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(CNN)   Company who made the Tupac Shakur hologram has gone bankrupt, because making holograms of dead rappers is not a growth industry   (money.cnn.com) divider line 35
    More: Obvious, Tupac Shakur, Digital Domain, Tupac, fantasy literature, Chapter 11, Title 11, United States Code, LGF, media group, music festivals  
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2288 clicks; posted to Entertainment » on 12 Sep 2012 at 12:14 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



35 Comments   (+0 »)
   
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2012-09-12 12:04:03 AM
www.blogs.com

Well yeah, it's certainly non-canonical!
 
2012-09-12 12:19:46 AM
Hey Subby, that's just 'cause rappers are less gangsta now.
 
2012-09-12 12:21:23 AM
They were the ones who created the Hologram Reagan.

So technically, Mitt Romney has caused another company to go under.
 
2012-09-12 12:21:27 AM
It's kind of a shame, really. True innovation is rare. Mostly everything now is somehow a copy or an 'improvement' on something that already exists. That hologram was VERY impressive, I would have liked to have seen what they could do next. Oh well, the brains here haven't suddenly lost their knowledge, so all is not lost here.
 
2012-09-12 12:23:28 AM
i.imgur.com
 
2012-09-12 12:27:12 AM
Something something all of your eggs in one basket.
 
2012-09-12 12:27:23 AM
Tupac spelled backwards is "caput"....which is an apt description of said company.
 
2012-09-12 12:32:20 AM

The_Sponge: Tupac spelled backwards is "caput"....which is an apt description of said company.


Why, because they were ahead of their competiton? Caput ≠ Kaput
 
2012-09-12 12:41:19 AM

Virtual Pariah: They were the ones who created the Hologram Reagan.

So technically, Mitt Romney has caused another company to go under.


Heh... I was looking forward to that one
i49.tinypic.com
 
2012-09-12 12:44:49 AM
What's really aggravating is that they're a visual effects company that has been around for 20 years working on iconic films, but what did Textor make their epitaph? "The Tupac Hologram People".
 
2012-09-12 12:49:55 AM
Perhaps in 15 years someone can make a hologram of the hologram company.
 
2012-09-12 12:52:58 AM

Mikey1969: It's kind of a shame, really. True innovation is rare. Mostly everything now is somehow a copy or an 'improvement' on something that already exists. That hologram was VERY impressive, I would have liked to have seen what they could do next. Oh well, the brains here haven't suddenly lost their knowledge, so all is not lost here.


Sorry to break it to you, but that was 150 year old technology you saw. Pepper's Ghost

The animation company did a fine job with the Tupac avatar, but there was nothing new...

Rest assured, millions are being spent to try to do something like this without resorting to the projection/reflection system.
 
2012-09-12 01:07:58 AM
I hope they patented whatever they did to make that, because it was the most realistic holo I've personally seen... at least take some 'royalties' or whatever they're called with you.
 
2012-09-12 01:10:10 AM

"As of June 30, the company had assets of $205 million and debts of $214 million"


Though to be honest, half of their assets is just a hologram.

 
2012-09-12 01:19:42 AM
I was surprised when people's reaction to that hologram was like, "ZOMG!! How'd they get Tupac to say 'Coachella'?! Coachella didn't even exist when he died!!!" Uh, people haven't heard of voice impersonators?
 
2012-09-12 01:26:47 AM
They should just kill a few more rappers then.
 
2012-09-12 01:26:54 AM

MaudlinMutantMollusk: Virtual Pariah: They were the ones who created the Hologram Reagan.

So technically, Mitt Romney has caused another company to go under.

Heh... I was looking forward to that one
[i49.tinypic.com image 850x634]


Hail, hail, fire and snow
Call the angel we will go
Far away, for to see
Friendly Angel, come to me

Well, there you go, again.
 
2012-09-12 01:29:05 AM

Lighting: Mikey1969: It's kind of a shame, really. True innovation is rare. Mostly everything now is somehow a copy or an 'improvement' on something that already exists. That hologram was VERY impressive, I would have liked to have seen what they could do next. Oh well, the brains here haven't suddenly lost their knowledge, so all is not lost here.

Sorry to break it to you, but that was 150 year old technology you saw. Pepper's Ghost

The animation company did a fine job with the Tupac avatar, but there was nothing new...

Rest assured, millions are being spent to try to do something like this without resorting to the projection/reflection system.


There was a lot 'new', considering that the subject of the illusion was dead, and nobody had any 3 dimensional renderings of him to work with. The appearance portion may have been 150 year old tech, but if the rest had been possible, we would have been watching dead celebrities for 100 years by now. Obviously they brought something new to the table, and that's what I was pointing out. It's the first artificially generated hologram that didn't look like shiat AND was able to be shot on camera and replayed convincingly. Disney see Haunted Mansion is cool and all, but I can bet you that the effect isn't so good that a stadium full of people can see it, no matter the viewing angle. Also these things lose their flash on camera, being 2D and all. Tupac was impressive on all counts, IMHO.
 
2012-09-12 01:33:53 AM

ladyfortuna: I hope they patented whatever they did to make that, because it was the most realistic holo I've personally seen... at least take some 'royalties' or whatever they're called with you.


The company in the article just did the animation for Tupac using motion capture on a model and then mapped a Tupac skin onto the 3D data. None of this is patentable unless they wrote special routines (which could be copyrighted or patented) in doing so. If you notice how the mic is always in front of his mouth when he is speaking, you can see where they decided to cut out the hardest part of the animation.

The reflective clear metal film that was used to bounce Tupac's image is patented, but that was a different company that did the actual physical set-up at Coachella. That company is doing quite well, but they do have competition. I happen to be one of the competitors...
 
2012-09-12 01:37:10 AM

B.L.Z. Bub: I was surprised when people's reaction to that hologram was like, "ZOMG!! How'd they get Tupac to say 'Coachella'?! Coachella didn't even exist when he died!!!" Uh, people haven't heard of voice impersonators?


edge.ilpvideo.com
Ya feel me?
 
2012-09-12 01:43:08 AM

theurge14: Perhaps in 15 years someone can make a hologram of the hologram company.


Yo dawg...
 
2012-09-12 01:56:29 AM
The sad thing is there are people who moved their families to Port St. Lucie in order to take jobs, and as of last Friday morning were laid off with no further compensation. The discussion burning up the VFX chat groups has mainly revolved around the question why take a creative service business public? There are few assets beyond the skills base of your employees. Moreover, it is only through making content, aka movies, that you can move such a company beyond the hypercompetitive, razor thin margins of the VFX business, This takes a deep pockets investor to achieve, not a public offering, and also turns your former clients into competitors.

This is still shaking out, and I feel for my buddies that are out on their asses.
 
2012-09-12 01:58:55 AM

Lighting: ladyfortuna: I hope they patented whatever they did to make that, because it was the most realistic holo I've personally seen... at least take some 'royalties' or whatever they're called with you.

The company in the article just did the animation for Tupac using motion capture on a model and then mapped a Tupac skin onto the 3D data. None of this is patentable unless they wrote special routines (which could be copyrighted or patented) in doing so. If you notice how the mic is always in front of his mouth when he is speaking, you can see where they decided to cut out the hardest part of the animation.

The reflective clear metal film that was used to bounce Tupac's image is patented, but that was a different company that did the actual physical set-up at Coachella. That company is doing quite well, but they do have competition. I happen to be one of the competitors...


I was about to say you know way too much about this, but then saw the 'competitor' remark. Carry on.
 
2012-09-12 02:02:14 AM
i found the rapper salt & pepper shaker collectibles market to be severely understocked.
 
2012-09-12 02:43:44 AM

The_Sponge: Tupac spelled backwards is "caput"....which is an apt description of said company.


or cap 2 as in being shot twice.Shakur backwards is rukahs since he caused a rukahs from shooting twice.
 
2012-09-12 02:48:21 AM
When I read "Digital Domain", I thought "It can't be that Digital Domain" and it was. Now I'm sad. That company has had a good filmography since I noticed their name on the credits of Apollo 13..
 
2012-09-12 03:26:08 AM
The thread has started in with the people who actually read the article, so I don't have to complain.

Digital Domain is a serious farking fx company, who have done most every pre-rendered game trailer of the last few years on top of everything else.

The company is a shiat-ton more than the Tupac gig. It's a shame the writer latched onto something from 15 minutes ago.
 
2012-09-12 08:09:20 AM

Mikey1969: Lighting: Mikey1969: It's kind of a shame, really. True innovation is rare. Mostly everything now is somehow a copy or an 'improvement' on something that already exists. That hologram was VERY impressive, I would have liked to have seen what they could do next. Oh well, the brains here haven't suddenly lost their knowledge, so all is not lost here.

Sorry to break it to you, but that was 150 year old technology you saw. Pepper's Ghost

The animation company did a fine job with the Tupac avatar, but there was nothing new...

Rest assured, millions are being spent to try to do something like this without resorting to the projection/reflection system.

There was a lot 'new', considering that the subject of the illusion was dead, and nobody had any 3 dimensional renderings of him to work with. The appearance portion may have been 150 year old tech, but if the rest had been possible, we would have been watching dead celebrities for 100 years by now. Obviously they brought something new to the table, and that's what I was pointing out. It's the first artificially generated hologram that didn't look like shiat AND was able to be shot on camera and replayed convincingly. Disney see Haunted Mansion is cool and all, but I can bet you that the effect isn't so good that a stadium full of people can see it, no matter the viewing angle. Also these things lose their flash on camera, being 2D and all. Tupac was impressive on all counts, IMHO.


The peppers ghost effect is not viewable from any angle. That's why when it comes up as an idea for use in an areana or stadium it is usually rejected. This "hologram" was done strictly for the cameras which is why it looked so perfect.
 
2012-09-12 11:07:31 AM
It. Was. Not. A HOLOGRAM!
 
2012-09-12 11:26:39 AM
Decent VFX company but they're also the people who thought it would be cool if the Enterprise-E left farking smoke trails when it went to warp in Star Trek: Nemesis.

It's also the company started by people like James Cameron and Stan Winston and they both soon left it.

Michael Bay bought it but it was ILM that was the lead company for the Transformers films. DD did contribute some shots though.

Some notable films DD was lead house (IMO): Apollo 13, The Day After Tomorrow, Titanic, X-MEN.
 
2012-09-12 11:44:47 AM

peterthx: Decent VFX company but they're also the people who thought it would be cool if the Enterprise-E left farking smoke trails when it went to warp in Star Trek: Nemesis.

It's also the company started by people like James Cameron and Stan Winston and they both soon left it.

Michael Bay bought it but it was ILM that was the lead company for the Transformers films. DD did contribute some shots though.

Some notable films DD was lead house (IMO): Apollo 13, The Day After Tomorrow, Titanic, X-MEN.


They won an Oscar for Benjamin Button. Also, did Thor, Speed Racer, the new Tron...
 
2012-09-12 12:42:54 PM

limboslam: It. Was. Not. A HOLOGRAM!


It was a jedi.
 
2012-09-12 02:50:04 PM
Wtf, they were just hiring at siggraph
 
2012-09-13 02:27:58 AM

assjuice: Wtf, they were just hiring at siggraph


Not anymore...
www.myactsofsedition.com
 
2012-09-13 04:22:21 PM
I hear it was not even a real hologram, just a 2D projection.
 
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