parts of the UK. I'm sure that's what they meant.
 
2012-10-14 06:39:52 PM
Only time I heard fruitcake used to refer to gay and not crazy was in Zorro the Gay Blade

/FRUITCAKE!!!
 
2012-10-14 06:47:39 PM

Boojum2k: Only time I heard fruitcake used to refer to gay and not crazy was in Zorro the Gay Blade

/FRUITCAKE!!!


I heard it once in an episode of Three's Company. Ralph Furley, re Jack: "He's no doctor, he's a fruitcake!"
 
2012-10-14 06:53:37 PM
SO, the Collin Street Baery is full of gays? Better nuke Corsicana.
 
2012-10-14 06:55:40 PM
My first thought was fruitcake=holidays, which are coming up.

/husband and I still won't eat there anymore, though. Shame, cuz I loved the grilled chicken sandwich.
 
2012-10-14 07:07:57 PM

jonny99: Some folks seem pretty pissed off that they were unaware of this slur... but that doesn't mean it isn't a slur: [...]
UD is not the be-all-end-all of factual information - but the fact that the #1 ranked meaning of "fruitcake" is a derogatory term for a gay man certainly suggests that TFA, subby, and yours truly are not the only people who are aware of this.


Regardless of the UD quotient, the question is, in the region where Chick-Fil-A's main offices are located, is the term in common enough usage that there would be a reasonable expectation for a person to have ever even heard the term used with that connotation. Having spent plenty of time on business in that area, I can tell you that I could walk up to probably 99% of people there and ask them what alternate meaning 'fruitcake' has and they would say some variety of 'lunatic'. If I asked them why they didn't say 'homosexual', they would probably look at me funny and then call me a fruitcake.

It is not their responsibility to know how each and every person in the nation misuses the English language. If it were, the only words they could safely use would be prepositions. Even those, though, might get questionable.

Additionally, fruitcake jokes have always been common in the region as far as I'm aware, mostly due to the sheer number of fruitcakes circulating the state thanks to the huge manufacturer of said holiday paperweights located in the state. I used to know a person who bought something like a hundred of them each year and gave them to everyone she knew. My guess is the person writing the ad was just using old, time-honored fruitcake humor.

If I asked a random person on the street in Atlanta to "think of the word fruitcake in terms of a homosexual person and describe those thoughts to me", I'm guessing they'd tell me about thinking of a homosexual person holding a red, brown, and green doorstop-sized log of solidified sugar, fruit, and unknown substances, telling the person who gave it to them "You shouldn't have. No, really, you shouldn't have." Okay, maybe I'm exaggerating for my lousy humor's sake, but I think my point's clear. Fruitcake is fruitcake, unless it's a lunatic... a lunatic who enjoys fruitcake.

Hmmm, I think I have some fruitcake in the fridge from last Christmas...

Disclaimer: I didn't look-up every word in this posting on Urban Dictionary to see if it was offensive. Does that make me a bad person?
 
2012-10-14 07:14:38 PM
what if they said:

only a carrot wouldn't love our party trays

what would you think then
 
2012-10-14 07:28:53 PM

Corn_Fed: Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".


I'm pretty sure I was around for the time period you're talking about there (checking driver's license... yup) and, while I do remember a lot of common derogatory epithets for homosexuality, 'fruitcake' certainly isn't among them.

Maybe this slang-usage isn't and never was as prevalent nation-wide as a handful of people are thinking. Sure, it may have been prevalent in some specific region or among some specific cultural segment, but it certainly looks to me, looking at the comments, there's a huge case to be made for it not being a nationwide-common-knowledge usage of the word, now or in the past of any living generation the ad would target.
 
2012-10-14 07:30:41 PM

Jon iz teh kewl: what if they said:

only a carrot wouldn't love our party trays

what would you think then


thestockmasters.com
 
2012-10-14 07:37:25 PM
Next headline "Just what are the makers of fruit & nut chocolate eggs implying???"

Seriously. Lets. All. Get. A. Grip.
 
2012-10-14 07:38:04 PM

IronTechV1: Corn_Fed: Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

I'm pretty sure I was around for the time period you're talking about there (checking driver's license... yup) and, while I do remember a lot of common derogatory epithets for homosexuality, 'fruitcake' certainly isn't among them.

Maybe this slang-usage isn't and never was as prevalent nation-wide as a handful of people are thinking. Sure, it may have been prevalent in some specific region or among some specific cultural segment, but it certainly looks to me, looking at the comments, there's a huge case to be made for it not being a nationwide-common-knowledge usage of the word, now or in the past of any living generation the ad would target.


The slogan could have been "Only a nimrod wouldn't love our party trays!" and you'd have dozens of people in a thread like this claiming that "nimrod" is a commonly used derogatory term for homosexuals in their neck of the woods. The truth doesn't matter, only the satisfaction they recieve from being offended.
 
2012-10-14 07:45:48 PM

Dow Jones and the Temple of Doom: The slogan could have been "Only a nimrod wouldn't love our party trays!" and you'd have dozens of people in a thread like this claiming that "nimrod" is a commonly used derogatory term for homosexuals in their neck of the woods. The truth doesn't matter, only the satisfaction they recieve from being offended.


Agreed. Offense will be wherever someone looks for it.
 
2012-10-14 07:49:27 PM

Jon iz teh kewl: what if they said:

only a carrot wouldn't love our party trays

what would you think then


Ah-hah! It's their grand conspiracy to use double-meaning words to pick on carrot-top redheads while keeping plausible deniability!
 
2012-10-14 07:51:22 PM
And let's all get serious, most of the folks in this forum using the term 'plausible deniability' are kids who have heard the term used in a movie and thought it sounded cool. The others are folks with limited vocabulary who want to pin a flower onto their sentence.
 
2012-10-14 07:52:26 PM
Yes it means both crazy and gay to call someone fruitcake depending on the context. It may not be the origin but it definitely gets used to replace gay.

That being said, you'd have to be pretty uptight to get offended by it.
 
2012-10-14 07:57:28 PM
Dow Jones and the Temple of Doom
The slogan could have been "Only a nimrod wouldn't love our party trays!" and you'd have dozens of people in a thread like this claiming that "nimrod" is a commonly used derogatory term for homosexuals in their neck of the woods. The truth doesn't matter, only the satisfaction they recieve from being offended.


Except that nimrod does not come up reference to homosexuals in either standard or the urban dictionary. (At least with any upvotes anyway.)

They must be using a dog whistle and then acting offended, cashing in on some of that anti-gay cred they received to get social conservatives to shop there. Queue the pictures of Palin and Hannity buying chicken sandwiches at the mall.

It is questionable to run wide-based food business ringing in for liberal or conservative policies, but if they want to give it a go, good for them.

/Now don't let the real or perceived homophobia bite them in the ass. 
Urban dictionary:
Link
A standard dictionary:
Link
 
2012-10-14 07:57:49 PM

DrewCurtisJr: kisseswookies: I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....

PR department? Are you sure this is a corporate piece or did it come from an individual franchise? I owned part of a national franchise and in addition to the national campaigns we had our local marketing as well. According to the franchise agreement the corporate office could tell us to remove advertising if they wanted but we didn't have any approval process. We had to remove an ad once because it said "Superbowl" instead of the Big Game.


I have never owned a franchise. I have worked at many a corporation in my time, and everything was always super strict when it came to marketing.

/anyway, learn something new everyday.
 
2012-10-14 08:05:27 PM
Spaced Cowboy
Not only does 'fruitcake' traditionally refer to crazy people, but that definition also makes the most sense with respect to the ad it's placed in.
Only a *crazy person* Wouldn't Love Our Party Trays! Makes perfect sense and is a template that has been used thousands of times before in marketing.
Only a *gay person* Wouldn't Love Our Party Trays! Makes Nofarkingsensewhatsoever.
Chalk me up as one of the many people who think you folks got your terminology mixed up in your mad dash to be offended. Put your poutrage away and realize you're wrong. There are plenty of things in the world to be outraged about without having to misconstrue random shiat you found on the internet.


After the internet based outrage at their donating large amounts of money to anti-gay marriage causes, it makes perfect sense to me.
 
2012-10-14 08:07:58 PM
I swear to allah, I have never heard of "fruitcake" as a euphemism for "homosexual." I'm 41. Been around for a while.
 
2012-10-14 08:15:01 PM

L.D. Ablo: I actually eat fruitcake. It's tasty!

[blogs.sfweekly.com image 400x300]


ever tried fruitcake cookies? those damn things are awesome.
 
2012-10-14 08:17:03 PM

Enemabag Jones: Dow Jones and the Temple of Doom
The slogan could have been "Only a nimrod wouldn't love our party trays!" and you'd have dozens of people in a thread like this claiming that "nimrod" is a commonly used derogatory term for homosexuals in their neck of the woods. The truth doesn't matter, only the satisfaction they recieve from being offended.

Except that nimrod does not come up reference to homosexuals in either standard or the urban dictionary. (At least with any upvotes anyway.)

They must be using a dog whistle and then acting offended, cashing in on some of that anti-gay cred they received to get social conservatives to shop there. Queue the pictures of Palin and Hannity buying chicken sandwiches at the mall.

It is questionable to run wide-based food business ringing in for liberal or conservative policies, but if they want to give it a go, good for them.

/Now don't let the real or perceived homophobia bite them in the ass. 
Urban dictionary:
Link
A standard dictionary:
Link


Honestly, I think what's happened is that people have heard other people using the term "fruitcake" and mistakenly thought they were using it as an anti-gay epithet due to it's proximity to the word "fruit", which has historically been used as an epithet.

It's like, I've heard a co-worker refer to Richard Simmons as a "beefcake" and if the word "beef" was an anti-gay slur, I may have thought my coworker was a homophone, and that "beefcake" is also an anti-gay slur, when in fact they are two different words with two completely unrelated meanings.
 
2012-10-14 08:24:47 PM
Dow Jones and the Temple of Doom
It's like, I've heard a co-worker refer to Richard Simmons as a "beefcake"


Are you trolling me bro?
 
2012-10-14 08:27:48 PM
Homosexuals have already commandeered the word 'gay'. Now they have co-opted a delicious holiday treat?

/fabulous
 
2012-10-14 08:28:23 PM

Dow Jones and the Temple of Doom: [...] It's like, I've heard a co-worker refer to Richard Simmons as a "beefcake" [...]


Hehe... If your co-worker refers to Richard Simmons as a beefcake, I might think your co-worker was a fruitcake (the crazy definition, not the I-wanna-be-offended definition).
 
2012-10-14 08:41:54 PM

Enemabag Jones: Spaced Cowboy
Not only does 'fruitcake' traditionally refer to crazy people, but that definition also makes the most sense with respect to the ad it's placed in.
Only a *crazy person* Wouldn't Love Our Party Trays! Makes perfect sense and is a template that has been used thousands of times before in marketing.
Only a *gay person* Wouldn't Love Our Party Trays! Makes Nofarkingsensewhatsoever.
Chalk me up as one of the many people who think you folks got your terminology mixed up in your mad dash to be offended. Put your poutrage away and realize you're wrong. There are plenty of things in the world to be outraged about without having to misconstrue random shiat you found on the internet.

After the internet based outrage at their donating large amounts of money to anti-gay marriage causes, it makes perfect sense to me.


That's because you're trying your hardest to be super duper offended at a complete non-issue. You're going to see exactly what you want to see in the ad.
 
2012-10-14 09:11:04 PM
Once in a blue moon I buy a 64 nugget tray for myself on a Saturday. Eat about half while watching college football, phone turned off, just chilling. Then, on Sunday, I HAVE CHICK FIL A AND YOU DON'T! The second half are for nfl games. Less calories and fat than a large pizza, plus they last longer.

/no, I'm actually not fat
 
2012-10-14 09:24:54 PM

Coco LaFemme: I'm 30 years old and what is this


FTFY
 
2012-10-14 09:27:19 PM

truthseeker2083: david_gaithersburg: fiver5: The most important thing to do is get all butthurt about it.

.
.
Buthurt definitely sounds like a gay slur.

Only if done wrong.


Ha ha! Because homosexuals have ANAL SEX -- sex in their buttholes, that can cause *snrk* BUTTHURT!! Oh, man, that's some comedy gold there.
 
2012-10-14 09:29:27 PM

over_and_done: propasaurus: No, it's not a really common slang term for 'gay'. But I can definitely see their PR folks thinking they're oh so clever by just skirting the offense then acting all butthurt when they're called on it.

"No such thing as bad publicity."

A corporation fell out of the spotlight for a moment. Now they're back in it. This = win, according to every PR department ever.

Doesn't matter why they're in the spotlight. Only matters that they're in it.


This year, maybe. Ten or twenty years from now, they may be hoping people don't remember. Just ask Wendy's or Dominoes.
 
2012-10-14 09:30:50 PM
I've heard "nuttier than a fruitcake" referring to crazy. I've heard "fruitier than a fruitcake" referring to gay. In Chik-Fil-A's ad, my mind went towards slight gay bashing.

/2 cents from a straight woman
 
2012-10-14 09:38:11 PM

Sylvia_Bandersnatch: truthseeker2083: david_gaithersburg: fiver5: The most important thing to do is get all butthurt about it.

.
.
Buthurt definitely sounds like a gay slur.

Only if done wrong.

Ha ha! Because homosexuals have ANAL SEX -- sex in their buttholes, that can cause *snrk* BUTTHURT!! Oh, man, that's some comedy gold there.


Calm down Sparky. Do you always get excited over lame jokes?
 
2012-10-14 09:44:21 PM

hogans: Who pitched the ad, Anita Bryant?

/Somebody's got to remember her


Funny you should mention her in this thread..

"Bryant became one of the first persons to be publicly "pied" as a political act (in her case, on television), in Des Moines in 1977. Bryant quipped "At least it's a fruit pie", apparently making a pun on the derogatory term for a gay man ("fruit"). While covered in pie, she began to pray to God to forgive the activist "for his deviant lifestyle" before bursting into tears as the cameras kept rolling."

Those in this thread saying they're unfamiliar with 'fruit' or 'fruitcake' as a gay slur aren't too old, as some of them (all of them younger than me, I'll wager) think, but too young.

But I also believe that those in 'denial' are sincere in their belief that offended people are imaginging the offence or overreacting. They're not cynical, just ignorant. Most of them are too young to know this term, but CFA itself is old school, and does know it. It's also simply true that modern bigots are routinely cryptological about it, rather than overt. Witness all the cryptoracists right here on Fark, easily the most shameful thing about this site. (I have no idea why modmins put up with it, and when I ask myself why, the most obvious answers make me very sad.) The thing is, cryptobigotry is intentionally and effectively invisible to those it's not targeted towards -- the target of the bigotry, and like-minded bigots. It's craven and cowardly, but the method works, and works well. The most important attribute is plausible deniability, like the scheming little coward who came up with the 'Don't Re-Nig' bumpersticker. She says it doesn't mean what we all know it does -- and you can't prove it does. We also can't prove that this CFA pitch is gay-baiting, because it's entirely possible that whoever came up with it is just incredibly stupid. But coming from CFA, it seems unlikely. CFA has found that gaybaiting is good business. (This year, at least. See my above comment about that.) So do they have any incentive to do more of it? But yeah, it's going to be invisible to most people. Just like when racists call Obama a 'Kenyan'.
 
2012-10-14 09:54:20 PM

Sylvia_Bandersnatch: hogans: Who pitched the ad, Anita Bryant?

/Somebody's got to remember her

Funny you should mention her in this thread..

"Bryant became one of the first persons to be publicly "pied" as a political act (in her case, on television), in Des Moines in 1977. Bryant quipped "At least it's a fruit pie", apparently making a pun on the derogatory term for a gay man ("fruit"). While covered in pie, she began to pray to God to forgive the activist "for his deviant lifestyle" before bursting into tears as the cameras kept rolling."

Those in this thread saying they're unfamiliar with 'fruit' or 'fruitcake' as a gay slur aren't too old, as some of them (all of them younger than me, I'll wager) think, but too young.


I don't think anyone is arguing that "Fruit" isn't slang for "Gay". Everyone I see up in arms is saying that "Fruitcake" is a completely different, and I agree with them.
 
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