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(9 to 5 Mac)   Consumer: Hey Apple, my brand new iPhone 5 has scratches and chips already. Apple VP Phil Schiller: Suck it   (9to5mac.com) divider line 72
    More: Obvious, iPhone, vice presidents, Phil Schiller, Pacific Time  
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6342 clicks; posted to Geek » on 25 Sep 2012 at 11:55 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



72 Comments   (+0 »)
   
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2012-09-25 11:05:40 AM  
Common uses that cause this:

- Shipping from the factory
- Buying it at a store
- Opening the box
- Holding it wrong
 
2012-09-25 11:08:02 AM  
Thank you Apple, for giving me the chance to sell overpriced cases for your overpriced/overhyped phones.
 
2012-09-25 11:08:26 AM  
Good god
 
2012-09-25 11:31:41 AM  
buy the white one. it has a plain aluminum back.

but, yeah, you'd think they would have figured out how to anodize it or something
 
2012-09-25 11:46:17 AM  
Hmm, scratches or a shattered pane of glass after a drop. What to choose?
 
2012-09-25 11:46:35 AM  
So, what you're saying is, if you treat a device roughly, it will get dinged up? Shocking.
 
2012-09-25 11:58:52 AM  
Applers do worry about their image, no doubt. what will my friends think if my Apple is scratched! OMG! time to buy another apple! ohhh, life is so worrisome!
 
2012-09-25 12:00:38 PM  
So what. I'll just print a case, when I get around to upgrading. Others can shake out the bugs, thanks.
 
2012-09-25 12:01:24 PM  
I'm going to write to the consumerist to complain that my car has scratches from rocks on the road.
 
2012-09-25 12:02:16 PM  
I'd rather have a beat up, scratched, old looking Linux box with a 28 inche widescreen and hometheater sound system than the prettiest apple handheld device in existance.

Function over appearences.
 
2012-09-25 12:10:59 PM  
"You're holding it wrong."
 
2012-09-25 12:11:16 PM  

FlashHarry: buy the white one. it has a plain aluminum back.

but, yeah, you'd think they would have figured out how to anodize it or something


It is anodized; that's the problem. Maybe powder coating would be more scratch-resistant, but it's a lot more expensive and the coating is thicker.
 
2012-09-25 12:12:48 PM  
i47.tinypic.com

I'd let her scratch my hard anodized casing.
 
2012-09-25 12:14:08 PM  
How cute will Mommy think it is when the kid starts making it a habit to smash things against Mommy's iPhone?
 
2012-09-25 12:15:58 PM  
"The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.
 
2012-09-25 12:17:58 PM  

Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.


FYI: Moto is using kevlar on the back of their new Razrs.
 
2012-09-25 12:18:10 PM  
It is anodized; that's the problem. Maybe powder coating would be more scratch-resistant, but it's a lot more expensive and the coating is thicker.

Can you powder coat aluminum?
 
2012-09-25 12:21:23 PM  
BFD. The iPhone 6 comes out in a few days so it's not like they'll have to suffer too long.
 
2012-09-25 12:25:16 PM  
In the mean time, the plastic cover on my Xperia Mini still looks pretty good with almost no wear/scratches, except for the parts where I dropped it, after a year of use.
 
2012-09-25 12:26:30 PM  

The6502Man: It is anodized; that's the problem. Maybe powder coating would be more scratch-resistant, but it's a lot more expensive and the coating is thicker.

Can you powder coat aluminum?


They should use galvanized steel, that'd do the trick.
 
2012-09-25 12:27:04 PM  

Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.


My phone has neither a glass or aluminium back and after using it for about 9 months it has no scratches. Also, there have been quite a few Apple fans making the rounds saying how much better it will be/is to have a metal case, this is just one of the problems with using the type of metal that they did.
 
2012-09-25 12:28:08 PM  
There is something to be said about plastics durability.

Of course if you're buying a phone as an accessory, you'll want something shiny and metal.
 
2012-09-25 12:28:11 PM  

change1211: Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.

My phone has neither a glass or aluminium back and after using it for about 9 months it has no scratches.


Neither does mine. I keep my keys in my other pocket.
 
2012-09-25 12:28:23 PM  
Didn't the earlier iPhones just have a normal metal back, like the iPod? (I've never had an iPhone.) Why didn't they just stick with that in the first place rather than going with glass or painted metal?
 
2012-09-25 12:29:02 PM  

The6502Man: Can you powder coat aluminum?


People powder coat aluminum bike frames all the time.
 
2012-09-25 12:29:07 PM  
I find the best solution to scratches and dents to my phone is to not be a pussy about such matters.

It's a phone, not a Carl Faberge egg.
 
2012-09-25 12:32:04 PM  

Theaetetus: change1211: Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.

My phone has neither a glass or aluminium back and after using it for about 9 months it has no scratches.

Neither does mine. I keep my keys in my other pocket.


Heh. I know a bunch of people that keep their keys, phone and pocket change in the same pocket, I could never understand why.
 
2012-09-25 12:46:07 PM  
Dear Fanboi,

Thanks for your email. As you know when you buy Apple you buy a work of art.

You violated the terms of service when you failed to hang it on your wall and kneel before it in praise. Please do not let it happen again or we will ban you from our stores.

Sincerely,
Apple Corp.
 
2012-09-25 12:47:10 PM  

Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.


I was not aware that those were the only two options.

/ Leave Apple alone!!
 
2012-09-25 12:49:23 PM  

Theaetetus: change1211: Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.

My phone has neither a glass or aluminium back and after using it for about 9 months it has no scratches.

Neither does mine. I keep my keys in my other pocket.


I'm pretty sure if there was another smart phone with a glass back, we would have heard of Apple's lawsuit by now.
 
2012-09-25 12:59:07 PM  

machodonkeywrestler: Theaetetus: change1211: Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.

My phone has neither a glass or aluminium back and after using it for about 9 months it has no scratches.

Neither does mine. I keep my keys in my other pocket.

I'm pretty sure if there was another smart phone with a glass back, we would have heard of Apple's lawsuit by now.


Touche.
 
2012-09-25 01:04:35 PM  

susansto-helit: Didn't the earlier iPhones just have a normal metal back, like the iPod? (I've never had an iPhone.) Why didn't they just stick with that in the first place rather than going with glass or painted metal?


Only the first-gen. The iPhone 3G variants had plastic (due to reception issues, which still persisted even with the plastic casing).

Truth be told, the plastic backing on the iPhone 3G has been the best casing so far. None of the other iPhones feel anywhere near as comfortable in the hand. They really stepped in doo doo when they switched over the the new design.

/no longer have an iPhone
//too limited in capability
///still respect some of their design choices
 
2012-09-25 01:05:40 PM  
Hey consumer: get over it

/iPod 4th Gen
//not getting that new one, not worth it.
///just get a cover once you buy it.
 
2012-09-25 01:07:06 PM  

susansto-helit: Didn't the earlier iPhones just have a normal metal back, like the iPod? (I've never had an iPhone.) Why didn't they just stick with that in the first place rather than going with glass or painted metal?


because stuff

/that's about as deep as it gets honestly
//preferred metal back as well
 
2012-09-25 01:09:46 PM  

Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.


Pretty good FUD. Can you give us a list of the cell phones manufactured over the last 2 years that have aluminum backs and their market penetration.
 
2012-09-25 01:38:35 PM  

farkeruk: I find the best solution to scratches and dents to my phone is to not be a pussy about such matters.

It's a phone, not a Carl Faberge egg.


I like your attitude, sir.
 
2012-09-25 01:47:07 PM  
1.5 years later and my phone still looks the same as when new.

Mat plastic back, gorilla glass with a protector in the front....

/I like my phone
 
2012-09-25 01:48:05 PM  

farkeruk: I find the best solution to scratches and dents to my phone is to not be a pussy about such matters.

It's a phone, not a Carl Faberge egg.


Solution #1: Buy a 10 buck case.

Solution #2: See quoted post above if you don't follow solution #1.
 
2012-09-25 02:03:47 PM  

Im_Gumby: Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.

FYI: Moto is using kevlar on the back of their new Razrs.


Impossible, Apple hasn't invented Kevlar yet.
 
2012-09-25 02:08:36 PM  
My old Evo 3d took a tumble down some stairs and it cracked the back cover. I only replaced it because it would snag on the fabric in my pocket sometimes. Less than $10 to my door and the phone looked brand new.

Q: How do you fix a crack anywhere on an iPhone?
A: With another iPhone.
 
2012-09-25 02:09:19 PM  
TheBeastOfYuccaFlats: So, what you're saying is, if you treat a device roughly, it will get dinged up? Shocking.

I thought there was an issue with the phones coming with preinstalled dings and chips right out of the packaging.
 
2012-09-25 02:23:55 PM  

theflatline: Theaetetus: "The iPhone has a glass back?! It's going to shatter when I drop it! Why didn't Apple use aluminum like all other phone manufacturers? What a bunch of idiots."
"The iPhone has an aluminum back?! It's going to scratch when I put it in my pocket with my keys! Why didn't Apple use glass like all other phone manufacturers? What a bunch of idiots."

Rinse, repeat.

Pretty good FUD. Can you give us a list of the cell phones manufactured over the last 2 years that have aluminum backs and their market penetration.


Um, many Motorolas? And as far as market penetration...quite a lot?

Old V600, RAZR, Droid/2(?)/X/X2.

Quite a few phones out there have had aluminum backs, actually. I never had much scratching in the metal because I took care of my electronics. However, I've had friends whose phones looked like they went through a war zone.

This is a really dumb complaint, but that wasn't Theaetetus' point. His point was that every time Apple does one thing, there's wailing and gnashing of teeth over the decision. Then, when Apple does the opposite, there's even more wailing and gnashing. There's always going to be somebody who complains about any design decision, no matter how smart or stupid that decision may truly be.
 
2012-09-25 02:33:03 PM  
I took a screwdriver to my brand new car and it scratched, I should be given a new car
 
2012-09-25 02:44:18 PM  
If Jobs were alive today, he would call it a feature and tell them that the scratches make yours unique.

What a surprise, when people buy a crappy device purely for a fashion statement, they expect it to look damn pretty and get mad when it doesn't. Apple is now crapping on the one thing that the vast majority of purchasers care about. I predict this becomes more of an issue than the death grip was previously.

Almost all iphone users I know care deeply about its looks. How dare someone contain the beauty that is Apple in an unsightly case!!
 
2012-09-25 03:08:01 PM  
Okay, yeah I'd expect a new phone to be cherry, but yanno what: Waaah. If you use your phone, by the end of a year, it WILL have scratches/dings/scuffs, moreso if you are clumsy like me. A case will mitigate -some- of the damage... but not all.

After 2 years, my Droid X looks like hell. My galaxy, pretty in its case, will likely look similar 2 years from now.

I buy a phone to use it, not enshrine it and wave it in folks' faces.
 
2012-09-25 03:15:03 PM  

Farktastic: If Jobs were alive today, he would call it a feature and tell them that the scratches make yours unique.

What a surprise, when people buy a crappy device purely for a fashion statement, they expect it to look damn pretty and get mad when it doesn't. Apple is now crapping on the one thing that the vast majority of purchasers care about. I predict this becomes more of an issue than the death grip was previously.

Almost all iphone users I know care deeply about its looks. How dare someone contain the beauty that is Apple in an unsightly case!!


Next week Apple will patent an object having a patina. The guys from American Pickers and Pawn Stars can be expected to be sued any time now.
 
2012-09-25 03:17:49 PM  

susansto-helit: Didn't the earlier iPhones just have a normal metal back, like the iPod? (I've never had an iPhone.) Why didn't they just stick with that in the first place rather than going with glass or painted metal?


No. The first iPhone had a metel back. The second iPhone had more of a plastic back. Guess what - they both scratch. You treat your gadgets like shiat - they will scratch. Its rather a simple concept lost on the tech press.

/yet another boring fake scandal to pull page views and for Apple hatbois to yell at the sky from their mothers basements
 
2012-09-25 03:23:45 PM  

Linux_Yes: Applers do worry about their image, no doubt. what will my friends think if my Apple is scratched! OMG! time to buy another apple! ohhh, life is so worrisome!


Boobies you have ever made that made me chuckle and agree. Well done, sir.
 
2012-09-25 03:26:34 PM  
I drop my phones all the time. It happens. Of course mine never had a piece of glass on the back that I had to worry about shattering. It's funny when I drop my phone and everyone else but me takes in a deep breath wonder if the sudden shock is going to cause the phone to achieve supercritical mass and explode I calmly respond with "it's just a phone"
 
2012-09-25 03:30:41 PM  
Works fine, no scratches.

www.pcdistrict.com
 
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