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(LA Times)   Politicians: "There is no longer a black America and a white America." Car industry: "Actually, that's exactly what there is"   (latimes.com) divider line 91
    More: Interesting, automakers, PPG, compact cars, light trucks, PPG Industries, North America  
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7860 clicks; posted to Business » on 11 Oct 2012 at 11:48 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-11 06:23:20 PM
I thought the link would explain the Chrysler 300 demographics and go from there.
 
2012-10-11 06:26:04 PM

eurotrader: I thought the link would explain the Chrysler 300 demographics and go from there.


Ya, the project's nick name was the 'Hip-Hop Car'
 
2012-10-11 06:43:02 PM
Can I get a latina colored car? Mmmmmmm.
 
2012-10-11 06:56:54 PM
Yeah, most fleet and company cars are white.
 
2012-10-11 07:00:48 PM
The Monetary Value of Color. Buying any other car color is (potentially) trowing money away
 
2012-10-11 08:25:06 PM

Kanemano: The Monetary Value of Color. Buying any other car color is (potentially) trowing money away


Unless you're buying used. I ended up with a green car once because it was $1000 less than the grey one that was otherwise the exact same car.
 
2012-10-11 08:40:41 PM
I thought white cars were usually the cheapest. If the economy is down then I'm not really surprised people would try to save money by buying a car with the fewest extras.

/blue honda
 
2012-10-11 08:55:36 PM
White cars look awesome while they're clean.
 
2012-10-11 09:02:26 PM
way back in the day, I had a garishly colored car...
I got pulled over by the cops right and left in that thing.

didn't help that I was a kid, and prone to foolish antics. but it DID get to the point that the local PD knew me, knew my vehicle and would pounce on me as a known, easy, and favored target.

it really came to a point after my sainted mother went with me to court on a groundless reckless driving ticket... the judge in question happened to be a woman judge, and one of the customers of my mothers dress shop.

sounds hokey right?

in any case, where I got popped was coming south towards Richmond VA on route 1 coming into Ashland. and there is a stretch that goes from 55, to 45, to 35, in span of some 1000 yards. when I came on that speed change zone, I had taken my foot off the gas and by the time I had gotten down to 45, I had entered into the 35 zone, and the cop, commicly behind a roadside billboard popped up and pulled me over

DO YO KNOW that you were going 15 over the limit in a 35 zone!?!
"uhm... I saw the speed limit change sir, I was slowing down.. coasting..
THE ONLY REASON YOU SLOWED DOWN IS BECAUSE YOU SAW ME


keep in mind, this was a known speed trap, well, I didn't know, I was freak'n 16 at the time, and driving a friggen fly yellow Geo tracker convertible.


well, back to the courtroom, I thought it was crap, everyone else thought it was crap, the cop wrote me up as reckless, so I HAD to go to court over it, and as a minor, my mother went with me,

and while in court, the judge, and my mother had a quick chat about a upcoming suit sale, heard the cops story, heard my side of the story, and then the judge dismissed it with traffic school.

walking out of the court room we both over hear a state trooper telling my cop "don't worry, we'll get him" my mother both stop and look at the both of them, and they both leered back at us.



that was the START of my troubles...

and they didn't stop until I sold off my fly yellow convertible and purchased a beige gray ford SUV.

I'm afraid to say I have not owned a noticeable vehicle in a noticeable color ever since, nor have I had a personalized license plate either.

no need to be noticeable when you are surrounded by a bunch revinueing, power tripping assholes.
 
2012-10-11 10:36:20 PM
I'd happily buy a colored car if the only options weren't:

black
white
silver
powder blue
bright blueberry bluegasm
"candy-apple" (aka - douchebag) red.


Powder blue? Really? My dad was married in that color (seriously). Give me some decent looking colors, or better yet let us pick the custom RGB number from the factory (our home printers can print in any color, but million dollar robot painters can't?).
 
2012-10-11 11:32:04 PM
First vehicle: Datsun 210 station wagon -- white
Second: VW Rabbit GTi -- white
Third: Mazda 323 hatchback -- silver
Fourth: Honda Civic -- silver
Fifth: Toyota Corolla (I think) -- red
Sixth: Ford Ranger -- green
Seventh: Ford Explorer -- black
Eighth and current: Nissan Pathfinder -- black

Feel free to analyze based on this limited information.

/
 
2012-10-11 11:59:19 PM
Black people drive like *this*! White people drive like THIS!


penthesilea: /blue honda


Huh, same here.
 
2012-10-11 11:59:39 PM
Having both detailed and repaired cars for many years professionally, Grey (silver) is the best colour for a car. It doesn't show dirt like white or black (which instantly show even the littlest speck) and does not show scratches as badly as colours. Bright colors are also a hard sell in the used car area just because they're so personalized. Where as grey (or even black/white) is pretty generic and can appeal to a larger crowd than a bright red or yellow. Bright cars also stick out in a crowd of other cars so if your a sports car acting like you own a sports car you will be noticed.
 
2012-10-12 12:04:57 AM

Kanemano: The Monetary Value of Color. Buying any other car color is (potentially) trowing money away


That's a really dumb reason to buy a car.

Like REALLY dumb. You're sacrificing your happiness and disregarding your own (if you have any) sense of asthetics to get a little bit of cash back selling your car? Waste of your life.

Much better to get the car you want and in the color you like and, unless you're horrificly bad at middle school art class level color coordination, it will look fine and you'll get plenty for it on the block, if you sell it at all.
 
2012-10-12 12:09:25 AM
www.netnax.net
 
2012-10-12 12:12:06 AM
My all time favorite car that my family owned was a snow white Desoto with a blue interior. All five kids in my family could sit in the back seat and have room between all of us. (Yes I am an old fart)

I have mostly owned green vehicles which scream OLD FART DRIVING! but my current car is salsa red.

White and black cars are too hard to keep clean..
 
2012-10-12 12:20:17 AM
I've white, blue, silver, and now burgundy colored cars.

The cats in the neighborhood apparently think the red one is a combination scratching post and bed play area. I knocked one of the cats in the head with a broom this morning to get it off the hood.

Never had that problem with the other colored cars.
 
2012-10-12 12:22:21 AM
Having owned a white car and now a dark grey one, I'll avoid white at all costs. Grey is great for the lazy - If it doesn't get washed for a while who cares? It's not noticeable and still looks as good as it did the day I bought it.
 
2012-10-12 12:22:50 AM
White cars are good if you want people to mistake you for a cop.
 
2012-10-12 12:22:50 AM
img1.fark.net People are boring and have no taste. Also explains why most cars out there are shaped like the same old boring bar of soap. People's sense of style is totally defined by everyone else's.

And, yes, they are worse people than me because of it. Welcome to Fark.
 
2012-10-12 12:25:09 AM
Metallic Silver. Best color for a car. Never goes out of style, very easy to match at the body shop. Doesn't show dirt until after a month of non-washing unless you offroad.

Cerebral Knievel: in any case, where I got popped was coming south towards Richmond VA on route 1 coming into Ashland. and there is a stretch that goes from 55, to 45, to 35, in span of some 1000 yards.


I live near Ashland, and that's stretch is still there. My doctor is on that stretch of route 1 and I have to play "match the speed" every time I come home from his office.
 
2012-10-12 12:26:45 AM
I only care about my car not heating up in the sun. If they could do that best with any color, I'd pick just about any other color. But in the meantime I will stick with silver, white or gold.
 
2012-10-12 12:28:52 AM

Cerebral Knievel: I'm afraid to say I have not owned a noticeable vehicle in a noticeable color ever since, nor have I had a personalized license plate either.


I always drove cars that were flashy or memorable in one way or another, and just assumed cops were monumental asshats to everybody. Now I drive a silver minivan, one of millions. I can do 90 in the carpool lane and they won't even see me. It's effing ridiculous. Never been pulled over once in it and I've logged 80,000 miles, without changing driving habits.

FTFA:
"PPG is pitching Al Fresco, a silver metallic with fresh green tint; Victoria Grey, a classic gray with an iridescent highlight of gold metal; Opulence, a refined red pearl with intense jewel tone; Glacier, an icy graphite gray with a slight violet blue tone; Sunshine, a bright high-sparkle intense yellow; and Elixir, a metallic mixture of silver and magenta."

But NO pictures of THOSE colors? Article, you are fail.
 
2012-10-12 12:31:00 AM

netizencain: eurotrader: I thought the link would explain the Chrysler 300 demographics and go from there.

Ya, the project's nick name was the 'Hip-Hop Car'


AKA the "I cant afford a real Bently" 300
 
2012-10-12 12:33:53 AM
Who the hell buys white cars?

Other than the government, that is.
 
2012-10-12 12:35:12 AM
dad has a "rescue green" Wrangler. we notice very few like it on the road. his previous Wrangler was a similar odd color, "inca gold".

my next car will probably be a shade of brown.
 
2012-10-12 12:45:25 AM

Fixerofcars: Having both detailed and repaired cars for many years professionally, Grey (silver) is the best colour for a car. It doesn't show dirt like white or black (which instantly show even the littlest speck) and does not show scratches as badly as colours. Bright colors are also a hard sell in the used car area just because they're so personalized. Where as grey (or even black/white) is pretty generic and can appeal to a larger crowd than a bright red or yellow. Bright cars also stick out in a crowd of other cars so if your a sports car acting like you own a sports car you will be noticed.


i have to respectfully disagree. while grey/silver has been an america favorite for some 10 years or so, i got on the i hate grey/silver bandwagon after seeing a few motor vehicle accidents take place right in front of me that were so ridiculous it was as if one driver completely failed to see the other car. that's when i realized many cars are nearly the color of the road they are driving on. they very nearly blend right in. sound kookie? check it out tomorrow in the daylight, you'll see what i mean.

TTBOMK white is the safest finish for a motor vehicle; it stands out most well. it is also a fine pick if you don't want to stand out in the crowd. observe the roadways. there is an incredible amount of small white cars and pick-ups. good car for crimes.
 
2012-10-12 12:57:02 AM

KrispyKritter: TTBOMK white is the safest finish for a motor vehicle;


Except when there's snow on the ground. Blends in as bad as a grey car on asphalt in the fog without its headlights on.
 
2012-10-12 01:01:49 AM

Lsherm: Metallic Silver. Best color for a car. Never goes out of style, very easy to match at the body shop. Doesn't show dirt until after a month of non-washing unless you offroad.

Cerebral Knievel: in any case, where I got popped was coming south towards Richmond VA on route 1 coming into Ashland. and there is a stretch that goes from 55, to 45, to 35, in span of some 1000 yards.

I live near Ashland, and that's stretch is still there. My doctor is on that stretch of route 1 and I have to play "match the speed" every time I come home from his office.


yep, and thank you for colaborating my story, so many years after the fact. :) I shall favoratie you in my usual light blue as a greater richmond, central virgina local.
 
2012-10-12 01:06:47 AM

Nadie_AZ: Can I get a latina colored car? Mmmmmmm.


Yellow on the sides, bright green on top, purple trim?
 
2012-10-12 01:09:46 AM

KrispyKritter: i got on the i hate grey/silver bandwagon after seeing a few motor vehicle accidents take place right in front of me that were so ridiculous it was as if one driver completely failed to see the other car. that's when i realized many cars are nearly the color of the road they are driving on. they very nearly blend right in. sound kookie? check it out tomorrow in the daylight, you'll see what i mean.

TTBOMK white is the safest finish for a motor vehicle; it stands out most well. it is also a fine pick if you don't want to stand out in the crowd. observe the roadways. there is an incredible amount of small white cars and pick-ups. good car for crimes.


As a former insurance agent, you are dead on. Grey/silver is the most dangerous color to have on a car, even worse than black, because it blends in with the road and even the sky sometimes. Insurance companies hate it. They give out lower rates for white, which is officially the most visible color on the road, even above bright yellow.

/viper-blue Charger
//I'm invisible to cops, but soccer moms hate me
 
2012-10-12 02:24:54 AM
Was at the State Fair of Texas last weekend. As if there wasn't enough rambunctious Successful and Attractive African Americans there because of the Rambling game when you would pass the car exhibit there was nothing but a dark shadow over the entire Cadillac area. Is there a point to this story? I don't know.
 
2012-10-12 03:00:36 AM

ThatDarkFellow: Was at the State Fair of Texas last weekend. As if there wasn't enough rambunctious Successful and Attractive African Americans there because of the Rambling game when you would pass the car exhibit there was nothing but a dark shadow over the entire Cadillac area. Is there a point to this story? I don't know.



I bet you have a lot of black friends
 
2012-10-12 03:15:59 AM
Black is an awesome colour for cars. Unfortunately you have to clean it constantly.
 
2012-10-12 03:48:57 AM
i like forest green with a hint of sparkle like the old nissan x terra.
 
2012-10-12 04:49:06 AM

Nofun: Powder blue? Really? My dad was married in that color (seriously). Give me some decent looking colors, or better yet let us pick the custom RGB number from the factory (our home printers can print in any color, but million dollar robot painters can't?).


I remember reading somewhere that there's a reason you don't see the crazy colors anymore. It seems that companies have gotten really picky about the paint - it has to be chip and fade resistant, fairly easy to apply, non-toxic, environmentally friendly, look good with a clear coat over the top, etc... As a result developing paint has gotten expensive(and with their requirements even the color additives matter a lot), they can't super-saturate the paint as much anymore, thus they only go to the effort for a few shades. White, grey, black, blue, and red basically.
 
2012-10-12 05:07:32 AM
White popular? This isn't anything new it's always been popular. "Oh whee it's up 1% over last year, must be a crazy new fad."

Look out into any company parking lot, it's a sea of black/white/gray/brown/blue/red. Maybe you'll spot one or two yellow cars, and if you're really lucky, you might find a light green or orange one. But mostly they are selling us cars that are the same color as the lot we park on.
 
2012-10-12 06:07:20 AM
The only time I actually ever picked a color, per se is when I did this:

images.gtcarlot.com

Still have it, parked on the backside of the garage.
 
2012-10-12 07:09:51 AM
many/most commercial vehicles are white. the article doesn't say if it tried to exclude those vehicles for its numbers.
 
2012-10-12 07:39:17 AM

Nofun: or better yet let us pick the custom RGB number from the factory (our home printers can print in any color, but million dollar robot painters can't?)


There are a number of reasons for that. For starters, how long does a printed sheet look good when it's left out in the sun?

Paints are pigment and flake particles suspended in a solvent base. So you can't just mix any color you like by combining CMYK, because you are bounded by how much pigment can rest in that solution. The flake used in the paint also contributes a great deal to the color, by changing how the color looks depending on what angle you view it at (something that printers don't do).

That said, it's possible to make paint in just about any color you could possibly want. The problem is that getting the formula correct so that it's chemically stable for a long period of time, has predictable behavior in application, has well-understood properties about how light-source impacts the color, isn't going to have any metamerism derived artifacts when applied to an automobile, and so on- it's a lot of work. So a paint manufacturer can only make so many lines of paint.

I'm currently building software that will let a paint company manage their color data (so I'm really getting a kick out of these replies)- it's incredibly complex. Whatever color your car is painted can't be expressed as a simple RGB value. When they actually scan the color, they actually build data-points for its reflectance at a large number of wavelengths across the entire visible spectrum, based on the standard illuminant applied, for 10-20 different viewing angles. The color of your car is roughly a thousand data-points, not a simple RGB value.
 
2012-10-12 07:43:49 AM

Firethorn: it has to be chip and fade resistant, fairly easy to apply, non-toxic, environmentally friendly, look good with a clear coat over the top, etc


That's definitely a big part of it. The paint applied to your car is actually a system of layers. First, there's a basic part coating to serve as a foundation for all of the other layers. My company makes one that's applied by electrolysis, which means you can watch car parts get dunked in giant vats of goo and come out with a super-thin layer of coating. Then a base-coat goes on, that's essentially your primer. Then one or more color coats goes on top of that, and that's where things get really complex- not only do you have the pigments to worry about, but to control the behavior from different viewing angles, paints contain microscopic metallic or mica flakes. They're flakes, and it takes a lot of control and precision to get them to lie flat. Then finally, a protective clear-coat goes on top of that.
 
2012-10-12 07:56:22 AM

stiletto_the_wise: [img1.fark.net image 54x11] People are boring and have no taste. Also explains why most cars out there are shaped like the same old boring bar of soap. People's sense of style is totally defined by everyone else's.

And, yes, they are worse people than me because of it. Welcome to Fark.


Heh,

Snark aside, for more people a car is an appliance, simply a way to get between work,home, and the grocery. If they can chose a color they like, that is great, but mostly you will buy what the sales guys has on the lot when you decide to purchase. Most people really don't set their identity by their washing machine styling and they don't set it by their Camry EX either.

This also mean that the Fiesta Lime Green Metallic Ford Familyboxcruiser will sit on the lot longer than the grays and white. This costs the dealer money to have a unit that does not move as quickly, so they will be less likely to purchase the odd color from the manufacturer.
 
2012-10-12 08:08:20 AM

Cerebral Knievel: Lsherm: Metallic Silver. Best color for a car. Never goes out of style, very easy to match at the body shop. Doesn't show dirt until after a month of non-washing unless you offroad.

Cerebral Knievel: in any case, where I got popped was coming south towards Richmond VA on route 1 coming into Ashland. and there is a stretch that goes from 55, to 45, to 35, in span of some 1000 yards.

I live near Ashland, and that's stretch is still there. My doctor is on that stretch of route 1 and I have to play "match the speed" every time I come home from his office.

yep, and thank you for colaborating my story, so many years after the fact. :) I shall favoratie you in my usual light blue as a greater richmond, central virgina local.


I also live in Richmond and since my parents bought a house out off of Route 30, I go through Ashland probably every other weekend at least. I have seen a number of people pulled there, but never been caught myself. Guess I got lucky considering the number of times I went through there in a bright red convertible with the top down.
 
2012-10-12 08:23:44 AM
This list is all wrong. I didn't see metallic green with faux wood once on the list.
 
2012-10-12 08:26:24 AM
I prefer my cars to be a naturalistic blended swirl of primer and rust
 
2012-10-12 08:40:31 AM
My current car is deep green. It was either that or baby blue; those were the only colors available for the model I wanted.
 
2012-10-12 08:41:44 AM

Cerebral Knievel: way back in the day, I had a garishly colored car...
I got pulled over by the cops right and left in that thing.

didn't help that I was a kid, and prone to foolish antics. but it DID get to the point that the local PD knew me, knew my vehicle and would pounce on me as a known, easy, and favored target.

it really came to a point after my sainted mother went with me to court on a groundless reckless driving ticket... the judge in question happened to be a woman judge, and one of the customers of my mothers dress shop.

sounds hokey right?

in any case, where I got popped was coming south towards Richmond VA on route 1 coming into Ashland. and there is a stretch that goes from 55, to 45, to 35, in span of some 1000 yards. when I came on that speed change zone, I had taken my foot off the gas and by the time I had gotten down to 45, I had entered into the 35 zone, and the cop, commicly behind a roadside billboard popped up and pulled me over

DO YO KNOW that you were going 15 over the limit in a 35 zone!?!
"uhm... I saw the speed limit change sir, I was slowing down.. coasting..
THE ONLY REASON YOU SLOWED DOWN IS BECAUSE YOU SAW ME


keep in mind, this was a known speed trap, well, I didn't know, I was freak'n 16 at the time, and driving a friggen fly yellow Geo tracker convertible.


well, back to the courtroom, I thought it was crap, everyone else thought it was crap, the cop wrote me up as reckless, so I HAD to go to court over it, and as a minor, my mother went with me,

and while in court, the judge, and my mother had a quick chat about a upcoming suit sale, heard the cops story, heard my side of the story, and then the judge dismissed it with traffic school.

walking out of the court room we both over hear a state trooper telling my cop "don't worry, we'll get him" my mother both stop and look at the both of them, and they both leered back at us.



that was the START of my troubles...

and they didn't stop until I sold off my fly yellow convertible and pu ...


I love how they had nothing else in their lives but to harass someone.

A few cops in my town like to do that as well: instigate and harass until one makes a mistake. One tried to do that to me until I pulled in a local supermarket (which was where I was going) and noticed that he was spying on me from behind a row of cars. That ended as soon as I looked at him in a strange way, to which he turned tail and ran. Big man.

But I'm sure my fifteen year old Subaru with a V4 is a speed demon just because it has a spoiler. Oh yeah, I'm just tearing up the roads.

/34 years old
//Cop had to be at least fifty
//farking pathetic
 
2012-10-12 08:52:32 AM

Nofun: (aka - douchebag) red.


Shiat rocket red.
Cars are like this. And this is coming from an ex cop:
Small red and loud = pull them over and you'll find something. Young, dumb, and full of cum. Smells like air freshener covering weed.
Bland boxy diaper pail = Mommy on board, totally unorganized, probably doesn't have paperwork in order. Smells like sour milk and cheerios.
Pick up truck = beer on board. Smells like beer and smokes.
Buick = senile. Smells like old people, pee, and perfume.
Odd shaped car = AW on board who will lawyer up. Smells like new car smell.
Crotch rocket = speeder, reckless endangerment, aggressive driver.
Older cafe' racer = enjoying the ride, and doens't want trouble.
 
2012-10-12 08:54:14 AM
Back in the day, I had a black Mustang GT convertible. That was when I learned that it's nearly impossible to keep a black car looking clean.
 
2012-10-12 09:04:55 AM
Politicians: "There is no longer a black America and a white America." Car industry: "Actually, that's exactly what there is"

Actually according to the article, there's a black and white America, and there's a colored America. It's like Pleasantville.
 
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