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(IGN)   The Three Pillars of EA Sports Success. Missing from list: Purchasing exclusivity rights to monopolize the business and end up churning out the same crap every year   (ign.com) divider line 64
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2095 clicks; posted to Geek » on 09 Oct 2012 at 9:18 PM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-09 05:55:14 PM  
i.imgur.com
 
2012-10-09 06:30:10 PM  
Part of the blame does lay squarely with the NFL. They were the ones who decided to offer exclusivity. EA was merely the company with the highest bid.

This isn't an apologia for EA. I have no love for loyalty for them, and I can't remember the last time I purchased anything with an EA logo. It is, however, a perplexing situation. Why would the NFL decide they ultimately wanted to make less money on video game sales?
 
2012-10-09 06:40:33 PM  
www.troll.me
 
2012-10-09 06:52:17 PM  
I just bought NHL13.

I am an enabler. I am part of the problem.
 
2012-10-09 07:04:01 PM  

Rev.K: I just bought NHL13.


How is it? I've been wanting to get back into vidya game hockey for a while, and no one releases on PC.

DanZero:
Less than 3 years. Just wait for it.
 
2012-10-09 08:49:02 PM  
Madden was better when they had competition. Seriously the franchise hasn't been very good for a long time.
 
2012-10-09 09:26:53 PM  

antidisestablishmentarianism: Madden was better when they had competition. Seriously the franchise hasn't been very good for a long time.


I wanted to pipe up and say that '13 was pretty good, but considering that you have absolutely nothing to compare it to beyond previous versions for the last seven-ish years, I'm not sure if saying that means that it's actually good or if I've just been brainwashed.
 
2012-10-09 09:32:54 PM  
Oblig Link
 
2012-10-09 09:38:32 PM  

GreenAdder: Part of the blame does lay squarely with the NFL. They were the ones who decided to offer exclusivity. EA was merely the company with the highest bid.

This isn't an apologia for EA. I have no love for loyalty for them, and I can't remember the last time I purchased anything with an EA logo. It is, however, a perplexing situation. Why would the NFL decide they ultimately wanted to make less money on video game sales?


By making it "exclusive" they can charge more for the license - you are paying extra for the security of knowing only your product can have Tim Tebow in it. If the NFL had multiple licensees - even just 2 or 3 - then no one would pay the NFL much for the license because you are not shelling out big bucks just to watch the other guy put his game out 3 weeks earlier and rake in all the money, while you have to sit and spin. The NFL can charge way more for the exclusive license than they could for several non-exclusive ones. I would say quality over quantity, but we're talking about EA, so I don't know exactly what is over quantity.
 
2012-10-09 09:39:11 PM  
When does CFL '13 come out? I can't wait to play as the Roughriders.
 
2012-10-09 09:45:12 PM  

thetrenchcoat: When does CFL '13 come out? I can't wait to play as the Roughriders.


Friday night - just go to the rest-stop off Exit 253
 
2012-10-09 09:45:26 PM  

GreenAdder: Part of the blame does lay squarely with the NFL. They were the ones who decided to offer exclusivity. EA was merely the company with the highest bid.

This isn't an apologia for EA. I have no love for loyalty for them, and I can't remember the last time I purchased anything with an EA logo. It is, however, a perplexing situation. Why would the NFL decide they ultimately wanted to make less money on video game sales?


The NFL is a monopoly...so giving someone else a monopoly (re: exclusivity) is par for the course. It heightens brand value and such. Exclusivity is how online content providers are marketing themselves. if you want to watch (play a game) DO IT HERE/BUY IT ONLY FROM US!
 
2012-10-09 09:51:46 PM  

Counter_Intelligent: Rev.K: I just bought NHL13.

How is it? I've been wanting to get back into vidya game hockey for a while, and no one releases on PC.

DanZero:
Less than 3 years. Just wait for it.


As someone who's played the NHL series religiously since 07, you're going to have a steep learning curve to utilize the Skill Stick (which is probably the best gameplay mechanic for any sport game...ever). They still have classic controls but it's no where near as fun using them.

Still worth a buy, or atleast rent... play it offline and see how it feels.
 
2012-10-09 09:55:49 PM  

GreenAdder: Part of the blame does lay squarely with the NFL. They were the ones who decided to offer exclusivity. EA was merely the company with the highest bid.

This isn't an apologia for EA. I have no love for loyalty for them, and I can't remember the last time I purchased anything with an EA logo. It is, however, a perplexing situation. Why would the NFL decide they ultimately wanted to make less money on video game sales?


No, fark EA up the ass sideways with a hot serrated smallpox-laden pitchfork. When 2K Sports released their ESPN 2K5 series for $20, EA panicked and went to the NFL and said "they're selling their product for 40% of what we're charging; they're obviously putting out a lesser product and your brand will suffer for it. And of course the NFL deferred to EA's expertise in the field. So the NFL offered EA the exclusive license, and then 2K went and sucked up the MLB license, and the result today is we have one NFL and NCAA game, two MLB games, one functional NBA game, no NCAA basketball games, and a sports gaming industry that's tepid and moribund, and EA is almost ENTIRELY to blame for that shiat.
 
2012-10-09 10:05:52 PM  

UNC_Samurai: GreenAdder: Part of the blame does lay squarely with the NFL. They were the ones who decided to offer exclusivity. EA was merely the company with the highest bid.

This isn't an apologia for EA. I have no love for loyalty for them, and I can't remember the last time I purchased anything with an EA logo. It is, however, a perplexing situation. Why would the NFL decide they ultimately wanted to make less money on video game sales?

No, fark EA up the ass sideways with a hot serrated smallpox-laden pitchfork. When 2K Sports released their ESPN 2K5 series for $20, EA panicked and went to the NFL and said "they're selling their product for 40% of what we're charging; they're obviously putting out a lesser product and your brand will suffer for it. And of course the NFL deferred to EA's expertise in the field. So the NFL offered EA the exclusive license, and then 2K went and sucked up the MLB license, and the result today is we have one NFL and NCAA game, two MLB games, one functional NBA game, no NCAA basketball games, and a sports gaming industry that's tepid and moribund, and EA is almost ENTIRELY to blame for that shiat.


NFL shares the blame. Both are greedy monopolies.
 
2012-10-09 10:18:17 PM  
2K Sports' Baseball games are just sad.
 
2012-10-09 10:23:48 PM  

GreenAdder: Part of the blame does lay squarely with the NFL. They were the ones who decided to offer exclusivity. EA was merely the company with the highest bid.

This isn't an apologia for EA. I have no love for loyalty for them, and I can't remember the last time I purchased anything with an EA logo. It is, however, a perplexing situation. Why would the NFL decide they ultimately wanted to make less money on video game sales?


The better question is why the NFL would want to make less money by only have sunday ticket on direct farking tv.
 
2012-10-09 10:23:49 PM  

UNC_Samurai: No, fark EA up the ass sideways with a hot serrated smallpox-laden pitchfork.


You do realize that if the pitchfork is hot, it might kill off the smallpox, and we wouldn't want that.
 
2012-10-09 10:31:19 PM  
Mass Effect 3 still happen?

What about DA2?

Yes? Then I'm still considering EA the most 'loot and pillage the customer base' company in the gaming industry.

They got a golden turd and deserved every ounce of it.

Won't buy any game with EA license/logo on it any more, regardless of how 'good' it is.
 
2012-10-09 10:32:50 PM  
It should be illegal for a company to pay someone not to do business with their competitors. That is ridiculously anti-competitive.

And yes, that goes for honoring some other company's coupons.
 
2012-10-09 10:41:44 PM  
FTA: According to Wilson, the teams at EA Sports focus on three core pillars in order to achieve success --- innovation, services, and connectivity.

1. Innovation. Hey, the games themselves haven't changed, have they? Let's just refresh the player rosters and re-release the same game with new box art. If that development method isn't innovative, I don't know what is.

2. Services. We give hand jobs to our government representatives to keep those tax breaks flowing.

3. Connectivity. When you connect shiat to shiat, you get EA Sports.
 
2012-10-09 10:43:26 PM  

Rev.K: I just bought NHL13.

I am an enabler. I am part of the problem.


I quite like the NHL series, they actually add things to it and now the goalie doesn't try and start a fight constantly.

antidisestablishmentarianism: Madden was better when they had competition. Seriously the franchise hasn't been very good for a long time.


EA Tiberon is the worst gaming studio ever. Of all time.
 
2012-10-09 11:11:32 PM  

kroonermanblack: Mass Effect 3 still happen?

What about DA2?

Yes? Then I'm still considering EA the most 'loot and pillage the customer base' company in the gaming industry.

They got a golden turd and deserved every ounce of it.

Won't buy any game with EA license/logo on it any more, regardless of how 'good' it is.


I haven't bought a single EA game in years.

I wish the upcoming Simcity wasn't being put out by them. I watched the 10 minute long gameplay video and I was quite intrigued. Oh well.
 
2012-10-09 11:20:54 PM  
How did "don't try to make a basketball game" not make the list? The Live series was laughable at best and their attempt to rip off 2K's mechanics with Elite blew up in their face. I wish 2K had some competition in the NBA game department (and would make a college basketball game. I wanna play with KU dammit!) but at least they actually seem to try to improve the product every year.
 
2012-10-09 11:21:28 PM  

Need a Dispenser Here: kroonermanblack: Mass Effect 3 still happen?

What about DA2?

Yes? Then I'm still considering EA the most 'loot and pillage the customer base' company in the gaming industry.

They got a golden turd and deserved every ounce of it.

Won't buy any game with EA license/logo on it any more, regardless of how 'good' it is.

I haven't bought a single EA game in years.

I wish the upcoming Simcity wasn't being put out by them. I watched the 10 minute long gameplay video and I was quite intrigued. Oh well.


I played it, it's quite good.
 
2012-10-09 11:25:20 PM  

thetrenchcoat: When does CFL '13 come out? I can't wait to play as the Roughriders.


I would buy that.
 
2012-10-09 11:25:52 PM  
I'm actually enjoying this year's Madden. I have bought it for the last couple of years but I never put a lot of work into getting good at it, but this year I dedicated some time to learn, and it has been fun so far. Some of the other players really annoy me -- no-huddling the entire game, going for 2-point conversions in the first quarter, etc. -- but it's satisfying beating them.
 
2012-10-09 11:31:57 PM  
When people talk of boycotting one of the big software companies, it reminds me of this

cache.gawkerassets.com
 
2012-10-09 11:33:18 PM  

red5ish: 2K Sports' Baseball games are just sad.


Luckily we have San Diego Studios to make The Show.
 
2012-10-09 11:41:17 PM  
Still better then blizzard.
 
2012-10-10 12:13:54 AM  

narkor: When people talk of boycotting one of the big software companies, it reminds me of this

[cache.gawkerassets.com image 850x708]


lol
 
2012-10-10 12:16:12 AM  
Has anyone looked at EA's stock price lately?
 
2012-10-10 12:25:02 AM  

Rev.K: I just bought NHL13.

I am an enabler. I am part of the problem.


Im still waiting to buy NHL 13. And 12. and 11. and 10.

They haven't made an NHL game foe PC since 09. I bought every game for the PC since 95. I used to have to load the game from DOS to play it.

Fark EA
 
2012-10-10 12:45:36 AM  
I'm going to use this forum to decry $60 as the new top shelf pricing. F U companies. That was a good way to make me never again buy a big name product until it goes on sale.

Games like Torchlight 2, released for twenty bucks, will take my money instead.
 
2012-10-10 01:01:02 AM  
Does NHL13 still roll around to -255 if you get more than 255 goals/assists/plusminus in a season?

EA is to videogame hockey as Gary Bettman is to hockey.
 
2012-10-10 02:28:35 AM  

PapaChester: I'm going to use this forum to decry $60 as the new top shelf pricing. F U companies. That was a good way to make me never again buy a big name product until it goes on sale.

Games like Torchlight 2, released for twenty bucks, will take my money instead.


Uh what?

Since when weren't games (or at least, AAA titles and other top-end releases) $60, or sometimes even more in the 16 bit era?

I guess if you're just talking about PC games, okay.
 
2012-10-10 02:30:01 AM  
Doesn't amount of time put into a game matter too?

If I put 50 hours into NHL12, then buy NHL13 and put another 50 hours into that, I don't feel very ripped off.
 
2012-10-10 03:49:49 AM  

kroonermanblack: Mass Effect 3 still happen?

What about DA2?


DA2 was definitely rushed, but Mass Effect 3 wasn't that bad a game. Certainly the ending was absolutely a travesty, and despite their attempts to "fix" it, it remains a travesty. But the other 99% of the game was quite decent. The makes the ending a shame, as they could have really gone out of a high note, but instead, well, didn't. I still don't think that the game as a whole is terrible.

The problem with what EA is doing now (and has done in the past) is they are completely tarnishing Bioware's name. They realize people trust the name "Bioware" more than "EA", so they are making new "Bioware" studios that have nothing to do with the original. What I can't figure out is how they don't realize this will simply have the reverse effect, and will cause people to stop trusting the "Bioware" name (which has already happened). I guess (as the original poster's comic illustrates) they just figure they can buy another company and start over again.
 
2012-10-10 05:44:49 AM  

Dafatone: PapaChester: I'm going to use this forum to decry $60 as the new top shelf pricing. F U companies. That was a good way to make me never again buy a big name product until it goes on sale.

Games like Torchlight 2, released for twenty bucks, will take my money instead.

Uh what?

Since when weren't games (or at least, AAA titles and other top-end releases) $60, or sometimes even more in the 16 bit era?

I guess if you're just talking about PC games, okay.


It really has been only a few years of $60 being standard with PC games getting hit with that bar just a couple year ago.

The difference is in the 16bit era ~$60 was the suggested retail price and the retailers could and usually did charge much less for it around $30-40. Now it's a flat $60 minimum
 
2012-10-10 07:27:39 AM  
I think Fifa 13 is better than Fifa 12.
I'm not too sure if it's £40 better but I've got to buy it to play with my friends online who also have to buy it to play with friends online :(
 
2012-10-10 07:39:28 AM  

KING5TON: I think Fifa 13 is better than Fifa 12.
I'm not too sure if it's £40 better but I've got to buy it to play with my friends online who also have to buy it to play with friends online :(


Isn't FIFA 13 the one where they updated the sock colors from 12 and called it 13?
 
2012-10-10 08:29:31 AM  

bhcompy: Luckily we have San Diego Studios to make The Show.


Best sports game bar none. I would also argue that NCAA is better than Madden every year. Its a better system and it seems like they polish the features that Madden tried to push the previous year.
 
2012-10-10 08:43:26 AM  

UNC_Samurai: and a sports gaming industry that's tepid and moribund, and EA is almost ENTIRELY to blame for that shiat.


PES vs Fifa? Soccer games are in a healthy state of competition :) Personally I love Fifa 12 on my Vita, I just wish someone had taught the programmers the difference between active and passive offside.
 
2012-10-10 09:01:23 AM  

Bhruic: kroonermanblack: Mass Effect 3 still happen?

What about DA2?

DA2 was definitely rushed, but Mass Effect 3 wasn't that bad a game. Certainly the ending was absolutely a travesty, and despite their attempts to "fix" it, it remains a travesty. But the other 99% of the game was quite decent. The makes the ending a shame, as they could have really gone out of a high note, but instead, well, didn't. I still don't think that the game as a whole is terrible.

The problem with what EA is doing now (and has done in the past) is they are completely tarnishing Bioware's name. They realize people trust the name "Bioware" more than "EA", so they are making new "Bioware" studios that have nothing to do with the original. What I can't figure out is how they don't realize this will simply have the reverse effect, and will cause people to stop trusting the "Bioware" name (which has already happened). I guess (as the original poster's comic illustrates) they just figure they can buy another company and start over again.


They realize it; it's something they've been doing for years, and it's really just an out-growth of general US "corporate raider" business strategy since the 80s, and the generally more monopoly-friendly corporate environment in the US dating from the same time. You buy a successful, highly-regarded, but smaller and younger company, you load it up with purchases that pad executive pockets but weigh it down with debt, and you ruin their efficiency by running off capable but high-pay employees and by putting the now smaller, less experienced staff on a larger number of projects. Over time, this first destroys the company's reputation and thus brand-value, which in turn (along with their new history of releasing questionable products) destroys their sales. At that point you close down the "studio", transferring some of the employees to other divisions at lower pay and simply firing the rest. EA and Activision are, in their acquisitions strategy, essentially following the same playbook as the Leveraged Buyout firms; what we now call "Private Equity" businesses.
 
2012-10-10 09:26:18 AM  

PapaChester: I'm going to use this forum to decry $60 as the new top shelf pricing. F U companies. That was a good way to make me never again buy a big name product until it goes on sale.

Games like Torchlight 2, released for twenty bucks, will take my money instead.


New Release games has always been $49.99 since forever. It's only been this current console generation that games had a price increase to $59.99. A $10 price increase in over 30 years of gaming is not that big of a deal. Its not like you have to get the game right away too. Wait a few months and some games drop as much as $30 for new titles.
 
2012-10-10 10:55:14 AM  
I bought NCAA '11 for PS3 used for about 6 bucks on Amazon because screw paying $60 for the new release and $20 for last year's. So I get it, put it in, go to create a custom school to play with in my dynasty, find out that you can only do it online and need to pay $10 for 120 slots (yes, you need to buy 120 even if you only want to create ONE school). Sigh, fine, it was only $6 I guess, so here's the 10 bucks. THEN I find out you actually have to create the school from EA's teambuilder website. So I go to my computer and find out that they shut down the teambuilder website for 2011. That's when I plugged my PS2 in, put NCAA '08 in (the latest edition I had), and played that.

And you know what? It's a blast. I created my school with no hassle, started my dynasty, and I've gotten hooked about the same way I was back in 2007.

So my conclusion is that sports games can still be fun, EA has just ruined them.
 
2012-10-10 10:59:55 AM  
I agree with the madden comments, but NHL gets better yearly, 2013 is ridiculously good and it's a far cry from NHL 2012.
 
2012-10-10 11:00:45 AM  

Heron: Bhruic: kroonermanblack: Mass Effect 3 still happen?

What about DA2?

DA2 was definitely rushed, but Mass Effect 3 wasn't that bad a game. Certainly the ending was absolutely a travesty, and despite their attempts to "fix" it, it remains a travesty. But the other 99% of the game was quite decent. The makes the ending a shame, as they could have really gone out of a high note, but instead, well, didn't. I still don't think that the game as a whole is terrible.

The problem with what EA is doing now (and has done in the past) is they are completely tarnishing Bioware's name. They realize people trust the name "Bioware" more than "EA", so they are making new "Bioware" studios that have nothing to do with the original. What I can't figure out is how they don't realize this will simply have the reverse effect, and will cause people to stop trusting the "Bioware" name (which has already happened). I guess (as the original poster's comic illustrates) they just figure they can buy another company and start over again.

They realize it; it's something they've been doing for years, and it's really just an out-growth of general US "corporate raider" business strategy since the 80s, and the generally more monopoly-friendly corporate environment in the US dating from the same time. You buy a successful, highly-regarded, but smaller and younger company, you load it up with purchases that pad executive pockets but weigh it down with debt, and you ruin their efficiency by running off capable but high-pay employees and by putting the now smaller, less experienced staff on a larger number of projects. Over time, this first destroys the company's reputation and thus brand-value, which in turn (along with their new history of releasing questionable products) destroys their sales. At that point you close down the "studio", transferring some of the employees to other divisions at lower pay and simply firing the rest. EA and Activision are, in their acquisitions strategy, essentially following the same playbook as the Leveraged Buyout firms; what we now call "Private Equity" businesses.


Yeah, but the gaming business is proving to be a bit more savvy than other markets. Activision bled Infinity Ward dry until every good dev they had left and made Respawn (think that's their name). Same thing happened with Capcom and Clover Studios... they all formed Platinum Games after being laid off and are doing great.

Bioware's devs are on track to do the same thing in time. Most of their big name devs have already left, a few work for Bethesda now, supposedly working on a Fallout MMO. But I can see them all grouping up again to make a new company after a while. Even better would be to have them team up with Obsidian (formerly Black Isle Studios), and the circle would effectively be complete.
 
2012-10-10 11:28:28 AM  
The pillars are corrupt.
nosgothwarcraft3.webs.com
 
2012-10-10 11:29:21 AM  

MoronLessOff: The pillars are corrupt.
[nosgothwarcraft3.webs.com image 512x384]


Dammit, wrong grab.
t3.gstatic.com
 
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