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(Times of Israel)   For Ikea, a woman's place is evidently NOT in the kitchen   (timesofisrael.com) divider line 134
    More: Fail, Ikea, Saudis, corporate structure, astronomical catalog  
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18094 clicks; posted to Main » on 01 Oct 2012 at 4:41 PM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-10-01 04:43:15 PM
Meh, probably easier than 'shopping in a burqa.
 
2012-10-01 04:43:17 PM
cretins
 
2012-10-01 04:44:17 PM
I fail to see the issue of changing your advertising to fit a market. Hate Ikea sure, not for this.
 
2012-10-01 04:46:14 PM
So its ok to erase 1/2 of humanity from your catalog? lol
 
2012-10-01 04:46:20 PM
Actually inside the home with the family women would be without veils. But then I'm trying to use logic with people stuck in the 1500s. My apologies.
 
2012-10-01 04:47:38 PM
This is the tradeoff when you want to become a global company. You can either remain stalwart in your core values or you can meld with the local culture. Some companies, like Apple, take full advantage of the local culture to exploit cheap labor in China. On the other hand, American automobile companies are all but shunned in Japan for refusing to make high quality cars.

The decision to remove these women was probably handled at the local offices. The guys on the ground don't need a shiatstorm of controversy and just want to move product. But now the higher-ups seem to want to take control back. This won't end well for Ikea in Saudi Arabia. Maybe it's for the best, though. It's a terribly repressive culture.
 
2012-10-01 04:48:48 PM
She got flat packed.
 
2012-10-01 04:49:01 PM

hdhale: Actually inside the home with the family women would be without veils. But then I'm trying to use logic with people stuck in the 1500s. My apologies.


I'm guessing that would still be a problem because the catalog would still be out in public at some point in its existence. And if people saw the brazen hussy from the Western version of the catalog, that would of course be highly offensive and cause many many problems.
 
2012-10-01 04:49:48 PM
that is like victo... no, like penthouse over there...
 
2012-10-01 04:50:00 PM
I think most of the Middle East is shamefully backwards but it's not Ikea's job to fix them.
 
2012-10-01 04:51:22 PM

ecor1: So its ok to erase 1/2 of humanity from your catalog? lol


www.zap2it.com
Respectfully submitted for your approval...
 
2012-10-01 04:51:40 PM
When in Rome...

When trying to separate people from their money, pissing them off is usually not a good first step.
 
2012-10-01 04:52:43 PM
Much ado about nothing as far as I'm concerned, and I'm not trolling. They figured it would be safer to not have women (for the most part) in the middle eastern catalogue. The only mistake they made was, IMO not using different pictures than the Swedish catalogue.
 
2012-10-01 04:53:12 PM
A worldwide company is changing their advertisements to better reflect the core values of a local market. Big deal. Just because Ikea is based in Sweden doesn't mean that their stores in other countries need to reflect the norms of Sweden. People are looking too hard for something to be upset about here.
 
2012-10-01 04:53:31 PM

Jument: I think most of the Middle East is shamefully backwards but it's not Ikea's job to fix them.



They're not "backwards", they were incorrectly assembled.
 
2012-10-01 04:54:03 PM

UncleStumpy: The only mistake they made was, IMO not using different pictures than the Swedish catalogue.


This pretty much sums it up.
 
2012-10-01 04:57:50 PM

Jument: I think most of the Middle East is shamefully backwards but it's not Ikea's job to fix them.


Neither is it Ikea's job to go out of their way to tacitly support them. Removing the women took work; that was work they chose to do.
 
2012-10-01 04:59:05 PM

AverageAmericanGuy: This is the tradeoff when you want to become a global company. You can either remain stalwart in your core values or you can meld with the local culture.


Like Microsoft's products in Poland - apparently black people are taboo there.

farm3.static.flickr.com
 
2012-10-01 05:00:23 PM
Could have been worse. They could have done a full catalogue of Mohammed demonstrating the merchandise.
 
2012-10-01 05:00:28 PM

AverageAmericanGuy: This is the tradeoff when you want to become a global company. You can either remain stalwart in your core values or you can meld with the local culture. Some All companies, like Apple, take full advantage of the local culture to exploit cheap labor in China.


FTFA 

On the other hand, American automobile companies are all but shunned in Japan for refusing to make high quality cars.

You really don't know what the fark you are talking about - do you?
 
2012-10-01 05:02:08 PM

Jument: I think most of the Middle East is shamefully backwards but it's not Ikea's job to fix them.


You are right, if there only were countries in the world who believed in equality and freedom, so private companies didn't have to take the heat.
 
2012-10-01 05:05:00 PM
I like to sit in Ikea demo bathrooms and scream "Occupied!" and "I'm in here!" at passers-by. Does this make me a bad person? And should I feel bad about it?
 
2012-10-01 05:06:14 PM

gingerjet: AverageAmericanGuy: This is the tradeoff when you want to become a global company. You can either remain stalwart in your core values or you can meld with the local culture. Some All companies, like Apple, take full advantage of the local culture to exploit cheap labor in China.

FTFA 

On the other hand, American automobile companies are all but shunned in Japan for refusing to make high quality cars.

You really don't know what the fark you are talking about - do you?


it seems not. A corvette there can sell above a Porsche..(perform above them too) Top models of course
 
2012-10-01 05:06:36 PM

ampoliros: Jument: I think most of the Middle East is shamefully backwards but it's not Ikea's job to fix them.

Neither is it Ikea's job to go out of their way to tacitly support them. Removing the women took work; that was work they chose to do.


I think you're being a bit obtuse. Ikea's job is to make money. They do that by not alienating the consumers who make purchasing decisions. That means advertising according to locally-accepted norms. In America that might mean showing a white-skinned attractive woman. In the Middle East that same thing is going to cause huge problems, so they'll do something different.

Ikea's only sin here was that they were lazy farks. If they'd taken two different pictures with different people instead of erasing a women, there would be less outrage. The idea that they had to erase a woman is metaphorical. If they'd just had a completely different image that happened not to have a woman it in, I doubt anyone would have noticed.
 
2012-10-01 05:10:29 PM

Slartibeerfest: She got flat packed.


That's going to be my new tag line, "You just got flat packed, motherfarker!"
 
2012-10-01 05:10:39 PM
The car makers all remove the women from their ads in Saudi Arabia, too.
 
2012-10-01 05:13:20 PM
How is it more cost-effective to shoop certain people out the catalog entirely than it is to have alternate photos taken for each market based on cultural appropriateness?

Or... are they shooping the women INTO the Swedish catalogs?
 
2012-10-01 05:13:54 PM
www.ikeafans.com
 
2012-10-01 05:18:42 PM

Jon iz teh kewl: [www.ikeafans.com image 500x375]


sadly, you can actually get swedish meatballs there. And they pretty much taste exactly like depicted.
 
2012-10-01 05:19:08 PM
I love this Saudi way of thinking. "We abhor your decadent, whorish, evil Western civilization. Well, except for your furniture. Your furniture can say."
 
2012-10-01 05:19:17 PM

moops: AverageAmericanGuy: This is the tradeoff when you want to become a global company. You can either remain stalwart in your core values or you can meld with the local culture.

Like Microsoft's products in Poland - apparently black people are taboo there.

[farm3.static.flickr.com image 394x500]


White people with black hands are okay, though.
 
2012-10-01 05:19:32 PM

carrion_luggage: I like to sit in Ikea demo bathrooms and scream "Occupied!" and "I'm in here!" at passers-by. Does this make me a bad person? And should I feel bad about it?


Only if you don't flush.
 
2012-10-01 05:19:34 PM
Looks like a bathroom to me...NOT a kitchen
 
2012-10-01 05:19:49 PM

poot_rootbeer: How is it more cost-effective to shoop certain people out the catalog entirely than it is to have alternate photos taken for each market based on cultural appropriateness?

Or... are they shooping the women INTO the Swedish catalogs?


Could be photoshopping the women into the catalogs, that's an interesting premise since it's harder to take something out of a photo than put someone in one. IKEA could be lazy enough with their photos to have a generic background pic shot and then put generic models in front of a green screen doing bathroom activities and then chroma keyed them in. If they really want to appease the Saudi Arabian culture, just photoshop a hijab/niqab on top of her head and a long dress, that seems to make more sense than removal.
 
2012-10-01 05:24:54 PM
WHAT AN OUTRAGE---a man taking care of the kids you would think the men should be taken out or just resting while ONLY the women were in the kitchen, remember who gets them sammiches

also over there a woman in a magazine IS porn
 
2012-10-01 05:30:39 PM

moops: AverageAmericanGuy: This is the tradeoff when you want to become a global company. You can either remain stalwart in your core values or you can meld with the local culture.

Like Microsoft's products in Poland - apparently black people are taboo there.


Curiosity is the word you are looking for.

/I guess, about 80 % of the Polish people will never see a black man in their _whole_farkin_lifetime_. Not even one.
/maybe 90%
/Asians are everywhere so they are OK
 
2012-10-01 05:34:01 PM

Vidwiz: Looks like a bathroom to me...NOT a kitchen


www.gutsense.org

/everyone
//appreciate the joke NOW
///searching for the right image
////it has weakened my strength :-0~~~~
 
2012-10-01 05:42:17 PM
Makes me want to go there and walk around wearing this shirt:
www.mad-section.com
 
2012-10-01 05:42:47 PM
Too bad they didn't shoop the women into swarthy men. IKEA could use the cataloge in Saudi Arabia and not offend any Saudis by showing a picture of a woman. They could use the same cataloge in gay friendly markets, by showing people in a same sex relationship.
 
2012-10-01 05:47:33 PM

AugieDoggyDaddy: Too bad they didn't shoop the women into swarthy men. IKEA could use the cataloge in Saudi Arabia and not offend any Saudis by showing a picture of a woman. They could use the same cataloge in gay friendly markets, by showing people in a same sex relationship.


Brilliant!

encrypted-tbn2.gstatic.com
 
2012-10-01 05:48:19 PM
a woman's place is in the oven, amirite?
 
2012-10-01 05:52:12 PM
She wasn't removed.

There was a big fuss a few months ago, as it's the first time the catalogue has been entirely computer generated, not using actual physical mocked up rooms. The woman wasn't ever really in either picture because that room doesn't exist.

You could just as fairly say she was added to the Western version. How dare they add her for local market tastes! HOW VERY DARE THEY!
 
2012-10-01 05:52:16 PM

Anderson's Pooper: Could have been worse. They could have done a full catalogue of Mohammed demonstrating the merchandise.


He could have been demonstrating the MEKKA line of faux-stone office furniture.
 
2012-10-01 05:53:17 PM
Ran into a chick wearing a burka the other day, and her eyes smiled at me. So, I pumped three rounds into her chest and then called her dad. He thanked me, and gave me a goat.
 
2012-10-01 05:55:31 PM
Has someone displeased the Arabs innocuously again?

The horror.
 
2012-10-01 05:56:07 PM
Show a picture of a woman in a kitchen: sexist!
Take woman out of picture: sexist!

You just can't win...
 
2012-10-01 05:57:10 PM

The Muthaship: Has someone displeased the Arabs innocuously again?

The horror.



No, someone has displeased the Jews. It's the Times of Israel that's butthurt.
 
2012-10-01 05:57:19 PM
I love how the reporter says that the female images were "airbrushed" out.

Really? Airbrushed?
 
2012-10-01 05:58:00 PM

Bungles: There was a big fuss a few months ago, as it's the first time the catalogue has been entirely computer generated, not using actual physical mocked up rooms. The woman wasn't ever really in either picture because that room doesn't exist.


imageshack.us

There is no spoon.
 
2012-10-01 05:59:29 PM
Every time I see a chick in a burqa my mind goes into overdrive and I briefly get a raging farkwand when she walks and the cloth shows the contours of her body. Oh man, burqa camel toe is the best kind of camel toe.
 
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