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(Time)   Fast food restaurants want to try The Chipotle Approach for pizza. Because if there's one thing McDonald's is known for besides fake Mexican food, it's fake pizza   (moneyland.time.com) divider line 64
    More: Sick, Chipotle, Panera Bread, five guys, pizzas, production lines, Mcdonald, Zagat  
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2577 clicks; posted to Business » on 01 Oct 2012 at 10:31 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-01 09:36:48 PM
There was a drive through pizza place in Tampa years ago. I forget the name, it was on Busch Blvd. Sold slices only, $1 each, all sorts of toppings. They were pretty damn good, but I was young and high......
 
2012-10-01 09:56:57 PM
I had chipotle for dinner, so I'm getting a kick out of the replies.
 
2012-10-01 09:57:46 PM
I thought someone tried that already, and it was called Ci Ci's Pizza and it was nasty?
 
2012-10-01 10:03:12 PM
It will probably work well. There's a Chipotle-ized sandwich place around here that's pretty good, as well as a Turkish and Italian places that are good. The problem comes when a fast food company tries to incorporate that sort of menu into their existing stuff. The Taco Bell Cantina food is terrible for example.
 
2012-10-01 10:06:21 PM
One of my colleges had this. You chose the toppings, they fed it through an oven that cooked it fast and would pop it out the other end in about 90 seconds.

It was kind of like Kramer's idea, only you didn't add the toppings yourself. For college food, it was pretty decent.
 
2012-10-01 10:07:39 PM

Bashar and Asma's Infinite Playlist: It will probably work well. There's a Chipotle-ized sandwich place around here that's pretty good, as well as a Turkish and Italian places that are good. The problem comes when a fast food company tries to incorporate that sort of menu into their existing stuff. The Taco Bell Cantina food is terrible for example.


I'm not sure about that since it's assembly line food. That works for what Chipolte or a sandwich place offers. Pizza not so much.
 
2012-10-01 10:11:04 PM

Nefarious: I'm not sure about that since it's assembly line food. That works for what Chipolte or a sandwich place offers. Pizza not so much.


Same concept generally, it just takes two minutes in the oven at the end. Slices would be problematic though.
 
2012-10-01 10:20:11 PM
I only eat at McDowell's anyway
 
2012-10-01 10:25:51 PM
Chipoltle isn't De Mole or whatever awesome authentic Mexican place you think is the beez kneez, but it's fresh, has well-sourced ingredients they actually cook onsite, is rather flavorful and is reasonably priced.

We in Woodside, NY, have the only other real Thai neighborhood in the US outside of LA (from what I have been told). So if anyone says Chipoltle isn't "real" Mexican food, I will point and laugh at you while you eat your American-style Thai food.
 
2012-10-01 10:29:06 PM
Um...there are several dozen semi-casual pizza places in D.C., a handful of which are excellent. Is this a market going unmet in other cities?
 
2012-10-01 10:37:35 PM
"Fast casual" pizza has existed for decades, there's by-the-slice places everywhere in this country. How is this possibly news?
 
2012-10-01 10:38:37 PM
I ate McDonald's pizza a bunch of times when I was a kid. I remember it being ok, but definitely nothing special. You also got the family size served hot and fresh to your table. It was definitely strange to see staff actually leave the confines of the kitchen and bring food to you.
 
2012-10-01 10:49:30 PM
Off the top of my head, my town has:

www.avivopizzeria.com

and 

southgaylordstreet.com

If that's in a midwest city, I'd say the whole idea has gone way past "trendy."
 
2012-10-01 10:49:39 PM
Mickey D's hasn't owned Chippo for years ...
 
2012-10-01 10:52:05 PM
Yeah, McDonald's Corporation sold all their Chipotle shares back in '06.
 
2012-10-01 10:52:45 PM
Just so you know, I'm only going if they have low carb pizza dough, low carb pizza sauce, and low carb bread sticks. If so, I'll order a family size.
 
2012-10-01 10:54:01 PM

vartian: Um...there are several dozen semi-casual pizza places in D.C., a handful of which are excellent. Is this a market going unmet in other cities?


Names, please. I just moved to DC and I'd rather not partake the Papa John's down the block.
 
2012-10-01 10:54:02 PM
Point of fact: McDonald's divested its stake in Chipotle in 2006
 
2012-10-01 10:54:52 PM

RoyBatty: Just so you know, I'm only going if they have low carb pizza dough, low carb pizza sauce, and low carb bread sticks. If so, I'll order a family size.


You could just order a half pound of mozzarella.
 
2012-10-01 10:54:52 PM

PC LOAD LETTER: Chipoltle isn't De Mole or whatever awesome authentic Mexican place you think is the beez kneez, but it's fresh, has well-sourced ingredients they actually cook onsite, is rather flavorful and is reasonably priced.

We in Woodside, NY, have the only other real Thai neighborhood in the US outside of LA (from what I have been told). So if anyone says Chipoltle isn't "real" Mexican food, I will point and laugh at you while you eat your American-style Thai food.


I know I've had Thai food that Thai people have recommended as very authentic in every major city on the west coast.

There's tons of crappy Thai food out there, but (at least in the Western US) the good stuff is out there, too.

Chipotle isn't maybe crappy, but at least out here we also have plenty of fast mex that's better than Chipotle, but there are worse options too.

I don't go the much, but if a friend wants to go I won't complain.
 
2012-10-01 10:56:57 PM
Sorry to break this to you but the Chipoltefication of pizza was predicated by "U'm l'd like a slice of pepperoni and toss some mushrooms on top of it" that has happened since the beginning of, well since local pizzarias have existed as I know them.
 
Didn't read the article, just felt like a good BLAAAAAAAAAAAAAAAAAAAAAGH!
 
2012-10-01 11:05:14 PM
There's a place that does this. 8 bucks, unlimited toppings. Pick your dough, sauce, cheese, toppings, thrown in the oven. Pretty tasty & good variety of toppings.

Link
 
2012-10-01 11:11:32 PM

SilentStrider: I had chipotle for dinner, so I'm getting a kick out of the replies.



Good luck to your toilet in 12 hours
 
2012-10-01 11:24:57 PM
The best pizza I've ever had was cooked in 90 seconds in some fancy Italian oven.
It was like $30 for a small little thing too, so I wouldn't call it casual.
 
2012-10-01 11:43:28 PM
 
2012-10-01 11:44:55 PM
Uh, proofed pizza is nothing new -- it is essentially half-cooked and left for you to pick out of a buffet-style line to be finished in the oven for 5 mins.. It can be awesome or awful, depending.

The genius of Chipotle -- aside from good quality components -- is that its entrees are essentially $6+ and many yoga panted MILFs do not eat all that. Still they pay $6+, however.

You cannot get $6+ for a slice of pizza and yoga panted MILFs will NOT order two of anything. So you are stuck with a $4 sale with roughly the same cost of components, labor, and shop as Chipotle -- possibly more considering a pizza oven is a mofo to deal with, much more so than a grill.
 
2012-10-01 11:48:51 PM
wouldn;t this be every small, local, by the slice place everywhere? or is this a "corporate america hasn't ruined it, so it doesn't exist thing?"
 
2012-10-01 11:53:06 PM
Yeah... so what's wrong with Chipotle? Okay, they're not serving authentic mexican... it's more "mexican inspired-" but what they ARE serving is top- quality, well- sourced food, prepared exactly how you like it, right in front of your face. Oh, and as has already been pointed out, McDonald's sold their shares of Chipotle long ago. So again, Subby, what's the problem?
 
2012-10-01 11:58:47 PM

Greek: Yeah... so what's wrong with Chipotle? Okay, they're not serving authentic mexican... it's more "mexican inspired-" but what they ARE serving is top- quality, well- sourced food, prepared exactly how you like it, right in front of your face. Oh, and as has already been pointed out, McDonald's sold their shares of Chipotle long ago. So again, Subby, what's the problem?


Subby was hoping that this thread would turn into your typical fark chipotle hate thread. Which doesn't seem to be happening this time around.

/Chipotle is awesome
 
2012-10-01 11:58:55 PM
The idea, which the value-conscious, pressed-for-time American consumer has embraced with open arms, is to offer a speedy dining experience with better quality than typical fast food, at a better price than a typical sit-down restaurant.

They already have a "fast casual" pizza experience. They're called your local mom and pop pizza joint. At least they are in the NYC area.

I pity anyone who's only pizza option is Pizza Hut, Dominos, Papa Johns, and Uno.
 
2012-10-02 12:02:45 AM
Hardee's tried pizza pockets around 1990. They took a relatively long time to cook (8 minutes?) so they always had to be pre-made. Since few people bought them, and there were three different kinds, they'd sit in the warmer for hours until they turned into tires. Anyone who tried it would never buy them again. So that experiment ended up being short-lived.
 
2012-10-02 12:05:43 AM
"The Chipotle Approach"? You mean they want to make pizza that tastes like pure salt?


Or is that just me?
 
2012-10-02 12:09:52 AM
Mickey D's had pizza in a few test markets in the 90s. It actually was pretty tasty.
 
2012-10-02 12:11:38 AM

TofuTheAlmighty: vartian: Um...there are several dozen semi-casual pizza places in D.C., a handful of which are excellent. Is this a market going unmet in other cities?

Names, please. I just moved to DC and I'd rather not partake the Papa John's down the block.


Flippin' Pizza. 3 Pizanos (though I'm not so sure about them). Mamma Lucia (if there's one near you). The Italian Store (but that's way out in Arlington, not near the Metro).

And if you are really in such a hurry that you can't wait for pizza under normal circumstances, just eat a goddamn Clif bar for lunch.
 
2012-10-02 12:16:43 AM
Not to mention that Chipotle was not the brainchild of McDonald's even when they were majority shareholders. So the Chipotle approach isn't and wasn't McDonald's doing.
 
2012-10-02 12:44:52 AM
Even bad pizza tastes pretty good 60 seconds out of the oven. The test of excellent pizza is to try it n hour after it came out, or the next day. Bad pizza is inedible as soon as it reaches room temp and re-heating it won't bring it back.
 
2012-10-02 12:46:51 AM
Do we... do we not have this nationwide?

blogs.ocweekly.com
 
2012-10-02 12:49:51 AM

TofuTheAlmighty: Names, please. I just moved to DC and I'd rather not partake the Papa John's down the block.


Chain Delivery: I have fairly good luck with Duccini's, but at it's best it is satisfying.

Traditional: Pete's Apizza (pricey, but they are 18-inch pies) and We, The Pizza.

Deep-Dish: District of Pi.

Upscale: 2 Amys
 
2012-10-02 12:52:06 AM
www.ilovepunchpizza.com

i48.tinypic.com

Pizza in 3 minutes. Great ingredients, but also pretty pricey... $13 keeps me hungry for 2 hours, but the gf loves it.
 
2012-10-02 12:54:39 AM

WxAxGxS: Pizza in 3 minutes. Great ingredients, but also pretty pricey... $13 keeps me hungry

full for 2 hours, but the gf loves it.
 
2012-10-02 01:16:53 AM

WxAxGxS: [www.ilovepunchpizza.com image 191x252]

[i48.tinypic.com image 640x480]

Pizza in 3 minutes. Great ingredients, but also pretty pricey... $13 keeps me hungry for 2 hours, but the gf loves it.


those look fantastic.
 
2012-10-02 02:04:01 AM

gingerjet: /Chipotle is awesome


Yes. It is. I ate there today, as a matter of fact. Dee-lish.
 
2012-10-02 02:07:56 AM

WxAxGxS: Pizza in 3 minutes. Great ingredients, but also pretty pricey... $13 keeps me hungry for 2 hours, but the gf loves it.


One of the many things I loved about the MSP area when I did some work there. So yummy.
 
2012-10-02 02:24:05 AM
Good pizza cooked in a dome oven (whether wood fired or artificially fired) by it's nature takes no longer than 3-5 minutes to cook. So this is the corporatization. Any country in the mediterranean that serves decent pizza has been doing this for years. There are even the shiatty places that have cold pizza and just chuck it back in the oven for a couple of minutes and that costs $3.
 
2012-10-02 02:27:34 AM

Any Pie Left: Even bad pizza tastes pretty good 60 seconds out of the oven. The test of excellent pizza is to try it n hour after it came out, or the next day. Bad pizza is inedible as soon as it reaches room temp and re-heating it won't bring it back.


I'm probably biting on a troll, but all of the best pizzas out there taste rather awful after sitting out for a couple hours. The ones that last a long time are your big chains like Pizza Hut and Papa John's with 100% daily sodium per slice.
 
2012-10-02 04:09:28 AM

the_freelance: Uh, proofed pizza is nothing new -- it is essentially half-cooked and left for you to pick out of a buffet-style line to be finished in the oven for 5 mins.. It can be awesome or awful, depending.

The genius of Chipotle -- aside from good quality components -- is that its entrees are essentially $6+ and many yoga panted MILFs do not eat all that. Still they pay $6+, however.

You cannot get $6+ for a slice of pizza and yoga panted MILFs will NOT order two of anything. So you are stuck with a $4 sale with roughly the same cost of components, labor, and shop as Chipotle -- possibly more considering a pizza oven is a mofo to deal with, much more so than a grill.


This problem is easily solvable. You don't sell by the slice. You sell 'personal' pizzas. One of my local pizza places makes these.

Relabeling adds profits.
 
2012-10-02 07:03:42 AM

WMittensRomney: the_freelance: Uh, proofed pizza is nothing new -- it is essentially half-cooked and left for you to pick out of a buffet-style line to be finished in the oven for 5 mins.. It can be awesome or awful, depending.

The genius of Chipotle -- aside from good quality components -- is that its entrees are essentially $6+ and many yoga panted MILFs do not eat all that. Still they pay $6+, however.

You cannot get $6+ for a slice of pizza and yoga panted MILFs will NOT order two of anything. So you are stuck with a $4 sale with roughly the same cost of components, labor, and shop as Chipotle -- possibly more considering a pizza oven is a mofo to deal with, much more so than a grill.

This problem is easily solvable. You don't sell by the slice. You sell 'personal' pizzas. One of my local pizza places makes these.

Relabeling adds profits.


So your cunning plan is to sell yoga panted MILFs FOUR (4) slices of pizza, albeit four very small slices. And when someone asks them what they had for lunch, they'll say, "A pizza." Dunno. Sounds kinda fat. Might work.

Gotta run -- there's a Zumba class I have to stalk.
 
2012-10-02 07:53:33 AM

cretinbob: There was a drive through pizza place in Tampa years ago. I forget the name, it was on Busch Blvd. Sold slices only, $1 each, all sorts of toppings. They were pretty damn good, but I was young and high......


Bruno's Pizza Pie. I agree with you that it is only good when you're stoned. Never went there sober.
 
2012-10-02 08:37:30 AM

Bashar and Asma's Infinite Playlist: Nefarious: I'm not sure about that since it's assembly line food. That works for what Chipolte or a sandwich place offers. Pizza not so much.

Same concept generally, it just takes two minutes in the oven at the end. Slices would be problematic though.


Is there some long wait for slices at the pizza joins in your area? Usually they're just sitting there and they stick em in the oven for 2 minutes to got hot.

This sounds crappy. If the dough isn't hand stretched, then you're getting a crappy pizza, and I doubt they'll be able to hand toss pizzas to order and have them ready in 2 minutes.
 
2012-10-02 09:15:04 AM

Bashar and Asma's Infinite Playlist: It will probably work well. There's a Chipotle-ized sandwich place around here that's pretty good, as well as a Turkish and Italian places that are good. The problem comes when a fast food company tries to incorporate that sort of menu into their existing stuff. The Taco Bell Cantina food is terrible for example.


That wouldn't happen to be Pera in Columbus, would it? Because I ate there when I went to Cowtown last month and found it quite to my liking.
 
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