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(SeattlePI)   If you're a marketing company and you got hired by a business to get their image out on the street, that doesn't mean literally spray painting the business' logo on sidewalks all over the city   (seattlepi.com) divider line 41
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6657 clicks; posted to Main » on 14 Oct 2012 at 3:18 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-13 09:36:11 PM
www.newtosandiego.com
 
ZAZ [TotalFark]
2012-10-13 09:36:26 PM
Reminds me of a decade ago when IBM's ad campaign for Linux was applied to sidewalks in indelible chalk.

Pressure-washing the hotel's logo onto sidewalks all over the city was the original plan.

Like drawing "wash me" in the dust of a dirty car? That's a clever plan. What they did was a stupid plan.
 
2012-10-13 10:09:19 PM
If you're a marketing company and you got hired by a business to get their image out on the street, that doesn't mean literally spray painting the business' logo on sidewalks all over the city kill yourself.

www.jackboulware.com
 
2012-10-13 10:53:57 PM
If you want a marketing plan, make sure you have permission if you're putting stuff on public/other people's property.
 
2012-10-13 11:56:55 PM
FTA: This isn't the kind of publicity the hotel wanted.

Doesn't matter. There will be new people that will try your hotel just because they heard of you. Treat them well, run a good business and you'll still profit from this "faux pas".
 
2012-10-14 12:48:04 AM
obeygiant.com
 
2012-10-14 03:26:05 AM
At least they didn't use spray paint.
 
2012-10-14 03:28:19 AM

Feral_and_Preposterous: At least they didn't use spray paint.


I wonder when someone will tell subby that.
 
2012-10-14 03:30:30 AM
I wouldn't feel too bad for the hotel, look at the national/global advertisement they just got for free.

It's almost like some marketing genius thought this all up from the start. Hmm......
 
2012-10-14 03:35:28 AM
Hey slacker, the 90's are OVA.
 
2012-10-14 03:36:23 AM
if the corporate suits had the sack to let this happen with the intended affect of now it's national news, well then bravo
 
2012-10-14 03:40:01 AM
so is the business a success?
 
2012-10-14 03:41:23 AM
Wanted for questioning:

www.justpushstart.com

/obscure?
 
2012-10-14 03:42:41 AM
Turner Broadcasting not available for comment.
 
2012-10-14 03:48:44 AM

Summoner101: /obscure?


Not really...
 
2012-10-14 03:51:26 AM

Blitherakt: Summoner101: /obscure?

Not really...


Not even

Also I'm reminded of sony's failed graffiti campaign for the psp
 
2012-10-14 03:52:00 AM
FTFA: "The impression is that we have vandalized the sidewalks"

Y'don't say.
 
2012-10-14 03:52:44 AM
Instead of spray painting the logo they should have "cleaned" the logo. Most sidewalks have darkened over the years so you just take some heavy duty, environmentally friendly cleaner and you clean an area that looks just like your logo. It will show up quite nicely on the sidewalk, and there is no spray paint to clean up!
 
2012-10-14 03:53:57 AM
uptill1.com
We did it :)
 
2012-10-14 03:54:21 AM

jaylectricity: FTA: This isn't the kind of publicity the hotel wanted.

Doesn't matter. There will be new people that will try your hotel just because they heard of you. Treat them well, run a good business and you'll still profit from this "faux pas".


Yeah this was probably the plan the entire time, now they got publicity all over the country from the news covering this "weird" marketing campaign. Which was most likely the plan since locals rarely stay at hotels....
 
2012-10-14 04:00:18 AM
For the launch of the original Xbox, whoever Microsoft got to promote it spray painted it on the pavements around Sydney...

Microsoft had to pay to have them removed...
 
2012-10-14 04:05:10 AM

Mock26: Instead of spray painting the logo they should have "cleaned" the logo. Most sidewalks have darkened over the years so you just take some heavy duty, environmentally friendly cleaner and you clean an area that looks just like your logo. It will show up quite nicely on the sidewalk, and there is no spray paint to clean up!


The article was unclear, but it appears your idea was their original plan.
 
2012-10-14 04:06:50 AM

Mock26: Instead of spray painting the logo they should have "cleaned" the logo. Most sidewalks have darkened over the years so you just take some heavy duty, environmentally friendly cleaner and you clean an area that looks just like your logo. It will show up quite nicely on the sidewalk, and there is no spray paint to clean up!


You should have read the article. That was the original intention but it didn't work out so the marketing company decided to go ahead and use spray-chalk instead.
 
2012-10-14 04:17:39 AM
Erm...It rained in Seattle today and will do so again tomorrow. Apologies aside, not one fark will be given about removing these logos now that nature has taken its course. I'm pretty damn certain that any marketing firm squirting chalk about the city was well aware of the weather report.

/no such thing as bad advertising
//badaboom, yadabing
///where the hell are my pants?
 
2012-10-14 04:33:45 AM
Wanted for teh questioning...

imageshack.us

/OBSCURE????/?//
 
2012-10-14 04:41:36 AM

BillaBong: Wanted for teh questioning...

[imageshack.us image 225x396]

/OBSCURE????/?//


Isn't that Luke from Growing Pains?
 
2012-10-14 05:00:22 AM
In regards to many comments above:

It will continue to be a source of both amazement and amusement that so many people can talk in such a manner that indicates their perceived superiority and knowledge (self-perceived) and yet.... make statements that are clearly indicative of not having any actual knowledge of the subject at hand. Like... you could've taken the 5 minutes to get in the know, but you just decided not to. That kind of douchebaggery is fascinating to me.

/I'm not looking for bites... i'm just fascinated.... la la la *drifts off*
 
2012-10-14 05:03:43 AM

Summoner101: BillaBong: Wanted for teh questioning...

[imageshack.us image 225x396]

/OBSCURE????/?//

Isn't that Luke from Growing Pains?


Naw, I think it's The Immortal Bard.

/Asimov FTW
 
2012-10-14 05:33:54 AM
1) It's chalk in Seattle. It'll wash away in tomorrow's rain. Last time I checked, most cities allowed chalk on the sidewalk.
2) Great success! Your campaign just went national.
 
2012-10-14 05:45:11 AM

Mr. Ekshun: Summoner101: BillaBong: Wanted for teh questioning...

[imageshack.us image 225x396]

/OBSCURE????/?//

Isn't that Luke from Growing Pains?

Naw, I think it's The Immortal Bard.

/Asimov FTW


i don't remember his name but he got his start on 'The Young And The Restless'
 
2012-10-14 06:06:24 AM

RealAmericanHero: /I'm not looking for bites... i'm just fascinated.... la la la *drifts off*


/you're looking for dick
 
2012-10-14 07:13:22 AM
A big ad campaign for a Seattle hotel backfired and now the hotel is going around removing spray-painted logos on Seattle-area sidewalks.

Backfired? Sounds like it was a resounding success.

/Stupid media.
 
2012-10-14 07:18:36 AM
Attention and success are not the same thing.

Yes, I've heard the saying "no such thing as bad press", but that's another one of those axioms that's bullshiat spewed from the mouths of people who prefer shortcuts to thinking. Negative associations can be powerful.
 
2012-10-14 07:45:24 AM
Microsoft had the same thing happen for the launch of XBox

Negative associations can be powerful.

I associate Gizmodo with toolbags that showed up at a trade conference and eff with people trying to make a living. I am aware of the site, but my awareness extends to "don't go there"
 
2012-10-14 07:50:29 AM

jaylectricity: FTA: This isn't the kind of publicity the hotel wanted.

Doesn't matter. There will be new people that will try your hotel just because they heard of you. Treat them well, run a good business and you'll still profit from this "faux pas".


Came to say this - it actually worked as an advertisement. Say 'sorry' a lot, clean up the logos, and enjoy the national exposure.
 
2012-10-14 08:37:15 AM
Power-washing (i.e. negative etching) would have still been considered vandalism, they'd still have to clean it up, preferably by cleaning the entire sidewalk. So no, your original plan was not a good idea either.
 
2012-10-14 10:13:31 AM

nytmare: Power-washing (i.e. negative etching) would have still been considered vandalism, they'd still have to clean it up, preferably by cleaning the entire sidewalk. So no, your original plan was not a good idea either.


CITATION NEEDED.
There might be laws concerning this, but I bet if you used nothing but water, and did not write any profanities or messages with potentially prohibited content, you could successfully challenge any vandalism charges. And then agree to add more dirt and grime back to the sidewalks (rather than clean them) to put it back to status quo.

On a side note, I was power-washing some gravestones of my ancestors recently, and thought about creating a template advertising gravestone washing services and blasting it into tombstones of unrelated people. But didn't do so because (a) I'm not looking to do powerwashing as a career, and (b) figured there might be some laws against it, and (c) I'm not the kind of asshole that would do such a thing.
 
2012-10-14 11:16:34 AM
Still no comment about the giant, ugly-ass Verizon logo that was spray-chalked onto the ground at Westlake a few months ago?
 
2012-10-14 11:18:13 AM

Summoner101: Wanted for questioning:

[www.justpushstart.com image 500x290]

/obscure?


Filename?
 
2012-10-14 05:00:42 PM

Mock26: Instead of spray painting the logo they should have "cleaned" the logo. Most sidewalks have darkened over the years so you just take some heavy duty, environmentally friendly cleaner and you clean an area that looks just like your logo. It will show up quite nicely on the sidewalk, and there is no spray paint to clean up!


I was gonna say, how dirty is the city that you ca pressure-wash logos into the sidewalks? But I guess it does make sense.
 
2012-10-14 05:09:26 PM
images3.wikia.nocookie.net
 
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