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(Times of Israel)   For Ikea, a woman's place is evidently NOT in the kitchen   (timesofisrael.com) divider line 37
    More: Fail, Ikea, Saudis, corporate structure, astronomical catalog  
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18094 clicks; posted to Main » on 01 Oct 2012 at 4:41 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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Archived thread
2012-10-01 04:52:43 PM
6 votes:
Much ado about nothing as far as I'm concerned, and I'm not trolling. They figured it would be safer to not have women (for the most part) in the middle eastern catalogue. The only mistake they made was, IMO not using different pictures than the Swedish catalogue.
2012-10-01 04:44:17 PM
5 votes:
I fail to see the issue of changing your advertising to fit a market. Hate Ikea sure, not for this.
2012-10-01 04:51:40 PM
4 votes:
When in Rome...

When trying to separate people from their money, pissing them off is usually not a good first step.
2012-10-01 04:47:38 PM
4 votes:
This is the tradeoff when you want to become a global company. You can either remain stalwart in your core values or you can meld with the local culture. Some companies, like Apple, take full advantage of the local culture to exploit cheap labor in China. On the other hand, American automobile companies are all but shunned in Japan for refusing to make high quality cars.

The decision to remove these women was probably handled at the local offices. The guys on the ground don't need a shiatstorm of controversy and just want to move product. But now the higher-ups seem to want to take control back. This won't end well for Ikea in Saudi Arabia. Maybe it's for the best, though. It's a terribly repressive culture.
2012-10-01 08:47:02 PM
3 votes:

indylaw: When the Arabs do it, it just further confirms the backwardness of their male-dominant culture. When the "Ultra-orthodox" Jews do it, shut up.


Says who? It's ridiculous and stupid regardless of whether the gynophobes are extremist Muslims, Jews, Christians, Buddhists, or atheists. 

Are you really so new to Fark that you've never seen anyone criticize Ultra-orthodox Jews here? Or by "shut up" do you mean that Farkers will tell other Farkers to stop criticizing Ultra-orthodox Judaism?

Fark misogyny, no matter what cultural or religious values are used to justify it.

Is that sufficiently broad and clear?
2012-10-01 06:01:05 PM
3 votes:
i877.photobucket.com

Its not much of a stretch to guess why some of them muslims dudes are uptight.
Their religion tells them that this is bad.
I strongly disagree and I'm glad I am free to.
2012-10-01 05:42:47 PM
3 votes:
Too bad they didn't shoop the women into swarthy men. IKEA could use the cataloge in Saudi Arabia and not offend any Saudis by showing a picture of a woman. They could use the same cataloge in gay friendly markets, by showing people in a same sex relationship.
2012-10-01 05:06:36 PM
3 votes:

ampoliros: Jument: I think most of the Middle East is shamefully backwards but it's not Ikea's job to fix them.

Neither is it Ikea's job to go out of their way to tacitly support them. Removing the women took work; that was work they chose to do.


I think you're being a bit obtuse. Ikea's job is to make money. They do that by not alienating the consumers who make purchasing decisions. That means advertising according to locally-accepted norms. In America that might mean showing a white-skinned attractive woman. In the Middle East that same thing is going to cause huge problems, so they'll do something different.

Ikea's only sin here was that they were lazy farks. If they'd taken two different pictures with different people instead of erasing a women, there would be less outrage. The idea that they had to erase a woman is metaphorical. If they'd just had a completely different image that happened not to have a woman it in, I doubt anyone would have noticed.
2012-10-01 04:53:12 PM
3 votes:
A worldwide company is changing their advertisements to better reflect the core values of a local market. Big deal. Just because Ikea is based in Sweden doesn't mean that their stores in other countries need to reflect the norms of Sweden. People are looking too hard for something to be upset about here.
2012-10-01 04:43:15 PM
3 votes:
Meh, probably easier than 'shopping in a burqa.
2012-10-01 08:08:59 PM
2 votes:
When the Arabs do it, it just further confirms the backwardness of their male-dominant culture. When the "Ultra-orthodox" Jews do it, shut up.
2012-10-01 06:07:34 PM
2 votes:
I am thoroughly convinced that, if the Muslim world had the technology for an artificial womb and a bio-engineered plague that killed only women, they would happily kill all the women.
2012-10-01 05:58:00 PM
2 votes:

Bungles: There was a big fuss a few months ago, as it's the first time the catalogue has been entirely computer generated, not using actual physical mocked up rooms. The woman wasn't ever really in either picture because that room doesn't exist.


imageshack.us

There is no spoon.
2012-10-01 05:52:12 PM
2 votes:
She wasn't removed.

There was a big fuss a few months ago, as it's the first time the catalogue has been entirely computer generated, not using actual physical mocked up rooms. The woman wasn't ever really in either picture because that room doesn't exist.

You could just as fairly say she was added to the Western version. How dare they add her for local market tastes! HOW VERY DARE THEY!
2012-10-01 04:53:31 PM
2 votes:

Jument: I think most of the Middle East is shamefully backwards but it's not Ikea's job to fix them.



They're not "backwards", they were incorrectly assembled.
2012-10-01 10:36:50 PM
1 votes:

DownDaRiver: Its not much of a stretch to guess why some of them muslims dudes are uptight.
Their religion tells them that this is bad.


No, it doesn't.

I've lived in Saudi Arabia for a few years now (and the conservative, rural quarter of KSA at that). I see some version of this idea bob up reliably in every thread about Muslim attitudes toward women.

Saudis approve of women. What they don't approve of (largely, but not entirely, for religious reasons) is the public display of women. This should not be hard for a Westerner to grasp. You can love your mother or your wife or your daughter with all your heart and be very proud of her, yet you can still think it bad to post naked pictures of her on the internet. They are not bad women to you; what is bad is to display them for any filthy pervert to gape at. Similarly, the Saudis do not think that women, or even beautiful naked women, are bad. They don't approve of slapping images of them all around the marketplace for everyone to see.
2012-10-01 09:53:09 PM
1 votes:

Amos Quito: Isildur: Amos Quito: Isildur: murrdy: do the jews really have room to complain about this sort of thing?

[content.animalnewyork.com image 300x454]

Different Jews, but yes, that was even more absurd.


Hey, if we're going to make sweeping stereotypical statements about groups, let's at least be inclusive.

Shall we?


Well, since you're the one busy making sweeping stereotypical statements, I'll have to leave that to your discretion.


Me from above: "They're not "backwards", they were incorrectly assembled".

I see that Ikea joke sailed right over your head. 

/Derp


(...says the guy missing a few pegs.)
Yeah it's an Ikea joke; it's also an expression of a general sentiment, one you've expressed before.
2012-10-01 08:34:42 PM
1 votes:
"All I said was, this Futon was good enough for Mohammed to sit on!"
1.bp.blogspot.com
2012-10-01 08:01:20 PM
1 votes:
Yeah remember how all uptight the Saudis got that time a woman's breast was exposed for second during the Superbowl? Ha, silly uptight Saudis
2012-10-01 07:30:12 PM
1 votes:

Bungles: They didn't delete them. They just didn't add them. The IKEA catalogue is now computer generated.

 

False. They still use mostly real photography, particularly for shots with people.
2012-10-01 07:10:26 PM
1 votes:
do the jews really have room to complain about this sort of thing?

content.animalnewyork.com
2012-10-01 06:56:36 PM
1 votes:
I'm wondering why the hell they didn't just have a "furniture only, no people" catalog instead.

That country only recent got around to using mannequins in their stores, rather than hanging the clothes up on fishlines like creepy ghosts.
2012-10-01 06:19:59 PM
1 votes:

Citrate1007: I fail to see the issue of changing your advertising to fit a market. Hate Ikea sure, not for this.


Why hate Ikea? They seem good to me, although I never shop there.

Oh, now I remember why I never shop there; here in Austin TX (or Round Rock TX) their store is a maze that makes you walk a long twisty route. Other than that, they seem good.
2012-10-01 06:13:16 PM
1 votes:
3.bp.blogspot.com
 Muslim world objects to this.
pre.cloudfront.goodinc.com
Muslim version.
2012-10-01 06:06:13 PM
1 votes:

Citrate1007: I fail to see the issue of changing your advertising to fit a market. Hate Ikea sure, not for this.


FTFY. No reason to hate Ikea, and, yes, of course an Israeli media outlet would point this out, even as women in Israel are forced to ride in the back of buses, put up with segregation during holidays, public events, shopping, etc. See, surprisingly, religious extremists occur in all religions and, just as surprisingly, are intolerant of similar activities performed by rival religions.

Mote in your neighbor's eye, beam in your own, etc., etc.
2012-10-01 05:19:08 PM
1 votes:
I love this Saudi way of thinking. "We abhor your decadent, whorish, evil Western civilization. Well, except for your furniture. Your furniture can say."
2012-10-01 05:13:54 PM
1 votes:
www.ikeafans.com
2012-10-01 05:05:00 PM
1 votes:
I like to sit in Ikea demo bathrooms and scream "Occupied!" and "I'm in here!" at passers-by. Does this make me a bad person? And should I feel bad about it?
2012-10-01 05:00:28 PM
1 votes:

AverageAmericanGuy: This is the tradeoff when you want to become a global company. You can either remain stalwart in your core values or you can meld with the local culture. Some All companies, like Apple, take full advantage of the local culture to exploit cheap labor in China.


FTFA 

On the other hand, American automobile companies are all but shunned in Japan for refusing to make high quality cars.

You really don't know what the fark you are talking about - do you?
2012-10-01 04:57:50 PM
1 votes:

Jument: I think most of the Middle East is shamefully backwards but it's not Ikea's job to fix them.


Neither is it Ikea's job to go out of their way to tacitly support them. Removing the women took work; that was work they chose to do.
2012-10-01 04:54:03 PM
1 votes:

UncleStumpy: The only mistake they made was, IMO not using different pictures than the Swedish catalogue.


This pretty much sums it up.
2012-10-01 04:51:22 PM
1 votes:

ecor1: So its ok to erase 1/2 of humanity from your catalog? lol


www.zap2it.com
Respectfully submitted for your approval...
2012-10-01 04:50:00 PM
1 votes:
I think most of the Middle East is shamefully backwards but it's not Ikea's job to fix them.
2012-10-01 04:48:48 PM
1 votes:
She got flat packed.
2012-10-01 04:46:20 PM
1 votes:
Actually inside the home with the family women would be without veils. But then I'm trying to use logic with people stuck in the 1500s. My apologies.
2012-10-01 04:46:14 PM
1 votes:
So its ok to erase 1/2 of humanity from your catalog? lol
2012-10-01 04:43:17 PM
1 votes:
cretins
 
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