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(The Daily Dolt)   "Only a fruitcake wouldn't love our party trays" Can anyone guess which restaurant chain just made this a part of their marketing strategy? Anyone? Anyone?   (thedailydolt.com) divider line 179
    More: Dumbass, cranks, Simon Doonan  
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21126 clicks; posted to Main » on 14 Oct 2012 at 12:39 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-14 01:19:52 PM  

sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link


Oh wow, Urban Dictionary. Truly the paragon of word truthiness. I guess if a user-updated definitions site says "fruitcake" is slang for gay, that must mean it's true.

Fruitcake means crazy. Nuts. Bonkers. Off your rocker. Bats in the belfrey. Light's on but no one's home. Elevator doesn't go to the top floor. Cheese slipped off your cracker. Few fries short of a Happy Meal. Not playing with a full deck. Not the sharpest knife in the drawer/crayon in the box.

I'm 30 years old and have never heard anyone use that word to mean anything other than cuckoo for cocoa puffs.
 
2012-10-14 01:22:07 PM  

kid_icarus: Never heard "fruitcake" used to refer to homosexuals. "Fruit" by itself has been, but even that slang is pretty dated.


And I can remember when "gay" didn't mean homosexual.
 
2012-10-14 01:22:51 PM  

Corn_Fed: Wow, I didn't know so many people could be so clueless.

Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

This is being dog-whistle marketed toward those who, a generation or two ago, would have been very familiar with calling gays "fruits" and "fruitcakes".

And when called on it, Chick Fil-A can always claim they just meant holiday fruitcakes. However, the advertisement really doesn't make any sense EXCEPT as an anti-gay dog-whistle.


Yeah, this is how I'm seeing it, too. The timing after the CEO's comments fiasco lines up too well, imho.

Still doesn't explain why their stuff is more expensive than it has a right to be.
 
2012-10-14 01:23:34 PM  
Calling someone crazy means they're gay.
 
2012-10-14 01:25:53 PM  
Fruitcake = a dessert-like object that is typically associated with poor gift ideas around holiday time (more often than not assumed to be inedible).

I have never once linked the term fruitcake to a heterosexual and for the few times I have heard the term applied to a person the context was "someone lacking common sense" or bordering on crazy (a "nut").
 
2012-10-14 01:27:11 PM  

Proteios1: As a person who desperately and actively seeks things to be offended by, I am not particularly offended by this. So I suggest we expand every English word to be a euphemism for gay people, so i can be constantly offended by everyone no matter what they say. Thanks for your support in this matter.


-Pedophile
-Hairdresser
-Thespian
-Commander in Chief
-AIDS Patient
-Manhole Licker
-Connoisseur of human feces
 
2012-10-14 01:31:13 PM  

Skyrmion: Dow Jones and the Temple of Doom: Maybe I'm not as up to speed on my homophobia terms as you are,

Yeah, that seems to be the case.


You've really heard fruitcake used as am anti-gay term? Are you sure you just aren't a moron?
 
2012-10-14 01:31:54 PM  
This looks like a local ad anyway, not a corporate ad campaign.

But ya, fruitcake = mentally unstable, so I can see why Farkers find this offensive.
 
2012-10-14 01:32:23 PM  

Prank Call of Cthulhu: LRA61380: "fruitcake" is a really common slang term for gay

Is "really common" a slang term for "completely uncommon"?

Fruit? Gay. Fruitcake? Nuts.

It's insane people who would be offended by this. (But who cares? They're insane!)


And the liberals are going to be offended by this.
 
2012-10-14 01:33:59 PM  
Homosexual people used to be considered crazy. Fruitcake meaning (crazy) gay person hasn't been a common usage for years but it did once have that meaning in addition to meaning a 'normal' crazy person.
 
2012-10-14 01:35:05 PM  

david_gaithersburg: fiver5: The most important thing to do is get all butthurt about it.

.
.
Buthurt definitely sounds like a gay slur.


Only if done wrong.
 
2012-10-14 01:36:00 PM  
What's funny is, there is outrage for using a derogatory name for gay, but as soon as it is pointed out that fruitcake means retarded crazy person, the outrage goes away.

Protect the gays!

fark the retards!
 
2012-10-14 01:38:43 PM  
From the comments to TFA:

This isn't stupid. It isn't anything. It's a play on words - people sometimes (poorly) bring fruitcakes as gifts to parties. They are trying to make a joke about the fruitcake being upset someone chose something better. The fact that we have to explain this to people looking to find offense to gays everywhere is pathetic.
 
2012-10-14 01:40:34 PM  

shotglasss: From the comments to TFA:

This isn't stupid. It isn't anything. It's a play on words - people sometimes (poorly) bring fruitcakes as gifts to parties. They are trying to make a joke about the fruitcake being upset someone chose something better. The fact that we have to explain this to people looking to find offense to gays everywhere is pathetic.


So by "only a fruitcake wouldn't love it" they mean "only a fruitcake is worse than this shiat?"
 
2012-10-14 01:42:42 PM  
Fruit / fruity = gay
fruitcake =/= gay

but, still...

Chik-fil-A = suck
 
2012-10-14 01:43:01 PM  

Dow Jones and the Temple of Doom: Skyrmion: Dow Jones and the Temple of Doom: Maybe I'm not as up to speed on my homophobia terms as you are,

Yeah, that seems to be the case.

You've really heard fruitcake used as am anti-gay term?


Yes, I have, as have many other people. Your insistence that we must all be confused or making it up is crazy. It's like you're some kind of fruitcake.
 
2012-10-14 01:43:24 PM  

Lionel Mandrake: Fruit / fruity = gay
fruitcake =/= gay

but, still...

Chik-fil-A = suck


You sound like a fruitcake.
 
2012-10-14 01:44:58 PM  

RealDisagreer: What's funny is, there is outrage for using a derogatory name for gay, but as soon as it is pointed out that fruitcake means retarded crazy person, the outrage goes away.

Protect the gays!

fark the retards!


Unless you have a butt pirate or retard in your life you really don't give a shiat about either.
 
2012-10-14 01:46:11 PM  
From Wikipedia: Fruit (slang)Fruit and fruitcake (as well as many variations) are sexual slang terms which have various origins but modern usages tend to primarily refer to gay men and sometimes other LGBT people.[1][2] Usually used as pejoratives, the terms have also been re-appropriated as insider terms of endearment within LGBT communities.[3] Many modern pop culture references within the gay nightlife like "Fruit Machine" and "Fruit Packers" have been appropriated for reclaiming usage, similar to queer and dyke.

Just sayin'.

/Ya fruitcakes.
 
2012-10-14 01:52:59 PM  

david_gaithersburg: Lionel Mandrake: Fruit / fruity = gay
fruitcake =/= gay

but, still...

Chik-fil-A = suck

You sound like a fruitcake.


encrypted-tbn2.gstatic.com
 
2012-10-14 01:54:45 PM  
I actually eat fruitcake. It's tasty!

blogs.sfweekly.com
 
2012-10-14 01:56:07 PM  
Stupid straight people. Maybe YOU have never been derisively called a fruitcake, but I have, and I know what they meant. Part of being homophobic is pretending that bigotry against gay people doesn't exist. You know it, I know it. Stop acting like you don't.
 
2012-10-14 01:58:31 PM  

propasaurus: No, it's not a really common slang term for 'gay'. But I can definitely see their PR folks thinking they're oh so clever by just skirting the offense then acting all butthurt when they're called on it.


"No such thing as bad publicity."

A corporation fell out of the spotlight for a moment. Now they're back in it. This = win, according to every PR department ever.

Doesn't matter why they're in the spotlight. Only matters that they're in it.
 
2012-10-14 02:01:28 PM  

montex: and I know what they meant.


How is that? Do you even know who designed the ad?
 
2012-10-14 02:07:34 PM  

montex: Stupid straight people. Maybe YOU have never been derisively called a fruitcake, but I have, and I know what they meant. Part of being homophobic is pretending that bigotry against gay people doesn't exist. You know it, I know it. Stop acting like you don't.


Based on the intelligence level of your post, the person(s) who called you a fruitcake weren't referring to you that way because you're gay.
 
2012-10-14 02:08:26 PM  

Skyrmion: Dow Jones and the Temple of Doom: Skyrmion: Dow Jones and the Temple of Doom: Maybe I'm not as up to speed on my homophobia terms as you are,

Yeah, that seems to be the case.

You've really heard fruitcake used as am anti-gay term?

Yes, I have, as have many other people. Your insistence that we must all be confused or making it up is crazy. It's like you're some kind of fruitcake.


Alright. Well, off to my blog I go.
 
2012-10-14 02:08:39 PM  
To buy this as naivety is naive. Dont not eat there because they cater to fundie jackasses. Don't eat there because they sell bad fried chicken.
 
2012-10-14 02:14:42 PM  

montex: Stupid straight people. Maybe YOU have never been derisively called a fruitcake, but I have, and I know what they meant. Part of being homophobic is pretending that bigotry against gay people doesn't exist. You know it, I know it. Stop acting like you don't.


Part of being politically gay (not homosexual as a sexual preference but homosexual as a sociopolitical statement) is pretending that anything and everything is homophobic. You know it, I know it. Stop acting like you don't.
 
2012-10-14 02:15:30 PM  

Corn_Fed: Wow, I didn't know so many people could be so clueless.

Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

This is being dog-whistle marketed toward those who, a generation or two ago, would have been very familiar with calling gays "fruits" and "fruitcakes".

And when called on it, Chick Fil-A can always claim they just meant holiday fruitcakes. However, the advertisement really doesn't make any sense EXCEPT as an anti-gay dog-whistle.


That's some impressive mental gymnastics so you can be offended.

I'm 41. In all my life, I have never heard fruitcake used as a derogatory for gays. And my father's side of the family was very vocally anti-homosexual. And I grew up in the south.

Fruitcake = crazy (nuts). Just because you want to get a free extra round of offense at Chick-Fil-A because the owner has a stupid political stance doesn't change that.
 
2012-10-14 02:16:47 PM  

aspAddict: LRA61380: Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.

It is?


Maybe 30yrs ago, but no one uses it anymore.
 
2012-10-14 02:19:51 PM  

Carousel Beast: Corn_Fed: Wow, I didn't know so many people could be so clueless.

Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

This is being dog-whistle marketed toward those who, a generation or two ago, would have been very familiar with calling gays "fruits" and "fruitcakes".

And when called on it, Chick Fil-A can always claim they just meant holiday fruitcakes. However, the advertisement really doesn't make any sense EXCEPT as an anti-gay dog-whistle.

That's some impressive mental gymnastics so you can be offended.

I'm 41. In all my life, I have never heard fruitcake used as a derogatory for gays. And my father's side of the family was very vocally anti-homosexual. And I grew up in the south.

Fruitcake = crazy (nuts). Just because you want to get a free extra round of offense at Chick-Fil-A because the owner has a stupid political stance doesn't change that.


Same here. Old southern family, not homophobic but not exactly sporting rainbow bumper stickers either, and the term "fruitcake" was used quite a bit, always synonymous with "insane". I believe the common phrase was "nutty as a fruitcake."
 
2012-10-14 02:20:54 PM  
Is it weird that I agree with both the super offended and the completely apathetic? I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....

/I'm so torn.
//ok, not really.
 
2012-10-14 02:21:43 PM  
I liked their "Chicken for Blacks at prices for Jews." campaign.
 
2012-10-14 02:25:04 PM  
Who pitched the ad, Anita Bryant?

/Somebody's got to remember her
 
2012-10-14 02:37:29 PM  
I honestly thought it would be Cracker Barrel.
 
2012-10-14 02:41:07 PM  

kisseswookies: I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....


PR department? Are you sure this is a corporate piece or did it come from an individual franchise? I owned part of a national franchise and in addition to the national campaigns we had our local marketing as well. According to the franchise agreement the corporate office could tell us to remove advertising if they wanted but we didn't have any approval process. We had to remove an ad once because it said "Superbowl" instead of the Big Game.
 
2012-10-14 02:46:09 PM  

kisseswookies: Is it weird that I agree with both the super offended and the completely apathetic? I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....

.
.
But so does gay, thus the confusion.

 
2012-10-14 02:52:15 PM  

Coco LaFemme: sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link

Oh wow, Urban Dictionary. Truly the paragon of word truthiness. I guess if a user-updated definitions site says "fruitcake" is slang for gay, that must mean it's true.

Fruitcake means crazy. Nuts. Bonkers. Off your rocker. Bats in the belfrey. Light's on but no one's home. Elevator doesn't go to the top floor. Cheese slipped off your cracker. Few fries short of a Happy Meal. Not playing with a full deck. Not the sharpest knife in the drawer/crayon in the box.

I'm 30 years old and have never heard anyone use that word to mean anything other than cuckoo for cocoa puffs.


So you're 30 years old and you've never heard a term a used a certain way, and so therefore it must never have been used that way. Got it. Well, since we're giving out our ages, I'm 45 and I have heard the term used to refer to gay people. As someone has already pointed out, I can remember when the term "gay" didn't mean homosexual (see Flintstones theme song lyrics - you'll have a gay old time). And while no one here is calling the Urban Dictionary a "paragon of word truthiness" , you do have to admit that the definition is in there, and listed above the alternate definition of "crazy".

I think the real problem here is that you just don't like to be wrong.
 
2012-10-14 02:53:30 PM  

atomic-age: I honestly thought it would be Cracker Barrel.


They're more racist than homophobic.
 
2012-10-14 02:54:45 PM  

david_gaithersburg: kisseswookies: Is it weird that I agree with both the super offended and the completely apathetic? I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....

.
.
But so does gay, thus the confusion.


That's why I prefer to use the term my gf's gay housemate calls gays.

Lodge-member

/never any confusion then
 
2012-10-14 02:54:58 PM  
I honestly can't believe the amount of sheer denial in this thread. I've lived in the south most of my life and in Cali for the past five years and I have heard rednecks like you assholes refer to gay men as fruitcakes thousands of times. Either you people live in caves or you are a basement dwellers who don't get out much. Either way, STFU. Either don't know what you are talking about or just horrible bigots.
 
2012-10-14 02:55:56 PM  
The professionally offended don't care what words actually mean, only what an idiot might construe them to mean... and they're far from nubianrdly when it comes to voicing their idiotic opinions.

/the filter is racist.
 
2012-10-14 02:58:08 PM  

Evi1Bo1weevi1: I honestly can't believe the amount of sheer denial in this thread. I've lived in the south most of my life and in Cali for the past five years and I have heard rednecks like you assholes refer to gay men as fruitcakes thousands of times. Either you people live in caves or you are a basement dwellers who don't get out much. Either way, STFU. Either don't know what you are talking about or just horrible bigots.


In my case it's both
 
2012-10-14 03:06:24 PM  

Coco LaFemme: sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link

Oh wow, Urban Dictionary. Truly the paragon of word truthiness. I guess if a user-updated definitions site says "fruitcake" is slang for gay, that must mean it's true.

Fruitcake means crazy. Nuts. Bonkers. Off your rocker. Bats in the belfrey. Light's on but no one's home. Elevator doesn't go to the top floor. Cheese slipped off your cracker. Few fries short of a Happy Meal. Not playing with a full deck. Not the sharpest knife in the drawer/crayon in the box.

I'm 30 years old and have never heard anyone use that word to mean anything other than cuckoo for cocoa puffs.


Fruitcake
 
2012-10-14 03:11:51 PM  
Never had a problem with gays until they were held up as a "protected class", which they are EVERY SINGLE farkING DAY ON THIS SITE.


Too bad there isn't a vaccination or cure for gays and pedophiles.
 
2012-10-14 03:18:15 PM  

Evi1Bo1weevi1: I honestly can't believe the amount of sheer denial in this thread. I've lived in the south most of my life and in Cali for the past five years and I have heard rednecks like you assholes refer to gay men as fruitcakes thousands of times. Either you people live in caves or you are a basement dwellers who don't get out much. Either way, STFU. Either don't know what you are talking about or just horrible bigots.


Oh yes of course, the standard "you must be a bigot" defense. I love it. I live neither in a cave, nor in a basement. I'm not a redneck, either.....though I do currently live in BFE North Carolina. While I agree there are rednecks all over this country, there aren't many in Chicago, IL....at least not in the neighborhood I was born and raised in. But you go on thinking that people who don't use the word in that way, or have never used it/heard it in that way must be closet homophobes. It's oh so precious. Wait no, it's oh so retarded.
 
2012-10-14 03:18:52 PM  

Hagenhatesyouall: Never had a problem with gays until they were held up as a "protected class", which they are EVERY SINGLE farkING DAY ON THIS SITE.


Too bad there isn't a vaccination or cure for gays and pedophiles.


Or in your case, trollitis.
 
2012-10-14 03:21:48 PM  
"Get dem Redneck Dolla's"
 
2012-10-14 03:28:30 PM  
Link to youtube clip (SFW):

www.nakyouout.com


Start at about 4:18 in the clip for fruitcake jokes
 
2012-10-14 03:29:40 PM  
Fruitcake is farking disgusting...

That is all
 
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