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(PCWorld)   Bill Gates decides after 25 years he can spare a few bucks to update Microsoft's logo "It's awfully bland, particularly if you saw it in one color"   (pcworld.com) divider line 72
    More: Silly, Bill Gates, senior management, design changes, sheds, logos  
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7662 clicks; posted to Geek » on 26 Aug 2012 at 5:29 AM (1 year ago)   |  Favorite    |   share:  Share on Twitter share via Email Share on Facebook   more»



72 Comments   (+0 »)
   
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2012-08-26 12:09:09 AM
Subby thinks Gates still deals with day to day stuff like logos at Microsoft.

Wait till he finds out Steve Jobs died.
 
2012-08-26 12:13:43 AM
The people in this article take this way, way too seriously.

The average consumer won't notice the change, and will vaguely think that was the logo all along.
 
2012-08-26 12:14:44 AM

Krieghund: Wait till he finds out Steve Jobs died.


Who do you think paid cancer to kill him? That's how much money Gates has.
 
2012-08-26 12:14:54 AM
www.nerfnow.com

/had my first BSOD since switching to 7 last night, think it was heat related, marathon gaming session and the 4 of 6 working fans in my case were all set to low
//need to replace my fans..
 
2012-08-26 12:19:31 AM
So whoever "designed" that got paid? Like with money?
 
2012-08-26 12:23:41 AM

Mugato: So whoever "designed" that got paid? Like with money?


It was a bunch of people. Committees always do the best work.
 
2012-08-26 12:29:25 AM

Mugato: So whoever "designed" that got paid? Like with money?


They did it for the XP.
 
2012-08-26 12:34:34 AM

Cyno01: [www.nerfnow.com image 700x700]

/had my first BSOD since switching to 7 last night, think it was heat related, marathon gaming session and the 4 of 6 working fans in my case were all set to low
//need to replace my fans..


Heat related problems usually just lock a machine up - you don't get a BSOD, it just farking stops working altogether.

BSODs are almost always driver related, so let me introduce you to the best free tool you'll ever use: WhoCrashed. All it does is run through your memory dumps after a BSOD and it tells you exactly what device driver caused the BSOD. If the cause actually is hardware related, you'll know which piece of hardware is going to shiat. 

The only thing it doesn't tell you is if something is tripping up the device driver. A poorly programmed piece of software might make your video card driver cause a BSOD, but the tool won't tell you that. Still, it's a great way to start narrowing down the problem.
 
2012-08-26 12:39:26 AM
Wow, the griping. I...wow. Those people need more to do--and this is coming from a Farker at 12:40 at night with twitter open in another tab and The Twilight Zone on TV.
 
2012-08-26 12:39:38 AM

MisterTweak: Mugato: So whoever "designed" that got paid? Like with money?

They did it for the XP.


If they level up, they should take graphic design as a profession.

Whoever did it needed large amounts of CHA to pull that stinker off.

But as logo's go, this really works for Microsoft.
 
2012-08-26 12:48:53 AM
I don't want to say it's a boring logo, but I've seen more innovative thinking in the Unibomber's cabin.
 
2012-08-26 12:57:51 AM
We see more talent here on Fark on a daily basis.
 
2012-08-26 01:03:55 AM

EvilEgg: Mugato: So whoever "designed" that got paid? Like with money?

It was a bunch of people. Committees always do the best work.


i224.photobucket.com
 
2012-08-26 02:49:55 AM
Was the Microsoft design team limited to using only MS Paint? Because if that was the case, the new logo is par for the course.
 
2012-08-26 03:39:49 AM
I honestly thought the "new" logo was the old logo, and wondered why they weren't showing the new logo.

4 colored squares. Welcome to 1993, MSoft...
 
2012-08-26 05:29:38 AM
Yeah, but it was farking awesome in 1993 when you saw it animated as part of the Windows for Workgroups 3.11 logo!
 
2012-08-26 05:38:34 AM
They must have spent about $10M to hire a marketing firm for that...I mean most of that went to the family member that recommended the firm.
 
2012-08-26 06:22:26 AM

NeedlesslyCanadian: Wow, the griping. I...wow. Those people need more to do--and this is coming from a Farker at 12:40 at night with twitter open in another tab and The Twilight Zone on TV.


What griping? A few people were emailed by the writer and asked their opinions, which they provided. I'm sure they have plenty to do.

Also, the new logo sucks ass. Glad I don't use their shiatty products, but that's always a given.
 
2012-08-26 06:24:25 AM
...And Grandma gets a makeover.


She should get her Niki Minaj tightened.
 
2012-08-26 06:52:33 AM
Do these people really think the success or failure of Microsoft depends on a shiatty logo?

WHO THE fark CARES ABOUT LOGOS? Especially in regards to Microsoft.

We're not talking about Nike sneakers or the Apple logo or the CocaCola shiat. Those companies sell a bullshiat "experience" and ride out on image alone.

That's never been Microsoft's appeal. I use their products because they work and are dependable and ubiquitous. Sorry, if you're getting blue screens everyday blame your hardware and/or yourself.
 
2012-08-26 06:56:59 AM
www.andrewbrettwatson.com
 
2012-08-26 07:08:40 AM

Krieghund: Subby thinks Gates still deals with day to day stuff like logos at Microsoft.

Wait till he finds out Steve Jobs died.


or that Gates left Ballmer in charge.
 
2012-08-26 07:16:15 AM

EvilEgg: Mugato: So whoever "designed" that got paid? Like with money?

It was a bunch of people. Committees always do the best work.


We paid £400,000 for this piece of shiat. If you squint it looks like Lisa Simpson giving a blowjob, so at least we can claim the first ever Olympic logo Rule 34. Still not worth it.

laist.com

I shudder to think about how much more we wasted on these two phallic cyclops Teletubbies.

images.triplem.com.au
 
2012-08-26 07:55:03 AM

Carth: [www.andrewbrettwatson.com image 650x1492]


Jesus christ, really.. We're here now with this shiat?
 
2012-08-26 08:07:19 AM
It aint a bad logo

Really, I am more concerned with attacking Microsoft for the POS that is Windows 8. I could give a shiat if they update their corporate logo
 
2012-08-26 08:20:55 AM

kmmontandon: The people in this article take this way, way too seriously.


Have you ever met a typical logo designer or typography douche? They make that youtube video of the gay weather guy seeing a cockroach seem restrained in comparison.
 
2012-08-26 08:43:51 AM
Logo hipsters are one of the worst. The only people worse than they are are the FONT hipsters.

/seriously, it's just an f'ing logo. who cares.
//win8 will be shiat.
 
2012-08-26 08:48:41 AM

Carth: [www.andrewbrettwatson.com image 650x1492]


Someone needs to spread some kind of memorable "Apple iMicrosoft Pro" thing seriously on Facebook to make people that haven't heard of Microsoft believe it's Apple, and vice versa. The branding of both companies could literally be destroyed overnight.
 
2012-08-26 08:53:18 AM

Vertdang: Logo hipsters are one of the worst. The only people worse than they are are the FONT hipsters.

/seriously, it's just an f'ing logo. who cares.
//win8 will be shiat.


There's a lot to be said for branding and proper branding of materials, but logo/typography designers take it to the extreme by insisting that the logo is what you're selling and not your product. The stories from people who get taken in by this mentality are priceless because they have no one but themselves to blame.
 
2012-08-26 09:30:47 AM
I'm surprised the article didn't mention that the four boxes are reminiscent of the Windows 8/X360 interfaces. I don't think I'm reading too much into it by thinking this.
 
2012-08-26 09:34:39 AM

Terrified Asexual Forcemeat: Carth: [www.andrewbrettwatson.com image 650x1492]

Someone needs to spread some kind of memorable "Apple iMicrosoft Pro" thing seriously on Facebook to make people that haven't heard of Microsoft believe it's Apple, and vice versa. The branding of both companies could literally be destroyed overnight.


My former CIO was a serial namedropper. At one point he told us he was having dinner with Michael Dell and told him that Dell systems should be running OSX and he to give 'ol Steve Jobs a call.

/I shut him down one time when he told me he just had a photo shoot with Annie Leibovitz. I looked him in the eye and said "who?".
//never tried that with me again
 
2012-08-26 09:50:57 AM
That logo really speaks to me.

In particular, it says "We're just like Google, only more square."
 
2012-08-26 09:53:24 AM

harm dealer: I'm surprised the article didn't mention that the four boxes are reminiscent of the Windows 8/X360 interfaces. I don't think I'm reading too much into it by thinking this.


That was one of the first things another article I read pointed out.

And, just out of curiosity, what do those who are critiquing the logo think would have been a good choice? Couldn't you feasibly say most of the things being said about Apple's logo, too?

"It's awfully bland, particularly if you saw it in one color,"
"(That partly-eaten apple)-it's very inert. It just sits there. It has no motion, no tension-it's not dynamic in any way."
"There is absolutely nothing wrong with this logo but there is also nothing absolutely exciting about it."
 
2012-08-26 10:07:09 AM

czetie: That logo really speaks to me.

In particular, it says "We're just like Google, only more square."


Yeah, except Microsoft has been using the four color scheme for at least 25 years now. Google, like everything Android, just stole it.
 
2012-08-26 10:27:37 AM

Carth: [www.andrewbrettwatson.com image 650x1492]


Never heard of Segoe, have you?
 
2012-08-26 10:39:25 AM
The squares should've had rounded edges, imo. That way Apple can sue the shiat out of them.

/Am I doing it right?
 
2012-08-26 10:53:11 AM
My fave, always enjoyed the black on white sparcstation boot sequence
www.purestockphotos.co.uk
 
2012-08-26 10:58:44 AM
It's perfect to symbolize the last of the creativity leaving Microsoft.
 
2012-08-26 11:06:12 AM
I have no idea how my buddy the graphics designer is gonna react to that...thing.
 
2012-08-26 11:06:14 AM

no icon tact: My fave, always enjoyed the black on white sparcstation boot sequence
[www.purestockphotos.co.uk image 540x405]


Traitor

If it aint white text on black then you aint shiat
 
2012-08-26 11:21:54 AM

cman: no icon tact: My fave, always enjoyed the black on white sparcstation boot sequence
[www.purestockphotos.co.uk image 540x405]

Traitor

If it aint white text on black then you aint shiat


No, counter-traitor you

Only green text can go on black!

/linux red for what is it, directories or symlinks, man cannot read that
 
2012-08-26 11:25:03 AM

rocky_howard: Do these people really think the success or failure of Microsoft depends on a shiatty logo?

WHO THE fark CARES ABOUT LOGOS? Especially in regards to Microsoft.

We're not talking about Nike sneakers or the Apple logo or the CocaCola shiat. Those companies sell a bullshiat "experience" and ride out on image alone.

That's never been Microsoft's appeal. I use their products because they work and are dependable and ubiquitous. Sorry, if you're getting blue screens everyday blame your hardware and/or yourself.


Since when did M$ start paying employees to white knight on Fark?
 
2012-08-26 11:25:45 AM
hey ... no pane, no gain.
 
2012-08-26 11:26:50 AM

no icon tact: cman: no icon tact: My fave, always enjoyed the black on white sparcstation boot sequence
[www.purestockphotos.co.uk image 540x405]

Traitor

If it aint white text on black then you aint shiat

No, counter-traitor you

Only green text can go on black!

/linux red for what is it, directories or symlinks, man cannot read that


Touche

/lol, damn, nice reply.
 
2012-08-26 11:43:49 AM

Vertdang: Logo hipsters are one of the worst. The only people worse than they are are the FONT hipsters.


The thing to understand about the plastic crazy straw design world is that there are two main camps...
 
2012-08-26 11:45:10 AM

rocky_howard: That's never been Microsoft's appeal. I use their products because they work and are dependable and ubiquitous. Sorry, if you're getting blue screens everyday blame your hardware and/or yourself.


Nobody believes me when I tell them this, but the only BSOD I've ever had in, I dunno, 15 years of using Windows daily was due to a HDD failure. You know, the same failure that happens regardless of OS. I don't know why BSOD is such a go-to point of mockery for fanboys, but I never get them. I don't get viruses either, even when I don't run AV.

I'm no genius. I'm savvy enough to build my own box with Newegg parts, but anyone who ever replaced the alternator on a car can do that, these days. If your Windows machine is constantly f*cking with you, it's 90% likely your own fault, or a hardware failure that can happen to anyone.
 
2012-08-26 11:48:30 AM

no icon tact: Only green text can go on black!


Green on black means poor.

My corporation or research university respects us, so it paid extra for the readability of amber phosphors.
 
2012-08-26 12:18:42 PM
For anyone who had no hope of a career in design othwise there's always working on logos for microsoft.
 
2012-08-26 12:31:11 PM
Well, now I know why I couldn't get a job in advertising. I'm way too creative.

/Looks at that "logo" again
//Boggles
///Someone's nephew padded the ol' resume with that one.
 
2012-08-26 12:47:04 PM

dickfreckle: Nobody believes me when I tell them this, but the only BSOD I've ever had in, I dunno, 15 years of using Windows daily was due to a HDD failure. You know, the same failure that happens regardless of OS.


It's probably because you've only been using Windows for 15 years (though I would expect using Win98 you'd see them fairly commonly).

Certain operating systems (Win 3.0, Win 95) had serious stability issues (both for the same root cause - sacrificing stability for backwards compatibility). Systems running on the NT core do a lot better. Most BSODs now are hardware related, while in the earlier days, it was pretty common for software errors to bring the entire system down. For example, on 95/98/Me, anything that leaked GDI memory would bring the whole system to its knees pretty rapidly.

Oh, and later versions default to rebooting instead of showing the BSOD, so you might have them and never know it.
 
2012-08-26 12:48:54 PM

jagermech: The squares should've had rounded edges, imo. That way Apple can sue the shiat out of them.

/Am I doing it right?


voted "best comment"
 
2012-08-26 01:05:18 PM
Who cares? Linux people? A$ people?
 
2012-08-26 01:15:08 PM
FWIW SImple logos are usually meant to be seen very small so not much detail is allowed. I think that logo may becoming a bit more ubiquitous.

/may be coming?
/maybe coming?
/may be becoming?

I'm going outside.
 
2012-08-26 01:37:21 PM
I think the logo perfectly captures the essence of Microsoft. Bland, predictable, and slightly disappointing.
 
2012-08-26 01:45:41 PM

dickfreckle: rocky_howard: That's never been Microsoft's appeal. I use their products because they work and are dependable and ubiquitous. Sorry, if you're getting blue screens everyday blame your hardware and/or yourself.

Nobody believes me when I tell them this, but the only BSOD I've ever had in, I dunno, 15 years of using Windows daily was due to a HDD failure. You know, the same failure that happens regardless of OS. I don't know why BSOD is such a go-to point of mockery for fanboys, but I never get them. I don't get viruses either, even when I don't run AV.

I'm no genius. I'm savvy enough to build my own box with Newegg parts, but anyone who ever replaced the alternator on a car can do that, these days. If your Windows machine is constantly f*cking with you, it's 90% likely your own fault, or a hardware failure that can happen to anyone.


That's what I'm saying. If you're a dumb user it's not my fault nor the OS's. I don't install bullshiat toolbars, I read carefully through each installation screen so I don't end up adding stuff I don't want, I don't have a voracious appetite to consume media/software just because it exists. If it's not in my trusted sources, I just don't use/consume it. I don't know what's with some people that they absolutely need to download every software/movie/game out there. Whatever happened to have farking restraint?
 
2012-08-26 01:59:16 PM
no bill mentioned in article

you do realize that bill can just blow some cash on hats and use whats left to sue you into oblivion, subby?
 
2012-08-26 02:24:20 PM
I love the new logo. To me it represents what I think is the best thing in Metro: the absence of over-effected visual design.

It's simple, elegant. No glitter, no fading, no shadows, no rounded corners, no BS.

The new MS logo is awesome. Eat it, haters.
 
2012-08-26 02:29:08 PM
Subby obviously missed this four years ago. Obviously.

Link
 
2012-08-26 02:48:36 PM

cxjohn: Subby obviously missed this four years ago. Obviously.

Link


Prediction: when all is counted, the post-Gates Microsoft will have been much more successful than the post-Jobs Apple.
 
2012-08-26 02:59:14 PM

flaminio: cxjohn: Subby obviously missed this four years ago. Obviously.

Link

Prediction: when all is counted, the post-Gates Microsoft will have been much more successful than the post-Jobs Apple.


also, post-Microsoft Gates will be much more successful than post-Apple Jobs
 
2012-08-26 03:57:58 PM
Really, who give a crap?
 
2012-08-26 04:16:23 PM

red5ish: Really, who give a crap?


I'm off to the bathroom so that would be me
 
2012-08-26 04:22:33 PM

mxwjs: flaminio: cxjohn: Subby obviously missed this four years ago. Obviously.

Link

Prediction: when all is counted, the post-Gates Microsoft will have been much more successful than the post-Jobs Apple.

also, post-Microsoft Gates will be much more successful than post-Apple Jobs


The apple fans probably think that he ascended or something...
 
2012-08-26 04:54:45 PM
tipofthesphere.files.wordpress.comwww.thefoxisblack.com
 
2012-08-26 05:27:44 PM
It's not a bad logo. It's clean, simple, works in small sizes and large. And the color squares hint at the new Windows 8/Windows Phone 8/XBOX interface focus quite effectively.

I don't see what's so bad about it. It's nothing flashy but it's not supposed to be flashy.
 
2012-08-26 07:28:57 PM
"Microsoft's 1987 logo, and its earlier iterations, have that World-Domination-Consumers-Are-Our-Minions attitude to them that was the norm for corporations that did indeed [want] to dominate the world," Vit writes.

What?

It's just a logo. Really. You might be reading too much into it.
 
2012-08-26 08:22:00 PM

Sum Dum Gai: dickfreckle: Nobody believes me when I tell them this, but the only BSOD I've ever had in, I dunno, 15 years of using Windows daily was due to a HDD failure. You know, the same failure that happens regardless of OS.

It's probably because you've only been using Windows for 15 years (though I would expect using Win98 you'd see them fairly commonly).

Certain operating systems (Win 3.0, Win 95) had serious stability issues (both for the same root cause - sacrificing stability for backwards compatibility). Systems running on the NT core do a lot better. Most BSODs now are hardware related, while in the earlier days, it was pretty common for software errors to bring the entire system down. For example, on 95/98/Me, anything that leaked GDI memory would bring the whole system to its knees pretty rapidly.

Oh, and later versions default to rebooting instead of showing the BSOD, so you might have them and never know it.


I did use 3.1 / 95, but I was a teen / young man using my dad's computer (back then PCs were still prohibitively expensive). The first box I owned outright was indeed a 98 machine, but I never had problems. I can't even recall a reboot that wasn't instigated by updates, which I now do manually.

I understand that BSODs are real. I'm just saying that I never get them. And by saying that I probably just pissed off some cosmic troll who'll deliver one, tonight. :)

/guess I'll be booting into Linux the next couple days
 
2012-08-26 09:25:23 PM

Faith Logic Passion: rocky_howard: Do these people really think the success or failure of Microsoft depends on a shiatty logo?

WHO THE fark CARES ABOUT LOGOS? Especially in regards to Microsoft.

We're not talking about Nike sneakers or the Apple logo or the CocaCola shiat. Those companies sell a bullshiat "experience" and ride out on image alone.

That's never been Microsoft's appeal. I use their products because they work and are dependable and ubiquitous. Sorry, if you're getting blue screens everyday blame your hardware and/or yourself.

Since when did M$ start paying employees to white knight on Fark?


Using a $ symbol in Microsoft is very last century.
 
2012-08-27 12:54:40 AM

kg2095: Using a $ symbol in Microsoft is very last century.


last millennium
 
2012-08-27 04:30:12 AM

Gordon Bennett: EvilEgg: Mugato: So whoever "designed" that got paid? Like with money?

It was a bunch of people. Committees always do the best work.

We paid £400,000 for this piece of shiat. If you squint it looks like Lisa Simpson giving a blowjob, so at least we can claim the first ever Olympic logo Rule 34. Still not worth it.

[laist.com image 640x424]

I shudder to think about how much more we wasted on these two phallic cyclops Teletubbies.

[images.triplem.com.au image 600x400]


I read your profile, you attention-whoring attention whore. (But I don't mean that in a bad way.) I now declare you to be ... mildly interesting, so far. I'm considering fave-ing you. Hmm.

I'm in an odd mood tonight.
 
2012-08-27 12:18:14 PM
too much space between the colored squares and the word Microsoft......just sayin
 
2012-08-27 03:39:42 PM
It's really not that bad. Simple is in.Trying too hard is out. You'll get over it.
 
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