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(Daily Mail)   Scientists think they know why coffee never tastes as good as it smells. SCIENCE   (dailymail.co.uk) divider line 36
    More: Interesting, smelts, olfaction, University of London, coffee, taste  
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2148 clicks; posted to Geek » on 08 Sep 2012 at 5:32 AM (2 years ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



36 Comments   (+0 »)
   
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2012-09-08 12:54:32 AM  
img.photobucket.com
 
2012-09-08 01:31:20 AM  
They solved that problem at my Dunkin' Donuts. It both smells and tastes the same bad.
 
2012-09-08 01:48:52 AM  
When we smell coffee as it is brewing, the aroma goes up through the nose and blows across a sheet of cells that send the information to the brain. Then, when the coffee is sipped and swallowed, the scent is pushed up from the throat towards the same sheet of cells at the top of the nose.

But, crucially, it wafts across them in the opposite direction.

This second, 'retronasal', sense of smell leads to the information being sent to a different part of the brain and interpreted differently


So if I'm reading this correctly, my coffee will taste better if I snort it? OK, I'll give it a shot.
 
2012-09-08 02:17:08 AM  
Try a cold brew system - takes the acidity out of the coffee, smells and tastes great!
 
2012-09-08 02:48:27 AM  
It might taste better if you DIDN'T BOIL IT FOR HOURS ON A HOT PLATE.

/just sayin
 
2012-09-08 04:20:22 AM  
FTFA: Chocolate. No matter how it is smelt, the brain decodes the signals as being delicious.

I must be some sort of mutant: I hate chocolate.
 
2012-09-08 04:34:49 AM  

DanZero: [img.photobucket.com image 850x637]


thank you
thank you so very much
 
2012-09-08 05:28:51 AM  
I firmly believe that coffee is the biggest practical joke the Muslims played on Christians :)
 
2012-09-08 05:38:43 AM  

Makh: They solved that problem at my Dunkin' Donuts. It both smells and tastes the same bad.


Head on over to Starbucks. The coffee will taste much worse but you won't have all that heavy money weighing down your wallet.
 
2012-09-08 05:41:15 AM  
fark you.

This shiat tastes better than sex.

litasworld.com


/trying to eat sex doesn't work very well
 
2012-09-08 06:01:24 AM  
You're purchasing from the wrong establishments?
 
2012-09-08 06:01:33 AM  
Also, it smells like burning dirt.
 
2012-09-08 06:18:56 AM  

Because coffee tastes bitter and I'm pretty sure you can't smell bitter?

[reads article]

Oh! So close, Daily Fail. I think I need a consolation prize.

img146.imageshack.us
 
2012-09-08 07:20:16 AM  

The All-Powerful Atheismo: fark you.

This shiat tastes better than sex.

[litasworld.com image 585x389]


/trying to eat sex doesn't work very well


Goddamn, I can smell the pretentiousness from here.
 
2012-09-08 07:51:59 AM  

The All-Powerful Atheismo: fark you.

This shiat tastes better than sex.

[litasworld.com image 585x389]


/trying to eat sex doesn't work very well


*psst!* hey pal, I think your turtleneck is a bit too tight.
 
2012-09-08 09:16:53 AM  

The All-Powerful Atheismo: fark you.

This shiat tastes better than sex.




/trying to eat sex doesn't work very well


You'll never know true pleasure until you sex your coffee up. Do it right in the coffee place too. Best thing ever
 
2012-09-08 09:29:20 AM  

KrispyKritter: Makh: They solved that problem at my Dunkin' Donuts. It both smells and tastes the same bad.

Head on over to Starbucks. The coffee will taste much worse but you won't have all that heavy money weighing down your wallet.


How is that better?
 
2012-09-08 09:44:07 AM  
This probably also applies to scotch.
 
2012-09-08 10:08:24 AM  
Stop making it wrong.
 
2012-09-08 10:57:57 AM  

eraser8: FTFA: Chocolate. No matter how it is smelt, the brain decodes the signals as being delicious.

I must be some sort of mutant: I hate chocolate.


That's cool. So when we face a cocoa shortage and most people are wailing and gnashing their teeth you'll be all like, "What, biatches?"
 
2012-09-08 11:04:59 AM  
It tastes bad, subby, because you buy shiat coffee


/The best part of waking up isn't Folgers in your cup
//Bleh
 
2012-09-08 11:09:39 AM  
I don't need you to tell me how farking good my coffee is, okay? I'm the one who buys it. I know how good it is. When Bonnie goes shopping she buys shiat. I buy the gourmet expensive stuff because when I drink it I want to taste it. But you know what's on my mind right now? It AIN'T the coffee in my kitchen
 
2012-09-08 12:52:50 PM  

eraser8: I must be some sort of mutant: I hate chocolate.



"How dare you." 
i2.listal.com
 
2012-09-08 12:53:13 PM  
blog.cleveland.com

icanhasinternets.com

/Girlfriend drinks instant. *shudder*
 
2012-09-08 01:35:19 PM  
Nothing tastes as good as it smells.
 
2012-09-08 01:40:06 PM  
img694.imageshack.us
 
2012-09-08 01:52:50 PM  

Fano: Nothing tastes as good as it smells.


Havent met the right girl yet eh?
 
2012-09-08 02:43:26 PM  
For the adventurous out there, natto - the japanese fermented soy bean dish - really does taste like what coffee smells like. It tastes good. It just has the consistency of snot and that makes it hard to eat.
 
2012-09-08 02:52:15 PM  

gopher321: The All-Powerful Atheismo: fark you.

This shiat tastes better than sex.

[litasworld.com image 585x389]


/trying to eat sex doesn't work very well

Goddamn, I can smell the pretentiousness from here.


you've never HAD it. Otherwise you wouldn't say something stupid like that.
 
2012-09-08 03:39:26 PM  
I had a friend who would brew coffee, but not drink it. Loved the smell in the morning, didn't like drinking it.

Cold brew is good, though I've just hot brewing and throwing it in the fridge. Surprisingly loses it's bitterness vs quickly cooling over ice.
 
2012-09-08 04:12:52 PM  

Lionel Mandrake: When we smell coffee as it is brewing, the aroma goes up through the nose and blows across a sheet of cells that send the information to the brain. Then, when the coffee is sipped and swallowed, the scent is pushed up from the throat towards the same sheet of cells at the top of the nose.

But, crucially, it wafts across them in the opposite direction.

This second, 'retronasal', sense of smell leads to the information being sent to a different part of the brain and interpreted differently

So if I'm reading this correctly, my coffee will taste better if I snort it? OK, I'll give it a shot.


All the real coffee hipsters are now just doing straight anal shots in order to get the best taste. It's called the reverse Kopi Luwak in Brooklyn.

i.imgur.com
 
2012-09-08 04:31:59 PM  

Ivo Shandor: img694.imageshack.us

 

That coffee maker is when Breaking Bad jumped the shark and I could no longer watch it, even with a suspension of disbelief.

But the size in 2010 of the coffee market in the United States is $19 billion LEGAL. Link

The size in 2012 of the "cartel's" methamphetamine market in the US is anywhere from $6.6 billion (RAND) to $39 billion (DOJ) all obviously ILLEGAL and subject to tons of overhead in legal bills and arms and risk of incarceration or death Link

Now Gustav Fring is brilliant. And Walter is brilliant. And Gale Boetticher is pretty damn smart. And Jesse Pinkman is pretty damn smart.

Gustav Fring knows franchise businesses and how to build up distribution and he clearly has the dollars to create industrial chemical factories.

And Walter and Gale obviously know chemistry and how to set up industrial chemistry factories.

AND ALL OF US HAVE farkING WATCHED GODFATHERS I and II repeatedly.

And none of these farking geniuses figure out that Gale's coffee machine is worth way way more to them then Blue Sky.

I'd go on to say the only person in that season that would truly prefer to create crystal meth and not produce legal coffee instead probably is Gale Boetticher for political and philosophical reasons. Everyone else just wants the money, and even Gale would be motivated by that.

So yeah, the Breaking Bad coffee machine was the moment I could no longer believe or watch the series.

Has anything else happened since then worth watching?
 
2012-09-08 04:52:24 PM  

KrispyKritter: Head on over to Starbucks. The coffee will taste much worse but you won't have all that heavy money weighing down your wallet.


Fail, I went over there today. Was only 30 cents more for a 20oz. Smelled good, tasted better than DnD. I'll go to McDonalds for cheap coffee from now on.
 
2012-09-08 06:14:58 PM  

RoyBatty: And none of these farking geniuses figure out that Gale's coffee machine is worth way way more to them then Blue Sky.


That's a very good point. I guess Breaking Latte doesn't have the same ring to it.
 
2012-09-08 08:04:48 PM  

eraser8: FTFA: Chocolate. No matter how it is smelt, the brain decodes the signals as being delicious.

I must be some sort of mutant: I hate chocolate.


Nah. My husband isn't a fan either. I can live without it, but it's nice every so often.
 
2012-09-10 10:43:51 AM  
The remedy is sugar, lots and lots of sugar. And a splash of Kahlua. Then it tastes perfect.
 
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