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(Business Insider)   Here's a pretty graph to explain why USA Today no longer makes any money off of pretty graphs   (businessinsider.com) divider line 26
    More: Obvious, NYSE Composite, Henry Blodget, advertising, newspapers  
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3175 clicks; posted to Business » on 17 Sep 2012 at 8:59 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



26 Comments   (+0 »)
   
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2012-09-17 08:21:29 AM  
I bet all of us sitting here are to blame... clicking willy nilly around the internet, not stopping to read ads.
 
2012-09-17 09:08:24 AM  
USAToady sucks, Ray.

/Former Ganneteer. It sucked.
 
2012-09-17 09:09:45 AM  
/And the price of newsprint is up and advertising revenues are down, so I can't give you a raise this time around. I'd like to, but we just don't have it.
 
2012-09-17 09:21:14 AM  
Charge more for your internet ads. Problem solved
 
2012-09-17 09:59:00 AM  
We are in the next phase of yellow jouranlism.

This trend will continue until people start to respect their news again.

Until that time people will keep clicking on townhall, american thinker and worldnutdaily
 
2012-09-17 10:15:00 AM  
This graph is about ad revenue, not circulation. Ad revenue is down because there are many other media available for advertisers that didn't exist 10 years ago.
 
2012-09-17 12:04:42 PM  

bangmaid: This graph is about ad revenue, not circulation. Ad revenue is down because there are many other media available for advertisers that didn't exist 10 years ago.


Like Fark?

Have you ever bought anything advertised on Fark?
 
2012-09-17 12:17:17 PM  

mcreadyblue: Have you ever bought anything advertised on Fark?


The first ad I ever saw for Superbad was on the Fark mainpage. Saw it in the theatre and bought the dvd. Does that count?
 
2012-09-17 12:38:31 PM  

Hal5423: mcreadyblue: Have you ever bought anything advertised on Fark?

The first ad I ever saw for Superbad was on the Fark mainpage. Saw it in the theatre and bought the dvd. Does that count?


Yes.

The ad at the top of my screen is for Mormon.org. I am not sure what they are selling.
 
2012-09-17 12:45:20 PM  
I work in an agency. One of our clients relied heavily on newsprint ads. Now, they're spending about 20% of what they used to. The difference went to online and TV.

/Haven't purchased a newspaper myself since about 2000. When did FARK start?
 
2012-09-17 01:17:33 PM  
Interesting to note that the curve is at the same point today as 1950, when newspapers only had radio and magazines as competition. Also, the population was about half what it is now. So, basically, we are seeing a steep decline from the bloat of earlier decades.
 
2012-09-17 01:19:09 PM  

mcreadyblue: Hal5423: mcreadyblue: Have you ever bought anything advertised on Fark?

The first ad I ever saw for Superbad was on the Fark mainpage. Saw it in the theatre and bought the dvd. Does that count?

Yes.

The ad at the top of my screen is for Mormon.org. I am not sure what they are selling.


Eternal peace and your own personal planet
 
2012-09-17 01:20:33 PM  

Lost Thought 00: Charge more for your internet ads. Problem solved


Yeah, but the newspapers don't own Ebay and Craigslist and Redfin and Monster.com and Google and TMZ and Fark. A lot of ads that used to appear in the newspaper appears on websites like those as opposed to the newspaper's website.
 
2012-09-17 01:41:45 PM  

Geotpf: Lost Thought 00: Charge more for your internet ads. Problem solved

Yeah, but the newspapers don't own Ebay and Craigslist and Redfin and Monster.com and Google and TMZ and Fark. A lot of ads that used to appear in the newspaper appears on websites like those as opposed to the newspaper's website.


Not really. Newspaper's bread and butter has always been local ads. No different now
 
2012-09-17 02:06:56 PM  

Lost Thought 00: Geotpf: Lost Thought 00: Charge more for your internet ads. Problem solved

Yeah, but the newspapers don't own Ebay and Craigslist and Redfin and Monster.com and Google and TMZ and Fark. A lot of ads that used to appear in the newspaper appears on websites like those as opposed to the newspaper's website.

Not really. Newspaper's bread and butter has always been local ads. No different now


Lots of dentists and doctors and florists and whatever buy Google ads now. People who want to sell their car or sofa or baseball card collection do it on Ebay or Craigslist now. Companies that are hiring go to Monster.com or the like. These are all local ads that would have been placed in a local newspaper in 1990.
 
2012-09-17 02:27:22 PM  

natazha: Interesting to note that the curve is at the same point today as 1950, when newspapers only had radio and magazines as competition. Also, the population was about half what it is now. So, basically, we are seeing a steep decline from the bloat of earlier decades.


There are also a lot fewer newspapers. Used to be every city had at least two.

Media consolidation allowed newspapers to double thier rates after gobbling up the compitition.
 
2012-09-17 02:36:33 PM  
USA Today was always the newspaper for people who don't read newspapers, or read much at all. Lots of charts and graphs for people who move their lips to read the headlines. The internet has taken over that role.
 
2012-09-17 02:59:56 PM  

mcreadyblue: Hal5423: mcreadyblue: Have you ever bought anything advertised on Fark?

The first ad I ever saw for Superbad was on the Fark mainpage. Saw it in the theatre and bought the dvd. Does that count?

Yes.

The ad at the top of my screen is for Mormon.org. I am not sure what they are selling.


They are "selling" it so much as "peddling" it, if you catch my drift.
 
2012-09-17 03:01:21 PM  

Lost Thought 00: Charge more for your internet ads. Problem solved


I thought you were trolling there for a second but then I realized I installed Ad Block Plus several years ago and had forgotten about it.
 
2012-09-17 03:29:34 PM  

SpaceBison: Lost Thought 00: Charge more for your internet ads. Problem solved

I thought you were trolling there for a second but then I realized I installed Ad Block Plus several years ago and had forgotten about it.


I know. I was like, "There are ads on the Internet?"
 
2012-09-17 06:33:34 PM  
If you want the answer to the problem, just Google "Craig Dubow pay."
He got $12 million in 2011 before he left.

And people don't think this matters.
 
2012-09-17 07:24:59 PM  
adblock'd
 
2012-09-17 08:32:38 PM  

Lost Thought 00: Not really. Newspaper's bread and butter has always been local ads. No different now


Well, actually it was the classifieds. For those of you too young to know - the "classifieds" were a print-version of Craigslist.
 
2012-09-17 10:23:54 PM  
It must be hard to compete with sites like Business Insider which are seemingly written by some kind of half-assed AI script.
 
2012-09-18 03:55:52 PM  
honestly, i see so many ads everywhere, they don't even phase me that they exist anymore. i'm sure my subconscious is no longer owned by me... i'll probably have to pay to have dreams and subconscious thought eventually

hey, can we sue corporations for that?
 
2012-09-19 12:31:57 AM  
Our local newspaper is soon ending its Monday print edition.
By unfortunate coincidence, I happen to work there. However, I still like my job and think it's useful to the community it serves.

Somehow, it - or something like it - has got to support me 25 more years.

Shoulda gone to air conditioning school, or learned how to rebuild a motor.
 
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