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(Yahoo)   Today's burning question: Where did all of MTV's viewers go?   (news.yahoo.com) divider line 135
    More: Obvious, MTV, The Real World, Liam Payne, YahooTV, viewership, Nielsen, MTV Video Music Awards, Democratic National Convention  
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6307 clicks; posted to Entertainment » on 12 Sep 2012 at 11:35 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



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2012-09-12 09:01:09 AM  
...the same place the music did?
 
2012-09-12 09:15:07 AM  
"The TV viewership may have been down, but MTV says it was a big event on social media."

If these are the justifications that they have to make, their publicity team (read: everyone who isn't cleaning toilets, though I expect that a couple of those people deserve to share the responsibility as well) needs to be fired.

Out of a cannon.
 
2012-09-12 09:38:26 AM  
media.giantbomb.com

"A TV network with subpar programming ends up losing viewers by the truckload."
 
2012-09-12 09:42:18 AM  

FirstNationalBastard: ...the same place the music did?


done in one.
 
2012-09-12 09:42:48 AM  
Solution is bring back the M in MTV. Otherwise just go ahead and rename the thing RTV, be done with it and accept that you destroyed a great thing.
 
2012-09-12 09:47:18 AM  
icewhistle.com 
3.bp.blogspot.com
 
2012-09-12 10:12:02 AM  

FirstNationalBastard: ...the same place the music did?


YouTube?
 
2012-09-12 10:21:58 AM  
We grew up and discovered the nets.
 
2012-09-12 10:26:33 AM  

WhiskeyBender: We grew up and discovered the nets.


pretty much this. everything MTV was good at is easily doable better now without it.

Which must suck if you're them, but somehow after watching them devolve over the last 10 yrs, I really have zero eff's to give.
 
2012-09-12 10:27:11 AM  
l.yimg.com

And to think I missed all of this. Now my life will never be complete.
 
2012-09-12 10:30:01 AM  
The awards show started about an hour earlier than it usually does to avoid conflicting with President Barack Obama's speech at the Democratic National Convention.

This is kind of a lie though. They programmed - some day deliberately - the VMA on the same night as Obama's speech, when any other night would have avoided it. There's also the small matter of Viacom being solidly in bed with Republicans at the executive level. And having cancelled various other things MTV used to be good at, like Rock The Vote..

So they alienate the politically minded audience member, then they also alienate the non political audience member, put it all together and you have an aging dying network out of touch with its audience.

But it'll always have Jersey Shore to look back on.
 
2012-09-12 10:30:51 AM  
Were we all secretly gay in the 80's and just didn't realize it? Some of the videos back then...whoaa
 
2012-09-12 10:47:39 AM  

WhiskeyBender: Were we all secretly gay in the 80's and just didn't realize it? Some of the videos back then...whoaa


We took one look at Judas Priest's Rob Halford -- with his bleach-blond crewcut, leather pants & vest, leather cap and riding crop -- and said "that dude must have to climb over a mountain of top-shelf pussy just to get out of bed in the morning!! And that's probably nothing compared to the weapons-grade poon that George Michael scores!"
 
2012-09-12 10:57:31 AM  
Kids don't watch much TV these days. They are all addicted to their phones and texting, Facebook, Twitter, etc. Even email is a weird concept to them.
 
2012-09-12 11:19:37 AM  

Generation_D: WhiskeyBender: We grew up and discovered the nets.

pretty much this. everything MTV was good at is easily doable better now without it.

Which must suck if you're them, but somehow after watching them devolve over the last 10 yrs, I really have zero eff's to give.


Internet killed the video star.
 
2012-09-12 11:24:55 AM  

Generation_D: This is kind of a lie though. They programmed - some day deliberately - the VMA on the same night as Obama's speech, when any other night would have avoided it.


You saying this actually got me to notice that this was the second time since 2004 they've had it on the traditional Thursday night (14 out of the 29 have been Thursday nights). In the run of twelve out of fourteen years they did it on a Thursday, only twice - in election years - did they move it. So ya, they probably did it on purpose. (Though I still don't understand what they think they're accomplishing by moving it to (a) a Sunday, and (b) August in a bunch of those years.)

Also, I had no idea they weren't doing Rock the Vote anymore. Guessing Connolly and Loder must even be sick of their shiat at this point.

\MTV is such an absolute sham of itself right now, not sure what could save it
\\hell, it's even a few years between incidents that people actually care about now
 
2012-09-12 11:39:37 AM  
Who cares, as long as they're not on my lawn.
 
2012-09-12 11:40:16 AM  
VH1 Classic
 
2012-09-12 11:41:06 AM  
It was cool when it was about music....how many years ago was that though?
 
2012-09-12 11:44:07 AM  

WhiskeyBender: Were we all secretly gay in the 80's and just didn't realize it? Some of the videos back then...whoaa


Dude, that is an awesome observation.

+1
 
2012-09-12 11:45:20 AM  
they show something besides shiatty reality shows now?
 
2012-09-12 11:45:45 AM  
They stopped playing music for depressed teens and started playing music for oppressed teens
 
2012-09-12 11:45:54 AM  

Olympus Mons: It was cool when it was about music....how many years ago was that though?


It has always been about the chicks.

i.imgur.com
i.imgur.com
i.imgur.com 
 
2012-09-12 11:47:13 AM  
...pretty sure we all grew up and went to work, where we didn't have 6-8 hours a day to watch music videos and Beavis and Butthead anymore.

Besides, as mentioned several times already - we didn't leave them, they changed! It's not us, it's you!

MTV should have kept music and leapt to some sort of online format a la Pandora. Might have let them keep some of their viewers and retained a shred of their integrity.
 
2012-09-12 11:47:53 AM  

FriarReb98: Also, I had no idea they weren't doing Rock the Vote anymore. Guessing Connolly and Loder must even be sick of their shiat at this point.


MTV is a big corporate money making machine now. The last thing they want to do is Rock the Vote. MTV's message for today's youth: Consume.


\MTV is such an absolute sham of itself right now, not sure what could save it
\\hell, it's even a few years between incidents that people actually care about now


MTV was an idea that flourished during a certain time in our culture. That time has past. Might as well talk about reviving Vaudeville.
 
2012-09-12 11:50:22 AM  

ac982000: Solution is bring back the M in MTV. Otherwise just go ahead and rename the thing RTV, be done with it and accept that you destroyed a great thing.


Except that is not really a solution at all. Back in the 80's MTV could basically get videos for free from the music companies. Then those companies realized they were basically providing all of MTVs content and not getting any money out of it, so they started charging royalties if MTV wanted to show a video. On top of that if you are a 16 year old kid, who seems to be MTV's target market, why would you sit and watch an hour of pre-programmed music videos (most of them you probably won't like) when you can just turn on your computer (or more likely your smart phone) and have instant access to any video for any song you could possibly think of. How the hell could MTV possibly compete with that?
 
2012-09-12 11:54:35 AM  
I stopped watching long about the time that the first Real World came on. Besides, nothing was ever going to top the video for "November Rain." Might as well quit when you're ahead.
 
2012-09-12 11:55:57 AM  

Mr. Coffee Nerves: WhiskeyBender: Were we all secretly gay in the 80's and just didn't realize it? Some of the videos back then...whoaa

We took one look at Judas Priest's Rob Halford -- with his bleach-blond crewcut, leather pants & vest, leather cap and riding crop -- and said "that dude must have to climb over a mountain of top-shelf pussy just to get out of bed in the morning!! And that's probably nothing compared to the weapons-grade poon that George Michael scores!"


Sorta, except you kinda knew Michael was gay (at least in my mind) back then. Halford? That was...surprising.
 
2012-09-12 12:00:02 PM  
 
2012-09-12 12:00:08 PM  
collider.com
Maybe they should keep airing good, quality programming instead of the trash they usually have on?
Seriously, where's the new season?
 
2012-09-12 12:00:21 PM  

Apos: "A TV network with subpar programming ends up losing viewers by the truckload."


Explain TLC.
 
2012-09-12 12:01:53 PM  
When 120 Minutes ended is when I stopped watching. Plus I farking hated Kennedy.
 
2012-09-12 12:02:32 PM  

WhiskeyBender: Were we all secretly gay in the 80's and just didn't realize it? Some of the videos back then...whoaa


Grantland or Topless Robot or someone needs to do a series on this. I stumbled on the video for Smashing Pumpkins "Today" the other day.

- Billy drives an ice cream truck. Why? Who knows.
- He picks up his cross-dressing guitarist
- HELICOPTER SHOT!
- Kids making out in a wheat field
- Gas station now, other two band members are bored
- Paint up the truck!
- And each other!
- More wheat field sex.
- Everyone into the truck.
- SNACKS!
- Kick Billy to the curb.
- Fin
 
2012-09-12 12:04:45 PM  

Lady Beryl Ersatz-Wendigo: I stopped watching long about the time that the first Real World came on. Besides, nothing was ever going to top the video for "November Rain." Might as well quit when you're ahead.


I thought One In A Million was where rock n' roll peaked. Since then...meh
 
2012-09-12 12:05:01 PM  
I begged and got permission from my parents to stay up and watch MTV's first New Year's Rockin' Eve Ball.

/get off my lawn
 
2012-09-12 12:08:57 PM  

Trocadero: [collider.com image 640x480]
Maybe they should keep airing good, quality programming instead of the trash they usually have on?
Seriously, where's the new season?


What I came in to post.
 
2012-09-12 12:09:35 PM  

Handsome B. Wonderful: Apos: "A TV network with subpar programming ends up losing viewers by the truckload."

Explain TLC.


A vile and confounding exception to the rule,for sure.
 
2012-09-12 12:12:17 PM  

Generation_D: The awards show started about an hour earlier than it usually does to avoid conflicting with President Barack Obama's speech at the Democratic National Convention.

This is kind of a lie though. They programmed - some day deliberately - the VMA on the same night as Obama's speech, when any other night would have avoided it. There's also the small matter of Viacom being solidly in bed with Republicans at the executive level. And having cancelled various other things MTV used to be good at, like Rock The Vote..

So they alienate the politically minded audience member, then they also alienate the non political audience member, put it all together and you have an aging dying network out of touch with its audience.

But it'll always have Jersey Shore to look back on.


Well, beat me to it, except... hey, remember when MTV 2 used to have videos? That was nice.
 
2012-09-12 12:14:30 PM  
As much as MTV has changed (and for the worst), the "old, awesome MTV" format is not going to bring us back either. Too many newer, more immediate mediums exist for us to listen to the kind of music we want to hear, and there's also very few TV shows on either cable or broadcast television that I'm not willing to just wait to have bulk episodes loaded up on the Hulus of the world and watch at my damn leisure and choosing.

But, MTV does suck nowadays, and I do love making fun of it.
 
2012-09-12 12:14:42 PM  
All these old arguments aside, losing six million viewers in a years? Damn....
 
2012-09-12 12:17:36 PM  
They all have their own MTV reality show now.
 
2012-09-12 12:18:19 PM  
I wish they had modeled their post-music video programming more on Liquid Television/Aeon Flux and less on The Real World.
 
2012-09-12 12:18:48 PM  

ac982000: Solution is bring back the M in MTV. Otherwise just go ahead and rename the thing RTV, be done with it and accept that you destroyed a great thing.


RTV... They MIGHT get a lawsuit.
 
2012-09-12 12:21:34 PM  
It's fine if they only try to appeal to teenagers, but for the most part they've also alienated all young males. I remember thinking MTV was pretty lame when I was a teenager in the late '90s.
 
2012-09-12 12:22:24 PM  

Apos: Handsome B. Wonderful: Apos: "A TV network with subpar programming ends up losing viewers by the truckload."

Explain TLC.

A vile and confounding exception to the rule,for sure.


MTV reality programming grabs the...lets say the 16-24 crowd
TLC reality programming gets the >24 crowd

So, people will grow out of MTV, but will never grow out of Siamese midgets in toddler beauty pageants.

/at least that is how I see it.
 
2012-09-12 12:23:11 PM  

ac982000: Solution is bring back the M in MTV. Otherwise just go ahead and rename the thing RTV, be done with it and accept that you destroyed a great thing.



www.threadbombing.com
 
2012-09-12 12:25:04 PM  
The people that grew up with it in the late 80's-90's left after the music went to boybands and TRL/reality took over. The other's have such a short attention span they are glued to youtube and internet .gifs
 
2012-09-12 12:25:48 PM  

FirstNationalBastard: ...the same place the music did?


done in one
 
2012-09-12 12:28:09 PM  
"(lack of) Video killed the radio star music channel."
 
2012-09-12 12:28:52 PM  
As a kid who grew up in the 70s watching live or even recorded bands was a rare thing. We had the occasional Midnight Special or Don Kirshner's Rock Concert shows but nothing regular and nothing showing you new acts. Then in the early 80s we got MTV and at first it was like water on a dying plant. We used to make an evening of going to someone's house, getting high, eating pizza and watching MTV.

Then the dumbasses killed a good thing. Serves them right for farking up a whole genre.

My next big idea is a network that shows 3 - 7 minute clips of nothing but R-Rated Stand Up Comedy. I'm accepting angel investments and VC commitments for launching my network which I've already names SUC for Stand Up Comedy
 
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