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(The Daily Dolt)   "Only a fruitcake wouldn't love our party trays" Can anyone guess which restaurant chain just made this a part of their marketing strategy? Anyone? Anyone?   (thedailydolt.com) divider line 179
    More: Dumbass, cranks, Simon Doonan  
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21125 clicks; posted to Main » on 14 Oct 2012 at 12:39 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-14 12:12:10 PM
Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?
 
2012-10-14 12:21:18 PM
Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.
 
2012-10-14 12:27:21 PM
To be fair, though, as Simon Doonan has taught us, a gay person would indeed probably steer clear of a party tray like that.

Indeed. I can't imagine my gay friends being interested in that crap.
 
2012-10-14 12:42:58 PM

LRA61380: "fruitcake" is a really common slang term for gay


Is "really common" a slang term for "completely uncommon"?

Fruit? Gay. Fruitcake? Nuts.

It's insane people who would be offended by this. (But who cares? They're insane!)
 
2012-10-14 12:43:00 PM

Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?


LRA61380: Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.


Of course, it means Chick-fil-A has a crappy PR department. Or they don't give a fark.
 
2012-10-14 12:44:24 PM
Bueller?
 
2012-10-14 12:44:46 PM
Jimmy Buffet Hates teh gays too
 
2012-10-14 12:45:35 PM
I like fruitcake.

/dnrtfa
//gay
///and crazy
////not offended but is now craving cake
//slashies
 
2012-10-14 12:45:38 PM

LRA61380: Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.


It is?
 
2012-10-14 12:46:34 PM

AliceBToklasLives: it means Chick-fil-A has a crappy PR department.


They do, they put ideology ahead of talent as one of my friends who used to work for their corporate communications dept told me.
 
2012-10-14 12:46:41 PM
Screw you, subby, for making me side with Chik-Fil-A.

Fruitcake doesn't mean "gay".
 
2012-10-14 12:47:40 PM

Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?


Yeah, my first interpretation of the term "fruitcake" is that it's a mildly-not-nice term for someone who suffers from mental illness, or who doesn't live in the same reality as the rest of us. I haven't heard "fruit" and "fruitcake" used as derogatory terms for gay people for a really long time, except in the term "Froot Loop" as a reference to Dupont Circle in Washington, D.C.
 
2012-10-14 12:48:07 PM

Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?


Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link
 
2012-10-14 12:48:23 PM
when I go out to offend the gays by calling them names and such I don't think I ever went to 'fruitcake'
/did any of the gays even complain?
 
2012-10-14 12:48:55 PM
Fruit = gay
fruitcake = crazy
 
2012-10-14 12:49:10 PM
No, it's not a really common slang term for 'gay'. But I can definitely see their PR folks thinking they're oh so clever by just skirting the offense then acting all butthurt when they're called on it.
 
2012-10-14 12:49:14 PM
Fruitcake means crazy. Hence the expression, "nuttier than a fruitcake." Because fruitcakes tend to contain a lot of nuts.

/that'sthejoke.jpg
 
2012-10-14 12:49:15 PM
Chick-Fil-Ocrap using words with dual meaning. Yeah for them being all clever and sh*t like that.
 
2012-10-14 12:49:55 PM

LRA61380: Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.


As a gay man, allow me to say that I've not once heard anyone refer to homosexuals as "fruitcakes".
 
2012-10-14 12:50:32 PM
Never heard "fruitcake" used to refer to homosexuals. "Fruit" by itself has been, but even that slang is pretty dated.
 
2012-10-14 12:51:41 PM

weirdneighbour: when I go out to offend the gays by calling them names and such I don't think I ever went to 'fruitcake'
/did any of the gays even complain?


I don't think anyone is *outraged* about this. It's just kind of an unfortunate choice of words for a company with their history. I don't know whether they were just being dumb (very possible) or intentionally using the term that way.
 
2012-10-14 12:51:45 PM
4.bp.blogspot.com
 
2012-10-14 12:52:33 PM
Meh....

/Gay
//Doesn't bother me
/// if I wanted a tray full of cock, I'd go downtown, not to chick fil a
 
2012-10-14 12:52:33 PM
i48.tinypic.com

this is the meaning of fruitcake.

/had a chik-fil-a deluxe sammich yesterday and it was delicious
 
2012-10-14 12:53:34 PM
I see that they also incorporated the use of black ink, they must be racist too.
 
2012-10-14 12:53:57 PM
As much as I'd love to be outraged, I'm just not feeling it. When I think of 'fruitcake', I think 'holidays' -- which, coincidentally, are near -- or 'looney' -- which, coincidentally, is what one would need to be to take slight with the ad.
 
2012-10-14 12:54:13 PM
Some folks seem pretty pissed off that they were unaware of this slur... but that doesn't mean it isn't a slur:

Link

UD is not the be-all-end-all of factual information - but the fact that the #1 ranked meaning of "fruitcake" is a derogatory term for a gay man certainly suggests that TFA, subby, and yours truly are not the only people who are aware of this.
 
2012-10-14 12:54:21 PM
The old saying, "Nuttier than a fruitcake", never had anything to do with gays.

"Fruit" is a now rare word for gays.

My lawn, you, off.
 
2012-10-14 12:55:14 PM
I've heard the word fruitcake used more to define a crazy, however in rare instances I've heard it define gays. I believe 30-40 years ago it was the opposite. Funny how word meanings change over time.
 
2012-10-14 12:56:12 PM

oukewldave: Fruit = gay
fruitcake = crazy


Bears repeating.

/gay bears
//repeating
 
2012-10-14 12:56:21 PM
The most important thing to do is get all butthurt about it.
 
2012-10-14 12:58:12 PM
I'm gonna have to agree with subby. I thought "fruitcake" was an anti-gay insult.
 
2012-10-14 12:59:16 PM
images.uulyrics.com

it's an album about GAY PEOPLE
 
2012-10-14 01:01:06 PM
Why in the Fark is everyone so damn touchy? Seems that everyone reads things into something to suit their own purpose.
Still it was a poor choice of words on their part, considering their recent faux pas.
Fill in the blank and someone will be offended:
"Only a ____________ wouldn't love our party trays"
 
2012-10-14 01:03:12 PM

LRA61380: Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.


Maybe I'm not as up to speed on my homophobia terms as you are, but fruitcake means crazy, not gay.
 
2012-10-14 01:05:18 PM
Wow, I didn't know so many people could be so clueless.

Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

This is being dog-whistle marketed toward those who, a generation or two ago, would have been very familiar with calling gays "fruits" and "fruitcakes".

And when called on it, Chick Fil-A can always claim they just meant holiday fruitcakes. However, the advertisement really doesn't make any sense EXCEPT as an anti-gay dog-whistle.
 
2012-10-14 01:05:48 PM

fiver5: The most important thing to do is get all butthurt about it.


.
.
Buthurt definitely sounds like a gay slur.
 
2012-10-14 01:06:06 PM
If there is one thing happyand joyous people should get upset about it is people using words that have multiple meanings.
 
2012-10-14 01:06:14 PM

Skyrmion: I'm gonna have to agree with subby. I thought "fruitcake" was an anti-gay insult.


That's because you're an idiot. No offense, lots of people are. You've probably heard "fruit" in the context of homosexuals, and thus relate any fruit-related term as an anti-gay insult.

Fruitcake means crazy.
 
2012-10-14 01:06:44 PM

Corn_Fed: Wow, I didn't know so many people could be so clueless.

Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

This is being dog-whistle marketed toward those who, a generation or two ago, would have been very familiar with calling gays "fruits" and "fruitcakes".

And when called on it, Chick Fil-A can always claim they just meant holiday fruitcakes. However, the advertisement really doesn't make any sense EXCEPT as an anti-gay dog-whistle.


.
.
To a nunnery with you.
 
2012-10-14 01:07:31 PM

Corn_Fed: However, the advertisement really doesn't make any sense EXCEPT as an anti-gay dog-whistle.


Because nobody ever brings fruitcakes to parties during this time of year
 
2012-10-14 01:08:35 PM
I'm also offended. The CFA I was in yesterday had white trash cans.
 
2012-10-14 01:09:57 PM
This is farking awesome. I love you Chick-Fil-A.
 
2012-10-14 01:10:11 PM
I just think it's awesome no matter how you take it.
 
2012-10-14 01:10:51 PM
As a person who desperately and actively seeks things to be offended by, I am not particularly offended by this. So I suggest we expand every English word to be a euphemism for gay people, so i can be constantly offended by everyone no matter what they say. Thanks for your support in this matter.
 
2012-10-14 01:10:52 PM
This reminds me of a local controversy regarding a small business's radio jingle. The lyrics included "Save me a nickel, save me a dime" and the PC police insisted that it sounded like "Save me a n***er, save me a dime" nevermind the fact that that makes no farking sense, but that the jingle was written and performed by a black gospel singer.

Seriously, we get it. You hate Chik-Fil-A. But trust me, they've given you enough legitimate ammo on their own, you don't need to redefine words to be offended. You have more than enough to blog about already.
 
2012-10-14 01:11:51 PM
Fruitcake = gay? Since when?

/I must be old

//yes
 
2012-10-14 01:13:24 PM
Cathy, did you practice this or are you a natural asshole?

Cause really, only a moron, with a track record of marginalization and outright homophobia like yours would approve this copy.

christ, for the life of me I DON'T understand why I'm not wealthy if a mouth breather like Cathy can do it, keep it.
 
2012-10-14 01:13:31 PM
For the record this looks like a local advertisement, not some national campaign. Easy target, yeah, but the person to blame is probably the assistant manager making 12/hr at the local chickfila
 
2012-10-14 01:16:31 PM

Dow Jones and the Temple of Doom: Maybe I'm not as up to speed on my homophobia terms as you are,


Yeah, that seems to be the case.
 
2012-10-14 01:19:52 PM

sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link


Oh wow, Urban Dictionary. Truly the paragon of word truthiness. I guess if a user-updated definitions site says "fruitcake" is slang for gay, that must mean it's true.

Fruitcake means crazy. Nuts. Bonkers. Off your rocker. Bats in the belfrey. Light's on but no one's home. Elevator doesn't go to the top floor. Cheese slipped off your cracker. Few fries short of a Happy Meal. Not playing with a full deck. Not the sharpest knife in the drawer/crayon in the box.

I'm 30 years old and have never heard anyone use that word to mean anything other than cuckoo for cocoa puffs.
 
2012-10-14 01:22:07 PM

kid_icarus: Never heard "fruitcake" used to refer to homosexuals. "Fruit" by itself has been, but even that slang is pretty dated.


And I can remember when "gay" didn't mean homosexual.
 
2012-10-14 01:22:51 PM

Corn_Fed: Wow, I didn't know so many people could be so clueless.

Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

This is being dog-whistle marketed toward those who, a generation or two ago, would have been very familiar with calling gays "fruits" and "fruitcakes".

And when called on it, Chick Fil-A can always claim they just meant holiday fruitcakes. However, the advertisement really doesn't make any sense EXCEPT as an anti-gay dog-whistle.


Yeah, this is how I'm seeing it, too. The timing after the CEO's comments fiasco lines up too well, imho.

Still doesn't explain why their stuff is more expensive than it has a right to be.
 
2012-10-14 01:23:34 PM
Calling someone crazy means they're gay.
 
2012-10-14 01:25:53 PM
Fruitcake = a dessert-like object that is typically associated with poor gift ideas around holiday time (more often than not assumed to be inedible).

I have never once linked the term fruitcake to a heterosexual and for the few times I have heard the term applied to a person the context was "someone lacking common sense" or bordering on crazy (a "nut").
 
2012-10-14 01:27:11 PM

Proteios1: As a person who desperately and actively seeks things to be offended by, I am not particularly offended by this. So I suggest we expand every English word to be a euphemism for gay people, so i can be constantly offended by everyone no matter what they say. Thanks for your support in this matter.


-Pedophile
-Hairdresser
-Thespian
-Commander in Chief
-AIDS Patient
-Manhole Licker
-Connoisseur of human feces
 
2012-10-14 01:31:13 PM

Skyrmion: Dow Jones and the Temple of Doom: Maybe I'm not as up to speed on my homophobia terms as you are,

Yeah, that seems to be the case.


You've really heard fruitcake used as am anti-gay term? Are you sure you just aren't a moron?
 
2012-10-14 01:31:54 PM
This looks like a local ad anyway, not a corporate ad campaign.

But ya, fruitcake = mentally unstable, so I can see why Farkers find this offensive.
 
2012-10-14 01:32:23 PM

Prank Call of Cthulhu: LRA61380: "fruitcake" is a really common slang term for gay

Is "really common" a slang term for "completely uncommon"?

Fruit? Gay. Fruitcake? Nuts.

It's insane people who would be offended by this. (But who cares? They're insane!)


And the liberals are going to be offended by this.
 
2012-10-14 01:33:59 PM
Homosexual people used to be considered crazy. Fruitcake meaning (crazy) gay person hasn't been a common usage for years but it did once have that meaning in addition to meaning a 'normal' crazy person.
 
2012-10-14 01:35:05 PM

david_gaithersburg: fiver5: The most important thing to do is get all butthurt about it.

.
.
Buthurt definitely sounds like a gay slur.


Only if done wrong.
 
2012-10-14 01:36:00 PM
What's funny is, there is outrage for using a derogatory name for gay, but as soon as it is pointed out that fruitcake means retarded crazy person, the outrage goes away.

Protect the gays!

fark the retards!
 
2012-10-14 01:38:43 PM
From the comments to TFA:

This isn't stupid. It isn't anything. It's a play on words - people sometimes (poorly) bring fruitcakes as gifts to parties. They are trying to make a joke about the fruitcake being upset someone chose something better. The fact that we have to explain this to people looking to find offense to gays everywhere is pathetic.
 
2012-10-14 01:40:34 PM

shotglasss: From the comments to TFA:

This isn't stupid. It isn't anything. It's a play on words - people sometimes (poorly) bring fruitcakes as gifts to parties. They are trying to make a joke about the fruitcake being upset someone chose something better. The fact that we have to explain this to people looking to find offense to gays everywhere is pathetic.


So by "only a fruitcake wouldn't love it" they mean "only a fruitcake is worse than this shiat?"
 
2012-10-14 01:42:42 PM
Fruit / fruity = gay
fruitcake =/= gay

but, still...

Chik-fil-A = suck
 
2012-10-14 01:43:01 PM

Dow Jones and the Temple of Doom: Skyrmion: Dow Jones and the Temple of Doom: Maybe I'm not as up to speed on my homophobia terms as you are,

Yeah, that seems to be the case.

You've really heard fruitcake used as am anti-gay term?


Yes, I have, as have many other people. Your insistence that we must all be confused or making it up is crazy. It's like you're some kind of fruitcake.
 
2012-10-14 01:43:24 PM

Lionel Mandrake: Fruit / fruity = gay
fruitcake =/= gay

but, still...

Chik-fil-A = suck


You sound like a fruitcake.
 
2012-10-14 01:44:58 PM

RealDisagreer: What's funny is, there is outrage for using a derogatory name for gay, but as soon as it is pointed out that fruitcake means retarded crazy person, the outrage goes away.

Protect the gays!

fark the retards!


Unless you have a butt pirate or retard in your life you really don't give a shiat about either.
 
2012-10-14 01:46:11 PM
From Wikipedia: Fruit (slang)Fruit and fruitcake (as well as many variations) are sexual slang terms which have various origins but modern usages tend to primarily refer to gay men and sometimes other LGBT people.[1][2] Usually used as pejoratives, the terms have also been re-appropriated as insider terms of endearment within LGBT communities.[3] Many modern pop culture references within the gay nightlife like "Fruit Machine" and "Fruit Packers" have been appropriated for reclaiming usage, similar to queer and dyke.

Just sayin'.

/Ya fruitcakes.
 
2012-10-14 01:52:59 PM

david_gaithersburg: Lionel Mandrake: Fruit / fruity = gay
fruitcake =/= gay

but, still...

Chik-fil-A = suck

You sound like a fruitcake.


encrypted-tbn2.gstatic.com
 
2012-10-14 01:54:45 PM
I actually eat fruitcake. It's tasty!

blogs.sfweekly.com
 
2012-10-14 01:56:07 PM
Stupid straight people. Maybe YOU have never been derisively called a fruitcake, but I have, and I know what they meant. Part of being homophobic is pretending that bigotry against gay people doesn't exist. You know it, I know it. Stop acting like you don't.
 
2012-10-14 01:58:31 PM

propasaurus: No, it's not a really common slang term for 'gay'. But I can definitely see their PR folks thinking they're oh so clever by just skirting the offense then acting all butthurt when they're called on it.


"No such thing as bad publicity."

A corporation fell out of the spotlight for a moment. Now they're back in it. This = win, according to every PR department ever.

Doesn't matter why they're in the spotlight. Only matters that they're in it.
 
2012-10-14 02:01:28 PM

montex: and I know what they meant.


How is that? Do you even know who designed the ad?
 
2012-10-14 02:07:34 PM

montex: Stupid straight people. Maybe YOU have never been derisively called a fruitcake, but I have, and I know what they meant. Part of being homophobic is pretending that bigotry against gay people doesn't exist. You know it, I know it. Stop acting like you don't.


Based on the intelligence level of your post, the person(s) who called you a fruitcake weren't referring to you that way because you're gay.
 
2012-10-14 02:08:26 PM

Skyrmion: Dow Jones and the Temple of Doom: Skyrmion: Dow Jones and the Temple of Doom: Maybe I'm not as up to speed on my homophobia terms as you are,

Yeah, that seems to be the case.

You've really heard fruitcake used as am anti-gay term?

Yes, I have, as have many other people. Your insistence that we must all be confused or making it up is crazy. It's like you're some kind of fruitcake.


Alright. Well, off to my blog I go.
 
2012-10-14 02:08:39 PM
To buy this as naivety is naive. Dont not eat there because they cater to fundie jackasses. Don't eat there because they sell bad fried chicken.
 
2012-10-14 02:14:42 PM

montex: Stupid straight people. Maybe YOU have never been derisively called a fruitcake, but I have, and I know what they meant. Part of being homophobic is pretending that bigotry against gay people doesn't exist. You know it, I know it. Stop acting like you don't.


Part of being politically gay (not homosexual as a sexual preference but homosexual as a sociopolitical statement) is pretending that anything and everything is homophobic. You know it, I know it. Stop acting like you don't.
 
2012-10-14 02:15:30 PM

Corn_Fed: Wow, I didn't know so many people could be so clueless.

Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

This is being dog-whistle marketed toward those who, a generation or two ago, would have been very familiar with calling gays "fruits" and "fruitcakes".

And when called on it, Chick Fil-A can always claim they just meant holiday fruitcakes. However, the advertisement really doesn't make any sense EXCEPT as an anti-gay dog-whistle.


That's some impressive mental gymnastics so you can be offended.

I'm 41. In all my life, I have never heard fruitcake used as a derogatory for gays. And my father's side of the family was very vocally anti-homosexual. And I grew up in the south.

Fruitcake = crazy (nuts). Just because you want to get a free extra round of offense at Chick-Fil-A because the owner has a stupid political stance doesn't change that.
 
2012-10-14 02:16:47 PM

aspAddict: LRA61380: Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.

It is?


Maybe 30yrs ago, but no one uses it anymore.
 
2012-10-14 02:19:51 PM

Carousel Beast: Corn_Fed: Wow, I didn't know so many people could be so clueless.

Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

This is being dog-whistle marketed toward those who, a generation or two ago, would have been very familiar with calling gays "fruits" and "fruitcakes".

And when called on it, Chick Fil-A can always claim they just meant holiday fruitcakes. However, the advertisement really doesn't make any sense EXCEPT as an anti-gay dog-whistle.

That's some impressive mental gymnastics so you can be offended.

I'm 41. In all my life, I have never heard fruitcake used as a derogatory for gays. And my father's side of the family was very vocally anti-homosexual. And I grew up in the south.

Fruitcake = crazy (nuts). Just because you want to get a free extra round of offense at Chick-Fil-A because the owner has a stupid political stance doesn't change that.


Same here. Old southern family, not homophobic but not exactly sporting rainbow bumper stickers either, and the term "fruitcake" was used quite a bit, always synonymous with "insane". I believe the common phrase was "nutty as a fruitcake."
 
2012-10-14 02:20:54 PM
Is it weird that I agree with both the super offended and the completely apathetic? I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....

/I'm so torn.
//ok, not really.
 
2012-10-14 02:21:43 PM
I liked their "Chicken for Blacks at prices for Jews." campaign.
 
2012-10-14 02:25:04 PM
Who pitched the ad, Anita Bryant?

/Somebody's got to remember her
 
2012-10-14 02:37:29 PM
I honestly thought it would be Cracker Barrel.
 
2012-10-14 02:41:07 PM

kisseswookies: I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....


PR department? Are you sure this is a corporate piece or did it come from an individual franchise? I owned part of a national franchise and in addition to the national campaigns we had our local marketing as well. According to the franchise agreement the corporate office could tell us to remove advertising if they wanted but we didn't have any approval process. We had to remove an ad once because it said "Superbowl" instead of the Big Game.
 
2012-10-14 02:46:09 PM

kisseswookies: Is it weird that I agree with both the super offended and the completely apathetic? I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....

.
.
But so does gay, thus the confusion.

 
2012-10-14 02:52:15 PM

Coco LaFemme: sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link

Oh wow, Urban Dictionary. Truly the paragon of word truthiness. I guess if a user-updated definitions site says "fruitcake" is slang for gay, that must mean it's true.

Fruitcake means crazy. Nuts. Bonkers. Off your rocker. Bats in the belfrey. Light's on but no one's home. Elevator doesn't go to the top floor. Cheese slipped off your cracker. Few fries short of a Happy Meal. Not playing with a full deck. Not the sharpest knife in the drawer/crayon in the box.

I'm 30 years old and have never heard anyone use that word to mean anything other than cuckoo for cocoa puffs.


So you're 30 years old and you've never heard a term a used a certain way, and so therefore it must never have been used that way. Got it. Well, since we're giving out our ages, I'm 45 and I have heard the term used to refer to gay people. As someone has already pointed out, I can remember when the term "gay" didn't mean homosexual (see Flintstones theme song lyrics - you'll have a gay old time). And while no one here is calling the Urban Dictionary a "paragon of word truthiness" , you do have to admit that the definition is in there, and listed above the alternate definition of "crazy".

I think the real problem here is that you just don't like to be wrong.
 
2012-10-14 02:53:30 PM

atomic-age: I honestly thought it would be Cracker Barrel.


They're more racist than homophobic.
 
2012-10-14 02:54:45 PM

david_gaithersburg: kisseswookies: Is it weird that I agree with both the super offended and the completely apathetic? I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....

.
.
But so does gay, thus the confusion.


That's why I prefer to use the term my gf's gay housemate calls gays.

Lodge-member

/never any confusion then
 
2012-10-14 02:54:58 PM
I honestly can't believe the amount of sheer denial in this thread. I've lived in the south most of my life and in Cali for the past five years and I have heard rednecks like you assholes refer to gay men as fruitcakes thousands of times. Either you people live in caves or you are a basement dwellers who don't get out much. Either way, STFU. Either don't know what you are talking about or just horrible bigots.
 
2012-10-14 02:55:56 PM
The professionally offended don't care what words actually mean, only what an idiot might construe them to mean... and they're far from nubianrdly when it comes to voicing their idiotic opinions.

/the filter is racist.
 
2012-10-14 02:58:08 PM

Evi1Bo1weevi1: I honestly can't believe the amount of sheer denial in this thread. I've lived in the south most of my life and in Cali for the past five years and I have heard rednecks like you assholes refer to gay men as fruitcakes thousands of times. Either you people live in caves or you are a basement dwellers who don't get out much. Either way, STFU. Either don't know what you are talking about or just horrible bigots.


In my case it's both
 
2012-10-14 03:06:24 PM

Coco LaFemme: sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link

Oh wow, Urban Dictionary. Truly the paragon of word truthiness. I guess if a user-updated definitions site says "fruitcake" is slang for gay, that must mean it's true.

Fruitcake means crazy. Nuts. Bonkers. Off your rocker. Bats in the belfrey. Light's on but no one's home. Elevator doesn't go to the top floor. Cheese slipped off your cracker. Few fries short of a Happy Meal. Not playing with a full deck. Not the sharpest knife in the drawer/crayon in the box.

I'm 30 years old and have never heard anyone use that word to mean anything other than cuckoo for cocoa puffs.


Fruitcake
 
2012-10-14 03:11:51 PM
Never had a problem with gays until they were held up as a "protected class", which they are EVERY SINGLE farkING DAY ON THIS SITE.


Too bad there isn't a vaccination or cure for gays and pedophiles.
 
2012-10-14 03:18:15 PM

Evi1Bo1weevi1: I honestly can't believe the amount of sheer denial in this thread. I've lived in the south most of my life and in Cali for the past five years and I have heard rednecks like you assholes refer to gay men as fruitcakes thousands of times. Either you people live in caves or you are a basement dwellers who don't get out much. Either way, STFU. Either don't know what you are talking about or just horrible bigots.


Oh yes of course, the standard "you must be a bigot" defense. I love it. I live neither in a cave, nor in a basement. I'm not a redneck, either.....though I do currently live in BFE North Carolina. While I agree there are rednecks all over this country, there aren't many in Chicago, IL....at least not in the neighborhood I was born and raised in. But you go on thinking that people who don't use the word in that way, or have never used it/heard it in that way must be closet homophobes. It's oh so precious. Wait no, it's oh so retarded.
 
2012-10-14 03:18:52 PM

Hagenhatesyouall: Never had a problem with gays until they were held up as a "protected class", which they are EVERY SINGLE farkING DAY ON THIS SITE.


Too bad there isn't a vaccination or cure for gays and pedophiles.


Or in your case, trollitis.
 
2012-10-14 03:21:48 PM
"Get dem Redneck Dolla's"
 
2012-10-14 03:28:30 PM
Link to youtube clip (SFW):

www.nakyouout.com


Start at about 4:18 in the clip for fruitcake jokes
 
2012-10-14 03:29:40 PM
Fruitcake is farking disgusting...

That is all
 
2012-10-14 03:49:19 PM
Because if they had said "insane" or "crazy person" or any other term used to refer to crazy, people would whine and cry about how insensitive they were to people with mental health issues.
 
2012-10-14 03:54:09 PM
Those who take offense at nothing will take offense at anything.
 
2012-10-14 03:55:28 PM

randomjsa: Because if they had said "insane" or "crazy person" or any other term used to refer to crazy, people would whine and cry about how insensitive they were to people with mental health issues.


You're such a persecuted victim.
 
2012-10-14 04:04:46 PM

randomjsa: Because if they had said "insane" or "crazy person" or any other term used to refer to crazy, people would whine and cry about how insensitive they were to people with mental health issues.


They = LIBS111!!!!!!11!!!!!, yes?
 
2012-10-14 04:15:03 PM
Not only does 'fruitcake' traditionally refer to crazy people, but that definition also makes the most sense with respect to the ad it's placed in.

Only a *crazy person* Wouldn't Love Our Party Trays! Makes perfect sense and is a template that has been used thousands of times before in marketing.

Only a *gay person* Wouldn't Love Our Party Trays! Makes Nofarkingsensewhatsoever.

Chalk me up as one of the many people who think you folks got your terminology mixed up in your mad dash to be offended. Put your poutrage away and realize you're wrong. There are plenty of things in the world to be outraged about without having to misconstrue random shiat you found on the internet.
 
2012-10-14 04:15:13 PM

randomjsa: Because if they had said "insane" or "crazy person" or any other term used to refer to crazy, people would whine and cry about how insensitive they were to people with mental health issues.


"you'd have to be SCHIZOPHRENIC to want something other than our tasty cheese dippers!!!"
 
2012-10-14 04:17:18 PM

Tom_Slick: [4.bp.blogspot.com image 494x250]


They do make some damn tasty fruitcake. I usually order 3 or 4 slabs of it at least once a year.

/Chick-File should just sell a sandwich called "Show How Much You Hate Homogays By Buying Our Food" and be done with it.
 
2012-10-14 04:50:47 PM

sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link


wow, that site is full of neat suff! like here:

http://www.urbandictionary.com/define.php?term=sandbar

1. Sandbar : The act of wetting your penis and covering it with sand, then sticking it inside of a girl's ass

4. sandbar : The area between the dick and the ass. Also referred to as the grundle or gooch.

5. sandbar : The act of becoming exuberantly inebriated with a sibling of the same sex and proceding to engender in one sided anal innercourse. "(to) sandbar"

huh, learn something new every day

oh and I'm 29 and have never heard "fruitcake" referring to a gay person, just someone crazy.
 
2012-10-14 05:03:44 PM

Bucky Katt: You're such a persecuted victim.


You're just a moron. All I said was that if they used the term crazy, people would complain about that too.

inclemency: They = LIBS111!!!!!!11!!!!!, yes?


While said people do tend to be liberal, their political affiliations are really not important. If they had been then I assure you I would have said "a bunch of liberals" or something.

Jon iz teh kewl: "you'd have to be SCHIZOPHRENIC to want something other than our tasty cheese dippers!!!"


People with or family members of people with schizophrenia would be offended. Am I right?
 
2012-10-14 05:07:18 PM
Bi, crazy, and not offended here. It's just a shiatty campaign, like every other shiatty Dick-fil-A campaign. Non-issue, move along. We've never seen a campaign saying "only a crazy farker wouldn't love these prices" ad before? C'mon. Claiming "fruitcake" as a gay slur is ridiculous. We crazies had it first, damnit!

Plus, it wasn't chain-wide from the look of it. Seems like a poorly thought-out local ad. I'm as outraged by this as when the local pizza place changed their slogan to "Had a hot peice lately?" Which is to say, not a bit.
 
2012-10-14 05:08:47 PM

Coco LaFemme: sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link

Oh wow, Urban Dictionary. Truly the paragon of word truthiness. I guess if a user-updated definitions site says "fruitcake" is slang for gay, that must mean it's true.


Does a Wikipedia entry make you happy, or would I have to spend all day digging up references to satisfy you? There's wiktionary.org, but I'm guessing that if Wikipedia and Urban Dictionary aren't good enough for you, Wiktionary won't do it, either.

So, anyway, yeah, it was either a pretty dumb gaffe or an intentional dog-whistle, but I'm not going to get too worked up over it either way. There's only so much outrage I've got to work with per day and the evil Russian rainbow milk brigade has already used up much of my quota for today. 

But y'all go on thinking that all us queer folk are outraged, OUTRAGED by Chik-fil-A's antics if it makes you feel better.
 
2012-10-14 05:34:33 PM

TheHappyCanadian: sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link

wow, that site is full of neat suff! like here:

http://www.urbandictionary.com/define.php?term=sandbar

1. Sandbar : The act of wetting your penis and covering it with sand, then sticking it inside of a girl's ass

4. sandbar : The area between the dick and the ass. Also referred to as the grundle or gooch.

5. sandbar : The act of becoming exuberantly inebriated with a sibling of the same sex and proceding to engender in one sided anal innercourse. "(to) sandbar"

huh, learn something new every day

oh and I'm 29 and have never heard "fruitcake" referring to a gay person, just someone crazy.



You left out #3, the most appropriate definition of all:

3. An expression of lameness or douchebaggery

Also, welcome to my favorites list. You are officially awesome and can fondle my sandbar anytime.
 
2012-10-14 05:36:23 PM
Fruitcake=ok

Chick is just taking it back.

And yeah, they knew what they were doing with the ad campaign. Not subtle, but has plausible deniability.
 
2012-10-14 05:37:39 PM

Spaced Cowboy: Not only does 'fruitcake' traditionally refer to crazy people, but that definition also makes the most sense with respect to the ad it's placed in.

Only a *crazy person* Wouldn't Love Our Party Trays! Makes perfect sense and is a template that has been used thousands of times before in marketing.

Only a *gay person* Wouldn't Love Our Party Trays! Makes Nofarkingsensewhatsoever.

Chalk me up as one of the many people who think you folks got your terminology mixed up in your mad dash to be offended. Put your poutrage away and realize you're wrong. There are plenty of things in the world to be outraged about without having to misconstrue random shiat you found on the internet.


Winnah Winnah chicken dinnah!
 
2012-10-14 05:52:51 PM
Put me in the "never heard of this as a gay slur" category. I am thinking this is probably a regional dialect thing. How many people who link "fruitcake" to "gay bashing" say "pop" and how many say "soda"?

I'm not going to say that it isn't offensive... obviously some people recognized it as such and so some places people do use the term. Apparently it is an older term, so it predates internet use. Prior to the internet, there really was no standardization of this kind of thing. If someone from the area that this was targeted at says "Oh yeah that's a slur against gays" then I'd accept it. Otherwise, I will keep on thinking that Chick-fil-a now goes out of its way to offend the mentally ill.

/either way they are dicks
 
2012-10-14 06:09:07 PM
It appears ambivalent as to if fruitcake means homosexual or crazy per the urban dictionary.

Originally British for crazy, if used in the US in the 50's or early 60's an out of the closet gay man would probably be considered crazy.

Fairly stupid to do, but they do have an anti-gay bias too. Why should they bother to be sensitive. It isn't like they are running a business to sell sandwiches or anything like that.

http://www.urbandictionary.com/define.php?term=fruitcake

http://forum.wordreference.com/showthread.php?t=93196
 
2012-10-14 06:15:21 PM
And a great song that should have been done by Devo.

Link
 
2012-10-14 06:26:50 PM
Guys, calm down, the word "fruitcake" is actually slang for "cigarettes" in some parts of the UK. I'm sure that's what they meant.
 
2012-10-14 06:39:52 PM
Only time I heard fruitcake used to refer to gay and not crazy was in Zorro the Gay Blade

/FRUITCAKE!!!
 
2012-10-14 06:47:39 PM

Boojum2k: Only time I heard fruitcake used to refer to gay and not crazy was in Zorro the Gay Blade

/FRUITCAKE!!!


I heard it once in an episode of Three's Company. Ralph Furley, re Jack: "He's no doctor, he's a fruitcake!"
 
2012-10-14 06:53:37 PM
SO, the Collin Street Baery is full of gays? Better nuke Corsicana.
 
2012-10-14 06:55:40 PM
My first thought was fruitcake=holidays, which are coming up.

/husband and I still won't eat there anymore, though. Shame, cuz I loved the grilled chicken sandwich.
 
2012-10-14 07:07:57 PM

jonny99: Some folks seem pretty pissed off that they were unaware of this slur... but that doesn't mean it isn't a slur: [...]
UD is not the be-all-end-all of factual information - but the fact that the #1 ranked meaning of "fruitcake" is a derogatory term for a gay man certainly suggests that TFA, subby, and yours truly are not the only people who are aware of this.


Regardless of the UD quotient, the question is, in the region where Chick-Fil-A's main offices are located, is the term in common enough usage that there would be a reasonable expectation for a person to have ever even heard the term used with that connotation. Having spent plenty of time on business in that area, I can tell you that I could walk up to probably 99% of people there and ask them what alternate meaning 'fruitcake' has and they would say some variety of 'lunatic'. If I asked them why they didn't say 'homosexual', they would probably look at me funny and then call me a fruitcake.

It is not their responsibility to know how each and every person in the nation misuses the English language. If it were, the only words they could safely use would be prepositions. Even those, though, might get questionable.

Additionally, fruitcake jokes have always been common in the region as far as I'm aware, mostly due to the sheer number of fruitcakes circulating the state thanks to the huge manufacturer of said holiday paperweights located in the state. I used to know a person who bought something like a hundred of them each year and gave them to everyone she knew. My guess is the person writing the ad was just using old, time-honored fruitcake humor.

If I asked a random person on the street in Atlanta to "think of the word fruitcake in terms of a homosexual person and describe those thoughts to me", I'm guessing they'd tell me about thinking of a homosexual person holding a red, brown, and green doorstop-sized log of solidified sugar, fruit, and unknown substances, telling the person who gave it to them "You shouldn't have. No, really, you shouldn't have." Okay, maybe I'm exaggerating for my lousy humor's sake, but I think my point's clear. Fruitcake is fruitcake, unless it's a lunatic... a lunatic who enjoys fruitcake.

Hmmm, I think I have some fruitcake in the fridge from last Christmas...

Disclaimer: I didn't look-up every word in this posting on Urban Dictionary to see if it was offensive. Does that make me a bad person?
 
2012-10-14 07:14:38 PM
what if they said:

only a carrot wouldn't love our party trays

what would you think then
 
2012-10-14 07:28:53 PM

Corn_Fed: Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".


I'm pretty sure I was around for the time period you're talking about there (checking driver's license... yup) and, while I do remember a lot of common derogatory epithets for homosexuality, 'fruitcake' certainly isn't among them.

Maybe this slang-usage isn't and never was as prevalent nation-wide as a handful of people are thinking. Sure, it may have been prevalent in some specific region or among some specific cultural segment, but it certainly looks to me, looking at the comments, there's a huge case to be made for it not being a nationwide-common-knowledge usage of the word, now or in the past of any living generation the ad would target.
 
2012-10-14 07:30:41 PM

Jon iz teh kewl: what if they said:

only a carrot wouldn't love our party trays

what would you think then


thestockmasters.com
 
2012-10-14 07:37:25 PM
Next headline "Just what are the makers of fruit & nut chocolate eggs implying???"

Seriously. Lets. All. Get. A. Grip.
 
2012-10-14 07:38:04 PM

IronTechV1: Corn_Fed: Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

I'm pretty sure I was around for the time period you're talking about there (checking driver's license... yup) and, while I do remember a lot of common derogatory epithets for homosexuality, 'fruitcake' certainly isn't among them.

Maybe this slang-usage isn't and never was as prevalent nation-wide as a handful of people are thinking. Sure, it may have been prevalent in some specific region or among some specific cultural segment, but it certainly looks to me, looking at the comments, there's a huge case to be made for it not being a nationwide-common-knowledge usage of the word, now or in the past of any living generation the ad would target.


The slogan could have been "Only a nimrod wouldn't love our party trays!" and you'd have dozens of people in a thread like this claiming that "nimrod" is a commonly used derogatory term for homosexuals in their neck of the woods. The truth doesn't matter, only the satisfaction they recieve from being offended.
 
2012-10-14 07:45:48 PM

Dow Jones and the Temple of Doom: The slogan could have been "Only a nimrod wouldn't love our party trays!" and you'd have dozens of people in a thread like this claiming that "nimrod" is a commonly used derogatory term for homosexuals in their neck of the woods. The truth doesn't matter, only the satisfaction they recieve from being offended.


Agreed. Offense will be wherever someone looks for it.
 
2012-10-14 07:49:27 PM

Jon iz teh kewl: what if they said:

only a carrot wouldn't love our party trays

what would you think then


Ah-hah! It's their grand conspiracy to use double-meaning words to pick on carrot-top redheads while keeping plausible deniability!
 
2012-10-14 07:51:22 PM
And let's all get serious, most of the folks in this forum using the term 'plausible deniability' are kids who have heard the term used in a movie and thought it sounded cool. The others are folks with limited vocabulary who want to pin a flower onto their sentence.
 
2012-10-14 07:52:26 PM
Yes it means both crazy and gay to call someone fruitcake depending on the context. It may not be the origin but it definitely gets used to replace gay.

That being said, you'd have to be pretty uptight to get offended by it.
 
2012-10-14 07:57:28 PM
Dow Jones and the Temple of Doom
The slogan could have been "Only a nimrod wouldn't love our party trays!" and you'd have dozens of people in a thread like this claiming that "nimrod" is a commonly used derogatory term for homosexuals in their neck of the woods. The truth doesn't matter, only the satisfaction they recieve from being offended.


Except that nimrod does not come up reference to homosexuals in either standard or the urban dictionary. (At least with any upvotes anyway.)

They must be using a dog whistle and then acting offended, cashing in on some of that anti-gay cred they received to get social conservatives to shop there. Queue the pictures of Palin and Hannity buying chicken sandwiches at the mall.

It is questionable to run wide-based food business ringing in for liberal or conservative policies, but if they want to give it a go, good for them.

/Now don't let the real or perceived homophobia bite them in the ass. 
Urban dictionary:
Link
A standard dictionary:
Link
 
2012-10-14 07:57:49 PM

DrewCurtisJr: kisseswookies: I mean, SOMEONE in their PR department had to stop and think "this may be a poor choice of words," but yeah fruitcake means crazy....

PR department? Are you sure this is a corporate piece or did it come from an individual franchise? I owned part of a national franchise and in addition to the national campaigns we had our local marketing as well. According to the franchise agreement the corporate office could tell us to remove advertising if they wanted but we didn't have any approval process. We had to remove an ad once because it said "Superbowl" instead of the Big Game.


I have never owned a franchise. I have worked at many a corporation in my time, and everything was always super strict when it came to marketing.

/anyway, learn something new everyday.
 
2012-10-14 08:05:27 PM
Spaced Cowboy
Not only does 'fruitcake' traditionally refer to crazy people, but that definition also makes the most sense with respect to the ad it's placed in.
Only a *crazy person* Wouldn't Love Our Party Trays! Makes perfect sense and is a template that has been used thousands of times before in marketing.
Only a *gay person* Wouldn't Love Our Party Trays! Makes Nofarkingsensewhatsoever.
Chalk me up as one of the many people who think you folks got your terminology mixed up in your mad dash to be offended. Put your poutrage away and realize you're wrong. There are plenty of things in the world to be outraged about without having to misconstrue random shiat you found on the internet.


After the internet based outrage at their donating large amounts of money to anti-gay marriage causes, it makes perfect sense to me.
 
2012-10-14 08:07:58 PM
I swear to allah, I have never heard of "fruitcake" as a euphemism for "homosexual." I'm 41. Been around for a while.
 
2012-10-14 08:15:01 PM

L.D. Ablo: I actually eat fruitcake. It's tasty!

[blogs.sfweekly.com image 400x300]


ever tried fruitcake cookies? those damn things are awesome.
 
2012-10-14 08:17:03 PM

Enemabag Jones: Dow Jones and the Temple of Doom
The slogan could have been "Only a nimrod wouldn't love our party trays!" and you'd have dozens of people in a thread like this claiming that "nimrod" is a commonly used derogatory term for homosexuals in their neck of the woods. The truth doesn't matter, only the satisfaction they recieve from being offended.

Except that nimrod does not come up reference to homosexuals in either standard or the urban dictionary. (At least with any upvotes anyway.)

They must be using a dog whistle and then acting offended, cashing in on some of that anti-gay cred they received to get social conservatives to shop there. Queue the pictures of Palin and Hannity buying chicken sandwiches at the mall.

It is questionable to run wide-based food business ringing in for liberal or conservative policies, but if they want to give it a go, good for them.

/Now don't let the real or perceived homophobia bite them in the ass. 
Urban dictionary:
Link
A standard dictionary:
Link


Honestly, I think what's happened is that people have heard other people using the term "fruitcake" and mistakenly thought they were using it as an anti-gay epithet due to it's proximity to the word "fruit", which has historically been used as an epithet.

It's like, I've heard a co-worker refer to Richard Simmons as a "beefcake" and if the word "beef" was an anti-gay slur, I may have thought my coworker was a homophone, and that "beefcake" is also an anti-gay slur, when in fact they are two different words with two completely unrelated meanings.
 
2012-10-14 08:24:47 PM
Dow Jones and the Temple of Doom
It's like, I've heard a co-worker refer to Richard Simmons as a "beefcake"


Are you trolling me bro?
 
2012-10-14 08:27:48 PM
Homosexuals have already commandeered the word 'gay'. Now they have co-opted a delicious holiday treat?

/fabulous
 
2012-10-14 08:28:23 PM

Dow Jones and the Temple of Doom: [...] It's like, I've heard a co-worker refer to Richard Simmons as a "beefcake" [...]


Hehe... If your co-worker refers to Richard Simmons as a beefcake, I might think your co-worker was a fruitcake (the crazy definition, not the I-wanna-be-offended definition).
 
2012-10-14 08:41:54 PM

Enemabag Jones: Spaced Cowboy
Not only does 'fruitcake' traditionally refer to crazy people, but that definition also makes the most sense with respect to the ad it's placed in.
Only a *crazy person* Wouldn't Love Our Party Trays! Makes perfect sense and is a template that has been used thousands of times before in marketing.
Only a *gay person* Wouldn't Love Our Party Trays! Makes Nofarkingsensewhatsoever.
Chalk me up as one of the many people who think you folks got your terminology mixed up in your mad dash to be offended. Put your poutrage away and realize you're wrong. There are plenty of things in the world to be outraged about without having to misconstrue random shiat you found on the internet.

After the internet based outrage at their donating large amounts of money to anti-gay marriage causes, it makes perfect sense to me.


That's because you're trying your hardest to be super duper offended at a complete non-issue. You're going to see exactly what you want to see in the ad.
 
2012-10-14 09:11:04 PM
Once in a blue moon I buy a 64 nugget tray for myself on a Saturday. Eat about half while watching college football, phone turned off, just chilling. Then, on Sunday, I HAVE CHICK FIL A AND YOU DON'T! The second half are for nfl games. Less calories and fat than a large pizza, plus they last longer.

/no, I'm actually not fat
 
2012-10-14 09:24:54 PM

Coco LaFemme: I'm 30 years old and what is this


FTFY
 
2012-10-14 09:27:19 PM

truthseeker2083: david_gaithersburg: fiver5: The most important thing to do is get all butthurt about it.

.
.
Buthurt definitely sounds like a gay slur.

Only if done wrong.


Ha ha! Because homosexuals have ANAL SEX -- sex in their buttholes, that can cause *snrk* BUTTHURT!! Oh, man, that's some comedy gold there.
 
2012-10-14 09:29:27 PM

over_and_done: propasaurus: No, it's not a really common slang term for 'gay'. But I can definitely see their PR folks thinking they're oh so clever by just skirting the offense then acting all butthurt when they're called on it.

"No such thing as bad publicity."

A corporation fell out of the spotlight for a moment. Now they're back in it. This = win, according to every PR department ever.

Doesn't matter why they're in the spotlight. Only matters that they're in it.


This year, maybe. Ten or twenty years from now, they may be hoping people don't remember. Just ask Wendy's or Dominoes.
 
2012-10-14 09:30:50 PM
I've heard "nuttier than a fruitcake" referring to crazy. I've heard "fruitier than a fruitcake" referring to gay. In Chik-Fil-A's ad, my mind went towards slight gay bashing.

/2 cents from a straight woman
 
2012-10-14 09:38:11 PM

Sylvia_Bandersnatch: truthseeker2083: david_gaithersburg: fiver5: The most important thing to do is get all butthurt about it.

.
.
Buthurt definitely sounds like a gay slur.

Only if done wrong.

Ha ha! Because homosexuals have ANAL SEX -- sex in their buttholes, that can cause *snrk* BUTTHURT!! Oh, man, that's some comedy gold there.


Calm down Sparky. Do you always get excited over lame jokes?
 
2012-10-14 09:44:21 PM

hogans: Who pitched the ad, Anita Bryant?

/Somebody's got to remember her


Funny you should mention her in this thread..

"Bryant became one of the first persons to be publicly "pied" as a political act (in her case, on television), in Des Moines in 1977. Bryant quipped "At least it's a fruit pie", apparently making a pun on the derogatory term for a gay man ("fruit"). While covered in pie, she began to pray to God to forgive the activist "for his deviant lifestyle" before bursting into tears as the cameras kept rolling."

Those in this thread saying they're unfamiliar with 'fruit' or 'fruitcake' as a gay slur aren't too old, as some of them (all of them younger than me, I'll wager) think, but too young.

But I also believe that those in 'denial' are sincere in their belief that offended people are imaginging the offence or overreacting. They're not cynical, just ignorant. Most of them are too young to know this term, but CFA itself is old school, and does know it. It's also simply true that modern bigots are routinely cryptological about it, rather than overt. Witness all the cryptoracists right here on Fark, easily the most shameful thing about this site. (I have no idea why modmins put up with it, and when I ask myself why, the most obvious answers make me very sad.) The thing is, cryptobigotry is intentionally and effectively invisible to those it's not targeted towards -- the target of the bigotry, and like-minded bigots. It's craven and cowardly, but the method works, and works well. The most important attribute is plausible deniability, like the scheming little coward who came up with the 'Don't Re-Nig' bumpersticker. She says it doesn't mean what we all know it does -- and you can't prove it does. We also can't prove that this CFA pitch is gay-baiting, because it's entirely possible that whoever came up with it is just incredibly stupid. But coming from CFA, it seems unlikely. CFA has found that gaybaiting is good business. (This year, at least. See my above comment about that.) So do they have any incentive to do more of it? But yeah, it's going to be invisible to most people. Just like when racists call Obama a 'Kenyan'.
 
2012-10-14 09:54:20 PM

Sylvia_Bandersnatch: hogans: Who pitched the ad, Anita Bryant?

/Somebody's got to remember her

Funny you should mention her in this thread..

"Bryant became one of the first persons to be publicly "pied" as a political act (in her case, on television), in Des Moines in 1977. Bryant quipped "At least it's a fruit pie", apparently making a pun on the derogatory term for a gay man ("fruit"). While covered in pie, she began to pray to God to forgive the activist "for his deviant lifestyle" before bursting into tears as the cameras kept rolling."

Those in this thread saying they're unfamiliar with 'fruit' or 'fruitcake' as a gay slur aren't too old, as some of them (all of them younger than me, I'll wager) think, but too young.


I don't think anyone is arguing that "Fruit" isn't slang for "Gay". Everyone I see up in arms is saying that "Fruitcake" is a completely different, and I agree with them.
 
2012-10-14 09:54:30 PM

Evi1Bo1weevi1: I honestly can't believe the amount of sheer denial in this thread. I've lived in the south most of my life and in Cali for the past five years and I have heard rednecks like you assholes refer to gay men as fruitcakes thousands of times. Either you people live in caves or you are a basement dwellers who don't get out much. Either way, STFU. Either don't know what you are talking about or just horrible bigots.


I think that's definitely true for some in this thread, but not all of them. Many are too young to know the term. (And wrongly assume that therefore, that interpretation is somehow invalid.) But I really do think that for many straight people, it's easier to believe that CFA means it innocently rather than that they're gay-baiting. And were it just about anyone but CFA, I'd give them the benefit of the doubt.
 
2012-10-14 10:03:47 PM

TheHappyCanadian: sandbar67: Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?

Guess its been a while since you checked. Here, let me Urban Dictionary that for you Link

wow, that site is full of neat suff! like here:

http://www.urbandictionary.com/define.php?term=sandbar

1. Sandbar : The act of wetting your penis and covering it with sand, then sticking it inside of a girl's ass

4. sandbar : The area between the dick and the ass. Also referred to as the grundle or gooch.

5. sandbar : The act of becoming exuberantly inebriated with a sibling of the same sex and proceding to engender in one sided anal innercourse. "(to) sandbar"

huh, learn something new every day

oh and I'm 29 and have never heard "fruitcake" referring to a gay person, just someone crazy.


You're young. That's all. 29 isn't worldly wise, it's "no-longer-fall-down-drunk-on-the-way-home". You think you're this erudite master of knowledge, but all you've really mastered is the Canadian sport of sarcasm. Which, I feel I should tell you, won't get you very far after 29. It's good for shutting up people ten years younger than you are now, but you'll find it's a lot different ten years from now, when you're facing down some smart-ass 29-year-old know-it-all online. At some point, you're going to have to prove you can actually sort and evaluate information intelligently, not just sound clever.
 
2012-10-14 10:05:31 PM
Sylvia_Bandersnatch:

Those in this thread saying they're unfamiliar with 'fruit' or 'fruitcake' as a gay slur aren't too old, as some of them (all of them younger than me, I'll wager) think, but too young.

Fruit, yes; Fruitcake, no. And I'm 66. Fruitcake = "nutty as a"
 
2012-10-14 10:08:46 PM
Sorry 'bout all the bold.

/HTML, how do it work?
 
2012-10-14 10:30:25 PM

CruJones: Once in a blue moon I buy a 64 nugget tray for myself on a Saturday. Eat about half while watching college football, phone turned off, just chilling. Then, on Sunday, I HAVE CHICK FIL A AND YOU DON'T! The second half are for nfl games. Less calories and fat than a large pizza, plus they last longer.

/no, I'm actually not fat


You mother ricket! That is genius. I always end up wanting Chik-Fil-A on Sundays... but I could never figure out how to pull it off. Now I know.
 
2012-10-14 11:11:43 PM

L.D. Ablo: I actually eat fruitcake. It's tasty!

[blogs.sfweekly.com image 400x300]


Me too. But I'm also a big fan of McRibs so take it for what it's worth.
 
2012-10-14 11:15:21 PM

IronTechV1: Corn_Fed: Of COURSE this is a plausible-deniability slur against gay people. "Fruitcake" was a VERY common slur against gay people 30-40 years ago, deriving from the even-more common slur "fruit".

I'm pretty sure I was around for the time period you're talking about there (checking driver's license... yup) and, while I do remember a lot of common derogatory epithets for homosexuality, 'fruitcake' certainly isn't among them.

Maybe this slang-usage isn't and never was as prevalent nation-wide as a handful of people are thinking. Sure, it may have been prevalent in some specific region or among some specific cultural segment, but it certainly looks to me, looking at the comments, there's a huge case to be made for it not being a nationwide-common-knowledge usage of the word, now or in the past of any living generation the ad would target.


I want to give you credit for being sincere and trying to make a good case. I appreciate that, I really do. But you're unfortunately mistaken. This usage was common enough, not very long ago (20-30 years is about right, though), that it was used in films and television. Including much more recently. (Warning: bad werdz, some ugly personalities) YOU're not familiar with it. That's okay, but it doesn't make you knowledgeable about it. And a lot of other people here are younger, and may have never heard it used that way. (Or more likely, just forgot, since this usage has declined a lot in the last couple decades. Most of us don't retain infrequently used slang.)
 
2012-10-14 11:16:52 PM

IronTechV1: Dow Jones and the Temple of Doom: The slogan could have been "Only a nimrod wouldn't love our party trays!" and you'd have dozens of people in a thread like this claiming that "nimrod" is a commonly used derogatory term for homosexuals in their neck of the woods. The truth doesn't matter, only the satisfaction they recieve from being offended.

Agreed. Offense will be wherever someone looks for it.


..or, it's possible I've given you too much credit, and you're just an idiot.
 
2012-10-14 11:17:28 PM

IronTechV1: Jon iz teh kewl: what if they said:

only a carrot wouldn't love our party trays

what would you think then

Ah-hah! It's their grand conspiracy to use double-meaning words to pick on carrot-top redheads while keeping plausible deniability!


..or an asshole.
 
2012-10-14 11:18:15 PM

IronTechV1: And let's all get serious, most of the folks in this forum using the term 'plausible deniability' are kids who have heard the term used in a movie and thought it sounded cool. The others are folks with limited vocabulary who want to pin a flower onto their sentence.


So which one are you?
 
2012-10-14 11:21:07 PM

truthseeker2083: Sylvia_Bandersnatch: truthseeker2083: david_gaithersburg: fiver5: The most important thing to do is get all butthurt about it.

.
.
Buthurt definitely sounds like a gay slur.

Only if done wrong.

Ha ha! Because homosexuals have ANAL SEX -- sex in their buttholes, that can cause *snrk* BUTTHURT!! Oh, man, that's some comedy gold there.

Calm down Sparky. Do you always get excited over lame jokes?


Only yours. You're a comic genius! Why are you wasting your time here? There's a whole career waiting for you, opening for John Valby.
 
2012-10-14 11:25:52 PM

BradleyUffner: Sylvia_Bandersnatch: hogans: Who pitched the ad, Anita Bryant?

/Somebody's got to remember her

Funny you should mention her in this thread..

"Bryant became one of the first persons to be publicly "pied" as a political act (in her case, on television), in Des Moines in 1977. Bryant quipped "At least it's a fruit pie", apparently making a pun on the derogatory term for a gay man ("fruit"). While covered in pie, she began to pray to God to forgive the activist "for his deviant lifestyle" before bursting into tears as the cameras kept rolling."

Those in this thread saying they're unfamiliar with 'fruit' or 'fruitcake' as a gay slur aren't too old, as some of them (all of them younger than me, I'll wager) think, but too young.


I don't think anyone is arguing that "Fruit" isn't slang for "Gay". Everyone I see up in arms is saying that "Fruitcake" is a completely different, and I agree with them.


I'm going to ask you to please repost this more clearly. I'm not making sense of it. It sounds like you're saying that those defending the usage are up in arms, or that those suspicious of the usage think it wouldn't mean 'gay,' and neither of those interpretations makes sense in context. Please clarify.
 
2012-10-14 11:30:06 PM

crabsno termites: Sylvia_Bandersnatch:

Those in this thread saying they're unfamiliar with 'fruit' or 'fruitcake' as a gay slur aren't too old, as some of them (all of them younger than me, I'll wager) think, but too young.

Fruit, yes; Fruitcake, no. And I'm 66. Fruitcake = "nutty as a"


It is a tertiary usage, not common in daily American English. But it was common derogatory street slang well within my lifetime, so certainly within yours. It's possibly you've just lived a good clean life, only know nice people, and have never watched gritty films or late-night TV shows from 30 years ago. As a member of the queer community, I can assure you that this is a term pretty much every queer person over a certain age -- and not yet old -- has heard used this way.
 
2012-10-14 11:31:01 PM

crabsno termites: Sorry 'bout all the bold.

/HTML, how do it work?


We've all done it, and will again. At least twice, I've hyperlinked entire posts. Always impresses the ladies, that one.
 
2012-10-14 11:35:05 PM

Sylvia_Bandersnatch: BradleyUffner: Sylvia_Bandersnatch: hogans: Who pitched the ad, Anita Bryant?

/Somebody's got to remember her

Funny you should mention her in this thread..

"Bryant became one of the first persons to be publicly "pied" as a political act (in her case, on television), in Des Moines in 1977. Bryant quipped "At least it's a fruit pie", apparently making a pun on the derogatory term for a gay man ("fruit"). While covered in pie, she began to pray to God to forgive the activist "for his deviant lifestyle" before bursting into tears as the cameras kept rolling."

Those in this thread saying they're unfamiliar with 'fruit' or 'fruitcake' as a gay slur aren't too old, as some of them (all of them younger than me, I'll wager) think, but too young.


I don't think anyone is arguing that "Fruit" isn't slang for "Gay". Everyone I see up in arms is saying that "Fruitcake" is a completely different, and I agree with them.

I'm going to ask you to please repost this more clearly. I'm not making sense of it. It sounds like you're saying that those defending the usage are up in arms, or that those suspicious of the usage think it wouldn't mean 'gay,' and neither of those interpretations makes sense in context. Please clarify.


Your post implies that people are saying that both "Fruit" and "Fruitcake" are not slurs for "Gay". I'm saying that no one is arguing about the term "Fruit", everyone seems to agree that it is a slur for "Gay". All of the discussion seems to be about "Fruitcake"
 
2012-10-14 11:35:53 PM

Sylvia_Bandersnatch: truthseeker2083: Sylvia_Bandersnatch: truthseeker2083: david_gaithersburg: fiver5: The most important thing to do is get all butthurt about it.

.
.
Buthurt definitely sounds like a gay slur.

Only if done wrong.

Ha ha! Because homosexuals have ANAL SEX -- sex in their buttholes, that can cause *snrk* BUTTHURT!! Oh, man, that's some comedy gold there.

Calm down Sparky. Do you always get excited over lame jokes?

Only yours. You're a comic genius! Why are you wasting your time here? There's a whole career waiting for you, opening for John Valby.


So we're in that head space... I see. Well, I guess not everyone can appreciate a gay man making a rather lame gay joke.....
 
2012-10-15 12:32:16 AM

BradleyUffner: Sylvia_Bandersnatch: BradleyUffner: Sylvia_Bandersnatch: hogans: Who pitched the ad, Anita Bryant?

/Somebody's got to remember her

Funny you should mention her in this thread..

"Bryant became one of the first persons to be publicly "pied" as a political act (in her case, on television), in Des Moines in 1977. Bryant quipped "At least it's a fruit pie", apparently making a pun on the derogatory term for a gay man ("fruit"). While covered in pie, she began to pray to God to forgive the activist "for his deviant lifestyle" before bursting into tears as the cameras kept rolling."

Those in this thread saying they're unfamiliar with 'fruit' or 'fruitcake' as a gay slur aren't too old, as some of them (all of them younger than me, I'll wager) think, but too young.


I don't think anyone is arguing that "Fruit" isn't slang for "Gay". Everyone I see up in arms is saying that "Fruitcake" is a completely different, and I agree with them.

I'm going to ask you to please repost this more clearly. I'm not making sense of it. It sounds like you're saying that those defending the usage are up in arms, or that those suspicious of the usage think it wouldn't mean 'gay,' and neither of those interpretations makes sense in context. Please clarify.

Your post implies that people are saying that both "Fruit" and "Fruitcake" are not slurs for "Gay". I'm saying that no one is arguing about the term "Fruit", everyone seems to agree that it is a slur for "Gay". All of the discussion seems to be about "Fruitcake"


You're wasting both our time.
 
2012-10-15 12:48:57 AM

Sylvia_Bandersnatch:
Your post implies that people are saying that both "Fruit" and "Fruitcake" are not slurs for "Gay". I'm saying that no one is arguing about the term "Fruit", everyone seems to agree that it is a slur for "Gay". All of the discussion seems to be about "Fruitcake"

You're wasting both our time.

 

If you aren't interested in facts then I guess you are right.
 
2012-10-15 12:50:14 AM
i've seen the commercial.
I've heard both fruit and fruitcake used as a derogatory term for homosexual.

scroll down on Dictionary.com:

fruitcake definition

n.
a silly-acting person. (Also a term of address.) : You can be such a silly fruitcake sometimes.
n.
a male homosexual. (Rude and derogatory. An elaboration of fruit.) : We went into this bar, but it was filled with fruitcakes, so we left.
 
2012-10-15 01:14:57 AM

Evi1Bo1weevi1: I honestly can't believe the amount of sheer denial in this thread. I've lived in the south most of my life and in Cali for the past five years and I have heard rednecks like you assholes refer to gay men as fruitcakes thousands of times. Either you people live in caves or you are a basement dwellers who don't get out much. Either way, STFU. Either don't know what you are talking about or just horrible bigots.




I think it must be this. We -are- on FARK, after all.
 
2012-10-15 08:05:03 AM

Coco LaFemme: Last I checked, calling someone a fruitcake meant they were crazy, not gay. So subtard, what exactly is the point, here?


I was wondering the same thing.

In an election year, when the dim-witted majority just isn't accepting your golden child candidate as the salvation of civilization (comrade), you have to drum up some flag-waving and dog-whistling issues.

The dog-whistle here is that if you don't immediate fawn all over gay people, you're a racist, bigot, homophobe and probably sexist. Oh and classist too.
 
2012-10-15 09:59:16 AM
Semantically, Chik-fil-A is in the clear...
But they need to fire their PR guys...
I like their food and continue to buy it despite their homophobia, but there will come a time will I will just stop giving them my business and go elsewhere.
 
2012-10-15 01:22:11 PM

Inquisitive Inquisitor: LRA61380: Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.

As a gay man, allow me to say that I've not once heard anyone refer to homosexuals as "fruitcakes".


As another gay man, allow me to say that I have. In fact, I've heard it more used to mean gay than crazy, so that I would also take it to mean a gay person over a crazy person. Although I am very young, fruitcake isn't a popular way to call someone crazy anymore.
 
2012-10-15 01:37:37 PM

Hagenhatesyouall: Never had a problem with gays until they were held up as a "protected class", which they are EVERY SINGLE farkING DAY ON THIS SITE.


Too bad there isn't a vaccination or cure for gays and pedophiles.

 

i410.photobucket.com
 
2012-10-15 08:55:34 PM

chatikh: Inquisitive Inquisitor: LRA61380: Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.

As a gay man, allow me to say that I've not once heard anyone refer to homosexuals as "fruitcakes".

As another gay man, allow me to say that I have. In fact, I've heard it more used to mean gay than crazy, so that I would also take it to mean a gay person over a crazy person. Although I am very young, fruitcake isn't a popular way to call someone crazy anymore.


As a staight man in my 30s I've also heard the term "fruitcake" to refer to people as gay in a derogatory way. Kids flung the term around all the time back when I was in middle school and high school when kids felt like being verbally abusive. It was par for the course to say "fruitcake" instead of "gay." Kids are stupid and mean. Whoddathunk?!

Also, I asked my girlfriend, who is 29, "what does fruitcake mean?" and without a second thought she said, "derogatory slang for gay?"

/maybe it's a regional thing
 
2012-10-16 06:54:46 PM

Night Night Cream Puff: chatikh: Inquisitive Inquisitor: LRA61380: Like the article says it's possible Chick-fil-A just didn't know, somehow, that "fruitcake" is a really common slang term for gay. That's definitely not how I read the ad, though.

As a gay man, allow me to say that I've not once heard anyone refer to homosexuals as "fruitcakes".

As another gay man, allow me to say that I have. In fact, I've heard it more used to mean gay than crazy, so that I would also take it to mean a gay person over a crazy person. Although I am very young, fruitcake isn't a popular way to call someone crazy anymore.

As a staight man in my 30s I've also heard the term "fruitcake" to refer to people as gay in a derogatory way. Kids flung the term around all the time back when I was in middle school and high school when kids felt like being verbally abusive. It was par for the course to say "fruitcake" instead of "gay." Kids are stupid and mean. Whoddathunk?!

Also, I asked my girlfriend, who is 29, "what does fruitcake mean?" and without a second thought she said, "derogatory slang for gay?"

/maybe it's a regional thing


Maybe in the same areas where people mistakenly call a carbonated drink of any brand a Coke they use fruitcake and where they properly call them by the correct brand name they use fruit?

It could be an interesting study as there are other similarities like where people drink their ice tea black like it should be or polluted with sugar to make it sweet or whether people play Euchre or Pitch.
 
2012-10-16 08:35:17 PM
OK, so, apathetic and insensitive straight people really annoy me. No, the gay community and our allies are not seeking offense. It would be great if homophobia didn't exist. But it does.

The word fruitcake has been and still definitely is used against especially feminine gay men and trans individuals. It HAS been used as a gay slur. I'm gay and have seen and heard people using it as a gay slur, and I'm 23. You have to quite frankly be desensitized to homophobia or blinded by homophobia to not have heard/seen fruitcake used against gays. So no, no-one is trying to create an issue. The term fruitcake in certain contexts is a pejorative, and Chick-fil-A is a homophobic company. No surprise people did the math in their head and came to the conclusion this was an intentional dig.

No-one is really outraged, as if being offended by blatant homophobia is somehow PC. This was either a stupid oversight or homophobic marketing campaign. Either way, CFA is a bigoted organization and their reputation is already in the dirt with millions. This is simply yet another dagger.
 
2012-10-17 03:26:09 PM

101flyboy: OK, so, apathetic and insensitive straight people really annoy me. No, the gay community and our allies are not seeking offense. It would be great if homophobia didn't exist. But it does.

The word fruitcake has been and still definitely is used against especially feminine gay men and trans individuals. It HAS been used as a gay slur. I'm gay and have seen and heard people using it as a gay slur, and I'm 23. You have to quite frankly be desensitized to homophobia or blinded by homophobia to not have heard/seen fruitcake used against gays. So no, no-one is trying to create an issue. The term fruitcake in certain contexts is a pejorative, and Chick-fil-A is a homophobic company. No surprise people did the math in their head and came to the conclusion this was an intentional dig.

No-one is really outraged, as if being offended by blatant homophobia is somehow PC. This was either a stupid oversight or homophobic marketing campaign. Either way, CFA is a bigoted organization and their reputation is already in the dirt with millions. This is simply yet another dagger.


s3.amazonaws.com
 
2012-10-17 08:31:56 PM

101flyboy: OK, so, apathetic and insensitive straight people really annoy me. No, the gay community and our allies are not seeking offense. It would be great if homophobia didn't exist. But it does.

The word fruitcake has been and still definitely is used against especially feminine gay men and trans individuals. It HAS been used as a gay slur. I'm gay and have seen and heard people using it as a gay slur, and I'm 23. You have to quite frankly be desensitized to homophobia or blinded by homophobia to not have heard/seen fruitcake used against gays. So no, no-one is trying to create an issue. The term fruitcake in certain contexts is a pejorative, and Chick-fil-A is a homophobic company. No surprise people did the math in their head and came to the conclusion this was an intentional dig.

No-one is really outraged, as if being offended by blatant homophobia is somehow PC. This was either a stupid oversight or homophobic marketing campaign. Either way, CFA is a bigoted organization and their reputation is already in the dirt with millions. This is simply yet another dagger.


I would say you are mostly correct. My own experience has been that the term is used for effeminate men whether they are lodge members or not. Of course, as mentioned up-thread, I think it is regional.
 
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